7 Things All Successful Bloggers Do

7 Things All Successful Bloggers Do

#1 Thing All Successful Bloggers Do: Niche Down

Selecting a niche market is something that a lot of entrepreneurs get stuck on.

First, let’s start with what a niche market even is.

niche market is the subset of the market on which a specific product is focused.

It’s critical to choose a niche market because you can’t be all things to all people.

They say, ‘the riches are in the niches’ and it’s true!

At Tony Robbins’ Wealth Mastery Event, Keith Cunningham gave the example of two car companies: Volvo and GM.

Volvo has dominated the niche of car safety, while GM tried to be all things to all people.

Volvo is growing, while GM is bankrupt. Yikes.

Keith asked, ‘what real estate do you own in the consumer’s mind’, meaning, when they think of you and your brand, what comes to mind?

It’s crucial that you select a niche market.

What is the main focus of your blog? Can you narrow it down even more?

For example, my first blog (fitwithrachel.com) used to be just all things fitness and healthy living, plus details about my life, travel, um, it was a hot mess.

But then I realized that my best performing content was around the topic of keto (high fat low carb) and intermittent fasting.

So I got rid of everything else and my entire blog focus was keto and intermittent fasting.

My traffic exploded.

My email list grew.

And my traffic is still around 50,000 page views per month, a YEAR after I stopped publishing on it.

I still make sales from that blog (sold my keto ebook twice yesterday!).

It’s because I niched down.

What do you want to be known for? What are your gifts? How do you want to add massive value?

If you’re struggling to find your niche, then read this post.

#2 Thing All Successful Bloggers Do: Post Consistently 

It’s not what we do every once and awhile that matters. It’s what we do consistently.

It’s Monday morning, and every single Monday morning,  know I’m going to write a new blog post.

Your audience needs to be able to count on you to do what you said you’re going to do.

You can’t just show up when it’s convenient or when you feel like it.

Need help in this area?

Read The Compound Effect by Darren Hardy.

The Compound Effect is one of the first personal development books I read when I started my first business at age 23.

It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.

I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?

Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.

Darren says,

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

I know this can seem totally daunting at first, which is why I recommend batching content so you don’t have to necessarily write EVERY week.

For example, I’ll be going home to Chicago over Christmas and I don’t want to be working while I’m there.

I’m working harder this week to batch all my content so I can chill.

Check out this post to see how I do it =)

#3 Thing All Successful Bloggers Do: Add Massive Value

Going off of this last point, all successful bloggers add massive value to their audience (on a consistent basis).

Why would someone want to work with you if all you’re doing is promoting your products or offers?

Think of your business like dating.

You’re not just going to ask someone to marry you on the first date, am I right?

You’ve gotta get to know them and build a relationship first.

Are your posts just kind of skimming the surface?

Or are you going above and beyond to over deliver?

Your content should be so darn good that when someone reads it, they think:

Woah! How else can I learn from them?!

If you need help, this post about creating killer content will show you what to include and how to overdeliver on your posts.

#4 Thing All Successful Bloggers Do: Have a Call to Action

After the first date and you want another one, what do you do?

You ask for it!

(to be fair, I’ve been out of the dating world for 8 years haha)

If you look at any successful bloggers, they all have a call to action where you can get on their email list.

You’re building an email list, right?

You need an email list—what if your Facebook account gets shut down?

Instagram account gets hacked? That actually happened to my mom a few weeks ago!

You don’t own any social media platform, but you DO own your email list.

All the goals I help my students within Activate set have to do with building their email list.

It’s essential to your business.

You can see on this post, I have several call to actions where you can continue on with me and learn more.

It’s more than just a little button at the very bottom of my blog saying ‘subscribe to my blog’.

No offense, but NO ONE wants to subscribe to your blog.

You need to offer something juicy and full of value to them in exchange for their email.

If you’re brand new and not quite sure how to do it or what kind of freebie you should offer, this post will help.

#5 Thing All Successful Bloggers Do: Ask Their Audience

This is so so so so important.

