8 Essential Business Lessons Every Entrepreneur Must Learn

8 Essential Business Lessons Every Entrepreneur Must Learn

Ever wondered what it was like when I was first starting my business?

You know, the NOT so pretty part that most people wouldn’t show on IG?

The part where I legit built my network marketing business with a laptop propped up on a pillow while I breastfed my son? #truestory

Lemme tell you something…I’ve been an entrepreneur for since 2011, and it wasn’t always pretty. More like a roller coaster.

Ever felt that way?

You’re hustling all day and wondering what the heck you got yourself into.

Will this thing ever work??

I’ve 100% been there. I wanted to share with you 8 business lessons I’ve learned on this journey that I hope you find helpful.

Business Lesson #1: Invest in yourself and make personal growth a top priority

I started doing this back when I was 23. I heard Brian Tracy and Darren Hardy say they invested a % of their income back into their personal growth, and I started to do the same.

Income seldom exceeds personal development.” ―Jim Rohn

There are so many books and podcasts that you can read to get started.

Top 5 books for entrepreneurs: https://www.rachelngom.com/female-entrepreneurs/

Bigger list: https://www.rachelngom.com/best-books-for-female-entrepreneurs/

Top podcasts: https://www.rachelngom.com/17-female-entrepreneur-podcasts/

Business Lesson #2 Don’t forget to leave the house

Seriously. Don’t become a hermit. Sign up for things like spin class, toast masters, bible study, salsa class….something to get you around other human beings.

This is essential. It’s so easy to get wrapped up in what you’re doing that you forget there are other humans around you.

Sign up for something where you get outside interaction on a weekly basis.

Business Lesson #3: Don’t hustle so much that you forget about what’s truly important

I hustled myself into adrenal fatigue and a 30 pound weight gain back in 2015.

You don’t want to be the richest woman in the cemetery.

Focus on health, family, faith, relationships, etc. in ADDITION to your business.

Why are you building your business in the first place? Remember that.

And then check out some of my productivity tips so you don’t have to work so darn much.

Batching content: https://rachelngom.com/social-media-content

Entrepreneur schedule secrets: https://www.rachelngom.com/entrepreneur-schedule/

Essential business systems: https://www.rachelngom.com/business-systems/

Business Lesson #4: Set boundaries, and keep them.

If you don’t set boundaries, you’ll end up responding to emails and phone calls at all hours of the night and suffer serious burn out.

You teach people how to treat you. So get yourself some boundaries.

Have specific hours when you’re working and honor that time. Let your clients know that you take weekends off so they know what to expect.

If they can’t respect your desire for the weekends off, then they’re probably not the best client to work with anyways. Bless and release.

Business Lesson #5: Pay yourself first

Great book that you should check out– Profit First.

I’m def not an expert when it comes to finances, but I can tell you that if you’re not careful, your hard earned income will disappear if you don’t prioritize profit.

Grab a copy of Profit First so you can understand this essential business lesson.

Business Lesson #6: Hang out with a tribe that elevates you.

There will be people who don’t get what you do, and that’s fine. Hang out with the ones who inspire you to grow!

Our ladies in Activate are seriously the BEST and I’m so grateful I get to lead them.

If you don’t have a core group of other entrepreneurs, you’re missing out and it’s gonna be a hard and lonely ride.

You NEED to know that you aren’t crazy and alone on this journey! Entrepreneurship can be HARD. Really really hard. It’s so important that you have other people there to support you.

Business Lesson #7: Attend events. It’s where the magic happens.

Again, get out of your house, and get to a live event.

I’ve attended dozens of events over the years and can tell you that there really isn’t anything like taking that time for YOU to learn and grow, and to meet other people just like you.

Some of my fave events:

Unleash the Power Within (Tony Robbins)

Date with Destiny (Tony Robbins)

First Steps to Success (Dani Johnson)

Dynasty (Dani Johnson)

You NEED to go to UPW with Tony. It’ll change your life.

