6 Essential Strategies to Optimize your Blog for Pinterest: Episode 025

6 Essential Strategies to Optimize your Blog for Pinterest: Episode 025

Episode 25 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today I want to teach you 6 Essential Strategies to Optimize your Blog for Pinterest!

Takeaways:

  • The goal is to get them to your blog, get them on your email list, and get them to become customers! That is the end goal and we want them to stay on your blog and subscribe. Not leave and go right back to Pinterest.
  • If people come from Pinterest to your blog post, you want people to see what ELSE they can learn from you. Create an intro for your blog posts, and act like you’re speaking to a stranger and tell them what you do, and make sure they stick around.
  • You want people to come to your blog and OPT IN! No one wants to subscribe to be on a news letter. You want to add value and have it in the middle of your blog! (Not the bottom) Use pop ups, freebies, and juicy wording.
  • It is so important to have consistency in your blog. You want your audience to know exactly who you are, and give your audience what it is you have to offer. When a Pinner looks around your blog, make sure it is in sync with the initial post that drove people to your blog.
  • People need them to tell you what to do. Make sure it’s very clear in your posts that you want them to opt in, and exactly what your freebie has in store for them once they do! Don’t expect them to know.
  • Your content needs to be helpful, thorough, and leaves the reader wanting more. Give away freebies, and be an open book. You’ll be surprised how much this will people be impressed with you- which in turn will lead to them wanting to learn more from you.
  • People are more often then not scrolling through your blog posts on their phones. So make sure its simple, straightforward, and easy to read.
  • Have headlines and sub headlines so that people can read them easily and correctly!

Highlights:

  • (2:05) Tip #1: Speak as if you’re speaking to a stranger for every blog post.
  • (3:10) Tip #2: Include a place for people to opt in on your blog.
  • (5:08) Tip #3: Make sure your blog has a super clear theme and message.
  • (7:18) Tip #4: Make sure each blog post has a clear call to action for the reader to take. (**This call to action should be for them to opt in- and have them join your email list!)
  • (7:55) Tip #5: Create killer content!
  • (8:29) Tip #6: Make sure your blog posts are very easy to read. (**list formats are typically the best!)

Quotes:

“You can have all the traffic in the world. But if you don’t have your blog optimized in the right way, that traffic will all bounce back to Pinterest”

“There is so much power in having a clearly defined message”

“Give a lot away for free and people will be impressed and they’ll want to see what else they can learn from you”

Resources:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Learn My Entrepreneur Schedule Secrets

Learn My Entrepreneur Schedule Secrets

Today, I want to share my entrepreneur schedule looks like…from sun up to sun down.

I’ve been able to build a multiple 6 figure business in less than 7 months, and a lot of you said it would be helpful to see where I spend my time.

This post is going to be much different than my other posts, so let me know if you like it and want to see more of this behind the scenes stuff =)

My week actually starts on Sunday, where I sit down with my planner and look at what my week. What appointments do I have? What has to get done?

Then I think about my quarterly goals, and break it down to what can I do this week to move closer to those goals. I try to make them push me, but they’re doable so I don’t feel defeated. Also, I try not to include a million things in the list so it doesn’t overwhelm me.

Goals for the week:

  • New blog post (always)
  • Prep for my Repurposing Content Workshop.
  • Update videos in Pin with Purpose now that Board Booster is no longer an option.
  • Finish Module 6+7 of the Impact Blogging Academy.
  • Workout 5 times
  • Get a massage
  • Figure out French paperwork for my Carte de Séjour & drivers license

I  look at any white space in my planner and decide where I can fit in the activities for these goals. Monday is always content day and that is non-negotiable.

One thing I definitely want to note is that I have a VERY red/ruby goal-driven personality. It’s great for getting ish done—but if I’m not careful I can be a workaholic and burnout.

Tony Robbins says, “Success without fulfillment is the ultimate failure.”

Knowing myself (and the fact that I had a major burnout in my network marketing company a few years back), I ALWAYS set goals for how I want to feel during the week.

Recommended book: The Desire Map by Danielle LaPorte.

I know that I want to feel energetic, abundant, grateful, and joyful, so I make sure that my goals are reflective of that (hence why I have get a massage and workout on the list).

I’ll break down this post as closely as possible to what I actually did during the week, and at the bottom, I’ll include what my team did.