If you see any successful blogger, they are ASKING their audience and LISTENING.

This will help you create content that your audience actually wants and offers they will jump on.

Please don’t skip this step. This is literally the first thing all my students within the Impact Blogging Academy do.

You’ll gain SO much clarity and truly be able to add massive value to your people.

Lucky for you, I have an entire post about market research so you can dive in and do it ASAP.

#6 Thing All Successful Bloggers Do: Are Themselves

Are you trying to emulate a successful blogger in your industry?

Or are you being yourself?

I’ve been there, ok?

I remember when I first started my network marketing company when I was 23.

I had NO CLUE what I was doing.

So I just followed the top leaders and my industry and did what they did.

Literally. I copy and pasted their posts. 🙈

Here’s the thing I want you to know: people will want to work with you because of YOU.

There aren’t new products. There’s nothing new under the sun.

The thing you’re offering is being offered by someone else.

Why would they pick you?

Because of WHO YOU ARE.

Be authentic and be yourself.

Yes, this means that you’ll get haters.

You’ll get unsubscribes.

You WANT those things.

Because when you are a bit polarizing, is when you attract your true tribe of loyal followers who you ADORE working with.

For real. The ladies that we have in this round of Activate are truly incredible and it’s so much fun to be able to coach them.

I was able to attract such rockstars by being myself, by speaking my mind and not being afraid of losing people for sharing my faith or being silly.

#7 Thing All Successful Bloggers Do: Have a Funnel

Ah, the sales funnel.

So there’s things that you might not see in someone’s business that is contributing to their success.

What’s a sales funnel?

Imagine an actual funnel, where at the top of the funnel, something is poured inside and it filters down to a finite destination.

The exact same thing happens in sales. At the top of the funnel, lots of visitors may arrive and enter your funnel, but not all may end up at the final destination (becoming a paid customer).

Ryan Deiss, co-founder of Digital Marketer, describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers.

What I teach is to bring people into your funnel via Pinterest and knock their socks off with great content.

From there, you can create a relevant freebie, which will get the prospective customer onto your email list, where you can market your products and services.

It sounds confusing but really, it’s not.

Know what the ultimate step you want your reader to take.

Is It to buy a course? Become a paying client?

Start with the end in mind.

Then, reverse engineer it.

What freebie would attract them to you that is related to your course?

Then what kind of email series can you create that’s going to establish your authority, build the relationship, and make your offer the next logical step?

Makes sense?

To recap, there are some essential things that all successful bloggers do.

If you want to be a successful blogger, I suggest you pin this so you can reference it later, then def register for my free Pinterest class so I can teach you how to get more leads to your blog (on autopilot).

Comment below: Which of these things do you need to work on first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Live Your BEST Life (with Mindset Coach Taylor Slango): Episode 068

How to Live Your BEST Life (with Mindset Coach Taylor Slango): Episode 068

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 068:

Takeaways:

  • Taylor talks about how believing you can do something can set you apart from other entrepreneurs. 
  • Limiting beliefs lie in our subconscious mind.
  • Money mindset: So many people associate money with greed. People don’t think they are worth making money…this is such a huge disconnect. What you need to do is set a foundation to break that block. The income you want needs to be aligned with what you want. 
  • Realize that things aren’t just coincidences. Things happening around you in the universe are happening for a reason. Don’t discount them for a coincidence.  
  • Life is happening FOR you, not TO you.
  • To overcome confidence issues, you need to sit with yourself. Take time and breathe, and think through it. Focus on one issue at a time, and sit with it. Prayer, meditation, whatever you call it. Make time for yourself.
  • Write down your perfect day! You will be so surprised what can happen if you think bigger, and hold onto those specific desires you have for your life. 
  • Taylor talks about how it is so important to get out of your own way. People will have expectations of you. But you have to follow your gut, and take risks to create the life you want to live.

