The Top 5 Mistakes I’ve Made as an Entrepreneur: Episode 013

The Top 5 Mistakes I’ve Made as an Entrepreneur: Episode 013

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today I want to talk about some of the biggest mistakes I’ve made in my past 7 years as an entrepreneur. If you want the audio version of this post, I’ve got you covered =)

I think a lot of times you see the highlight reel and the successes that people share, but today I want to pull back the curtain and really be open and honest with you about some of the things I messed up on. 

Now, I know that everything happens for a reason and that every single mistake I had was an opportunity to learn and grow. Nevertheless, I’m sharing them with you so you can learn from what I did in the past. 

Entrepreneur Mistake #1: Not hiring a business coach sooner

I waited far too long to hire a business coach. I wish I hired my coach sooner! I had so many ideas that I wanted to do, but just didn’t have the direction to actually make them happen.

As soon as I hired my coach, I made the investment back in the first month and my new business was born. Since then, my income has continued to grow (insane amounts that blow my mind). But the coolest thing is that I feel like I’m living my purpose—that I’m doing what I was meant to do.

If I didn’t have my coach, I’d still be stuck in my networking marketing opportunity feeling like I wasn’t doing what I was called to do.

Hiring a business coach is a big investment, and it was honestly a scary one for me. $2,000 per month with a 3-month minimum, which was half of what I was earning in my network marketing gig.

You know what happens when you make that investment? You show the heck up and you make it happen, which is exactly what I did.

I’m now coaching other entrepreneurs because I know how freaking valuable it is to have a coach, so if you want to see if we’re a good fit to work together, you can apply here: rachelngom.com/elite

Entrepreneur Mistake #2: Taxes

Taxes were a big mistake that I learned the hard way. As an entrepreneur, you need to make sure that you’re setting aside a part of your earnings to pay taxes (ps. obvs this isn’t tax advice and I’m not an accountant).

While I was doing that, my income grew a ton from 2015-2016, and I didn’t set aside the funds to pay for that increase. We were hit with a $12,000 tax bill. It was scary, but honestly, that is a quality problem to have! 

Since then, I’ve leveled up my business and do my earnings, expenses, profit, and set aside a percentage of what I earn every single month. 

Entrepreneur Mistake #3: Copying other Successful Entrepreneurs

In the beginning of my new business, I was young and had no clue what the heck I was doing. So I looked at the people who were having success within my network marketing company and I just did what they did.

Exactly what they did lol. I copy and pasted their posts!

I’ve since learned that authenticity is key and that in order to attract and reach my ideal client, I have to be ME 150%. People will connect with my personality, my words, and the things that I have to share.

Entrepreneur Mistake #4: Waiting too long to get a proper assistant

I went through Chalene Johnson’s Smart Success Academy back in the day and jumped in with hiring a virtual assistant in the Philippines for $6.50/hour.

This was a huge help for sure! I was able to pass off lots of little tasks for him to do for me. But when I hired my executive assistant, Arijana, this year everrrrything changed.

She was a lot more expensive, which made me a bit nervous, but I knew that I needed someone who was a native English speaker with more organizational skills that could really help me systemize my business.

Arijana has been a MAJOR blessing and has taken over so many of the things in my business that I used to do, so now I can focus more on doing the things that only I can do (like creating content).

You might see a theme here…some of the best things that I’ve done in my business were also some of the scariest. Making those investments in a coach and proper staff are for sure scary, but when you pull up your big girl pants and decide to play BIG, everything changes.

Entrepreneur Mistake #5: Launching Products too Soon

Most people wait too long to launch, but I’m impatient and want things done right away lol. Which has served me well in the past, but this time it bit me in the booty.

I created these epic Pinterest templates and launched them right away before having Arijana test them. They worked perfectly on my end so I figured they were good to go.

Not so much…eek! I got emails from everyone who purchased that they weren’t able to access the templates.

This normally would’ve been a super simple fix on Arijana’s side, but she had taken a few days off to move her family to a new country and I was on vacation with my family in Disney.

To cut a long story short, they didn’t work because I used a fancy font that wasn’t supported by Canva, and as soon as Arijana was back she, of course, figured that out (see I can’t live without her now).