Yes, I have a team helping me out. It wasn’t always that way though. If you want to see how my business has grown over the past few months, you can read this post: https://www.rachelngom.com/online-course-launch/

Monday Entrepreneur Schedule

Goals for today:

  • Blog post
  • Prep for repurposing content workshop
  • Go to the Prefecture for French paperwork

 

What I actually did:

6:30: TJ (my 5-year-old) actually woke me up at 6:30. I covet my morning routine and always try to wake up before him, but I put him to bed at 7:30 last night so it was my own fault lol.

7:00: Drank my coffee, read a quick devotional and got TJ ready for school.

8:15: Walked TJ  to the bakery to get breakfast then dropped him off at school.

8:30: Made myself some breakfast (eggs and avocado cooked in butter)

8:45: Sat down to write this blog post and set a timer for an hour to get it done.

I haven’t checked email at this point…but I did look at FB and IG on my phone earlier (bad habit, I’m working on it!).

9:00: Edited show notes for the podcast

9:10 Left for Prefecture with my hubby (wanted to work more but he wanted to go before he left to train horses)

Prefecture, post office, cappuccino, prefecture again, cell phone store, UPS store (aka ALL the errands..and 6,000 steps already)

11:00 Back home, checking my earnings from yesterday and inputting into earnings spreadsheet

11:10 Bike ride

11:45 Stretch and make a shake

12:00 Purchased new blender from amazon.fr

12:05 Finish writing blog post

12:15 Shower (finally) and get ready for the interview (aka try to look somewhat presentable) while listening to The School of Greatness Podcast (episode: My Mindset Hacks for a Greater Life).

12:45 Prep for Repurposing Content Workshop

1:15 Edit show notes, create Pinterest descriptions, share using SOCIAL WARFARE

1:20 Created new Pinterest board (Money Mindset for Entrepreneurs) and add 30 pins

1:30 Lunch! Brussels sprouts in butter and chicken

2:00 Coffee + edit show notes/create Pinterest descriptions

2:25 Check email & review opt-in and thank you pages for the challenge

2:40 Record video for Pin with Purpose & email students (course update)

3:15 Laundry

3:25 Prep for podcast interview/text a friend/roll out on ball

4:00 Interviewed on Elevate to Great

4:30 Check in with team & facebook

4:35 unplugged and went for a massage

Family time

Fell asleep listening to meditation videos on youtube

Tuesday Entrepreneur Schedule

7:00 Woke up, immediately put on headphones and listened to Tony Robbins on Youtube. Made coffee, sat down and wrote down goals. Read a few pages of Happy Pocket Full of Money and did a few devotionals from First 5 and Battlefield of the Mind

7:30 TJ woke up, got him ready for school

8:30 Make breakfast while listening to the Parenting Great Kids podcast (strong-willed kids)

9:05 Check yesterdays earnings and add to spreadsheet

9:10 Updates to Pin with Purpose course

9:25 Meet a friend for a cappuccino

11:45 Updates to Pin with Purpose course

12:00pm Chat with hubby

12:10pm Updates to Pin with Purpose course

12:25 Check FB/Email

12:30pm Client call

1:15pm Shower while listening to ‘You have to take feedback’ on Evan Carmichael’s youtube channel

1:30pm Lunch

2:00pm Scheduling bonus call for Pin with Purpose students and creating type form for them to fill out

3:00pm Interviewing Emily for the podcast

4:00pm Upload interview files for editing, check in with clients and team

4:15 Stretch and post to IG

4:30 Client call

5:30 Call with my coach (YES I have a coach and always will. We all have blind spots and need that outsiders perspective!)

6:30 Client call

7:00 Check emails and wrap up the night. Purchased Business by Design and watched video 1

7:15 Unplugged

Eat, take care of kid, hubby, fall asleep listening to meditation playlist on youtube

Notes about the day: I typically schedule my client calls and interviews for Tuesdays and Thursdays, so those afternoons are packed. I did schedule a few things outside of those windows this week because that was the only time I could fit them in.

I do work a bit later on Tues/Thurs because of living in France and the time zone difference.

