Pinterest Hashtags: What Every Marketer Needs to Know

Pinterest Hashtags: What Every Marketer Needs to Know

Pinterest hashtags are popping up all over the place. Are you using them yet?

Back in the day, using hashtags on Pinterest was a big no-no. But things change allll the time on social media platforms (especially on Pinterest!) so now, hashtags are IN!

What’s the official word on Pinterest hashtags?

According to Pinterest,

“When you add hashtags to the description for a new Pin, Pinners can visit a feed of all the Pins that share that hashtag. Hashtags are a new way to reach users interested in your content. When a user searches a hashtag the freshest pins with that hashtag will appear at the top of the feed. When a user searches the same phrase without the hashtag, it will pull up the original search results page.”


Essentially, Pinterest Hashtags are a new way to reach users interested in your content. Pinners can find you by searching for a specific keyword term OR a hashtag. Typically it can take some time for keywords to appear in search (like weeks or even months). But when a user searches a hashtag, the newest pins with that hashtag will appear at the top of the feed.

What does this mean for you as a marketer on Pinterest? Your pins are going to be found sooner since Pinterest hashtag searches are going to be chronological.

If you’re totally confused about how to use hashtags on Pinterest, I got you. In this post, I’ll dive deep into Pinterest hashtags: what they are, how to best use them, and how to get started ASAP.

To start, go to the Pinterest search bar and search for pins using a specific hashtag.

In this example, I’m searching #entrepreneurtips

Oh heyyyyyyy, those are a ton of my pins that show up! #winning

Click on the pin, and you can see the other hashtags I’m using in this post.

You can easily get into a hashtag rabbit hole here so be careful lol.

Now that you know what hashtags on Pinterest are and how to find them, I’ve got 5 tips for you so you can get the max benefit of adding hashtags to your pin descriptions.

Pinterest Hashtags Tip #1: Add Hashtags to your pin description

You’re already writing a killer pin description using epic keywords, right? All you’re going to do is add a few hashtags to that description. See the example below.

While you can use up to 20 hashtags per Pin, that seems a wee bit excessive. I personally use between 5 and 7.

You can add these hashtags when you upload a pin manually, but I highly suggest using a social sharing plugin on your blog, so that when someone pins content directly from your blog, it’s the exact pin description (with hashtags) that you’ve created.

Personally, I use Social Warfare for this. While I’m writing each blog post, I come up with a keyword rich pin description and add it to that post before I hit publish.

Pinterest Hashtags Tip #2: Be specific and descriptive

Use words or phrases that describe the content in the Pin. Don’t try to use cute or funny hashtags. They should be relevant and searchable. Remember, Pinterest is a search engine, so get into the head of your ideal client and think: what are they searching for on Pinterest?

EX: #ketorecipe vs. #whycantistopeatingallthecarbs

Don’t overthink this—just turn your keywords into hashtags.

Not sure how to use keywords on Pinterest? Lucky for you, I have an entire post (with a freebie) dedicated to Pinterest keywords =)

Pinterest Hashtags Tip #3: Timely and Relevant

Depending on your Pin, you might want to use hashtags that are timely, like: #summerbreak, #christmasrecipe.

Maybe you’re creating holiday recipes, or you have a parenting blog and want to give some tips for parents to survive summer break. Whatever the case may be, you can use timely hashtags in your pin description.

You’re creating timeless content too, right? Timeless aka evergreen content does very well on Pinterest, since your content works for you over time. I have posts that I created 4-5 YEARS ago that are still being repinned. #insane

Hashtags for timeless content might be something like: #glutenfree, #bucketlist, #entrepreneurtips. Again, this will make it easier to for users to filter and find relevant content they are interested in.

Pinterest Hashtags Tip #4: Create a Branded Hashtag

Consider creating a branded hashtag and add it to all of your pins (ie: #shesmakinganimpact)

When you start adding a branded hashtag to all your pins, your content can be easily indexed. So no matter who pins your content, you’ll be found when searching your branded hashtag.

That way when someone clicks on that hashtag, all of your content shows up. #genius

Do you have a name for your blog/business? Do you have a specific message that you’re talking about consistently? Turn it into a hashtag.