This was a hard situation for me and left me super upset because I put my heart and soul into my work and the last thing I want to happen is to have disappointed customers.

So lesson learned, it’s worth it to wait the few extra days to triple check before launching.

I could honestly share a million mistakes I’ve made over the years. There’s been a ton. But if you’re not making mistakes, you’re not doing much of anything.

Don’t be afraid to go out there and make those mistakes, because that means that you’re taking action!

Everything is figureoutable.

“No matter how many mistakes you make or how slow you progress, you are still way ahead of everyone who isn’t trying.” Tony Robbins

Episode 013 Show Notes

Takeaways:

 

  • When you have direction from someone who’s been there before you, a business coach, you’re able to learn so much more.
  • If you take risks on yourself, and invest in yourself, it pays off. Believe that you can do it, and take the steps to get there, and you will.
  • Be original. Authenticity is key. Just be yourself, and things will change. You will attract people to you who are your ideal client.
  • Don’t be afraid to hire other people. Once you hire other people you can take things off your plate and open yourself up to be a better business women.
  • Reward your failures. If you’re not failing, your living in your comfort zone. Make mistakes, take risks. That’s how you grow.

Highlights:

 

  • (1:29) Mistake #1. Why should you hire a business coach?
  • (3:40) Mistake #2. Taxes.
  • (5:05) Mistake #3. Copying other successful entrepreneurs.
  • (6:48) Mistake #4. Waiting to long to get an assistant.
  • (8:51) Mistake #5. Launching products too soon.

Quotes:

 

“It was huge, it was scary, but it paid itself off.”

“If you have an idea and you have things you want to do, get yourself a coach.

“When you make those scary investments, you really do show up differently.”

“Your future is worth it.”

“Some of the best things I’ve done in my business are some of the scariest.”

“Don’t be afraid to go out there and make those mistakes. Because thats how you learn.”

 Resources:

 

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Episode 012 How to Create Big Profits By Using Facebook Groups With Guest Christina Jandali

Episode 012 How to Create Big Profits By Using Facebook Groups With Guest Christina Jandali

Episode 12 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today I’m interviewing Christina Jandali and she is a confidence boosting, cash creating business growth strategist for coaches, consultants, and course creators  who want to capitalize and profit from their unique genius, stand out, get seen, and create big profits by using Facebook groups.

After becoming a millionaire in her 20’s, loosing it, and rebuilding it over again, and climbing the corporate ladder managing over 500 million in client assets, she realized she was ready to build her own dream business, not someone else’s.

She’s a gemini, and mama of 2 who loves running, cycling, adventures, and drinking coffee. Take some notes- you’re going to love this!

Takeaways:

  • Just because you’re good at your job, and its comfortable, doesn’t mean you have to stay there. Follow your dreams and live the life you want, even if it isn’t comfortable.
  • Things take time. No good business is built over night.
  • Having a coach isn’t a sign of weakness. It gives you the opportunity to learn so much more.
  • Facebook communities were a way to engage with these people who have so much in common with you.
  • Using a challenge is the perfect way to get people coming into your group. 
  • Don’t just add people to your Facebook group! Numbers don’t matter as much as quality people. You want people in your group that are engaged and show interest in what you have to offer.
  • Questions people answer when they join your Facebook group can be used to tell you exactly what people in your group need, frustrations, content, and what your audience needs from your page!
  • Make your group about the people in it. Ask engaging questions, recognize your active members, and recognize its a group community.
  • Thoughts of not being good enough should not be taken as truth. If you keep telling yourself these negative beliefs you believe it. If you change your beliefs to be supportive of yourself, you will grow to believe you ARE enough.