Wednesday Entrepreneur Schedule

6:15 Woke up, meditated, then put on headphones and listened to Tony Robbins on Youtube. Made coffee, sat down and wrote down goals. Read a few pages of “If Not For the Grace of God”

7:00 Check yesterday’s earnings

7:30 The kid woke up and cuddled/craziness

7:45 Clean the house

8:10 Workout

8:35 Breakfast & Shower (listening to strong will child podcast)

9:45 Walk to the podiatrist for my appointment (listening to same podcast). Have my appointment and stop at my chocolate guy on the way back =) #FrancePerks

10:30 Record video for Pin with Purpose students, write email to send to list about new podcast episode

11:35 Pick up TJ from school (half days on Wednesdays in France) Listening to Manifestation Babe ‘How to Handle Haters’ podcast on the walk there)

11:40 Lunch date with my boy/park

1:00pm Check in with my team and make sure everything is ready for workshop this afternoon while trying to teach my kid how to draw numbers, not kill himself on the trampoline, and water the plants #momlife

3:00pm Client call

4:00 Host Repurposing Content Workshop

6:00 Walk back to the podiatrist to pick up new orthotics

Eat, take care of kid, hubby, fall asleep listening to meditation playlist on youtube

Thursday Entrepreneur Schedule

6:30 Woke up and meditated

6:45 Made coffee while listening to Tony Robbins on Youtube, and read ‘If Not for the Grace of God’ by Joyce Meyer while drinking coffee

7:15 Checked earnings from yesterday

7:25 TJ woke up

8:00 Make breakfast and listen to The Mind Your Business Podcast episode 141

8:30 Work on Quick Start video for the Impact Blogging Academy

9:30 Meet a friend for a cappuccino and shopping

11:15 Watch Business by Design training

11:35 Plan Instagram content for the week while cooking lunch

12:04pm Watch BBD training

12:30 Client call

1:00pm Lunch (listening to the Goal Digger podcast  Episode 165 ‘how to pay yourself as an entrepreneur’)

1:30pm Shower and laundry

2pm Client call

2:40 Checked email and facebook messages, coaching group, watched more BBD training

3pm Client call

4pm Group coaching call

5:00pm Went live on Facebook

5:10 Watch BBD video, checked in with client messages on Voxer, sent audio files to our team’s social media manager

5:30 Respond to IG messages

5:35 Watch Senegal World Cup game with hubby

Eat, take care of kid, hubby, fall asleep listening to meditation playlist on youtube

Friday Entrepreneur Schedule

6:30 Wake up and meditate, put in headphones and listen to Tony Robbins while making coffee. Read Joyce Meyer

7:20 Check earnings & give client feedback on her opt-in form. Respond to a few emails.

7:30 Kid wakes up. Make breakfast.

8:30 Work on module 7 of Impact Blogging Academy

9:20 Break to get a cappuccino and laundry (it never stops)

9:45 Back to module 7. write outline, record videos

12:20 Watch BBD training

12:45pm Meet a friend for lunch

3pm Date w/ hubs, attend TJ’s school spectacle, dinner

8pm Check emails/facebook/bathe child

8:30pm Create IGTV episode and send to Lizzy to edit & upload

8:35pm Update content in freebie and send to Arijana to upload

9:15pm uplug

Take care of the kid, hubby, fall asleep listening to meditation playlist on youtube

And I am no longer a one-woman show! This is what I did for the business, but I now have a killer team working behind the scenes getting so much done as well.

What our team did this week:

  • customer service
  • insta stories
  • edit podcast
  • fix blog hosting
  • pitch for podcasts
  • schedule/prep for podcasts
  • wrote copy and designed opt-in pages/thank you pages/nurture sequence for the upcoming challenge
  • designed and created Facebook ads for the webinar
  • upload pins to Pinterest
  • share pins from tailwind tribes

If you want to see how my business has grown and how I decided to invest in what, you can read this post: https://www.rachelngom.com/online-course-launch/

SYSTEMS do the rest—which I break down in my repurposing content workshop.

Let’s take a look back at the goals for the week and see where I did well and where I missed.

Goals for the week:

  • New blog post (always)
  • Prep for my Repurposing Content Workshop.
  • Update videos in Pin with Purpose now that Board Booster is no longer an option.
  • Finish Module 6+7 of the Impact Blogging Academy.
  • Workout 5 times
  • Get a massage
  • Figure out French paperwork for my Carte de Séjour & drivers license

I was able to get everything done except for working out, but that’s only because my foot pain started coming back (I’m seeing a podiatrist in the states as soon as I get back home). I didn’t completely finish module 7, but I’m reallllly close.

I knew that these goals would stretch me, but I’d rather be stretched than finish it and wonder what else needs to happen lol.

