5 Surprising Reasons Why Your Pinterest Account is Stuck

5 Surprising Reasons Why Your Pinterest Account is Stuck

Reason #1 Why Your Pinterest Account is Stuck: You aren’t Pinning Enough

The Smart Feed (Pinterest’s algorithm) values pinners who are pinning on a consistent basis.

 

They’ll end up showing your pins more in the Smart Feed if you are pinning on a consistent basis.

 

How much should you be pinning?

 

If you’re just starting out, I would pin 5 times per day (a mix of your content and other people’s content).

 

If you’re a bit more advanced, you can pin up to 30 times per day.

 

I know that seems INSANE, but it’s all scheduled with Tailwind so I’m not literally on my computer pinning every hour of the day.

 

Tailwind is a Pinterest scheduling tool that is super simple to use and I highly recommend checking it out for the scheduling feature, as well as the Tailwind Tribe feature, which will help you increase your Pinterest reach.

 

You can sign up for a free trial here: https://www.tailwindapp.com/i/rachelngom (affiliate link)

Reason #2 Why Your Pinterest Account is Stuck: You’re Not Using Keywords

Pinterest is a search engine, just like Google.

 

If you want your pins to show up, you need to make sure that you’re using keywords effectively on your Pinterest account.

 

BEFORE I ever write a blog post, I do keyword research to find a relevant topic that my audience is truly searching for. Otherwise, it’s a waste of time! If you don’t use the right keywords, it’s more than likely that no one is ever going to see your content.

Using keywords on Pinterest is super important because Pinterest is more of a search engine than it is a social media platform.

Using the right keywords factor in how many people will actually see your content on Pinterest.

The more niched down and specific you can get with your keywords the better.

When I niched down in my fitness business from just fitness to intermittent fasting and eating a keto diet, my blog traffic exploded from Pinterest.

By niching down and using the right keywords on Pinterest, you’ll be able to target a specific audience. #heckyes

Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.

The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long tail keywords to be more niche specific. Long tail keywords are just 3, 4, 5, or even 6 words together.

Some of the long tail keywords that I use in my Pinterest business are:

  • How to get more leads
  • Pinterest marketing strategy
  • Social media marketing tips
  • Female entrepreneur tips
  • Social media marketing strategy

Instead of using one word such as Pinterest or Social Media, these long tail keywords that are more specific help me beat any competition and show up in the Pinterest search engine.

How do you find what people are actually searching for when it comes to your specific business?

I’ve got a free workbook right here for you to download with how to actually find what people are searching for, and then I’ll guide you through how to choose the right keywords for your business and where to put them.

Reason #3 Why Your Pinterest Account is Stuck: Your Pins Don’t Have a Call To Action

Every single time you upload a pin, you should make sure that your Pin description is keyword rich AND has a call to action.

 

My call to action is always to get the pinner to repin and click through to read the post.

 

If you give too much information away on the pin itself, the pinner doesn’t have a reason to actually read your post.

 

Give them enough information to pique their curiosity so they’ll want to check out the blog post.

 

See how I did this below:

Reason #4 Why Your Pinterest Account is Stuck: You’re Not Niched Down Enough

The riches are in the niches. You can’t be all things to all people.

 

If you want your Pinterest account to take off, you must be niched down.

 

When I was in my fitness business, I was trying to teach general health and fitness tips with little results.

 

When I niched down to teaching keto (high fat low carb) and intermittent fasting, my traffic exploded and my email list grew like crazy.

 

Think about the content that you’re posting. Is it too generic? Can you niche it down even more?

 

If you need help with your niche, check out this post: https://rachelngom.com/niche-market/

Reason #5 Why Your Pinterest Account is Stuck: Your Pins Suck

I don’t mean to be blunt lol, but if your pins aren’t on point, you’re not gonna get results.

 

You don’t have to get an art degree or anything, but you do need to know the basics of creating a great quality pin that stops your ideal clients scroll.

 

I call them ‘stop the scroll worthy’.

 

Most pinners are scrolling on their phone, and you want your image to stand out enough that your ideal client actually stops their scroll, reads the pin description, and then clicks through to the blog post.

 

Your pins should be:

 

  • Vertical
  • Have bold text
  • Include a call to action

 

See these examples below:

And you can check out this post for more information on creating high-quality pins: https://www.rachelngom.com/create-pinterest-images-convert/  

 

Conclusion:

To sum up, if you want your Pinterest account to generate leads on autopilot, you must make sure you’re: 

  • Pinning consistently
  • Using keywords
  • Including a call to action
  • Niched down
  • Creating quality pins

 

Talk to me. Have you been making any of these mistakes? Which tip will you implement first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Create an Unforgettable Brand (with Sashka Hanna-Rappl): Episode 071

How to Create an Unforgettable Brand (with Sashka Hanna-Rappl): Episode 071

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 071:

On today’s episode, I’m interviewing Sashka Hanna-Rappl. We talk about how to create a brand that is unforgettable. Her methods help entrepreneurs create and market an unforgettable brand that is tailored to the entrepreneur rather than the profession.

Takeaways:

  • Sashka says that to make a big difference, your brand has to come from your life purpose. If your life purpose, your ultimate goal, is the base of your brand, you will never have to recreate yourself- this way you’re expanding on your starting mark.
  • If you focus only on your products, you are downplaying your brand. Your ego gets in the way of this. You have to learn to focus on other solutions to bring yourself to the forefront.
  • You need to get your people. You don’t want to be someone else, you need to attract your tribe of people you want to work with. From a young age, Sashka talks about how we’re taught to copy. But you want to be yourself. You need to learn to be yourself, whatever that means.
  • If you want to go further with a brand, Sashka says you will always be in an uncomfortable zone. However, if you focus on your life purpose of your brand, your ego will be driving you, in the best way possible.
  • “When you speak to everybody, your speaking to nobody”- SO KEY! You need to have a niche. You need to draw in an audience that is unique to you, your brand, and peoples thought patterns.
  • The dark side of entrepreneurship is overachieving. You need to have boundaries for yourself, and reach out to a community and talk to them, not keep everything inside to yourself. You need to get out those thoughts holding you back.
  • Sashka says you need to trust yourself. You have power within you to really create the life you want. Trust that you can do it, all that power is within you.