Highlights:

  • (1:26) A little more about Taylor.
  • (2:03) The Law of Attraction, and how this ties into Taylor’s lessons.
  • (2:29) Why does Taylor thing entrepreneurs need to focus on mindset?
  • (3:02) Conscious mind vs. Subconscious mind 
  • (3:48) How can you unlock your deep limiting beliefs?
  • (4:38) An example of a limiting belief Taylor sees often, and how to overcome it.
  • (6:27) Example of manifestation.
  • (11:30) How society plays a role in limiting beliefs.
  • (12:32) Taylor’s tips for people struggling with self doubt and confidence issues.
  • (15:26) Mediation apps Taylor recommends. 
  • (16:02) The power of your perfect day.
  • (18:21) Taylors entrepreneurial journey. How did she get into mindset coaching?
  • (24:50) Moving forward is key. Keep moving forward.
  • (25:40) Taylor’s goals for 2019.
  • (27:21) The power of getting out of your own way.
  • (28:50) Surrounding yourself with people who understand your goals, and being an entrepreneur.
  • (30:49) What does it mean to Taylor to make an impact? 
  • (31:21) Where to connect with Taylor!

Quotes:

“If you pivot and change your beliefs, what can your life look like?”

“Life is happening for you, not to you”

“Focus on the stillness”

“If you don’t have 10 minutes for yourself, you don’t have a life” -Tony Robbins 

“Everyone has 10 minutes”

“We are faith filled, big thinking risk takers. We will never insult God with small thinking or safe living. We want to seek God for the impossible, believe God for the miracles, dream that God would do exceedingly and abundantly more in our lives for his glory, that generations would know who He is. We will be faith filled with all that we do.”

“I remember the days I prayed for what I have now”

“START. Do those crazy things and take action!”

Resources:

Connect with Taylor:

Website:  taylorslango.com

Instagram: @taylorslango

Mindset Freebie: taylorslango.com/simple

Mediation apps Taylor recommends:

Headspace (app)

Mantra meditation

Visualization meditation

Videos talked about in this episode:

Rick Warren Daring Faith: Building a Life of Faith (Part 1)

Craig Groschel (LifeChurch): Jesus and We (Part 1): Faith Filled, Big Thinking

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

How to Use Pinterest for Real Estate Marketing

How to Use Pinterest for Real Estate Marketing

Today, let’s talk about how to use Pinterest for real estate marketing.

Why the heck should you care about Pinterest if you’re in real estate?

Well, to start, Pinterest will give you a steady stream of new leads for free.

When you have a strong Pinterest strategy that includes quality content for your local audience, you’re building unlimited networking and referral potential and you’re attracting both buyers and sellers who are in the planning stages of their sale/purchase.

A study from Millward Brown Digital found that active Pinterest users are 47% more likely to have a significant life event happening in the next 6 months, like a home purchase.

This means you have huge potential for your real estate marketing and your pins will be super valuable to your ideal client.

Before I dive deep into how to use Pinterest for real estate marketing, let’s start with the foundational stuff that you’ll need to do first to make sure you’re getting the most use of your Pinterest account.

Foundational Pinterest for Real Estate Tips:

  1. Convert your account to a business account
  2. Verify your website and enable rich pins
  3. Add the Pinterest button to your website so people can pin directly from your website.
  4. Always use great visuals. You can check out this post to see how to create Pinterest graphics that convert.

 

Now that we’ve got a solid foundation, let’s get into how to use Pinterest for real estate marketing.

How to Use Pinterest for Real Estate Marketing Tip 1: Create Helpful Content

Content is king! People are on Pinterest looking for valuable content.

 

Creating quality content is what’s going to set you apart as a real estate agent and build a relationship with your ideal client.

 

Take it from Hillary Farr, from Rules of Renovation.

 

“If they’re going to trust you, they have to know you. That means that you need to give them a way to get to know you, and blogging is one of the best ways to establish yourself as an expert and a trustworthy renovator.” Hillary Farr

 

Create blog content isn’t just about letting your potential buyers get a better glimpse of you as a person and a real estate investor; it’s about giving your ideal client valuable information, driving traffic to your site, and building your brand.

 

Think about who you want to attract, and create content around what they are searching for.