When using my branded hashtag, I put it FIRST (out of all of the other hashtags) so that it gets the most attention.

Pinterest Hashtags Tip #5: Add in hashtags to old posts

If you use a platform such as Social Warfare, which allows you to write custom Pinterest descriptions for social sharing, you’ll want to go back and add hashtags to your descriptions, and also in your alt text box when you upload pinnable images.

Do NOT spend your time adding in hashtags to pins that are already on Pinterest, since the pins are going to be searched chronologically (as discussed above).

Do you have to do this step? Nope, but if you have people coming to your site consistently and pinning images from your blog, it makes sense to update them.

To sum up, Pinterest hashtags freaking rock. Get started using simple, searchable hashtags and add between 5 and 7 per pin. Create a branded hashtag. And if you use a social sharing plugin like Social Warfare, go back and add a few relevant hashtags to the pin description.

Whew! I know that was a lot of hashtag talk! Have you been using hashtags on Pinterest yet? Will you start now?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Leveling the Playingfield for Female Entrepreneurs (with Serial Tech Entrepreneur, Nathalie Molina Niño): Episode 069

Leveling the Playingfield for Female Entrepreneurs (with Serial Tech Entrepreneur, Nathalie Molina Niño): Episode 069

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 069:

Today I’m talking to Nathalie Molina Niño. She is the CEO of BRAVA Investments and the author of LEAPFROG, The New Revolution for Women Entrepreneurs (Tarcher Perigee, a Penguin Random House imprint). She is committed to delivering returns to investors while making a catalytic impact to female entrepreneurs.

Takeaways:

  • Nathalie talks about her journey to start helping female entrepreneurs was one that taught her a ton. She fell so in love with wanting to help female-owned businesses and knew that is where she wanted to invest all her time.
  • Nathalie talks about her top tip as a newbie entrepreneur is to be careful with your money. You should always be reinvesting. Start scrappy, but keep that mentality and it will set you up for success.
  • Traction is what Nathalie says is key for a start up. You need to know if what you’re selling is something people want, and prove that you really committed to it long-term. Crowdfunding, Equity crowdfunding campaign, Kickstarter, testing the product etc.
  • Nathalie shares that in order to write her book, Leapfrog, she took examples of men and women who have done entrepreneurship in ways most people go through – not through the common advice of venture capital. Her book is so important because the advice most people get for entrepreneurship does not account for average people without major capital. 
  • One chapter in Nathalie’s book is called Raise Prices…Stat. So often, entrepreneurs undervalue themselves. It is so important to overcome this mindset and give ourselves the correct value if we want to succeed. Price your product based on what it will do to change your customer’s life. Never start from what it costs you. Realize the impact you’ll be making on your clients.

Highlights:

  • (2:21) A little more about Nathalie’s background, and how she got started in business.
  • (6:35) What are some top tips Nathalie learned as a newbie entrepreneur?
  • (8:57) Outdated advice people are still giving female entrepreneurs.
  • (13:31) What is the “Friends and Family Round” and why does Nathalie think it’s out of date?
  • (16:08) What should people do instead of the “Friends and Family Round”
  • (19:08) Leapfrog, Nathalie’s book. Why did she write it, and what can you learn from reading it?
  • (23:04) Key hacks from Nathalie’s book.
  • (25:46) Why do we need more women-driven startups?
  • (27:01) What are some leadership lessons Nathalie has learned over the years?
  • (28:45) It’s important to find your Deloris Juerta.
  • (30:35) Who is Nathalie’s biggest inspiration?
  • (33:55) Quieting that voice in your head saying you’re not good enough, is KEY! Nathalie’s mantra of these voices is “You are the source of your own supply”
  • (36:35) One of the best books Nathalie’s ever read.
  • (38:38) What does it mean to Nathalie to make an impact?
  • (41:02) What is next for Nathalie Molina Niño?
  • (45:18) Where can you connect with Nathalie?

Quotes:

“You only know what you’ve experienced”

“Be really careful with your money, even when you get a windfall”

“Start scrappy and stay scrappy”

“Raise prices…Stat.”