Highlights:

  • (3:30) A little more about Sashka.
  • (4:38) What is “Soul Branding”
  • (6:35) How is the mainstream killing our brands, and how can we fix that?
  • (8:43) If you’ve been trapped inside the box, what are Sashka’s tips to get outside the box?
  • (11:07) Tips on being YOU.
  • (13:10) How to find your alter ego…the person who accentuates who you are.
  • (15:22) How to achieve brand clarity.
  • (18:57) When you’re creating a brand, what are the first steps you should take?
  • (21:02) Why is a logo something business should hold off on?
  • (25:07) Sashka talks about niching down…why it’s the key to success for entrepreneurs. 
  • (30:37) The dark side of entrepreneurship, and how to combat it.
  • (33:01) Tips to help with setting boundaries and not overworking yourself.
  • (36:50) Why you don’t have to wait for the perfect time to start…just do it!
  • (38:03) What’s the best book Sashka’s ever read?
  • (38:48) What does it mean for Sashka to make an impact?
  • (39:58) What’s next for Sashka?
  • (40:59) Where can you connect with her?
  • (41:23) The power of trusting yourself.

Quotes:

“Get rid of the box”

“You’ve gotta go within yourself…You’ve gotta do stuff that you love”

“Who says you can’t be yourself?”

“Your Life Purpose is independent of your profession, your talents, and your gifts”

“Your brand is expanding on your starting point”

“A good logo is a stamp of who you are”

“When you speak to everybody, your speaking to nobody”

“The little tiny habbits that nobody sees is what will add up over time”

“The more you talk, you’ll get it out. Marie Kondo your body and mind”

“Take massive messy action”

“Done is better than perfect!”

Resources:

Website: brandsashka.com

Instagram: @brandsashka

Twitter: @brandbysashka

Sashka’s Program to expand thinking: The Hunger Games and The Brand Formula

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Pinterest Hashtags: What Every Marketer Needs to Know

Pinterest Hashtags: What Every Marketer Needs to Know

Pinterest hashtags are popping up all over the place. Are you using them yet?

Back in the day, using hashtags on Pinterest was a big no-no. But things change allll the time on social media platforms (especially on Pinterest!) so now, hashtags are IN!

What’s the official word on Pinterest hashtags?

According to Pinterest,

“When you add hashtags to the description for a new Pin, Pinners can visit a feed of all the Pins that share that hashtag. Hashtags are a new way to reach users interested in your content. When a user searches a hashtag the freshest pins with that hashtag will appear at the top of the feed. When a user searches the same phrase without the hashtag, it will pull up the original search results page.”


Essentially, Pinterest Hashtags are a new way to reach users interested in your content. Pinners can find you by searching for a specific keyword term OR a hashtag. Typically it can take some time for keywords to appear in search (like weeks or even months). But when a user searches a hashtag, the newest pins with that hashtag will appear at the top of the feed.

What does this mean for you as a marketer on Pinterest? Your pins are going to be found sooner since Pinterest hashtag searches are going to be chronological.

If you’re totally confused about how to use hashtags on Pinterest, I got you. In this post, I’ll dive deep into Pinterest hashtags: what they are, how to best use them, and how to get started ASAP.

To start, go to the Pinterest search bar and search for pins using a specific hashtag.

In this example, I’m searching #entrepreneurtips

Oh heyyyyyyy, those are a ton of my pins that show up! #winning

Click on the pin, and you can see the other hashtags I’m using in this post.

You can easily get into a hashtag rabbit hole here so be careful lol.

Now that you know what hashtags on Pinterest are and how to find them, I’ve got 5 tips for you so you can get the max benefit of adding hashtags to your pin descriptions.

Pinterest Hashtags Tip #1: Add Hashtags to your pin description

You’re already writing a killer pin description using epic keywords, right? All you’re going to do is add a few hashtags to that description. See the example below.

While you can use up to 20 hashtags per Pin, that seems a wee bit excessive. I personally use between 5 and 7.

You can add these hashtags when you upload a pin manually, but I highly suggest using a social sharing plugin on your blog, so that when someone pins content directly from your blog, it’s the exact pin description (with hashtags) that you’ve created.

Personally, I use Social Warfare for this. While I’m writing each blog post, I come up with a keyword rich pin description and add it to that post before I hit publish.

Pinterest Hashtags Tip #2: Be specific and descriptive

Use words or phrases that describe the content in the Pin. Don’t try to use cute or funny hashtags. They should be relevant and searchable. Remember, Pinterest is a search engine, so get into the head of your ideal client and think: what are they searching for on Pinterest?

EX: #ketorecipe vs. #whycantistopeatingallthecarbs

Don’t overthink this—just turn your keywords into hashtags.

Not sure how to use keywords on Pinterest? Lucky for you, I have an entire post (with a freebie) dedicated to Pinterest keywords =)

Pinterest Hashtags Tip #3: Timely and Relevant

Depending on your Pin, you might want to use hashtags that are timely, like: #summerbreak, #christmasrecipe.

Maybe you’re creating holiday recipes, or you have a parenting blog and want to give some tips for parents to survive summer break. Whatever the case may be, you can use timely hashtags in your pin description.