Business Lesson #8: Learn how to manage your time and give yourself deadlines.

If you give yourself 24 hours to complete something, it will take that long. Set a timer for an hour when you sit down to work and see how much more productive you are =)

There are MANY more but that’s a good start =)

 

What’s a lesson you’ve learned since being an entrepreneur?

 

Comment below =)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Build a Purpose-Driven Business (with Molly Stillman): Episode 086

How to Build a Purpose-Driven Business (with Molly Stillman): Episode 086

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 086:

I’m interviewing Molly Stillman, talking about how to build a purpose-driven business! She is the founder and creator of Still Being Molly, a life and style blog started in 2007, and the host of the Business with Purpose podcast. 

With over 600,000 readers in the last year, stillbeingmolly.com has become a trusted community for women, especially moms, who love everything from ethical style and clean beauty, to parenting and real food, to serving in their communities and making the world a better place.

Takeaways

-Molly talks about her time in Kenya, and says that she has worked a lot with a company called Four Ten Bridge, creating a strategic plan for communities (education, employment, decipleship) for success, so they can be a self sustaining community!

-She shares that every time she visits a developing community, she realizes how much she learns from them: what community really is, how little material things really matter, what serving others looks like,the importance of slowing down, etc. I think in this crazy world it’s easy to stress about everything that doesn’t go your way. Going to Africa totally transformed me too, like Molly, reminding you of the outlook on life that those amazing people have.

-Ethical fashion brands: Molly shares that every dollar spent is a choice. SO TRUE! Buying from small businesses is a decision that sometimes can cost a few more bucks, but those purchases go a long way.

-One thing Molly talks about is how she frequently reminds herself of how far she has come. When little day-to-day things are going wrong it’s easy to simply feel stuck. But look back at yourself a few months or years back, and see how far you’ve come. It’s important to look at every small success and every milestone as a victory and give yourself credit!

-Let’s talk ethical shopping. Molly shares that at first it can be overwhelming. But start SOMEWHERE! Just start with shoes, or jewelry. Your money can go to amazing things – things that have a “bigger story”.

-Molly shares that she believes her gifts are from God. And through everything she does, she asks herself who she might be helping through those posts. This is how she can use her gifts for the greater good. She shares the value in being real and not just showing that highlight reel.

-Stewarding your money! Molly says that you sometimes have to just trust in God. If you’re faithful with your finances, relationships, etc. blessings can happen.

-Molly talks about how making an impact, to her, means that through sharing her stories through blog posts about her honest, authentic life (good or bad), made a physical difference in the lives of individuals. If that’s all she can do, that’s enough of a reason to keep pushing. Never underestimate yourself.

Highlights:

-(2:21) A little more about Molly- personal and professional.

-(3:00) About Molly’s family (and her struggles with the picky eaters of the family)

-(7:40) Molly shares a bit about her time in Kenya, and how her work there was a life changing experience.

-(14:40) A few more non for profit organizations Molly is a part of.

-(15:55) What Molly has learned from her time in developing communities.

-(17:13) More about Molly’s blog: Still Being Molly.

-(20:22) Assumptions Molly has heard people share what being a full time blogger is vs. the reality of it.

-(21:55) How to spend your money on products that can really help make a difference.

-(24:43) The importance of realizing where you’re at, and how far you’ve come.

-(26:31) Ethical brands- how to start and what to look for!

-(29:55) The best ways to shop ethically, on a BUDGET!

-(32:06) How does Molly incorporate her faith into business?

-(34:02) How hardships in Molly’s life helped her choose faith, and choose God even more.

-(36:45) Your talents = God’s gifts to you.

-(39:47) How Tithing has effected Molly’s business.

-(48:11) The best book Molly has ever read.

-(50:02) What does it mean for Molly to make an impact?

-(53:01) What’s next for her?

-(54:27) Where can we connect with her?