 

Are they looking to move into your area and maybe they’re searching for best neighborhoods?

 

You can create a post about: Top 3 Neighborhoods in the Jacksonville Area for Families

 

Think about your content as a way to attract your potential lead to you.

 

Here are some more content examples to help you brainstorm:

  • 3 Things You Need to Know Before Moving to Jacksonville, Florida
  • Best Things to Do in Jacksonville Florida for Retirees
  • Top Jacksonville Neighborhoods for Young Professionals
  • Moving to Florida–Pros and Cons
  • Why You Should Move to Florida
  • The Ultimate Guide to Moving to Jacksonville Florida
  • Best Schools in Jacksonville Florida
  • Everything You Need to Know About Moving to Florida
  • The Complete Guide to Moving to Florida
  • Best Places to Live in Florida
  • 20 Reasons to Move to Jacksonville

 

Check out this post to learn how to create killer content in your biz: https://www.rachelngom.com/7-steps-to-writing-great-blog-posts/

How to Use Pinterest for Real Estate Marketing Tip 2: Use Keywords

Pinterest is a search engine, just like Google. It’s essential that you are using keywords strategically on the platform.

This free cheat sheet will really help you understand keywords and where to put them.

How to Use Pinterest for Real Estate Marketing Tip 3: Create Quality Pins

Make sure that your pins tell a story and you’re not just uploading a square image of your listing.

 

My absolute favorite site to create quality Pinterest images is Canva.com.

Include Easy to Read Text on your Images

People are scrolling on Pinterest (usually on their phones), so you need a scroll stopping image with an attention-grabbing headline. Give people a reason to stop the scroll, save the pin, and click through to your site. Use your pins to tell a story and include a call to action.

 

Reference a freebie in your image if you have one

If you have something to offer people to join your email list (like a worksheet, PDF, etc.), then reference that in your image so people know that when they come to your site they’ll be able to get something valuable for free.

When I search houses for sale in Florida, there aren’t very many great pins that stand out.

This means not very many realtors are doing Pinterest the right way…and you have a huge opportunity ahead of you.

 

See how Wellington Home Team created a pin that has text on it to let the user know what the pin is about? This is a great example of a high-quality pin that will help Wellington Home Team get more traffic.

Since I couldn’t find very many quality pins from real estate professionals, I created some on Canva.

Important things to notice about these pins: 

They have big bold text on them, they are pointing to value-added content, and they reference a helpful freebie so you can build your email list.

How to Use Pinterest for Real Estate Marketing Tip 4: Create Relevant Boards

Think of your Pinterest boards as your store front. 

 

When creating your boards, be sure to include your location in the board title and description so you appear in the search engine.

 

Adding your local business name, address, and phone number in the board description and each individual pin and board description will help people find you when they do a search, whether on Pinterest or Google!

 

Did you know that pins, boards, and profiles can be indexed in Google and show up in the search results? Super cool, right?

 

If your business serves several areas, you can have a board for any location people might search. For example, if I lived in the Twin Cities in Minnesota (St. Paul or Minneapolis), I might title my boards:

  • Best Neighborhoods to Live in St. Paul 
  • Best Neighborhoods to Live in Minneapolis
  • Best Neighborhoods to Live in Twin Cities

 

Some other Pinterest board ideas include:

  1. Create a customer favorite board and showcase your customers
  2. Create a local favorites board
  3. Create a board dedicated to your listings
  4. Create boards that are helpful for your local audience

 

To create boards like this, you can check out local businesses you’d want to feature on Angie’s List, Yelp, or Google.

How to Use Pinterest for Real Estate Marketing Tip 5: Collaborate

Find your fave local businesses on Pinterest and follow them! Repin their stuff and leave a comment!

 

When a fellow small business sees you taking the time to show them some love, they’re likely to repay the favor.

 

This is a great organic way to build biz relationships and share great local content with your followers.

 

Want to take this a step further? Create a group board with other local businesses!

You can create a group board and invite other businesses to share and contribute to that board.