You’re creating timeless content too, right? Timeless aka evergreen content does very well on Pinterest, since your content works for you over time. I have posts that I created 4-5 YEARS ago that are still being repinned. #insane

Hashtags for timeless content might be something like: #glutenfree, #bucketlist, #entrepreneurtips. Again, this will make it easier to for users to filter and find relevant content they are interested in.

Pinterest Hashtags Tip #4: Create a Branded Hashtag

Consider creating a branded hashtag and add it to all of your pins (ie: #shesmakinganimpact)

When you start adding a branded hashtag to all your pins, your content can be easily indexed. So no matter who pins your content, you’ll be found when searching your branded hashtag.

That way when someone clicks on that hashtag, all of your content shows up. #genius

Do you have a name for your blog/business? Do you have a specific message that you’re talking about consistently? Turn it into a hashtag.

When using my branded hashtag, I put it FIRST (out of all of the other hashtags) so that it gets the most attention.

Pinterest Hashtags Tip #5: Add in hashtags to old posts

If you use a platform such as Social Warfare, which allows you to write custom Pinterest descriptions for social sharing, you’ll want to go back and add hashtags to your descriptions, and also in your alt text box when you upload pinnable images.

Do NOT spend your time adding in hashtags to pins that are already on Pinterest, since the pins are going to be searched chronologically (as discussed above).

Do you have to do this step? Nope, but if you have people coming to your site consistently and pinning images from your blog, it makes sense to update them.

To sum up, Pinterest hashtags freaking rock. Get started using simple, searchable hashtags and add between 5 and 7 per pin. Create a branded hashtag. And if you use a social sharing plugin like Social Warfare, go back and add a few relevant hashtags to the pin description.

Whew! I know that was a lot of hashtag talk! Have you been using hashtags on Pinterest yet? Will you start now?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Leveling the Playingfield for Female Entrepreneurs (with Serial Tech Entrepreneur, Nathalie Molina Niño): Episode 069

Leveling the Playingfield for Female Entrepreneurs (with Serial Tech Entrepreneur, Nathalie Molina Niño): Episode 069

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 069:

Today I’m talking to Nathalie Molina Niño. She is the CEO of BRAVA Investments and the author of LEAPFROG, The New Revolution for Women Entrepreneurs (Tarcher Perigee, a Penguin Random House imprint). She is committed to delivering returns to investors while making a catalytic impact to female entrepreneurs.

Takeaways:

  • Nathalie talks about her journey to start helping female entrepreneurs was one that taught her a ton. She fell so in love with wanting to help female-owned businesses and knew that is where she wanted to invest all her time.
  • Nathalie talks about her top tip as a newbie entrepreneur is to be careful with your money. You should always be reinvesting. Start scrappy, but keep that mentality and it will set you up for success.
  • Traction is what Nathalie says is key for a start up. You need to know if what you’re selling is something people want, and prove that you really committed to it long-term. Crowdfunding, Equity crowdfunding campaign, Kickstarter, testing the product etc.
  • Nathalie shares that in order to write her book, Leapfrog, she took examples of men and women who have done entrepreneurship in ways most people go through – not through the common advice of venture capital. Her book is so important because the advice most people get for entrepreneurship does not account for average people without major capital. 
  • One chapter in Nathalie’s book is called Raise Prices…Stat. So often, entrepreneurs undervalue themselves. It is so important to overcome this mindset and give ourselves the correct value if we want to succeed. Price your product based on what it will do to change your customer’s life. Never start from what it costs you. Realize the impact you’ll be making on your clients.

Highlights:

  • (2:21) A little more about Nathalie’s background, and how she got started in business.
  • (6:35) What are some top tips Nathalie learned as a newbie entrepreneur?
  • (8:57) Outdated advice people are still giving female entrepreneurs.
  • (13:31) What is the “Friends and Family Round” and why does Nathalie think it’s out of date?
  • (16:08) What should people do instead of the “Friends and Family Round”
  • (19:08) Leapfrog, Nathalie’s book. Why did she write it, and what can you learn from reading it?
  • (23:04) Key hacks from Nathalie’s book.
  • (25:46) Why do we need more women-driven startups?
  • (27:01) What are some leadership lessons Nathalie has learned over the years?
  • (28:45) It’s important to find your Deloris Juerta.
  • (30:35) Who is Nathalie’s biggest inspiration?
  • (33:55) Quieting that voice in your head saying you’re not good enough, is KEY! Nathalie’s mantra of these voices is “You are the source of your own supply”
  • (36:35) One of the best books Nathalie’s ever read.
  • (38:38) What does it mean to Nathalie to make an impact?
  • (41:02) What is next for Nathalie Molina Niño?
  • (45:18) Where can you connect with Nathalie?

Quotes:

“You only know what you’ve experienced”

“Be really careful with your money, even when you get a windfall”

“Start scrappy and stay scrappy”

“Raise prices…Stat.”

“Before we can really get started, we have to be sure our head is in top form”

“You are the source of your own supply”

“Invest with a long term horizon”

Resources:

Website: leapfroghacks.com

Instagram: @leapfroghacks

Nathalie’s book: Leapfrog: The New Revolution for Women Entrepreneurs

 

Organization where Proceeds of Nathalie’s book go to:

Vote, Run, Lead

 

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
7 Things All Successful Bloggers Do

7 Things All Successful Bloggers Do

#1 Thing All Successful Bloggers Do: Niche Down

Selecting a niche market is something that a lot of entrepreneurs get stuck on.

First, let’s start with what a niche market even is.

niche market is the subset of the market on which a specific product is focused.