Quotes:

“They don’t want charity, they just want opportunity”

“I realize how much more they have to offer me than I have to offer them”

“It wears you down, and it builds you up”

“You vote every single day by the way you spend your money”

“Good people with lots of money can do lots of good things”

“It doesn’t happen over night”

“I am right now where I couldn’t have dreamt of the goals I am currently achieving now”

“People who are successful, are successful because they never quit”

“You start somewhere- you don’t become a cross fitter over night”

“God’s Grace gives us these gifts, and we are to steward these gifts to help others”

“I don’t shy away from talking about my faith”

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to do SEO in 2019 (with Neil Patel): Episode 085

How to do SEO in 2019 (with Neil Patel): Episode 085

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 085:

London-born, US-based online entrepreneur and digital marketing expert, Neil Patel is the co-founder of Hello Bar, Crazy Egg & KISSmetrics and helped Fortune 500 companies like HP, Amazon, Viacom, GM and NBC in their revenue growth and a New York Times Bestselling author. Neil had started gaining entrepreneurial skills from his home, being surrounded by professionals. His maternal uncles ran multiple businesses that rubbed off on his mom, persuading her to start her home daycare business. He started entrepeneurialship early with selling cable black boxes and auto parts in high school.

Neil Patel is the name behind the magical progress of how the traffic of TechCrunch increased by 30% within a period of just 2 months. Neil has gained an immense popularity with his entrepreneurial and digital marketing skills and The Wall Street Journal calls him a top influencer on the web.

Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

 

Takeaways:

  • Neil shares his story about how he started out as an entrepreneur. From being a 15 year old looking to make some money, though his path didn’t start out as a huge success, those steps led him to be the incredible entrepreneur he is today.
  • Algorithms keeps changing. Therefore, Neil stresses that over time, you want to be using SEO correctly. He says that SEO is effective if you do it right, because you’re putting the user first. That’s the key – talk like you’re talking to a human.
  • BE THOROUGH! Neil shares that it doesn’t matter if your landing page has 50 or 5,000 words. What really matters is that you are being thorough with your information. Make it so that whatever topic you’re covering is talked about so well, and so in depth, that the user won’t have to go anywhere else to get that information!
  • You should be updating your old content! Neil stresses that in addition to creating brand new content, it’s also important to be updating old content. For example, an old blog post that isn’t getting a lot of traffic, Neil suggests going in and updating it to be more relevant! Maintain the old stuff!! He uses Google Search Console or Web Master Tools.
  • Neil shares that his key to manage multiple businesses successfully is to hire great CEO’s for ALL OF THEM!
  • “Entrepreneurship isn’t for everyone”…So true. Neil talks about how in order to make it as an entrepreneur, you have to be willing to fail, and willing to keep learning from your mistakes. Get a mentor, learn from others, and get some ideas on what you can do to lead you down that path to success.

 

 

Highlights:

  • (2:34) A little more about Neil.
  • (2:58) How did Neil get his start as an entrepreneur?
  • (3:52) SEO tips- why it’s a RACE!
  • (5:43) What is a thorough landing page, and why will that make you rank higher in the long run?
  • (6:10) An example of a thorough post! (Pizza example)
  • (7:01) How often should we be creating content?
  • (7:19) Neil’s tools to keep track of old content and when to update it!
  • (7:42) When ranking for a keyword, how many monthly searches should you be going for?
  • (8:19) Common SEO mistakes?
  • (9:37) What new trends does Neil see coming up in 2019?
  • (10:44) Chatbots- which one, and what does Neil use it for?
  • (11:16) What does Neil recommend as a first hire to grow your agency?
  • (11:46) Tricks for scaling a business! How to grow without being stuck in the business.
  • (12:27) How does he manage multiple businesses?
  • (12:45) After Neil lost a million dollars, how did he bounce back?
  • (14:08) What advice would Neil give an entrepreneur who’s struggling?
  • (15:51) What are some of the best books Neil has read?
  • (16:12) What does it mean to Neil to make an impact?
  • (16:32) What’s next for Neil Patel?