“Before we can really get started, we have to be sure our head is in top form”

“You are the source of your own supply”

“Invest with a long term horizon”

Resources:

Website: leapfroghacks.com

Instagram: @leapfroghacks

Nathalie’s book: Leapfrog: The New Revolution for Women Entrepreneurs

 

Organization where Proceeds of Nathalie’s book go to:

Vote, Run, Lead

 

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
7 Things All Successful Bloggers Do

7 Things All Successful Bloggers Do

#1 Thing All Successful Bloggers Do: Niche Down

Selecting a niche market is something that a lot of entrepreneurs get stuck on.

First, let’s start with what a niche market even is.

niche market is the subset of the market on which a specific product is focused.

It’s critical to choose a niche market because you can’t be all things to all people.

They say, ‘the riches are in the niches’ and it’s true!

At Tony Robbins’ Wealth Mastery Event, Keith Cunningham gave the example of two car companies: Volvo and GM.

Volvo has dominated the niche of car safety, while GM tried to be all things to all people.

Volvo is growing, while GM is bankrupt. Yikes.

Keith asked, ‘what real estate do you own in the consumer’s mind’, meaning, when they think of you and your brand, what comes to mind?

It’s crucial that you select a niche market.

What is the main focus of your blog? Can you narrow it down even more?

For example, my first blog (fitwithrachel.com) used to be just all things fitness and healthy living, plus details about my life, travel, um, it was a hot mess.

But then I realized that my best performing content was around the topic of keto (high fat low carb) and intermittent fasting.

So I got rid of everything else and my entire blog focus was keto and intermittent fasting.

My traffic exploded.

My email list grew.

And my traffic is still around 50,000 page views per month, a YEAR after I stopped publishing on it.

I still make sales from that blog (sold my keto ebook twice yesterday!).

It’s because I niched down.

What do you want to be known for? What are your gifts? How do you want to add massive value?

If you’re struggling to find your niche, then read this post.

#2 Thing All Successful Bloggers Do: Post Consistently 

It’s not what we do every once and awhile that matters. It’s what we do consistently.

It’s Monday morning, and every single Monday morning,  know I’m going to write a new blog post.

Your audience needs to be able to count on you to do what you said you’re going to do.

You can’t just show up when it’s convenient or when you feel like it.

Need help in this area?

Read The Compound Effect by Darren Hardy.

The Compound Effect is one of the first personal development books I read when I started my first business at age 23.

It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.

I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?

Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.

Darren says,

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

I know this can seem totally daunting at first, which is why I recommend batching content so you don’t have to necessarily write EVERY week.

For example, I’ll be going home to Chicago over Christmas and I don’t want to be working while I’m there.

I’m working harder this week to batch all my content so I can chill.

Check out this post to see how I do it =)

#3 Thing All Successful Bloggers Do: Add Massive Value

Going off of this last point, all successful bloggers add massive value to their audience (on a consistent basis).

Why would someone want to work with you if all you’re doing is promoting your products or offers?

Think of your business like dating.

You’re not just going to ask someone to marry you on the first date, am I right?

You’ve gotta get to know them and build a relationship first.

Are your posts just kind of skimming the surface?

Or are you going above and beyond to over deliver?

Your content should be so darn good that when someone reads it, they think:

Woah! How else can I learn from them?!

If you need help, this post about creating killer content will show you what to include and how to overdeliver on your posts.

#4 Thing All Successful Bloggers Do: Have a Call to Action

After the first date and you want another one, what do you do?

You ask for it!

(to be fair, I’ve been out of the dating world for 8 years haha)

If you look at any successful bloggers, they all have a call to action where you can get on their email list.

You’re building an email list, right?

You need an email list—what if your Facebook account gets shut down?

Instagram account gets hacked? That actually happened to my mom a few weeks ago!

You don’t own any social media platform, but you DO own your email list.

All the goals I help my students within Activate set have to do with building their email list.

It’s essential to your business.

You can see on this post, I have several call to actions where you can continue on with me and learn more.

It’s more than just a little button at the very bottom of my blog saying ‘subscribe to my blog’.

No offense, but NO ONE wants to subscribe to your blog.

You need to offer something juicy and full of value to them in exchange for their email.

If you’re brand new and not quite sure how to do it or what kind of freebie you should offer, this post will help.