 

And my bonus tip…stay consistent!

 

Rome wasn’t built in a day and neither is your Pinterest account. It can take quite a few months to see results using Pinterest, but when you do, holy moly! Stick with it and trust the process!

 

If you enjoyed this post and want to dive deeper, I invite you to join my next free Pinterest master class when we can hang out and I’ll teach you some more pinning secrets. Sign up here.

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 

How to MASTER Sales Funnels (with Reelika Schulte): Episode 067

How to MASTER Sales Funnels (with Reelika Schulte): Episode 067

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

How to MASTER Sales Funnels with Reelika Schulte

Takeaways:

  • Reelika talks about how when she was growing up, everything belonged to the government. Entrepreneurship wasn’t really a popular option. She watched her parents start up a company and she saw how they worked on their own terms, and that it was a different mindset, different view of the world, and she knew that life was for her.
  • She became an entrepreneur because her cubical job was making her feel so stuck. She knew that wasn’t her dream, so she acted on that feeling, and turned to entrepreneurship.
  • If you’re looking to sell at a high price point, Reelika says to get people on the phone with you. You want to be able to answer those questions. If you’re selling a course, you can totally sell online.
  • A landing page is so important. If you’re trying to drive traffic, you want to be sure people are coming to a place where everything is super straightforward. Reelika stresses how important a successful landing page is. 
  • “It’s okay to give away some really awesome content” You have to give away some key info so people have that ah-ha moment and then people will see you as an expert, and someone who can benefit from you. Don’t be afraid to give away too much!!
  • There is so much power in saying NO. You can’t say yes and commit to everything. You need to be able to say no to things that don’t suit you.
  • Client calls need to be a addressed like talking to a friend. It’s a conversation, but you shouldn’t be doing all the talking. Ask questions.
  • You have to make people remember you. You can’t email once a month! Make people remember you.
  • When you start booking calls, automate procedures. Ask questions ahead of time! This will really help people to show up. You can then decide if people are ready. If people feel like you know them, they will show up to their call. (GOLDEN TIP!) 

Highlights:

  • (2:18) A little more about Reelika.
  • (3:12) How she grew to have an entrepreneurial mindset based on her childhood?
  • (5:05) How did Reelika get started on the path of the business she’s in now?
  • (8:25) What is an evergreen business model? How do you implement it into your business?
  • (10:48) Where does Reelika get her traffic?
  • (12:34) The breakdown of Reelika’s business model.
  • (14:41) Metrics!! How Reelika breaks everything down.
  • (14:59) Landing page: why it’s so important.
  • (16:14) Where do most people get stuck in this process?
  • (18:02) Why giving away key information is a good thing, not something to be worried about.
  • (19:55) Why it’s important to say NO.
  • (21:48) Mistakes that Reelika has noticed on client calls.
  • (23:01) What questions should you ask on client calls? Remember- you shouldn’t be doing all the talking. 
  • (23:50) Why your email list is your biggest asset.
  • (26:30) GOLDEN TIP!! How to get people to show up for their scheduled calls!
  • (29:40) Market research. Use your words in your marketing message. If you use your ideal clients words, people will get clarity.
  • (30:27) Reelika’s favorite book.
  • (31:48) What does it mean to Reelika to make an impact?
  • (32:45) What’s next for Reelika?

Quotes:

“At the end of the day, I realized that time is the biggest asset that you can have in life”

“I didn’t want to miss out on my son’s life, or my life”

“It’s okay to give away some really awesome content”

“Really have the strong mindset that it’s okay to say no”

“Talk less, listen more”

“These are your people that came to you for a reason.”

Resources:

Website: designdreamlifestyle.com

Other social media platforms (where she hangs out the most):

https://www.facebook.com/groups/coachingbusinesscommunity/

 

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Essential Strategies on How to Stay Focused

Essential Strategies on How to Stay Focused

Just can’t stay focused? I totally get you. Being an entrepreneur can be super overwhelming, if you let it be that way.

I’ve learned some awesome strategies over the years that have helped me stay focused, and I want to share them with you today.

