Talking Money Mindset with Intuitive Business Coach Emily Aarons: Episode 043

Talking Money Mindset with Intuitive Business Coach Emily Aarons: Episode 043

Episode 43 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today’s episode is an interview with intuitive healer and psychic business coach, Emily Aarons! We’re talking all about money mindset. This is something I see so many entrepreneurs struggle with! If you don’t have a good mindset and you have limiting beliefs, you can’t move forward in your business. Take some notes, and ENJOY!

Takeaways:

  • She said her job was soul sucking, and so she really wanted to get into something she loved. When she had her son, she knew she needed a change.
  • Emily shares that her husband didn’t understand what she did, and she had some real doubt from people in her life about what her company was. But she knew she wanted to stay at home with her son, while running a business. Sometimes having those doubts can hold us back if we listen to them. But if we don’t, and hold true to what we know we want to do, we can succeed in it.
  • Symptoms of a money block: no one is buying your products or services, you feel bad for charging people for your products, you don’t want to raise your prices, or charge what you think you’re worth.
  • Getting past a money block is all about going back to the root of a money problem, whether it be in your past, or present. But you need to identify with that block, and trace your steps as to why you have that belief of money.
  • There are alternative words or phrases as to not create a negative money mindset for our kids and families.
  • Emily shares how meditation has made such a big impact on her life. It allows her to be conscious, what keeps her here, and how she can serve at her highest level
  • Such a big limiting belief people have is that a market is oversaturated. People don’t see that people will buy if you are an authentic business. If you still work your booty off, and give peoples something so authentic, even if other people are in that market, no one can do exactly what YOU can.
  • If your goals don’t scare you they aren’t big enough. Goals should make you want to throw up a little bit. Don’t sell yourself short of what you can do.
  • Our intention for a day, should hold a space for a further mentality. For who we want to be, what we want our goals to be, etc.
  • Emily shares how she always wants to live and share at her highest level. She wants to serve people and help. Make sure you’re feeling your purpose, and on a path to shine your light.

Homework: Answer These!

  • Who do I need to become to reach the goal I’ve set for myself?
  • What do you need to START and STOP doing?

Highlights:

  • (2:19) A little more about Emily Aarons.
  • (2:30-3:10) Bad connection! Skip to 3:27.
  • (3:27) Emily shares how she got started in this field
  • (6:10) We talk about how Emily’s struggle was the reason she started this successful business.
  • (8:01) Who does Emily help? What is her business model?
  • (9:34) Money Blocks: What are they, how can we get past them?
  • (11:04) Steps for overcoming money block.
  • (15:16) What are some things you should avoid saying as parents when it comes to money, as to not make a money block mentality for them in the future?
  • (17:12) Daily practice to have a strong money mindset.
  • (17:40) Meditation- and how it’s made a huge difference in Emily’s life.
  • (19:44) How you can get started in meditation.
  • (22:41) Meditation apps you can use.
  • (24:52) Limiting beliefs: common ones Emily sees, and her tips for overcoming them.
  • (29:41) Emily talks about her goal to break 1million this year.
  • (34:10) Be intentional. Emily talk about how intentions hold a space for us.
  • (38:15) Money isn’t just the root of all evil. The more you make, the more you can inspire and help others.
  • (39:52) What does it mean for Emily to make an impact?
  • (41:39) Whats next for Emily?
  • (42:52) Where can you connect with Emily?

Quotes:

“I kept wanting to help more people.”

“In my first year and a half business online I 10Xed my business!”

“Take out your phone, and set a timer for 1 minute”

“We all have a minute- and it doesn’t matter if you’re sitting on the toilet”

“There are so many people that are praying for you to get your stuff out there”

“If we want the business we’ve never had, we have to do things we’ve never done!”

“I feel like when we set our goals to be ‘realistic’ we actually play small”

“It’s a perfect blend of I’m so excited, what if I do this, and I’m gunna barf”

“Who are you to not shine at your brightest”

“The more money you can make, the more people you can help?”

Resources:

Connecting with Emily Aarons:

Website: emilyaarons.com

Facebook Group: Life Made Simple

Instagram: @emilyaarons

 

Apps for Meditation

Headspace

 

Emily’s Book Recommendations 

Law of Divine Compensation- Marianne Williamson

 

Videos

I Am NOT Your Guru- Tony Robins (Netflix)

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

How to Create an eBook

How to Create an eBook

Want to learn how to create an eBook? I got you! I’ve created a few eBooks over the years…my eBook Keto(ish): A Simplified Guide to Eating High Fat Low Carb actually crashed my site the day it launched because it was so popular. It earned $1,000 that first day and continues to sell on a daily basis (despite the fact that I haven’t done any promotion or have updated my fitness blog in almost a year).

eBooks are a great way to add value to your ideal client in a simplified format. Yes, your ideal client could probably dig through your blog and find the content, but people truly do value simplicity. By putting it all in an easy to read format, you’re saving them tons of time and energy. 