#5 Thing All Successful Bloggers Do: Ask Their Audience

This is so so so so important.

If you see any successful blogger, they are ASKING their audience and LISTENING.

This will help you create content that your audience actually wants and offers they will jump on.

Please don’t skip this step. This is literally the first thing all my students within the Impact Blogging Academy do.

You’ll gain SO much clarity and truly be able to add massive value to your people.

Lucky for you, I have an entire post about market research so you can dive in and do it ASAP.

#6 Thing All Successful Bloggers Do: Are Themselves

Are you trying to emulate a successful blogger in your industry?

Or are you being yourself?

I’ve been there, ok?

I remember when I first started my network marketing company when I was 23.

I had NO CLUE what I was doing.

So I just followed the top leaders and my industry and did what they did.

Literally. I copy and pasted their posts. 🙈

Here’s the thing I want you to know: people will want to work with you because of YOU.

There aren’t new products. There’s nothing new under the sun.

The thing you’re offering is being offered by someone else.

Why would they pick you?

Because of WHO YOU ARE.

Be authentic and be yourself.

Yes, this means that you’ll get haters.

You’ll get unsubscribes.

You WANT those things.

Because when you are a bit polarizing, is when you attract your true tribe of loyal followers who you ADORE working with.

For real. The ladies that we have in this round of Activate are truly incredible and it’s so much fun to be able to coach them.

I was able to attract such rockstars by being myself, by speaking my mind and not being afraid of losing people for sharing my faith or being silly.

#7 Thing All Successful Bloggers Do: Have a Funnel

Ah, the sales funnel.

So there’s things that you might not see in someone’s business that is contributing to their success.

What’s a sales funnel?

Imagine an actual funnel, where at the top of the funnel, something is poured inside and it filters down to a finite destination.

The exact same thing happens in sales. At the top of the funnel, lots of visitors may arrive and enter your funnel, but not all may end up at the final destination (becoming a paid customer).

Ryan Deiss, co-founder of Digital Marketer, describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers.

What I teach is to bring people into your funnel via Pinterest and knock their socks off with great content.

From there, you can create a relevant freebie, which will get the prospective customer onto your email list, where you can market your products and services.

It sounds confusing but really, it’s not.

Know what the ultimate step you want your reader to take.

Is It to buy a course? Become a paying client?

Start with the end in mind.

Then, reverse engineer it.

What freebie would attract them to you that is related to your course?

Then what kind of email series can you create that’s going to establish your authority, build the relationship, and make your offer the next logical step?

Makes sense?

To recap, there are some essential things that all successful bloggers do.

If you want to be a successful blogger, I suggest you pin this so you can reference it later, then def register for my free Pinterest class so I can teach you how to get more leads to your blog (on autopilot).

Comment below: Which of these things do you need to work on first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Live Your BEST Life (with Mindset Coach Taylor Slango): Episode 068

How to Live Your BEST Life (with Mindset Coach Taylor Slango): Episode 068

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 068:

Takeaways:

  • Taylor talks about how believing you can do something can set you apart from other entrepreneurs. 
  • Limiting beliefs lie in our subconscious mind.
  • Money mindset: So many people associate money with greed. People don’t think they are worth making money…this is such a huge disconnect. What you need to do is set a foundation to break that block. The income you want needs to be aligned with what you want. 
  • Realize that things aren’t just coincidences. Things happening around you in the universe are happening for a reason. Don’t discount them for a coincidence.  
  • Life is happening FOR you, not TO you.
  • To overcome confidence issues, you need to sit with yourself. Take time and breathe, and think through it. Focus on one issue at a time, and sit with it. Prayer, meditation, whatever you call it. Make time for yourself.
  • Write down your perfect day! You will be so surprised what can happen if you think bigger, and hold onto those specific desires you have for your life. 
  • Taylor talks about how it is so important to get out of your own way. People will have expectations of you. But you have to follow your gut, and take risks to create the life you want to live.