Total hours worked: 25

I hope this gives you a good snapshot of what my schedule looks like as an entrepreneur. Did I get everything done that I wanted to this week? No, but I got pretty darn close and also had some good balance.

Mastering your entrepreneur schedule is so key to:

  1. getting stuff accomplished 
  2. having a LIFE

 

Tell me, does your schedule look like mine? Do you work more? Less? Where can you tighten things up or create more joy goals?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to be a Mompreneur and Grow Your Facebook Group (with Allison Hardy): Episode 23

How to be a Mompreneur and Grow Your Facebook Group (with Allison Hardy): Episode 23

Episode 24 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today’s interview is my good friend Allison Hardy, a business strategist for mompreneurs.  She helps women create businesses of their dreams. Through infusing their business with automation, social media, Facebook lives, and stepping into being an influencer in email marketing, she helps her clients become leading experts in their industries.  Listen to see how she gets Facebook ads for only 85 cents!! If you want to know Facebook ads, this is the episode for you! Enjoy.

Takeaways:

  • Allison shares how Facebook favors groups. Facebook wants to be social and develop a community. Personal profiles and pages do not get as much traction. This helps get 1. Ideal clients, and 2. A trust factor and connection with your audience.
  • Encourage your Facebook group members to talk about THEMSELVES! The more opportunities you give your audience the better. They will become more excited about your group, and it will establish a culture for your members.
  • If you want your Facebook ad to be high converting, you need it to stand out! If you can have an image that pops, it will get people to stop scrolling. You also want a captivating headline!
  • Market research is KEY for reaching your target audience. Look for someone who’s a step ahead of you, with a similar audience, and then that will help you determine the next steps, and how to attract your ideal client. Think of terms and pages they might search.
  • Instagram story ads don’t have to be perfect. Add funny GIFS, be YOURSELF, and be honest. That will attract your ideal client.
  • Allison shares that you should talk like yourself! Don’t make yourself sound formal, or like a marketer. She says to maybe record yourself talking about your products or freebie and just transcribe it. Being genuine is how you’ll attract your tribe!
  • Be the same you in your ads that you are in real life!

Highlights:

  • (2:20) A little more about Allison Hardy, the mompreneur business stratigist.
  • (3:42) Facebook groups: How to use them effectively?
  • (5:25) How does Allison monetize her Facebook groups?
  • (8:02) Can you post too often in your group? How often should you post?
  • (9:06) The secret for high converting Facebook Ads!
  • (11:09) Audiences. How to appeal to your target audience.
  • (14:30) Split Testing! What is it, and why you should use different images, and see what works better for different audiences?
  • (15:28) Lead Costs: How Allison is making a lead for 16, and 85 cents!!
  • (16:05) Instagram story ads…how 15 seconds can be so helpful to attract new clients!
  • (20:18) Retargeting ads, and Facebook pixels. What are they, and how do they work?
  • (22:00) Allison talks about ad conversions. How to switch out your images for specific audience reach.
  • (26:05) Colors- and why your color scheme should match in your ads.
  • (27:54) What does making an impact mean to Allison?
  • (29:48) Talking about organizations to give back to, and how once you make more, you can GIVE more, and why it’s such a huge part of making an impact.
  • (33:04) What’s next for Allison Hardy??
  • (34:14) How can we connect with Allison?

Quotes:

“Regardless if you want to become an influencer or not, as the head of a Facebook group, you’re the person that determines it’s success.”

“Ad agencies can help you do that, but you need to know what works and what doesn’t before you work with them.”

“It’s important that the person who’s in your ad is the person you are in real life.”

“The more that you make, the more you can give.”

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
3 Essential Marketing Strategies for Selling Products on Pinterest

3 Essential Marketing Strategies for Selling Products on Pinterest

Hey hey! Welcome! I’m so happy you’re here! Today, I’m pumped to teach you my strategies for selling products on Pinterest.

I’ve been using Pinterest to sell my digital courses and coaching programs, but can it be used to sell physical products?

Heck yes. I probably have a much different strategy than you’re thinking…

In this post, I’ll be teaching you organic strategies to sell products on Pinterest, not paid ads.

In order to get organic (aka FREE) traffic from Pinterest, you need to understand search engine optimization (SEO) and how to use keywords on Pinterest.

Did you know Pinterest is a search engine, just like Google?

That means, if you can understand keywords and use them in the right way, you can dominate your niche.