It’s critical to choose a niche market because you can’t be all things to all people.

They say, ‘the riches are in the niches’ and it’s true!

At Tony Robbins’ Wealth Mastery Event, Keith Cunningham gave the example of two car companies: Volvo and GM.

Volvo has dominated the niche of car safety, while GM tried to be all things to all people.

Volvo is growing, while GM is bankrupt. Yikes.

Keith asked, ‘what real estate do you own in the consumer’s mind’, meaning, when they think of you and your brand, what comes to mind?

It’s crucial that you select a niche market.

What is the main focus of your blog? Can you narrow it down even more?

For example, my first blog (fitwithrachel.com) used to be just all things fitness and healthy living, plus details about my life, travel, um, it was a hot mess.

But then I realized that my best performing content was around the topic of keto (high fat low carb) and intermittent fasting.

So I got rid of everything else and my entire blog focus was keto and intermittent fasting.

My traffic exploded.

My email list grew.

And my traffic is still around 50,000 page views per month, a YEAR after I stopped publishing on it.

I still make sales from that blog (sold my keto ebook twice yesterday!).

It’s because I niched down.

What do you want to be known for? What are your gifts? How do you want to add massive value?

If you’re struggling to find your niche, then read this post.

#2 Thing All Successful Bloggers Do: Post Consistently 

It’s not what we do every once and awhile that matters. It’s what we do consistently.

It’s Monday morning, and every single Monday morning,  know I’m going to write a new blog post.

Your audience needs to be able to count on you to do what you said you’re going to do.

You can’t just show up when it’s convenient or when you feel like it.

Need help in this area?

Read The Compound Effect by Darren Hardy.

The Compound Effect is one of the first personal development books I read when I started my first business at age 23.

It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.

I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?

Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.

Darren says,

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

I know this can seem totally daunting at first, which is why I recommend batching content so you don’t have to necessarily write EVERY week.

For example, I’ll be going home to Chicago over Christmas and I don’t want to be working while I’m there.

I’m working harder this week to batch all my content so I can chill.

Check out this post to see how I do it =)

#3 Thing All Successful Bloggers Do: Add Massive Value

Going off of this last point, all successful bloggers add massive value to their audience (on a consistent basis).

Why would someone want to work with you if all you’re doing is promoting your products or offers?

Think of your business like dating.

You’re not just going to ask someone to marry you on the first date, am I right?

You’ve gotta get to know them and build a relationship first.

Are your posts just kind of skimming the surface?

Or are you going above and beyond to over deliver?

Your content should be so darn good that when someone reads it, they think:

Woah! How else can I learn from them?!

If you need help, this post about creating killer content will show you what to include and how to overdeliver on your posts.

#4 Thing All Successful Bloggers Do: Have a Call to Action

After the first date and you want another one, what do you do?

You ask for it!

(to be fair, I’ve been out of the dating world for 8 years haha)

If you look at any successful bloggers, they all have a call to action where you can get on their email list.

You’re building an email list, right?

You need an email list—what if your Facebook account gets shut down?

Instagram account gets hacked? That actually happened to my mom a few weeks ago!

You don’t own any social media platform, but you DO own your email list.

All the goals I help my students within Activate set have to do with building their email list.

It’s essential to your business.

You can see on this post, I have several call to actions where you can continue on with me and learn more.

It’s more than just a little button at the very bottom of my blog saying ‘subscribe to my blog’.

No offense, but NO ONE wants to subscribe to your blog.

You need to offer something juicy and full of value to them in exchange for their email.

If you’re brand new and not quite sure how to do it or what kind of freebie you should offer, this post will help.

#5 Thing All Successful Bloggers Do: Ask Their Audience

This is so so so so important.

If you see any successful blogger, they are ASKING their audience and LISTENING.

This will help you create content that your audience actually wants and offers they will jump on.

Please don’t skip this step. This is literally the first thing all my students within the Impact Blogging Academy do.

You’ll gain SO much clarity and truly be able to add massive value to your people.

Lucky for you, I have an entire post about market research so you can dive in and do it ASAP.

#6 Thing All Successful Bloggers Do: Are Themselves

Are you trying to emulate a successful blogger in your industry?

Or are you being yourself?

I’ve been there, ok?

I remember when I first started my network marketing company when I was 23.

I had NO CLUE what I was doing.

So I just followed the top leaders and my industry and did what they did.

Literally. I copy and pasted their posts. 🙈

Here’s the thing I want you to know: people will want to work with you because of YOU.

There aren’t new products. There’s nothing new under the sun.

The thing you’re offering is being offered by someone else.

Why would they pick you?

Because of WHO YOU ARE.

Be authentic and be yourself.

Yes, this means that you’ll get haters.

You’ll get unsubscribes.

You WANT those things.

Because when you are a bit polarizing, is when you attract your true tribe of loyal followers who you ADORE working with.

For real. The ladies that we have in this round of Activate are truly incredible and it’s so much fun to be able to coach them.

I was able to attract such rockstars by being myself, by speaking my mind and not being afraid of losing people for sharing my faith or being silly.

#7 Thing All Successful Bloggers Do: Have a Funnel

Ah, the sales funnel.

So there’s things that you might not see in someone’s business that is contributing to their success.

What’s a sales funnel?

Imagine an actual funnel, where at the top of the funnel, something is poured inside and it filters down to a finite destination.

The exact same thing happens in sales. At the top of the funnel, lots of visitors may arrive and enter your funnel, but not all may end up at the final destination (becoming a paid customer).

Ryan Deiss, co-founder of Digital Marketer, describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers.

What I teach is to bring people into your funnel via Pinterest and knock their socks off with great content.

