How to Systematize Your Business & Get More FREEDOM (with Barbara Turley): Episode 090

How to Systematize Your Business & Get More FREEDOM (with Barbara Turley): Episode 090

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 090:

Barbara Turley is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruits, trains, and manages virtual assistants for businesses who need to free up time and energy so they can go to the next level. With a strong focus on customized training and ongoing career development, Barbara ensures that her team is trained in cutting-edge programs (like Hubspot, Ontraport, etc.) to best meet their clients’ unique needs in digital marketing, social media, personal assistant services, and administrative support.

Barbara is also a mom (to her gorgeous daughter Ruby), wife to her best friend Eti and an adventure lover with a passion for horses, skiing, tennis, and spending time in nature.  

Takeaways:

  • Barbara talks about how her business helps solves the problem of outsourcing for entrepreneurs. She says she sees too many people get caught up in their branding. She says the NUMBER 1 thing you have to focus on is sales. You want to solve the pain point that exists for your client today. Don’t just focus on your brand story, graphics, etc. focus on those sales, and early on dip your toes into outsourcing.
  • Business is messy. Barbara says that the most successful businesses just go out and sell. They don’t have the perfect branding and website at the beginning. And guess what? You can always change those things. But the thing you want to focus on at first is selling something your clients need. Sell, sell, sell.
  • Make fast decisions. Barbara says that the best entrepreneurs don’t sit on every step and wait. They decide in a moment that something isn’t working, and move forward. You have to dig under things, and stay on your toes. Don’t get stuck on the little steps. Keep pushing.
  • Barbara talks about the first thing you should delegate out of your business is social media. You don’t want to get sucked into being perfect on social media. Instead, you want to just post and get stuff out there!
  • Before you get a VA or hire out work, you need to form a structure of what exactly you want to delegate out in your business. She suggests listing out everything even the smallest steps that you do in your business. Write it all out, and how you like it to be done. Then you have to decide what of all those tasks you want to be delegated to a VA. Communication is KEY!
  • At the end of the day, building a company involves systematizing, delegating, evolving, and refining continuously! It’s HARD WORK that Barbara says takes a lot of self evaluation. It has to be a constant focus and priority in order for it to grow.

Highlights:

  • (2:01) A little more about Barbara.
  • (2:32) Barbara’s business: what is it and who do they help?
  • (3:08) How did Barbara set up an entire business in the Philippines without even living there?
  • (4:51) Why you NEED to outsource.
  • (8:15) Business is messy. Barbara’s advice on growth.
  • (9:39) The first people Barbara hired when she first started outsourcing.
  • (10:53) What are some of the first steps Barbara took to get her business off the ground?
  • (13:10) Barbara’s systems that she uses in her business.
  • (15:44) What should be delegated in your business first?
  • (17:21) The number one mistake Barbara sees entrepreneurs making when hiring somebody.
  • (18:17) Key steps you should take before hiring a VA or outsourcing work.
  • (19:40) How to successfully onboard somebody.
  • (21:46) What are some things to be aware of if you’re outsourcing internationally.
  • (24:17) Why you need to systematize, delegate, evolve, and refine continuously.
  • (26:30) How did Barbara build a big business without being in it all the time.
  • (28:29) How Barbara balances mom life with entrepreneur life.
  • (30:02) The best book Barbara has ever read.
  • (31:08) What does it mean to Barbara to make an impact?
  • (32:50) What’s next for Barbara Turley?
  • (34:29) Where can you connect with Barbara?

 

Quotes:

“You want to solve the pain point that exists for your client today.”

“It’s not as easy as people think.”

“You can have control, or you can have growth, but you can’t have both.”

“Business is messy.”

“Sell something, and figure it out as you grow.”

“Successful entrepreneurs make fast decisions.”

“You’ve gotta start getting comfortable with things not being perfect.”

“Systematize, delegate, evolve, and refine continuously.”

“You need to be the one who’s the conductor of the orchestra.”

“I do believe that you can build an amazing company that changes lives, and has mission and vision without destroying yourself.”

Watch Full Interview:

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Use Trello Effectively for Business

How to Use Trello Effectively for Business

Do you use Trello for your business? If not, you’re missing out!! I use Trello to help me stay organized and productive in my business, but also to keep my personal life organized as well. 

In this post, I’ll show you how to use Trello for business. Be sure to watch the video tutorial too =)

How to Use Trello Step 1: Create a New Board

First, create your board. You’ll see at the bottom of my screenshot where it says, ‘create new board’. Click that button to get started. 