In this post, I’ll share with you the vital steps necessary to create an eBook.

How to Create an eBook Step 1: Do your market research

Market research is the most important step in creating anything for your audience. What do they want? What do they need? How can this eBook provide that for them?

I have an entire post dedicated to market research to help you with this step: https://www.rachelngom.com/how-to-do-market-research/ 

How to Create an eBook Step 2: Write

How do you create an eBook? One page at a time!

A big part of my eBook was blog posts that I had already written on the topic. So that part was pretty easy. But I wanted to expand upon the topics and include some helpful macro calculations and recipes.

When you’re writing an eBook, be sure to set aside uninterrupted time every day so you can sit down and crank it out. I work in hour long chunks, so my brain stays fresh.

You can use a timer like Pomodoro to help you stay effective or simply the timer on your phone.

The more consistent you are with your writing process, the easier it will be.

How to Create an eBook Step 3: Have it Edited

I definitely suggest having a few extra sets of eyes on your content before you publish it. You can hire a professional editor via upwork.com or fivver.com if you want. I wanted the perspective of my ideal client to make sure that everything was easy to understand, so I went to my audience again.

I posted that I was looking for a few editors to help me with the book, in exchange they got the content and the final product for free.

I had quite a few people reach out that had writing/editing skills which was super helpful (honestly, I’m not the best writer and my grammar sucks).

I had three different people go through the content and I asked them to be brutal. I got some incredibly helpful feedback and was able to get some testimonials from those editors as well as more confidence that the content was awesome.

How to Create an eBook Step 4: Outsource the Design

This could take you forever if you try to do it yourself. I tried lol 😂

This is def not my zone of genius and honestly, it’s a huge waste of time for me to design work. You can easily hire someone on upwork.com or fiverr.com to design eBooks for less than $100.

I suggest doing this AFTER you edit it all and you have the final draft ready to rock.

If you really want to do the design yourself, you can do it in Canva or Word, or Adobe InDesign. Canva is a pain in the tush for longer projects like an eBook though. We used Canva to create the recipe graphics within our eBook and then added them to a Word doc.

Then, we exported it to a PDF.

How to Create an eBook Step 5: Launch It

No one wants to launch to crickets, am I right?

My eBook was super successful because I involved my audience every step of the way. I set a launch date and they were ready for it.

If you don’t have a huge audience you can do a video series ala Jeff Walker’s book Launch or enlist a launch team to help you promote the book and get it out there.

There are a million and seven ways to launch. Especially with how easy it is to get in front of your ideal client with social media. Maybe have a specific launch contest using a hashtag? Giveaways? The only thing that can limit you here is your imagination.

How to Create an eBook Step 6: Deliver your eBook Via Email

There are a variety of different ways to deliver your eBook after your customer’s purchase.

We started off with a super simple PayPal button on our website and integrated it with a plugin called Easy Digital Downloads.

Since then, we’ve gotten a bit more sophisticated. Now, we use ClickFunnels for our sales page and integrate it with Stripe (a payment processing software)

Within Clickfunnels, you can integrate with your email provider, so after they purchase, they get an email confirmation with the download.

You want to make sure you have an automation set up within your email provider. We use ActiveCampaign, and this is what our automation and email look like. It’s super duper simple (the things you can do with ActiveCampaign are crazy!

We simply uploaded the PDF file to our blog and included it on a page on the blog. Within the email, we give them the link to that private page.

How to Create an eBook Step 7: Automate It

We have the entire process automated with our blog. We have free traffic coming from Pinterest and Google, and the eBook is a part of our sales funnel.

We have a ton of content here to help you get traffic from Pinterest with your blog, def check out the following posts to help you:

If the eBook is selling well on your blog, you can absolutely put it on Amazon and It will keep selling there.

Amazon does all the advertising for you, so they will take a chunk of the profits (a hefty chunk lol).

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley: Episode 042

How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley: Episode 042

Episode 42 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today I’m interviewing Erika Ashley, and we’re talking all about publicity, and getting in front of more people. She is an award-winning online marketer, published author, and active in the digital space. You will learn so much about how to create a brand of your own, and how powerful PR can be!