Highlights:

  • (1:43) A little more about Christina.
  • (2:36) How she came into the online space.
  • (5:50) When making the transition into her own business, who did Christina turn to for help pulling it all together.
  • (7:53) Her experience with Tony Robbins.
  • (11:10) Why should we be focusing on Facebook groups?
  • (12:45) “Meaningful groups” and why with new algorithm, these groups will come up before business pages or promotional pages.
  • (13:45) 3 things you can do to get people to join your Facebook group.
  • (17:30) How to monetize a Facebook group.
  • (20:05) Should there be an email opt in for Facebook groups? Pros and cons.
  • (22:23) How should people make the most of using qualifying questions as a form of an entry before allowing someone to join their group?
  • (24:54) How can you get engagement from people so you’re not just talking to yourself in the group?
  • (28:40) Top mindset issues or struggles Christina has had, and how she got through them.
  • (31:55) How has she gotten over some of her limiting beliefs?
  • (37:50) What does it mean for Christina to make an impact?
  • (39:08) What’s next for Christina?

Quotes:

“You’re here because you want to be making a difference in peoples lives.”

“You don’t know what you don’t know”

“Each new level, theres a new devil”

“It’s not about numbers. In reality its the quality of people you have.”

“Trying to be perfect makes you non relatable.”

“A belief is just a thought that you keep thinking.”

“Its not your mind its THE mind”

“As much as you feel like you can’t keep going, theres no way that you’re not going to finish”

Resources:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

Rachel Ngom

Entrepreneur, Author, Social Media Strategist

 

 

 

 

 

 

 

 

 

 

Snapchat: Rachelngom

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 

 
6 Essential Strategies to Optimize your Blog for Pinterest Traffic

6 Essential Strategies to Optimize your Blog for Pinterest Traffic

Want to learn how to optimize your blog for Pinterest traffic? You’re in the right place!

While other social media sites like Facebook and Instagram are seeing a decreased amount of traffic, Pinterest traffic is up!

Increasing your traffic via Pinterest can be a beautiful thing if your blog is optimized for that Pinterest traffic. Otherwise, it’s essentially a wasted opportunity!

I don’t want you to miss out on the amazingness that happens when you have Pinterest traffic and an optimized blog, so let’s jump into my 6 tips.

Want to listen to this post? I got you! You can also subscribe to the She’s Making an Impact Podcast =)

How to optimize your blog for Pinterest traffic Step 1: Write as if you’re speaking to a stranger

Pretend like for each blog post you’re writing, you’re speaking to a stranger who has no clue who you are. Share that you have more resources to help them besides the original blog post.

I like to do this within the intro of each blog post (did you see what I did above?)

I share some other resources that I know my ideal client will find helpful so that when they’re done with the blog post, they’ll want to stick around on my blog instead of going back to Pinterest.

How to optimize your blog for Pinterest traffic Step 2: Include a place to opt-in on your blog.

This is huuuuuge!! You don’t want Pinterest traffic to come to your blog then run back to Pinterest. You want them to subscribe to your email list so you can capture that lead and build the relationship with them.

There are several places that you should include opt-ins on your blog. I suggest within the blog post itself, a popup on the blog, in the author footer of the post, and a sidebar widget.

So many bloggers have a little ‘subscribe to my blog’ at the bottom of the page and that isn’t gonna cut it. You want that opt-in to be front and center and it’s crystal clear what it is you want them to do.

Speaking of opt-ins, you want to offer something juicy that relates to the content you have on your blog. It should be a no-brainer for the people who come to opt-in.

If you’re not sure where to start when it comes to creating an opt-in (otherwise known as a freebie or lead magnet), this worksheet is the perfect place to start.

Here you can see I have an opt-in directly in my header so if someone lands on my website, they know I have something to offer them.

This is a pop-up that I have on my website, so anyone who lands on my site will see this. You can use LeadPages or ClickFunnels for a pop-up. I go into this in more detail in this free workbook. 

This is an example call to action within a blog post that tells people what their next steps are.

This is another call to action that I put within every author footer in every blog post.

How to optimize your blog for Pinterest traffic Step 3: Make sure that your blog has a clear and consistent theme/message.

I want you to image two scenarios with me here, so you can understand the importance of having a clear theme/message for your blog.

Scenario 1: Pinner comes to blog A via a pin about eating high fat low carb. The blog post is super helpful, but when the pinner starts to look around the blog, she sees allll different kinds of posts like about the blogger’s last vaca, their makeup routine, and more. The pinner, feeling a bit disappointed because they wanted more from the blogger, goes back to Pinterest.