How to Use Trello Step 2: Create a New List

After you name your board, you can create your first list. Name your list.

How to Use Trello Step 3: Create a New Card within the List

Within each list, you can create a card. Create your first card.

How to Use Trello Step 4: Edit Your Card

If you want to create a to-do list within the card, hit the checklist button on the right to create a new checklist, then add the items you want to accomplish. 

Within that card, you can add a new team member, set a due date, etc.

Be sure to watch the video for a more detailed Trello tutorial. 

Have you used Trello yet? Are you going to start? 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Create a Profitable Website (with Ashley Kaplan): Episode 089

How to Create a Profitable Website (with Ashley Kaplan): Episode 089

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 089:

Today I’m interviewing Ashley Kaplan! She spends her time crafting customized WordPress websites with Elementor, and she teaches other entrepreneurs and bloggers to do the same.  When she’s not sitting behind her computer, she loves traveling with her husband, eating and drinking locally wherever she goes, playing with her dog, and reading. Get ready for a really great episode full of all things WEB DESIGN!! Take some notes, and ENJOY!! 

Takeaways:

  • Ashley says that once she left the corporate world, she didn’t have a safety net. She was all in, and knew it was make it or break it time. Sometimes once that safety net is gone we really force ourselves to get it done and make it happen. Take risks- they’re worth it.
  • She talks about the importance of a website. Sure social media is great, but if Instagram or Facebook changes and you lose engagement, you want to have a place people can connect with you that you OWN. Your website allows you to have those emails and people on your side if they know your website, because you own it.
  • Let’s talk website design. Ashley is amazing at this and says the number one tip is having a big, bold call to action. Who you are, what you do, how you’re going to help them, and how they can be a part of it. Short, sweet, to the point.
  • Another key point Ashley shares is that in people’s first few seconds on your website, they should be able to know the  value you’ll add to them if they choose to work with you. Sell them on that final transformation, because like she says, they don’t really care about all the steps or the whole process, they care about RESULTS! Speak directly to your ideal client.
  • Ashley says main pages or sections you want to make sure you have on your site are: Home page, an about me, Work with me (freebies, courses, etc) and then a blog page! These 4 are crucial, but minimize your options so people aren’t overwhelmed.
  • Don’t let yourself get stuck in tasks that you aren’t good at. OUTSOURCE! Why let yourself get stuck and stressed out to do something you’re not good at? You need to invest and give yourself the time and space to focus on the things you are meant to be doing in your business.
  • Ashley swears by WordPress, because you own 100% of your website. It allows you full access to your code files, and all of your content. WordPress gives you the flexibility to have several plugins, unlike other sites. Even though the design factors can be cool on Squarespace, you can’t quite customize it the way you can on WordPress.

Highlights:

  • (01:32) A little more about Ashley Kaplan
  • (01:59) How Ashley got started as an entrepreneur.
  • (03:34) What it was like leaving the corporate world for entrepreneurship.
  • (04:32) Why you shouldn’t solely rely on social media for your business.
  • (07:12) Design tips for a killer website.
  • (08:25 The power of speaking directly to your ideal clients…and writing how you speak!
  • (12:01) What pages should you have on your website?
  • (13:03) Creating content that shows up on google.
  • (14:10) How often should you create content?
  • (17:09) Common mistakes Ashley sees people making when building and designing their websites.
  • (18:40) The power of NICHING DOWN- and how it helped Ashley’s business.
  • (19:18) Ashley’s top tips for redoing your website.
  • (22:39) How much should you budget to spend on your website? What is too much, what is too little to pay someone?
  • (26:06) What are Ashley’s favorite website themes on WordPress?
  • (27:01) Plugins- which ones should you have, can you have too many?
  • (28:40) Why WordPress? Why not Squarespace or Wix?
  • (31:10) What can you do to speed up your website time?
  • (32:07) The best book Ashley’s ever read.
  • (33:09) The best investment Ashley has ever made into her business.
  • (34:45) Ashley’s course- why it’s an amazing investment if you’re in need of a website.
  • (35:58) What does it mean for Ashley to make an impact?
  • (36:49) What’s next for her?
  • (37:20) Where can you connect with Ashley?

Quotes:

“They want to know how you’re going to help them”

“Sell them on the transformation that they are going to experience when they work with you.”