Lucky for you, I have an entire post (with a free workbook) to teach you how to use keywords on Pinterest.

Now, let’s talk about some key strategies I suggest if you want to use Pinterest to sell your products.

Oh, and if you want the audio version, I got you covered. Be sure to subscribe to the She’s Making an Impact Podcast so you don’t miss an episode <3

Strategies for Selling Products on Pinterest #1: Use Pinterest to drive traffic to your blog, not your store

This might seem a bit crazy to you, but i don’t want you to drive traffic to an Etsy or Amazon store, I think it’s much more powerful to drive that Pinterest traffic to your blog…and here’s why.

If you send someone to Etsy and they don’t like the first product, they’re gonna get sucked into an Etsy hole that they may never come out of, or go right back to Pinterest. And then you’ve lost a major opportunity.

What if, instead, you send that traffic to your blog, where you can control the content and experience.

You can absolutely have the products you sell available on your blog, but keep in mind that most people probably won’t buy your products the first time they land on your site…which is why step #2 (email list building) is crucial.

Another reason why you should drive that traffic to your blog is that you can place a Facebook pixel on your blog.

A Facebook pixel is just a little piece of code that you put in your blog (or you can install the Facebook  pixel helper plugin) and it will grab the information of all people who visit your blog.

You can use that information to retarget those people using Facebook ads.

You know when you are shopping for a pair of shoes from Zappos and then when you are back on Facebook, you see those shoes EVERYWHERE?

They’re not stalking you, but they are retargeting you with a Facebook pixel.

You want the ability to do the same thing.

Strategies for Selling Products on Pinterest #2: Use Pinterest to build an email list

Since most people need a few touches from you before they buy your product, you can use Pinterest to build your email list.

You MUST be building your email list. You don’t control any other social media platform. Facebook could shut down your group. Your Instagram could get hacked. You can’t control that.

But you DO own your email list.

How do you get people to actually subscribe to your email list?

This post will give you tons of ideas to offer as a freebie. https://www.rachelngom.com/marketing-freebies-ideas/

If you have a physical product, maybe you offer a 15% off coupon code for first time buyers, or free shipping.

Once they are on your email list, you can then build a relationship with them and market to them in the future.

Again, this step is super important. You’re working hard to get traffic to your store/blog via Pinterest, so you want to be sure you capture that traffic’s name and email address. Otherwise, they’ll probably never see you (or your products) again.

Strategies for Selling Products on Pinterest #3:Add value to your potential clients via your blog

Content is king. You may just be selling physical products, but I definitely think you have the opportunity to add value to your audience via stellar blog content.

Let’s say you sell organic soaps and lotion. You could blog about the dangers of typical skin care products, your favorite natural skin care products, or how to get started living a more natural/eco friendly life.

Or what if you sell baby clothes. You can create content that’s helpful for the first time mom, gift ideas for first time moms, or prepping for the arrival of baby.

Are you starting to see how this works?

You’re using Pinterest to get them into your funnel….

Pinterest leads to the blog, where you add value and get them on your email list. THEN you market your products.

Most people try to drive Pinterest traffic to a sales page, and then lose them.

But you’re not like most people, am I right?

Here are two examples of my clients who’ve gone through Pin with Purpose and are crushing it selling their products on Pinterest.

Kellie Borja sells gorgeous pieces for weddings. She used to have her products front and center and was struggling to make a sale.

She applied what I teach within Pin with Purpose, started creating helpful content for brides to be and building her email list. In just a few months she’s tripled her sales and is struggling to keep stock. #insane

Kenal Lewis is an artist who sells his artwork and t-shirts.

Before he went through Pin with Purpose, the most he’s ever sold was 1 t-shirt per month (and that involved direct messaging friends/family).

In less than a month, he’s sold 4 shirts from Pinterest. That might not seem like a ton, but he’s JUST getting started—in a few months that number is gonna jump like crazy.

See in the pics below how instead of directing Pinterest traffic to a shop page, he’s directing them to his blog, where he’s writing about his art in more detail, includes a coupon code to get on his email list, and also the link to purchase the shirts.

To sum this up, Pinterest can be an incredible platform to get more eyeballs on your content.

It starts with creating epic content to get them on your site and understanding SEO and keywords on Pinterest to get them to find your pins, having a freebie (or coupon code) available so that you can get them onto your email list, THEN market your products.