Takeaways:

  • 3 main things Erika works on with her clients: Inner work, Identity work, and Influential work
  • Erika started out in high school coding myspace profile pages. She was an entrepreneur from an early age, and in 2015 she really took her business seriously!
  • She had no choice once she was put on a waiting list for a hip replacement. She had to quit her secure job because she couldn’t make all the hours at work, and she made some BIG leaps. Sometimes those pivotal moments that seem negative lead us to where we’re meant to be.
  • PR is such an important part of growing your business. LEVERAGE FREE Sources is what Erika suggests
  • Help A Reporter Out and #JournoRequest are two main leverage free sources that you can use to get PR.
  • Schedule 10 min 3 times a day to go through your HARO emails! You want to be one of the first to respond to make sure you can get in. BE DILIGENT and you will get into publications.
  • People need to know the difference between media that can help you vs. hurt you. NOT ALL content that goes viral is going to help you. So be careful what you do and where you go, to stay true to your crowd.
  • Your content on social media is GENEROUSLY 5 days. You need to apply your brand to your own platform as a place to build your brand. (Blog, youtube, Pinterest, podcast, etc.)
  • Your message has to be ON POINT. Know what your message is, and say it over and over in your videos, posts, etc. Develop things that position you as the expert.
  • Don’t use “airy fairy” language (as Erika says) When you try to use fancy words as filler, it gets more abstract, and confusing. Be TO THE POINT.
  • Erika shares how she teaches her students to state their affirmations. They have to STOP and say it until you believe it- to get into the better mindset. She says the ones who get the best results are the ones who truly believe it.

Highlights:

  • (2:16) A little more about Erika Ashley.
  • (3:07) How Erika got started in this business, and how being a myspace designer led her here
  • (4:45) Erika was put on a waiting list for a hip replacement, and she had to figure out her next step.
  • (5:28) How she made the switch from $0 in her checking account, to a 6 figure business featured in Forbes?
  • (7:10) What is Erika’s number one tip to get PR for your business?
  • (7:50) Top 2 places to go to get Leverage Free sources, and how you can reach out to them.
  • (11:20) What IS HARO?
  • (14:00) When is the right time to hire a publicist?
  • (15:39) How much does a publicist cost?
  • (17:53) Biggest mistakes entrepreneurs can make when it comes to PR
  • (19:57) Branding: How can you position yourself for success with your brand?
  • (24:19) Why you shouldn’t build a business on shifting sand.
  • (27:10) Why you should link everything back to your blog!
  • (32:00) Mindset is KEY for success. Erika talks about why mindset is so key for her, and how reflection + mindset is a recipe for success.
  • (35:12) We talk all about affirmations, writing down goals, and how it actually works.
  • (37:55) What does it mean to Erika to make an impact?
  • (39:28) What is next for her?
  • (40:19) Where you can connect with Erika Ashley.

Quotes:

“Nobody’s going to be a bee to come up with the angles and positioning of your brand the same way a publicist can”

“PR is like a crescendo. Work from smaller pieces and work your way up.”

“If you own a space and its yours, then its yours and you get to develop it”

“Clarity beats fancy-ness every single time”

“Be CLEAR over CLEVER”

“Starting and ending the day with mindset is really important”

“Write down what you want, and dream freaking BIG

“At the end of the day, when you’re dead, if someone wrote a wikipedia page about you, what is it that you would want them to say on that wikipedia page? That’s the impact that you’re trying to make.”

Resources:

Connecting with Erika Ashley:

Website: erikaashley.co

All social media: @itserikaashley

Help A Reporter Out (HARO)

https://www.helpareporter.com

#journorequest

twitter.com/journorequest

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
First Steps on Starting a Business, and How to Take it to the Next Level- Inverview with Helen Munshi: Episode 41

First Steps on Starting a Business, and How to Take it to the Next Level- Inverview with Helen Munshi: Episode 41

Episode 41 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today I’m interviewing Helen Munshi! She’s an entrepreneur, business strategist, philanthropist, and all around business lover! She has extensive bakground in helping small business owners start up and run their business through learning techniques, individual coaching, and intensive business support! She helps people develop their business goals, and leads them to achieve them! This interview we talk about so much- about how to start a business, what to do if you’re feeling overwhelmed in your business, mindset goals a s a business owner, and charity work! Enjoy!!
Takeaways:

* Helen started working in a consulting firm, and really saw the corporate and charity side of things. She really found her passion in life coaching, and combined those skills to start her business!
* She realize quickly thet she had a bigger purpose. If you don’t feel fulfilled in your job, it means you should make a change! Your work should make you passionate.
* If you want to be an entrepreneur, Helen suggest to REALLY know why. Know what it is you want to do, and your goals. This will help you push through the hard times.
* You have to be self aware, and have patience to make changes. MINDSET IS SO IMPORTANT.
* If you have limiting beliefs, it will hold you back so much. Strategy and mindset go together. It can’t be one or the other.
* The foundation stage of building a business is SO important. If you skip that step and go straight to building your business, you will miss a key step of knowing your clients, and the buts and bolts of how you will later succeed.
* Helen said routine is one of the biggest things that led her to success.
* If you focus on something, like gratitude, it will expand. So focus on those things, and channel what you are thankful for.

Highlights:

* (2:17) A little more about Helen, and her background!
* (5:20) What is Helen’s business?
* (6:02) What does she suggest to someone who want’s to become an entrepreneur?
* (7:10) What is the mindset of a successful entrepreneur?
* (8:58) Mindset or strategy?
* (9:52) What are some action steps Helen has her clients take immediately?
* (11:41) Key foundational things an entrepreneur needs to succeed.
* (12:38) Helen’s mindset and business routine, and why she thinks its one of the main things that let her to success in her business.
* (13:20) Her routine.
* (15:59) Disability: how Helen leads her clients past these hard times.
* (18:10) Helens main platforms on building a business.
* (20:06) Why is being overwhelmed such an issue, and Helen’s tips on what to do if you are feeling overwhelmed.
* (22:30) Charity work: what does she do, and how she uses charity as a fundamental part of her business to be impactful.
* (26:10) Where can you stay connected with Helen?

Quotes:

“You really gotta to know where it is you want to go, before you can go there”
“You’ve gotta have the vision, but then you’ve gotta take unrelenting, consistent, right actions”
“Having the confidence to know that you can achieve what you want to achieve is everything.”
“What we focus on expands”
“Little successes build confidence”
“Change the world, one business at a time”

Resources:

Connect with Helen:
Her Website: https://www.thestartupstudio.co.uk
Facebook Group: https://www.facebook.com/groups/thestartupstudio/
(She’s offering 45 minute free strategy session!)

Charities Helen and I are a part of:
Women for Women: Womenforwomeninternational.com
Tear Fund: https://www.tearfund.org
World Vision: https://www.wvi.org
Compassion International: https://www.compassion.com
International Justice Mission: https://www.ijm.org

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

How to Choose a Profitable Niche Market

How to Choose a Profitable Niche Market

Struggling to choose a profitable niche market for your business?

I got you. Selecting a niche market is something that a lot of entrepreneurs get stuck on. I hope that in this post I can help you get some more clarity so you can take massive action!

First, let’s start with what a niche market even is. A niche market is the subset of the market on which a specific product is focused.

It’s critical to choose a niche market because you can’t be all things to all people. They say, ‘the riches are in the niches’ and it’s true!

At Tony Robbins’ Wealth Mastery Event, Keith Cunningham gave the example of two car companies: Volvo and GM.

Volvo has dominated the niche of car safety, while GM tried to be all things to all people.

Volvo is growing, while GM is bankrupt. Yikes.

Keith asked, ‘what real estate do you own in the consumer’s mind’, meaning, when they think of you and your brand, what comes to mind?

It’s crucial that you select a niche market.

In this post, I’ll share with you four tips to help you select your niche market so you can start world domination (or at least dominate your niche!)

Niche Market Tip #1: Check out your analytics

My first business was in the fitness industry and I struggled to get massive traction because I wasn’t niched down enough. I was trying to be all things to all people.

One day, I checked google analytics to see what was going on (you need to install google analytics on your blog stat!) and I realized that 90% of my traffic was coming to blogs I’d written about eating keto (aka high fat low carb).

So I thought to myself…what if I made my entire blog focus about keto? What if that was my niche? Instead of trying to get traction in fitness and overall nutrition, I switched to keto and quickly became known as ‘the keto girl’.

I chose my niche market and LISTENED to what my people wanted. Which led to creating an ebook that sold out the day it launched and crashed my site and STILL SELLS over a year later even though I haven’t touched that blog or business in 9 months.