“Text on a website is not academic…be YOU”

“Write how you would speak”

“You want your visitors on your website to have to burn as few calories as possible”

“Less is more”

“If you’re doing it yourself, you can do it so so cheap”

“The best is yet to come”

 

Watch Full Interview:

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Create a Winning Facebook Ads Strategy (with Rick Mulready): Episode 088

How to Create a Winning Facebook Ads Strategy (with Rick Mulready): Episode 088

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 088:

Rick has been in the online marketing space for 18 years and is an industry-leading authority on simplifying Facebook ads and online marketing for entrepreneurs and small businesses. He’s the host of The Art of Paid Traffic podcast. Rick’s Facebook ads programs are based on his years of testing, the hundreds of thousands of dollars spent figuring out what works, and case studies from his own daily ads as well as those of his clients and students. He spent 12 years in corporate Internet advertising, working with the likes of AOL, Yahoo!, Funny or Die and Vibrant Media, where he sold and managed online ad campaigns for some of the largest brands in the world.

In addition to creating industry-leading training courses, Rick consults with entrepreneurs and businesses on their Facebook advertising & marketing strategy. In addition to creating industry-leading training courses, like The FB ADvantage™ and The FB ADmanager™, Rick consults with entrepreneurs and businesses on their Facebook advertising and online marketing strategies. When he’s not teaching, you can find him reading at a local cafe, sauntering around Paris with his wife, Amy, or fly fishing in Montana.

 

FTakeaways:

  • Rick talks about how for 15 months after leaving the corporate world, he had no idea what he was doing! This is so important to note. Nothing happens overnight, and just because you struggle in the beginning doesn’t mean you can’t turn things around. The key point of his turn around, Rick says, is getting a business coach. Once he did that and he knew what he was selling, he started getting more success.
  • Behind everyone is years of hard work and a lot of behind the scenes that no one sees. Don’t ever think that it happens overnight. Rick uses the analogy of the iceberg- you only see the surface of people’s success, not the years of hard work under the water that got them there. Keep pushing yourself forward and you will succeed. You don’t need to compare your success to someone else’s.
  • Rick talks about how he pre-sold his course. You want to pre-sell your course and create the outline first, and then sell it, and as people buy it, create it. Because if it’s not selling, you don’t want to have wasted all that time on a course no one wants.
  • Let’s talk target audiences. Rick says you need to make this the number one step to creating anything with your business- know WHO you are selling to. Who is your target audience, what are their problems, how can you help them? If you create something that will solve major problems for who you are trying to help, you’re going to sell. If you are trying to sell something they don’t need, guess what? You aren’t going to sell.
  • Rick says that you need to go into ads with the right mindset. Just because it isn’t working right away doesn’t mean they don’t work. THEY DO! But you have to be willing to target different audiences, make changes, and try different strategies. Take a different angle, and test something else. You can’t have what Rick says, a “short term mindset”.
  • He shares that patience is the number one key when running an ad on Facebook. Be patient! Rick says it normally takes 3 days before you can really see any results from an ad. Give it time.
  • Targeting your audience- what you don’t want to do is put too many layers in there. You don’t want to cut out too many people. Take a step back and target, so that you don’t leave someone else. Use your ad to speak to more niched down groups, but don’t put them in your ad.

Highlights:

  • (2:21) A little more about Rick Mulready- how he became an entrepreneur.
  • (5:03) How rick’s first year of being an entrepreneur was just him not knowing what he was doing.
  • (7:41) Success takes a while- IMPOSTER SYNDROME will hold you back.
  • (8:47) What happened in 2014 that finally started bringing Rick some success as an entrepreneur?
  • (11:10) Why you need to Pre-Sell your course, and create it AFTER it’s being sold.
  • (12:03) Rick’s top tips for generating leads and sales
  • (14:50) The power of talking to your ideal clients and really getting to know them.
  • (18:55) Ads. The 2 things entrepreneurs need before they use ads.
  • (22:30) What are some things you need to TEST when doing Facebook ads?
  • (25:04) Other mistakes Rick sees entrepreneurs make when running ads.
  • (29:03) Scaling. Can you scale too fast?
  • (31:35) Facebook ad changes coming later in the year, and how to prepare for them.
  • (35:45) Targeting an audience…Rick’s tips on how to Niche down on targeting.
  • (38:40) Rick’s strategies for selling high ticket courses.
  • (40:27) 2019 Facebook ad trends.
  • (43:20) Facebook Messenger- why this is a KEY tool to a successful business.
  • (45:40) Example of a successful Messenger ad.
  • (49:07) What does it mean to Rick to make an impact.
  • (50:40) What’s next for Rick?