Highlights:

  • (1:26) A little more about Taylor.
  • (2:03) The Law of Attraction, and how this ties into Taylor’s lessons.
  • (2:29) Why does Taylor thing entrepreneurs need to focus on mindset?
  • (3:02) Conscious mind vs. Subconscious mind 
  • (3:48) How can you unlock your deep limiting beliefs?
  • (4:38) An example of a limiting belief Taylor sees often, and how to overcome it.
  • (6:27) Example of manifestation.
  • (11:30) How society plays a role in limiting beliefs.
  • (12:32) Taylor’s tips for people struggling with self doubt and confidence issues.
  • (15:26) Mediation apps Taylor recommends. 
  • (16:02) The power of your perfect day.
  • (18:21) Taylors entrepreneurial journey. How did she get into mindset coaching?
  • (24:50) Moving forward is key. Keep moving forward.
  • (25:40) Taylor’s goals for 2019.
  • (27:21) The power of getting out of your own way.
  • (28:50) Surrounding yourself with people who understand your goals, and being an entrepreneur.
  • (30:49) What does it mean to Taylor to make an impact? 
  • (31:21) Where to connect with Taylor!

Quotes:

“If you pivot and change your beliefs, what can your life look like?”

“Life is happening for you, not to you”

“Focus on the stillness”

“If you don’t have 10 minutes for yourself, you don’t have a life” -Tony Robbins 

“Everyone has 10 minutes”

“We are faith filled, big thinking risk takers. We will never insult God with small thinking or safe living. We want to seek God for the impossible, believe God for the miracles, dream that God would do exceedingly and abundantly more in our lives for his glory, that generations would know who He is. We will be faith filled with all that we do.”

“I remember the days I prayed for what I have now”

“START. Do those crazy things and take action!”

Resources:

Connect with Taylor:

Website:  taylorslango.com

Instagram: @taylorslango

Mindset Freebie: taylorslango.com/simple

Mediation apps Taylor recommends:

Headspace (app)

Mantra meditation

Visualization meditation

Videos talked about in this episode:

Rick Warren Daring Faith: Building a Life of Faith (Part 1)

Craig Groschel (LifeChurch): Jesus and We (Part 1): Faith Filled, Big Thinking

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

How to Use Pinterest for Real Estate Marketing

How to Use Pinterest for Real Estate Marketing

Today, let’s talk about how to use Pinterest for real estate marketing.

Why the heck should you care about Pinterest if you’re in real estate?

Well, to start, Pinterest will give you a steady stream of new leads for free.

When you have a strong Pinterest strategy that includes quality content for your local audience, you’re building unlimited networking and referral potential and you’re attracting both buyers and sellers who are in the planning stages of their sale/purchase.

A study from Millward Brown Digital found that active Pinterest users are 47% more likely to have a significant life event happening in the next 6 months, like a home purchase.

This means you have huge potential for your real estate marketing and your pins will be super valuable to your ideal client.

Before I dive deep into how to use Pinterest for real estate marketing, let’s start with the foundational stuff that you’ll need to do first to make sure you’re getting the most use of your Pinterest account.

Foundational Pinterest for Real Estate Tips:

  1. Convert your account to a business account
  2. Verify your website and enable rich pins
  3. Add the Pinterest button to your website so people can pin directly from your website.
  4. Always use great visuals. You can check out this post to see how to create Pinterest graphics that convert.

 

Now that we’ve got a solid foundation, let’s get into how to use Pinterest for real estate marketing.

How to Use Pinterest for Real Estate Marketing Tip 1: Create Helpful Content

Content is king! People are on Pinterest looking for valuable content.

 

Creating quality content is what’s going to set you apart as a real estate agent and build a relationship with your ideal client.

 

Take it from Hillary Farr, from Rules of Renovation.

 

“If they’re going to trust you, they have to know you. That means that you need to give them a way to get to know you, and blogging is one of the best ways to establish yourself as an expert and a trustworthy renovator.” Hillary Farr

 

Create blog content isn’t just about letting your potential buyers get a better glimpse of you as a person and a real estate investor; it’s about giving your ideal client valuable information, driving traffic to your site, and building your brand.

 

Think about who you want to attract, and create content around what they are searching for.

 

Are they looking to move into your area and maybe they’re searching for best neighborhoods?

 

You can create a post about: Top 3 Neighborhoods in the Jacksonville Area for Families

 

Think about your content as a way to attract your potential lead to you.