When I started this business (She’s Making an Impact), I knew I wanted to be niched so I focused on Pinterest. That led me to become an expert in less than a year, being asked to be on podcasts, speak on stages, and creating an online course that’s generated over $100,000 in 9 months. In a BRAND new business.

So if you don’t have google analytics on your blog right now, install it. If you do have it on your blog, go check out your most popular blog posts. Do they have a similar pattern? Could you narrow down your topics a bit more? What topics does your audience really resonate with?

Niche Market Tip #2: Find Your Sweet Spot

Your sweet spot is going to be a combo of: what are you good at/know a lot about? What do you ENJOY teaching? What’s the market for it?

So grab a piece of paper and a pen and write down:

  1. What are you good at?
  2. What do you love to teach?
  3. What are some skills that you have?
  4. What questions do you get asked about often?
  5. Where do you see a gap in the marketplace/a need for your ideal client?

Your sweet spot is going to be a combo of what you love, what the market needs, and what you know a lot about.

Here’s an example of my business so you can see how I was able to niche down to Pinterest.

I was good at a lot of social media platforms…I have over 300,000 youtube views, 50,000 facebook followers, 20,000 IG followers, and over 20,000 on my email list. I could’ve called myself a social media expert and then dive in.

But social media experts are a dime a dozen. The riches are in the niches!! When I started this business, I did my market research to figure out what my ideal clients were struggling with, how they were using social media, and what gaps I saw.

They told me that they were sick of trying to figure out Instagram and Facebook and just wanted a way to automate lead generation.

BINGO: Pinterest.

I asked them if they’d ever considered using Pinterest for their businesses, and they were intrigued, but hadn’t. When I told them that I used Pinterest to completely automate my lead generation process and it helped me grow my email list to 20,000 for free, they immediately wanted to learn my secrets.

Do you see what I did? I picked the sweet spot. What my people needed, what I loved to teach, and what I was good at.

Niche Market Tip #3: Do Your Market Research

Speaking of market research, you need to do it. I see so many entrepreneurs skip this step and it’s arguably the MOST important step. It’s one of the very first thing I have all my private clients do.

How do you know what your ideal client even needs if you skip this? When you don’t do market research, you end up creating products you THINK they need, but they really don’t.

Don’t assume. You’ve gotta ask.

Lucky for you I did an entire post about market research so you can get started NOW.

Niche Market Tip #4: Start NOW

Clarity comes through action.

Don’t try to think your way to your niche market, just start taking action! Through taking action, you’ll figure out who you LOVE to work with, what you hate to do, and you’ll have even more clarity moving forward.

When I first started this business, I was doing EVERYTHING to help people with their Pinterest accounts, including managing accounts.

It was good money, but I quickly learned that I HATED doing it and it felt like a job for me.

I didn’t become an entrepreneur to have another job. I became an entrepreneur because I value freedom!

So what action do you need to take to get started? Do you need to contact some ideal clients for market research? Start creating content? Create your niched down freebie?

Stop thinking about it and take action.

And then as you’re taking action, you can ask yourself: do I need to niche down even MORE?

To help you get started, I wanted to give you a few examples of niche markets:

Fitness:

  • New moms lose the baby weight (my very first niche that exploded! I ran a group called ‘lose the baby weight’ and it was SO good)
  • Hockey players with timed nutrition
  • Triathlete nutrition and training

Marketing:

  • Membership sites
  • Instagram stories
  • Pinterest ads

Other ideas:

  • An accountant who specialized in expats who are self-employed (if you know one, send them my way lol)
  • Gym for moms who need childcare (and maybe self-care? like massages/nails??)
  • Dog training for abused dogs (my poor Zozo needs this, we got him at a shelter and he’s been so skittish/anxious all his life)

Niche Market Mistakes to AVOID:

Before we wrap up, let’s talk about some niche market mistakes to avoid.

Trying to be everything to everyone.

You’ve gotta get specific!

I want you to attract and repel. I know that there will be people who come to my blog, read my emails, or watch my facebook lives and think, “she is SO unprofessional.”

Those aren’t my people. I want to work with my business bestie, who could see themselves sitting on the couch drinking a glass of wine in yoga pants with me.

Getting unsubscribes and unfollows is a GOOD THING.

Yup, I said it.

You WANT people to either fall in love with you or run away #kidding #notreally

You can’t be everything to everyone, so don’t try to be.

Picking a niche market is crucial to your success. To get started finding your niche market, check your analytics, find your sweet spot, talk to your ideal clients, and take ACTION.

Take massive action. Do it now! I believe in you =)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.