Qutoes:

“I validated the offer by pre-selling it”

“Once you understand your target audience, then you can create a course that solves their problem”

“You can see results for spending a little money on ads”

“We have to give ourselves the opportunity for success”

“When people are trying to scale, it’s scaling too fast when they run into problems”

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Gain CONFIDENCE & Incorporate Faith into Your Business (with Emi Valerio): Episode 087

How to Gain CONFIDENCE & Incorporate Faith into Your Business (with Emi Valerio): Episode 087

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 087:

Emi Valerio is an Author, Testimonial Speaker, Self Love + Brand Strategist and Founder of She Commands, LLC. Emi’s mission is to educate, encourage, and equip women of faith to take hold of God’s promise so they will NEVER compromise their integrity for earthly gain and power by providing inspirational value, products, and services.

Through She Commands, Emi helps Christian solopreneurs bring their brand to life by boosting engagement, maximizing exposure, &  creating a profitable online business and ministry all while “staying in the vine” (John 15).

Takeaways:

  • Emi talks about how She Commands was born through heartbreak. She talks about how she found out that her boyfriend was cheating on her, which led to a really hard breakup. With this, came some depression, and she saw herself about to fall into old habits. But instead, she wanted to break the cycle. She started by empowering herself and desired to empower others going through the same thing! This led her to see how good she was as a counselor, which then led her to starting her own company for entrepreneurs.
  • Emi talks about how you have to do the work within. MINDSET IS KEY! She said she had to allow herself to move forward and make a strategy so she didn’t fall into the same cycle. Journaling, vision boards, and affirmations are two key tool she used daily to help mindset.
  • Whatever you want to happen, you have to commit to it! Manifestation is such a powerful tool- but if you don’t believe the things you hope for, or think they’re possible, it won’t happen. It’s all about manifesting those dreams into reality!
  • Emi said she started off by writing, taking a minute to journal. You don’t have to write for hours! She says start with one minute. That is a part of self care and it can do a lot for your mental health, and helps you be intentional.
  • SELF CARE!! It’s so important. Some of Emi’s tips include giving yourself much needed time for yourself- take yourself out on a date- do one thing for yourself that you’ve been wanting to do. Another tip is organization- get rid of the things that you don’t need anymore and donate those things to make room for the things you need vs the things you only want. Her last tip is to communicate your thoughts. She said that you need to be intentional about your words and actions. Don’t allow people to internalize your words. Be clear and communicate them effectively.
  • Faith in business. Something that a lot of people struggle with. Emi talks about how her business is BECAUSE of God. She has no trouble talking about God in her business because He makes these things possible for her. I think this is a great point. If someone doesn’t  like that you don’t talk about God, that’s okay. Not everyone will agree with everything you are saying. However, by talking about God and other things you want to talk about, you will attract-like minded people, or people who think the same as you. Attract your tribe and be yourself.
  • Confidence is so key! Emi’s big piece of advice is that you have to know who you are and be confident in that. Without knowing who you want to be, and what you want to be known for, other people won’t follow you and find you as a leader. Believe in yourself first, so others do too.

Highlights:

  • (1:43) A little more about Emi.
  • (2:34) How Emi got started as an entrepreneur.
  • (3:16) How her breakup led to her successful company, She Commands.
  • (6:50) Some of the first things she did to build the confidence in herself.
  • (10:45) The power of manifestation: writing down your goals, and BELIEVING them!
  • (14:30) Be specific with what your goals are- in business, in relationships, etc.
  • (16:35) Emi’s tips for journaling.
  • (18:32) Emi’s definition of “self-care”
  • (19:38) Setting intentions for yourself, and what it can do for you.
  • (20:42) Why you should learn in a way that is most helpful to you! (Example: Visual learner: videos, books etc. Audio learner: podcasts, audiobooks)
  • (21:40) Other self care idea Emi has for us!
  • (25:42) Faith in business: Emi’s tips on how to incorporate her beliefs into her business.
  • (31:45 Community through prayer.
  • (32:15) One piece of advice Emi has for entrepreneurs.
  • (36:43) Best book she’s ever read?
  • (37:41) What does it mean to Emi to make an impact?
  • (38:46) What’s net for Emi?
  • (40:01) Where can we connect with Emi?

Quotes:

“I would rather help people out in this way rather than living day in and day out in sadness”

“Mindset is the first step into really catapult your business”

“I had to do the work within”

“Today is going to be a joyful day”

“We all have a blindspot”

“Connection is already divine”

“Confidence in taking action”

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.