 

 

Quotes:

“SEO is not a sprint, it’s a race”

“In some industries one customer is worth a million bucks, and in some industries one customer is worth 5 bucks”

“Building a brand is the best way to get rankings”

“If you don’t have the sales coming in, the rest won’t matter”

“The key is to focus on what you’re good at, and just keep climbing”

“Brands are defensible”

“Learn from your mistakes, and avoid making the same ones over and over again”

 

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Master LIVE VIDEO (with Tiffany Lee Bymaster): Episode 084

How to Master LIVE VIDEO (with Tiffany Lee Bymaster): Episode 084

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 084:

Today we’re talking to Tiffany Lee Bymaster, aka “CoachGlitter”, a multi-passionate creative entrepreneur who has translated her vast experience working behind the scenes on some of the most amazing production sets to teach online entrepreneurs how to UpLevel their personal and lifestyle brands through the power of video especially Live Video! Tiffany has a gift of breaking down the process and simplifying into actionable steps to help others identify their brand blueprint, uncover their gifts and most importantly, build their confidence on camera so that they can become a power house to grow their business!

 

Takeaways:

-When people start trusting what you say, you will be able to create a brand around YOURSELF. If you focus on one thing, and push that, your business can BOOM!

-Focus on one course, one thing, one offer is key. Tiffany says this is so important. Focus on one thing all the while building your personal brand and having a strong presence.

-Tiffany talks about the importance of live video. She says it’s so easy to step into, and the goal is to connect with the audience.

-Instagram and Facebook are the two platforms Tiffany uses. She stresses that it doesn’t matter what stage you are in. Live videos matter. Don’t look only at your numbers, you should be going live wherever you have people who will watch! It’s not a popularity contest, it’s just important to advertise yourself through those livestreams.

-Everyone is terrible on video in the beginning. Tiffany shares it’s like any skill- you suck at first. THAT’S OKAY! Allow yourself to get a little better every time. It’s about practice. The more you do it, the better you’ll be.

-Have a plan for your live. Tiffany talks about how you shouldn’t have a script, but make sure you have structure in your live. Introduce yourself, know the topic of your live, and have some bullet points for what you want to talk about!

-Stick it out. Don’t quit after 3 lives. You have to keep pushing through that!! If you are really focused on the end game, and you stick it out, things will get better as YOU get better.

-Tiffany shares some tools she uses for livestreaming. HOWEVER, it’s important to note that her advice in the beginning is to just use your phone or computer- start with what you have. Don’t get too fancy at the beginning. Rather, keep it simple for yourself until you are seasoned.

-Make sure you’re being YOU in your lives. You have to be prepared, but you also have to be YOURSELF. No radio voice, no carbon copies of someone else, be your unique, quirky self. Don’t fight it, show up how you are.

 

Highlights:

(2:47) A little more about Tiffany.

(3:02) Why she’s named “CoachGlitter”.

(3:50) How she got her start.

(5:59) What is ONE THING that pushed her business to be a near million dollar business?

(7:10) Why is live VIDEO so important in the online space?

(9:10) Two platforms Tiffany uses for her video.

(12:40) Strategies for your live videos. How to create targeted audiences.

(14:09) Tips to ROCK IT in a live video.

(20:10) How Tiffany got over her stuttering problem, and turned into a video queen!

(21:15) Tips on what to have prepared before you go live, and what to do in the BEGINNING of your videos.

(27:20) It’s important to show up for the people who SHOW UP in your live.

(28:05) Tiffany’s example of the beginning of a live: how to start it!

(32:08) Tools you should use to get started with live video!

(36:19) How to create a branded office!

(40:50) Some of the biggest mistakes Tiffany has made in the past.

(46:10) Tiffany’s example of the perfect outro for a live video!