From there, you can create a relevant freebie, which will get the prospective customer onto your email list, where you can market your products and services.

It sounds confusing but really, it’s not.

Know what the ultimate step you want your reader to take.

Is It to buy a course? Become a paying client?

Start with the end in mind.

Then, reverse engineer it.

What freebie would attract them to you that is related to your course?

Then what kind of email series can you create that’s going to establish your authority, build the relationship, and make your offer the next logical step?

Makes sense?

To recap, there are some essential things that all successful bloggers do.

If you want to be a successful blogger, I suggest you pin this so you can reference it later, then def register for my free Pinterest class so I can teach you how to get more leads to your blog (on autopilot).

Comment below: Which of these things do you need to work on first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Live Your BEST Life (with Mindset Coach Taylor Slango): Episode 068

How to Live Your BEST Life (with Mindset Coach Taylor Slango): Episode 068

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 068:

Takeaways:

  • Taylor talks about how believing you can do something can set you apart from other entrepreneurs. 
  • Limiting beliefs lie in our subconscious mind.
  • Money mindset: So many people associate money with greed. People don’t think they are worth making money…this is such a huge disconnect. What you need to do is set a foundation to break that block. The income you want needs to be aligned with what you want. 
  • Realize that things aren’t just coincidences. Things happening around you in the universe are happening for a reason. Don’t discount them for a coincidence.  
  • Life is happening FOR you, not TO you.
  • To overcome confidence issues, you need to sit with yourself. Take time and breathe, and think through it. Focus on one issue at a time, and sit with it. Prayer, meditation, whatever you call it. Make time for yourself.
  • Write down your perfect day! You will be so surprised what can happen if you think bigger, and hold onto those specific desires you have for your life. 
  • Taylor talks about how it is so important to get out of your own way. People will have expectations of you. But you have to follow your gut, and take risks to create the life you want to live.

Highlights:

  • (1:26) A little more about Taylor.
  • (2:03) The Law of Attraction, and how this ties into Taylor’s lessons.
  • (2:29) Why does Taylor thing entrepreneurs need to focus on mindset?
  • (3:02) Conscious mind vs. Subconscious mind 
  • (3:48) How can you unlock your deep limiting beliefs?
  • (4:38) An example of a limiting belief Taylor sees often, and how to overcome it.
  • (6:27) Example of manifestation.
  • (11:30) How society plays a role in limiting beliefs.
  • (12:32) Taylor’s tips for people struggling with self doubt and confidence issues.
  • (15:26) Mediation apps Taylor recommends. 
  • (16:02) The power of your perfect day.
  • (18:21) Taylors entrepreneurial journey. How did she get into mindset coaching?
  • (24:50) Moving forward is key. Keep moving forward.
  • (25:40) Taylor’s goals for 2019.
  • (27:21) The power of getting out of your own way.
  • (28:50) Surrounding yourself with people who understand your goals, and being an entrepreneur.
  • (30:49) What does it mean to Taylor to make an impact? 
  • (31:21) Where to connect with Taylor!

Quotes:

“If you pivot and change your beliefs, what can your life look like?”

“Life is happening for you, not to you”

“Focus on the stillness”

“If you don’t have 10 minutes for yourself, you don’t have a life” -Tony Robbins 

“Everyone has 10 minutes”

“We are faith filled, big thinking risk takers. We will never insult God with small thinking or safe living. We want to seek God for the impossible, believe God for the miracles, dream that God would do exceedingly and abundantly more in our lives for his glory, that generations would know who He is. We will be faith filled with all that we do.”

“I remember the days I prayed for what I have now”

“START. Do those crazy things and take action!”

Resources:

Connect with Taylor:

Website:  taylorslango.com

Instagram: @taylorslango

Mindset Freebie: taylorslango.com/simple

Mediation apps Taylor recommends:

Headspace (app)

Mantra meditation

Visualization meditation

Videos talked about in this episode:

Rick Warren Daring Faith: Building a Life of Faith (Part 1)

Craig Groschel (LifeChurch): Jesus and We (Part 1): Faith Filled, Big Thinking

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

How to Use Pinterest for Real Estate Marketing

How to Use Pinterest for Real Estate Marketing

Today, let’s talk about how to use Pinterest for real estate marketing.

Why the heck should you care about Pinterest if you’re in real estate?

Well, to start, Pinterest will give you a steady stream of new leads for free.

When you have a strong Pinterest strategy that includes quality content for your local audience, you’re building unlimited networking and referral potential and you’re attracting both buyers and sellers who are in the planning stages of their sale/purchase.

A study from Millward Brown Digital found that active Pinterest users are 47% more likely to have a significant life event happening in the next 6 months, like a home purchase.

This means you have huge potential for your real estate marketing and your pins will be super valuable to your ideal client.

Before I dive deep into how to use Pinterest for real estate marketing, let’s start with the foundational stuff that you’ll need to do first to make sure you’re getting the most use of your Pinterest account.

Foundational Pinterest for Real Estate Tips:

  1. Convert your account to a business account
  2. Verify your website and enable rich pins
  3. Add the Pinterest button to your website so people can pin directly from your website.
  4. Always use great visuals. You can check out this post to see how to create Pinterest graphics that convert.

 

Now that we’ve got a solid foundation, let’s get into how to use Pinterest for real estate marketing.

How to Use Pinterest for Real Estate Marketing Tip 1: Create Helpful Content

Content is king! People are on Pinterest looking for valuable content.

 

Creating quality content is what’s going to set you apart as a real estate agent and build a relationship with your ideal client.

 

Take it from Hillary Farr, from Rules of Renovation.