Is this helpful? Would love to hear your thoughts below.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
3 Essential Marketing Strategies for Selling Products on Pinterest (with Kenal Louis): Episode 23

3 Essential Marketing Strategies for Selling Products on Pinterest (with Kenal Louis): Episode 23

Episode 23 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

I’m going to share how to sell your physical products on Pinterest! I’m sharing my top 3 essential marketing strategies, and then bringing on one of my students Kenal Louis to share his personal story of how his business grew 20x what it started at in just 45 days after completing my course!

Takeaways:

  • Pinterest is a SEARCH ENGINE!
  • Instead of sending traffic to an easy site, send them to your blog. If people don’t like the first thing they see, they will exit the site. However, if it goes to your blog, and your products are all there they are on YOUR site exploring all the different outlets.
  • Use a Facebook helper plugin on your blog post to then bring up adds on peoples Facebook of your product they were looking at on your site.
  • Once people are on your email list, then you can build a relationship with them.
  • Even if you are only selling physical products, you can still make blog posts for your potential clients through using blog posts.
  • Kenal talks about how Pinterest is the key to his success in selling his art.
  • Make an investment in yourself! It was through investing in himself that Kenal saw results. He used hard work and the money he spent as the driving force to push his business to the next level.
  • If you create content around your products, it gives your audience a full array of what you have to offer. Like Kenal says, he doesn’t just post his art, he creates blog posts about the backstory of his art, and why he created it. Having his products also on his blog keeps all the traffic on HIS site, not on a giant platform like Etsy where people can get easily distracted.
  • He spent $2,000 on Facebook ads and his reach was 2.1 million people a month. With Pinterest, he spent $0 and gets consistent 4 million monthly viewers.
  • Kenal suggests that for artists, there is a HUGE market for shirts. He builds brand ambassadors to everyone who buys a shirt. It’s such an easy way to sell consistently and isn’t as pricey as art. It’s helping him build his brand.
  • Being so hungry for results allowed him to work for it, and get it.
  • Having a clear mind, being positive, and having a list of reasonable tasks every day to get done, and meditation, are some tips on how Kenal has really allowed himself to grow in his business and his positive mindset.
  • There is POWER behind writing down and speaking what you are going to do into existence. Manifestation!!
  • Write down your goals in the first person, and have them clearly defined TODAY!!

Highlights:

  • (1:25) Strategies for selling your physical products on Pinterest. (FREE!)
  • (2:30) Strategy #1: Use Pinterest to drive traffic to your blog, not an etsy store.
  • (4:19) Strategy #2: Build your email list!
  • (5:48) Strategy #3: Add value to your potential clients via your blog.
  • (7:37) Kenal’s backstory.
  • (8:10) A little more about how he got into art, and his story.
  • (9:51) How Kenal used social media to sell his art.
  • (12:30) Promotional strategies that Kenal has used to get shoutouts, and exposure.
  • (15:45) Kenal went through my online course in 3 days! He talks about the value of going through the course so fast, and how it jump started his success.
  • (17:09) Kenal shares his results. (3-4million monthly viewers on Pinterest!!)
  • (19:07) What does Kenal Pin??
  • (19:36) The answer to the question: Why is it SO important to create blog content centered around your products??
  • (22:05) Kenal’s sales/numbers: how his sales have gone up in the past month using Pinterest.
  • (23:01) His strategy of monetizing his online sales.
  • (25:10) What happened with his brand? Name recognition? Google?
  • (28:12) Main core strategy recap.
  • (30:39) Habits and discipline that Kenal has added to his career that has made a difference.
  • (34:29) How mindset has made a HUGE difference for Kenal.
  • (38:01) How Kenal uses manifestation and mindset to set goals and accomplish them.
  • (39:40) Talking all about manifesting our goals. Examples on why YOU SHOULD TOO!
  • (41:00) What does it mean to Kenal to make an impact?
  • (44:43) Where can we connect with Kenal

Quotes:

“Most people won’t buy your product the first time they see it”

“Content is KEY”

“Believe in investing in yourself”

“There’s so many uses for the content on Pinterest”

“It’s not just an inspiring thing visually, but for me, having my art in someones home is like…woah… it’s the goal.”

“Don’t allow yourself to be stressed about getting so many things done”

“More than 60% of the traffic I get per month to my site comes from Pinterest”

“You’re not done, you’re just getting started”

“Theres so much significance and power in writing things down that you want to accomplish”

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.