Scenario 2: Pinner comes to blog B via a pin about eating high fat low carb. The blog post is super helpful, and when the pinner starts to look around the blog, she sees tons of more resources to help her eat high fat low carb. Then she even sees a freebie for a high-fat low carb meal plan. She’s thinking, “Woah! This is exactly what I was looking for!” and she sticks around the blog, opt-in for the freebie, and even looks to see how else she can learn/work with this person.

Do you see the difference here?

There is power in having a clearly defined message. If your blog is currently all over the place, I suggest checking your google analytics to see what blog posts have resonated the most with your audience, and create more of those. See how you can narrow down your topic even more so that when someone comes from Pinterest, they’ll want to stick around.

How to optimize your blog for Pinterest traffic Step 4: Make sure each blog post has a clear call to action for the reader to take (opt-in).

We talked about having an opt-in and where to put the opt-in, but is it super clear that the blog post has a specific call to action for the reader to opt-in?

People need you to actually tell them what to do, so make sure to reference your freebie in the post and tell them what’s in it for them.

How to optimize your blog for Pinterest traffic Step 5: Create Killer Content.

Your content needs to be the kind of content that is incredibly helpful for your Pinterest traffic.

Make sure your blog posts are thorough and leave your Pinterest traffic wanting to learn more from you and see what else it is you have to offer.

This post about Creating Killer Content is going to teach you how to do just that.

How to optimize your blog for Pinterest traffic Step 6: Format your blog correctly

The last and final step to optimize your blog for Pinterest traffic is to make sure your blog posts are easy to read. The kinds that perform best on Pinterest are list formats.

Remember that people are scrolling and not necessarily reading every single word. Make it easy for them by writing with small paragraphs and including sub headlines within the blog post to break up the content a bit.

See how I did that in this one?

Alright! Let’s wrap this bad boy up.

Pinterest traffic is amazing, if and only if your blog is ready for that traffic. There are some very specific tasks that you need to take so that your Pinterest traffic turns into a raving fan.

Question of the day: Have you followed any of these steps yet? Which one will you implement first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Episode 006 How Ina Coveney Started Her Side Hustle While Working Full Time

Episode 006 How Ina Coveney Started Her Side Hustle While Working Full Time

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 6 Show Notes

Today you’re going to hear from one of my one on one clients, Ina Coveney . She’s going to teach you how to start your side hustle while working full time, with family, and juggling it all! She’s a software development lifecycle expert by trade. 15 years of experience in project management, web development, communications, and project management. She has done large scale IT projects, healthcare electronic medical record implementations, to project management consulting for the healthcare and education industry, as well as managing the development lifecycle of startup software applications. She’s a rockstar! Lets dive in.

Takeaways From This Episode You Won’t Want to Miss:

  • You could teach yourself whatever you want to learn. All you need to do is believe you can, and take the steps to do it.
  • You want to get out of the rat race of exchanging money for time, because theres only so many hours in the day.
  • You can learn any skill you want, while working full time. Anything is “figure-out-able”. You just need to decide to do it, and act on it.
  • There is so much value to saying NO to social media and other distractions for a while, so you can get your goals done for the day and say YES to your future.
  • Its not about you quitting your job to make more money. Being an entrepreneur is about being happy with your career. Its about creating something and learning everything you wanted to learn.
  • Don’t make excuses as to why your business can’t work. Anything is possible but it takes you believing in it first, and being true to who you are.
  • Take the pressure of money off your shoulders. It doesn’t matter. All that matters is that you’re getting satisfaction and happiness in your career.
  • If your future self was talking to you, would you tell your future self that you waited so long because you were afraid? Don’t wait, start NOW!
  • Live a life without regret.