 

“If they’re going to trust you, they have to know you. That means that you need to give them a way to get to know you, and blogging is one of the best ways to establish yourself as an expert and a trustworthy renovator.” Hillary Farr

 

Create blog content isn’t just about letting your potential buyers get a better glimpse of you as a person and a real estate investor; it’s about giving your ideal client valuable information, driving traffic to your site, and building your brand.

 

Think about who you want to attract, and create content around what they are searching for.

 

Are they looking to move into your area and maybe they’re searching for best neighborhoods?

 

You can create a post about: Top 3 Neighborhoods in the Jacksonville Area for Families

 

Think about your content as a way to attract your potential lead to you.

 

Here are some more content examples to help you brainstorm:

  • 3 Things You Need to Know Before Moving to Jacksonville, Florida
  • Best Things to Do in Jacksonville Florida for Retirees
  • Top Jacksonville Neighborhoods for Young Professionals
  • Moving to Florida–Pros and Cons
  • Why You Should Move to Florida
  • The Ultimate Guide to Moving to Jacksonville Florida
  • Best Schools in Jacksonville Florida
  • Everything You Need to Know About Moving to Florida
  • The Complete Guide to Moving to Florida
  • Best Places to Live in Florida
  • 20 Reasons to Move to Jacksonville

 

Check out this post to learn how to create killer content in your biz: https://www.rachelngom.com/7-steps-to-writing-great-blog-posts/

How to Use Pinterest for Real Estate Marketing Tip 2: Use Keywords

Pinterest is a search engine, just like Google. It’s essential that you are using keywords strategically on the platform.

This free cheat sheet will really help you understand keywords and where to put them.

How to Use Pinterest for Real Estate Marketing Tip 3: Create Quality Pins

Make sure that your pins tell a story and you’re not just uploading a square image of your listing.

 

My absolute favorite site to create quality Pinterest images is Canva.com.

Include Easy to Read Text on your Images

People are scrolling on Pinterest (usually on their phones), so you need a scroll stopping image with an attention-grabbing headline. Give people a reason to stop the scroll, save the pin, and click through to your site. Use your pins to tell a story and include a call to action.

 

Reference a freebie in your image if you have one

If you have something to offer people to join your email list (like a worksheet, PDF, etc.), then reference that in your image so people know that when they come to your site they’ll be able to get something valuable for free.

When I search houses for sale in Florida, there aren’t very many great pins that stand out.

This means not very many realtors are doing Pinterest the right way…and you have a huge opportunity ahead of you.

 

See how Wellington Home Team created a pin that has text on it to let the user know what the pin is about? This is a great example of a high-quality pin that will help Wellington Home Team get more traffic.

Since I couldn’t find very many quality pins from real estate professionals, I created some on Canva.

Important things to notice about these pins: 

They have big bold text on them, they are pointing to value-added content, and they reference a helpful freebie so you can build your email list.

How to Use Pinterest for Real Estate Marketing Tip 4: Create Relevant Boards

Think of your Pinterest boards as your store front. 

 

When creating your boards, be sure to include your location in the board title and description so you appear in the search engine.

 

Adding your local business name, address, and phone number in the board description and each individual pin and board description will help people find you when they do a search, whether on Pinterest or Google!

 

Did you know that pins, boards, and profiles can be indexed in Google and show up in the search results? Super cool, right?

 

If your business serves several areas, you can have a board for any location people might search. For example, if I lived in the Twin Cities in Minnesota (St. Paul or Minneapolis), I might title my boards:

  • Best Neighborhoods to Live in St. Paul 
  • Best Neighborhoods to Live in Minneapolis
  • Best Neighborhoods to Live in Twin Cities

 

Some other Pinterest board ideas include:

  1. Create a customer favorite board and showcase your customers
  2. Create a local favorites board
  3. Create a board dedicated to your listings
  4. Create boards that are helpful for your local audience

 

To create boards like this, you can check out local businesses you’d want to feature on Angie’s List, Yelp, or Google.

How to Use Pinterest for Real Estate Marketing Tip 5: Collaborate

Find your fave local businesses on Pinterest and follow them! Repin their stuff and leave a comment!

 

When a fellow small business sees you taking the time to show them some love, they’re likely to repay the favor.

 

This is a great organic way to build biz relationships and share great local content with your followers.

 

Want to take this a step further? Create a group board with other local businesses!

You can create a group board and invite other businesses to share and contribute to that board.

 

And my bonus tip…stay consistent!

 

Rome wasn’t built in a day and neither is your Pinterest account. It can take quite a few months to see results using Pinterest, but when you do, holy moly! Stick with it and trust the process!

 

If you enjoyed this post and want to dive deeper, I invite you to join my next free Pinterest master class when we can hang out and I’ll teach you some more pinning secrets. Sign up here.

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 

How to MASTER Sales Funnels (with Reelika Schulte): Episode 067

How to MASTER Sales Funnels (with Reelika Schulte): Episode 067

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

How to MASTER Sales Funnels with Reelika Schulte

Takeaways:

  • Reelika talks about how when she was growing up, everything belonged to the government. Entrepreneurship wasn’t really a popular option. She watched her parents start up a company and she saw how they worked on their own terms, and that it was a different mindset, different view of the world, and she knew that life was for her.
  • She became an entrepreneur because her cubical job was making her feel so stuck. She knew that wasn’t her dream, so she acted on that feeling, and turned to entrepreneurship.
  • If you’re looking to sell at a high price point, Reelika says to get people on the phone with you. You want to be able to answer those questions. If you’re selling a course, you can totally sell online.
  • A landing page is so important. If you’re trying to drive traffic, you want to be sure people are coming to a place where everything is super straightforward. Reelika stresses how important a successful landing page is. 
  • “It’s okay to give away some really awesome content” You have to give away some key info so people have that ah-ha moment and then people will see you as an expert, and someone who can benefit from you. Don’t be afraid to give away too much!!
  • There is so much power in saying NO. You can’t say yes and commit to everything. You need to be able to say no to things that don’t suit you.
  • Client calls need to be a addressed like talking to a friend. It’s a conversation, but you shouldn’t be doing all the talking. Ask questions.
  • You have to make people remember you. You can’t email once a month! Make people remember you.
  • When you start booking calls, automate procedures. Ask questions ahead of time! This will really help people to show up. You can then decide if people are ready. If people feel like you know them, they will show up to their call. (GOLDEN TIP!) 