 

Here are some more content examples to help you brainstorm:

  • 3 Things You Need to Know Before Moving to Jacksonville, Florida
  • Best Things to Do in Jacksonville Florida for Retirees
  • Top Jacksonville Neighborhoods for Young Professionals
  • Moving to Florida–Pros and Cons
  • Why You Should Move to Florida
  • The Ultimate Guide to Moving to Jacksonville Florida
  • Best Schools in Jacksonville Florida
  • Everything You Need to Know About Moving to Florida
  • The Complete Guide to Moving to Florida
  • Best Places to Live in Florida
  • 20 Reasons to Move to Jacksonville

 

Check out this post to learn how to create killer content in your biz: https://www.rachelngom.com/7-steps-to-writing-great-blog-posts/

How to Use Pinterest for Real Estate Marketing Tip 2: Use Keywords

Pinterest is a search engine, just like Google. It’s essential that you are using keywords strategically on the platform.

This free cheat sheet will really help you understand keywords and where to put them.

How to Use Pinterest for Real Estate Marketing Tip 3: Create Quality Pins

Make sure that your pins tell a story and you’re not just uploading a square image of your listing.

 

My absolute favorite site to create quality Pinterest images is Canva.com.

Include Easy to Read Text on your Images

People are scrolling on Pinterest (usually on their phones), so you need a scroll stopping image with an attention-grabbing headline. Give people a reason to stop the scroll, save the pin, and click through to your site. Use your pins to tell a story and include a call to action.

 

Reference a freebie in your image if you have one

If you have something to offer people to join your email list (like a worksheet, PDF, etc.), then reference that in your image so people know that when they come to your site they’ll be able to get something valuable for free.

When I search houses for sale in Florida, there aren’t very many great pins that stand out.

This means not very many realtors are doing Pinterest the right way…and you have a huge opportunity ahead of you.

 

See how Wellington Home Team created a pin that has text on it to let the user know what the pin is about? This is a great example of a high-quality pin that will help Wellington Home Team get more traffic.

Since I couldn’t find very many quality pins from real estate professionals, I created some on Canva.

Important things to notice about these pins: 

They have big bold text on them, they are pointing to value-added content, and they reference a helpful freebie so you can build your email list.

How to Use Pinterest for Real Estate Marketing Tip 4: Create Relevant Boards

Think of your Pinterest boards as your store front. 

 

When creating your boards, be sure to include your location in the board title and description so you appear in the search engine.

 

Adding your local business name, address, and phone number in the board description and each individual pin and board description will help people find you when they do a search, whether on Pinterest or Google!

 

Did you know that pins, boards, and profiles can be indexed in Google and show up in the search results? Super cool, right?

 

If your business serves several areas, you can have a board for any location people might search. For example, if I lived in the Twin Cities in Minnesota (St. Paul or Minneapolis), I might title my boards:

  • Best Neighborhoods to Live in St. Paul 
  • Best Neighborhoods to Live in Minneapolis
  • Best Neighborhoods to Live in Twin Cities

 

Some other Pinterest board ideas include:

  1. Create a customer favorite board and showcase your customers
  2. Create a local favorites board
  3. Create a board dedicated to your listings
  4. Create boards that are helpful for your local audience

 

To create boards like this, you can check out local businesses you’d want to feature on Angie’s List, Yelp, or Google.

How to Use Pinterest for Real Estate Marketing Tip 5: Collaborate

Find your fave local businesses on Pinterest and follow them! Repin their stuff and leave a comment!

 

When a fellow small business sees you taking the time to show them some love, they’re likely to repay the favor.

 

This is a great organic way to build biz relationships and share great local content with your followers.

 

Want to take this a step further? Create a group board with other local businesses!

You can create a group board and invite other businesses to share and contribute to that board.

 

And my bonus tip…stay consistent!

 

Rome wasn’t built in a day and neither is your Pinterest account. It can take quite a few months to see results using Pinterest, but when you do, holy moly! Stick with it and trust the process!

 

If you enjoyed this post and want to dive deeper, I invite you to join my next free Pinterest master class when we can hang out and I’ll teach you some more pinning secrets. Sign up here.

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

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Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.