Highlights From This Episode:

  • (1:33) A little bit about Ina Coveney.
  • (4:25) How she took her corporate job skills and implemented it into her business.
  • (5:56) How did she go from her corporate job, to wanting to start as an entrepreneur.
  • (10:30) Ina didn’t know exactly what she wanted to do. But she wanted a change and tried several paths before she knew exactly what she wanted to do.
  • (11:50) 6 Tips to tell someone they can learn a skill while working full time.
  • (17:45) How to make the time for the next step to becoming an entrepreneur.
  • (19:50) What keeps some women from developing the passion of their side hustle start up business?
  • (21:22) Ina’s advice to someone who is afraid of failure when starting a business.
  • (25:25) How to leave a podcast review without an iPhone or Mac! (Thanks Ina!)
  • (25:50) What is Ina working on now, and how can we connect with her?
  • (27:35) Ina’s courses and why you should sign up!
  • (29:35) What does it mean to Ina to “Make An Impact”?

Quotes:

“Since I started this new pivot in my business a few months ago, it has been instrumental working with you.”

“Whenever I saw the most respected entrepreneurs list under thirty, it would always hurt me. I would think ‘why am I not doing it?’”

“I always had that little fire that didn’t know how to start.”

“It was about me knowing, that I could teach myself anything I wanted to learn.”

“You want to get out of the rat race of exchanging money for time, because theres only so many hours in the day.”

“Everything is figure-out-able.”

“The best day starts the night before.”

“If it’s important to you, you make the time.”

“You 10 years from now, is just you x10.”

Here’s a list of resources mentioned in this podcast:

Inacoveney.com/rachel

Instagram: @InaCoveney

The 6 Ways to Make Money Doing What You Love (slideshow)

A Life Without Regret (Facebook group)

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Episode 005 Interviewing Spiritual Life Coach Belkis Clarke

Episode 005 Interviewing Spiritual Life Coach Belkis Clarke

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 5 Show Notes

On this episode I’m interviewing Belkis Clarke. She’s a spiritual life coach and motivational speaker who knows brokenness. She rose from the ashes of so many struggles, but today is on a path full of light. Inspired by her experiences, she’s committed her life to helping others, uncover the truth of who they are, and uncover the truth of triumph. This episode is going to really touch your soul. I know you’re going to love it.

 

Takeaways From This Episode You Won’t Want to Miss:

 

  • Pass it on.
  • For every story of heartbreak and pain, there are stories of value and triumphs. There is value in knowing your worth and knowing that there is hope. That life can always turn around.
  • If you have a vase that is cracked and put a light in it, the crack creates more space for the light to come through. It won’t hold water to rot the roots, it will give them more room to grow.
  • It matters to have someone who believes in you.
  • What you aspired to be as a child is foundation for the dreams we should try to achieve as adults. Not give it up.
  • “The thing I teach about fear is that it hasn’t even happened yet” -Clarke
  • There is so much power in words. The more positive things you say, the more positive you will feel about yourself and the world.
  • Maintaining your authenticity is so important. It’s what sets you apart, and it makes the world of a difference for your business.

Highlights From This Episode:

  • (2:30) Who is Belkis Clarke and what is her story?
  • (7:20) How Belkis escaped the life she had for the life she needed by her own strength, and a gift.
  • (20:14) Where her positive outlook on life comes from.
  • (24:36) Why making a conscious decision everyday to find the positive, makes a difference.
  • (25:17) Who does she work with and what is her business model?
  • (27:38) Your childhood dreams hold a lot of significance.
  • (29:58) One of her biggest challenges as an entrepreneur and how she overcame it.
  • (36:30) Some books and audio that made a big impact on her.
  • (40:27) How does Belkis use social media for her business?
  • (44:20) Advice for someone looking to make an impact?
  • (45:10) Where to connect with Belkis!

Quotes:

“In that brokenness, it was as if a shell that I had put on that was not mine broke, and a light started to slowly emerge. I was scared of it, but I eventually learned to embrace it.”

“There is a light that is who we are. It is our truth.”

“Just pass it on when you’re done…”

“We need to know there is hope.”

“My trauma was not my truth”

“I get my strength from my positivity”

“The thing I teach about fear is that it hasn’t even happened yet”

“Everyday I got up, looked at myself in the mirror, and told myself You’re Beautiful”

“Life and death lies in the power of the tongue.”

“The God you believe in spoke this world into being, tell me about the power of words again?”

Thanks so much for Listening! Comment below with your #1 takeaway!

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.