Highlights:

  • (2:18) A little more about Reelika.
  • (3:12) How she grew to have an entrepreneurial mindset based on her childhood?
  • (5:05) How did Reelika get started on the path of the business she’s in now?
  • (8:25) What is an evergreen business model? How do you implement it into your business?
  • (10:48) Where does Reelika get her traffic?
  • (12:34) The breakdown of Reelika’s business model.
  • (14:41) Metrics!! How Reelika breaks everything down.
  • (14:59) Landing page: why it’s so important.
  • (16:14) Where do most people get stuck in this process?
  • (18:02) Why giving away key information is a good thing, not something to be worried about.
  • (19:55) Why it’s important to say NO.
  • (21:48) Mistakes that Reelika has noticed on client calls.
  • (23:01) What questions should you ask on client calls? Remember- you shouldn’t be doing all the talking. 
  • (23:50) Why your email list is your biggest asset.
  • (26:30) GOLDEN TIP!! How to get people to show up for their scheduled calls!
  • (29:40) Market research. Use your words in your marketing message. If you use your ideal clients words, people will get clarity.
  • (30:27) Reelika’s favorite book.
  • (31:48) What does it mean to Reelika to make an impact?
  • (32:45) What’s next for Reelika?

Quotes:

“At the end of the day, I realized that time is the biggest asset that you can have in life”

“I didn’t want to miss out on my son’s life, or my life”

“It’s okay to give away some really awesome content”

“Really have the strong mindset that it’s okay to say no”

“Talk less, listen more”

“These are your people that came to you for a reason.”

Resources:

Website: designdreamlifestyle.com

Other social media platforms (where she hangs out the most):

https://www.facebook.com/groups/coachingbusinesscommunity/

 

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Essential Strategies on How to Stay Focused

Essential Strategies on How to Stay Focused

Just can’t stay focused? I totally get you. Being an entrepreneur can be super overwhelming, if you let it be that way.

I’ve learned some awesome strategies over the years that have helped me stay focused, and I want to share them with you today.

You’ve got dreams to catch and people to help. Let’s get to it =)

How to Stay Focused Tip #1: Plan Out Your Week in Advance

Every Sunday I grab my trusted planner and schedule out my week.

I set specific goals for the week that will help me move forward towards my quarterly goals.

Since we are getting ready for the Infinite Growth Challenge that’s coming up, my goals for the week are to write the content for each day’s video and record the videos.

I put all of my appointments/client calls/interviews on the planner so I can see white space is left. Then I fill up that white space with time dedicated to work on that specific goal for the week.

There are also some non-negotiables that are always on the calendar, in addition to my goals.

I workout every day (will get to that later). Also, every Monday I sit down and write a blog post, and every Friday I schedule Instagram posts for the week. Every other Friday I batch 10 videos for IGTV and Youtube.

How to Stay Focused Tip #2: Do ONE Thing

Don’t keep a running to-do list. Rather, write down the ONE THING that needs to happen to help you move forward in your business.

Stop wasting time of stuff that doesn’t matter.

Could my website use some updating? Sure.

But right now, I’m focused on our upcoming challenge. That is my top priority, and I’ll put all other tasks on the ‘later’ list until the challenge is over.

Every week I have ONE thing that I’m focused on, and every day I have one specific task that I need to work on.

Don’t be a jack of all trades and master at none. Figure out the one thing that needs to happen to help you move closer to your goals, and work on that every day.

If you’re struggling with this, def pick up the book The One Thing by Gary Keller.

How to Stay Focused Tip #3: Power Hours

Set aside 1 hour of time in the morning to complete a power hour.

Set a timer, close out all browsers and stay focused for that entire hour.

I never work a full 8 hour day.

I am much more productive when I work in short bursts. I can probably get more done in 4 hours than most people do in 3 full days of work.

I challenge you to star working in 45-60 minute chunks. When you sit down, only have open the one thing you’re working on.

When the timer goes off, get up. Move around, go for a walk, take a 5-15 minute break before you jump into another power hour.

Close all other browsers and turn off notifications on any nearby device. (another pro tip: don’t have notifications turned on for email/social)

When you start doing this, you’ll have much more time for play!

How to Stay Focused Tip #4: Stay Away From Facebook and Email

It’s 6:44am Monday morning as I’m writing this post. I haven’t checked social media or email yet. I won’t check it until later this afternoon when I’ve completed my one thing for the day.

This is a habit, one that when you actually stick with it, will change your life.

When you open up email or social media, all of a sudden you’re bombarded with a million things that are stealing your focus.

You are in charge. You control the day.

Be intentional and don’t open up email or social until you’ve finished your one thing.

How to Stay Focused Tip #5: Exercise Regularly

As a former athlete and fitness coach, I’d be silly not to tell you to workout daily.

Some of the world’s most successful people (Richard Branson, Tony Robbins,

Working out gives you more energy and helps you stay more productive at work.

Think you don’t have the ‘energy’ to workout? Exercise GIVES you energy. Even just 20 minutes of low-to-moderate intensity exercise (like walking) 3 times per week can reduce fatigue by 65% and increase energy levels by 20%, according to a study by the University of Georgia.