(47:40) What does it mean for Tiffany to make an impact?

(48:30) What’s next for Tiffany?

(49:22) Where can you connect with her?

 

Quotes:

“It wasn’t about being popular, I want to impact lives”

“When you impact lives, you are going to make a more sustainable business.”

“I have seen people skyrocket with their live video!”

“Gotta put the social, back in social media. Be engaging”

“If you show up…you’re going to have longevity in your business”

“There is no successful business owner in outer space that is not using live video in some way”

“When you’re first starting out, start with your phone”

“Don’t get fancy until you get the foundation”

“Show up exactly who you are”

“Give them something to take action on before you say goodbye”

“If you make it difficult, they’re not going to take action

 

Resources:

Connect with Tiffany:

Website: coachglitter.com

Instagram: @coachglitter

 

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Create a Profitable Facebook Group (with Christina Jandali): Episode 083

How to Create a Profitable Facebook Group (with Christina Jandali): Episode 083

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Sign up for Christina’s Facebook Group challenge here! Sign up here: rachelngom.com/fbchallenge

Episode 083:

Today I’m talking to confidence boosting, cash creating, business growth, facebook group specialist Christina Jandali! We talk all about Facebook, and how to create a profitable group! Take some notes, because she has some tips that can really change your business!

Takeaways:

  • Christina talks about how she had a million dollar job, but she knew she wanted more, and that entrepreneurship was the next step for her.
  • She talks about how she made everything created for her audience. She wanted to serve and give to her audience.
  • When you’re coming from a place of service, it makes you want to show up. The truth  is when you are coming from that place of helping people, rather than just closing on the sale,  it shows in your business.
  • ASK PEOPLE! Christina stresses that the sense of community is key in business. Make things all about your audience, and be honest. It’s okay if you don’t have it all together- just be honest and be yourself!
  • Christina talks about posting with intention! You want to be leading your audience towards a goal, and to get in the head of your ideal client. Ask questions that will let you learn about them, and further help them.
  • Consistent growth is key. You should always be trying to get new members on a consistent basis.
  • Invite people who are your ideal client. To start, you’ll probably need to personally invite some people. The key is to not just invite anyone just for the numbers. Get interested people who are your ideal clients.
  • By niching down, you business will grow. You will become an EXPERT in your niche, versus being one of 1,000 people in a broader space.
  • “As you’re selling, your service is solving a problem” You need to make sure when you’re selling in your Facebook group, that your SOLUTION to the problem of your ideal client is being solved. If you’re able to really make this clear, then your sales will follow.
  • Always be thinking: problem, solution, problem, solution.
  • Don’t treat your group like a booty call. Don’t show up ONLY when you want to sell. You have to show up constantly, and creating long term relationships.

Highlights:

 

  • (1:43) A little more about Christina Jandali.
  • (5:10) How Christina fell into the right path as an entrepreneur?
  • (5:52) How did Christina Jandali have her $30,000 month?
  • (10:52) What are some ways to grow engagement in a Facebook group? (3 parts)
  • (16:20) What are the best ways to grow your Facebook group?
  • (20:02) Why to niche down your group: how it will get you MORE business than trying to serve everyone.
  • (22:41) How can you make your Facebook group profitable??
  • (27:03) What are some of the biggest mistakes Christina sees people making in their Facebook groups?
  • (28:38) Don’t treat your Facebook Group like a booty call!
  • (30:01) Grow Your Group Challenge! What is it and why should you sign up?

Quotes:

“Constantly set yourself up for wins”

“People crave realness”

“The more clear and specific you can make it, the better it’s going to be when it comes to growth and engagement.”

“You gain expert status by being more niche”

“The more money you make, the more people you get to serve”

“As you’re selling, your service is solving a problem”

 

Resources:

Grow Your Group Challenge (Christina’s Challenge!!)

Starting April 8th

Sign up here: rachelngom.com/fbchallenge

 

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.