Working out daily is a habit, like anything else.

Try to do it at the same time every day and soon it’ll become as routine as brushing your teeth. Put it on your calendar and treat it like an appointment that you wouldn’t dare miss.

Need some inspiration? Here are some inspiring entrepreneurs and their fitness routines.

Tim Cook, Apple CEO: hiking, cycling

Anna Wintour, Editor in Chief at Vogue: tennis

Bill Gates, Former CEO of Microsoft: hour on the treadmill

Evan Williams, Co-founder of Twitter: works out with a personal trainer

Jack Dorsey, Co-founder and CEO of Twitter and Square: yoga, runs a 5k daily, 6 sets of 20 squats and pushups daily

Mark Zuckerburg, Co-founder of Facebook: works out with a personal trainer and does walking meetings

Michael Corbat, CEO of Citigroup: Spartacus workouts

Richard Branson, Founder of Virgin Group: tennis, bike riding, running, kitesurfing

You do have time to workout. You just need to make it a priority and stick with it.

In the video below, Marie Forleo shares her 4 tips to be more productive…and you guessed it! Exercise was one of them =)

How to Stay Focused Tip #6: Declutter

I don’t know about you, but clutter totally steals my focus. Could be clutter around the house or digital clutter.

For the house, I’ve gotten into a routine of cleaning up every morning so it never becomes unmanageable.

As for digital clutter, I’m kind of OCD about this. My email inbox is always at zero every single day.

Unsubscribe from newsletters that don’t add value to your life or make you want to shop using unroll.me

If you need some help, I love Matt’s youtube channel, as well as following the Minimalists. I’m an aspiring minimalist…I just need to stop buying new stuff 🤣

I hope these tips show you how you can stay focused in your business. If you want to work on making some of them a habit and part of your daily life, I suggest using the app Productive.

Which tip will you implement first?

 

Related Posts:

How to Batch Social Media Content

Learn My Entrepreneur Schedule Secrets

____________________________________

Sources: http://news.uga.edu/releases/article/low-intensity-exercise-reduces-fatigue-symptoms-by-65-percent-study-finds/

https://www.huffingtonpost.com.au/2017/08/17/the-fitness-rules-of-the-worlds-most-successful-entrepreneurs_a_23117364/

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Grow Your Social Impact Business (with Rianne Klein Geltink): Episode 066

How to Grow Your Social Impact Business (with Rianne Klein Geltink): Episode 066

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 066:

Today I’m talking to Rianne Klein Geltink! Rianne wants to see a world where all businesses exist to make a profit AND be a force for good. She uses her talents in commerce to guide startup social impact entrepreneurs on their journey to success through her online membership community. She is also the owner of Impact Business Base- a startup community for start up businesses, helping them on their journey for success.

Takeaways:

  • Rianne talks about how social entrepreneurship is the way to tie together your social mission with your company. She gives the example of TOM’s shoes, where every pair of shoes sold, a pair is donated to a kid for school.
  • She says you have to be crystal clear about why you want to give back, or who you want to help. You can’t help every single person. Be crystal clear on who you want to help, so you can decide a model for your business.
  • You don’t HAVE to be a nonprofit to give back. You can weave partners into your business and have a sharing model, so your profit company can be giving back.
  • Making the shift to an online entrepreneur is difficult. But don’t think for a second that you can’t do it. Rianne talks about how it’s all about trial and error.
  • Rianne shares that some of her clients don’t show up as much as others. This is bound to happen in any business, but it is important to realize 20% of your students are going to interact 80% of the time. It’s normal, don’t overthink it.
  • She talks about how mindset is everything. Rianne says the only thing holding her back is herself, which is so so true. If you learn to not self sabotage, you can soar. Don’t ever hold yourself back!

Highlights:

  • (2:21) A little more about Rianne.
  • (2:57) How Rianne went from her job in Coporate Netherlands, to a social entrepreneur and digital nomad.
  • (5:11) Social Entrepreneurship: what is it?
  • (8:01) Other big companies that are making a MASSIVE impact.
  • (8:55) Different models of social entrepreneurship.
  • (10:39) Different ways how businesses can begin adding social impact into their business. How can businesses start out?
  • (14:25) How to find a model that works for your business, and who you want to help.
  • (17:05) Even more examples of how people cam implement this into their business. 
  • (19:25) Rianne’s membership site: Impact Business Base.
  • (21:51) How Rianne finds clients for her membership site.
  • (23:54) Rianne talks about her membership site, and the power of her clients success.
  • (25:35) How traveling has shaped Rainne as a person, entrepreneur, and her business. 
  • (28:20) Rianne talks about environmental issues. How travel has shaped her view on single used plastic. 
  • (30:32) The best book Dianne has read.
  • (31:58) What is next for Rianne?
  • (34:37) How can you further connect with Rianne?

Quotes:

“We all want to be part of something bigger than ourselves”

“We crave authenticity”

“Make your customers part of this story”

“Theres so much that we can do in the world when we take the initiative”

“Travel is fatal to prejudice, bigotry, and narrow-mindedness”

“The only person holding me back is me”

Resources:

Website: www.impactbusinessbase.com

Instagram: @impact_business_base / @riannekleingeltink

Facebook: Impact Business Base

Books Talked About In Today’s Episode

“Start Something That Matters” book by TOM’s Founder, Blake Mycoskie

“The Big Leap” by Gay Hendricks

Business models talked about:

  • Toms
  • Warby Parker
  • Listen Headphones
  • The Giving Keys
  • Ethnotek Bags
  • Microlending Institute

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

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Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.