You’ve got dreams to catch and people to help. Let’s get to it =)

How to Stay Focused Tip #1: Plan Out Your Week in Advance

Every Sunday I grab my trusted planner and schedule out my week.

I set specific goals for the week that will help me move forward towards my quarterly goals.

Since we are getting ready for the Infinite Growth Challenge that’s coming up, my goals for the week are to write the content for each day’s video and record the videos.

I put all of my appointments/client calls/interviews on the planner so I can see white space is left. Then I fill up that white space with time dedicated to work on that specific goal for the week.

There are also some non-negotiables that are always on the calendar, in addition to my goals.

I workout every day (will get to that later). Also, every Monday I sit down and write a blog post, and every Friday I schedule Instagram posts for the week. Every other Friday I batch 10 videos for IGTV and Youtube.

How to Stay Focused Tip #2: Do ONE Thing

Don’t keep a running to-do list. Rather, write down the ONE THING that needs to happen to help you move forward in your business.

Stop wasting time of stuff that doesn’t matter.

Could my website use some updating? Sure.

But right now, I’m focused on our upcoming challenge. That is my top priority, and I’ll put all other tasks on the ‘later’ list until the challenge is over.

Every week I have ONE thing that I’m focused on, and every day I have one specific task that I need to work on.

Don’t be a jack of all trades and master at none. Figure out the one thing that needs to happen to help you move closer to your goals, and work on that every day.

If you’re struggling with this, def pick up the book The One Thing by Gary Keller.

How to Stay Focused Tip #3: Power Hours

Set aside 1 hour of time in the morning to complete a power hour.

Set a timer, close out all browsers and stay focused for that entire hour.

I never work a full 8 hour day.

I am much more productive when I work in short bursts. I can probably get more done in 4 hours than most people do in 3 full days of work.

I challenge you to star working in 45-60 minute chunks. When you sit down, only have open the one thing you’re working on.

When the timer goes off, get up. Move around, go for a walk, take a 5-15 minute break before you jump into another power hour.

Close all other browsers and turn off notifications on any nearby device. (another pro tip: don’t have notifications turned on for email/social)

When you start doing this, you’ll have much more time for play!

How to Stay Focused Tip #4: Stay Away From Facebook and Email

It’s 6:44am Monday morning as I’m writing this post. I haven’t checked social media or email yet. I won’t check it until later this afternoon when I’ve completed my one thing for the day.

This is a habit, one that when you actually stick with it, will change your life.

When you open up email or social media, all of a sudden you’re bombarded with a million things that are stealing your focus.

You are in charge. You control the day.

Be intentional and don’t open up email or social until you’ve finished your one thing.

How to Stay Focused Tip #5: Exercise Regularly

As a former athlete and fitness coach, I’d be silly not to tell you to workout daily.

Some of the world’s most successful people (Richard Branson, Tony Robbins,

Working out gives you more energy and helps you stay more productive at work.

Think you don’t have the ‘energy’ to workout? Exercise GIVES you energy. Even just 20 minutes of low-to-moderate intensity exercise (like walking) 3 times per week can reduce fatigue by 65% and increase energy levels by 20%, according to a study by the University of Georgia.

Working out daily is a habit, like anything else.

Try to do it at the same time every day and soon it’ll become as routine as brushing your teeth. Put it on your calendar and treat it like an appointment that you wouldn’t dare miss.

Need some inspiration? Here are some inspiring entrepreneurs and their fitness routines.

Tim Cook, Apple CEO: hiking, cycling

Anna Wintour, Editor in Chief at Vogue: tennis

Bill Gates, Former CEO of Microsoft: hour on the treadmill

Evan Williams, Co-founder of Twitter: works out with a personal trainer

Jack Dorsey, Co-founder and CEO of Twitter and Square: yoga, runs a 5k daily, 6 sets of 20 squats and pushups daily

Mark Zuckerburg, Co-founder of Facebook: works out with a personal trainer and does walking meetings

Michael Corbat, CEO of Citigroup: Spartacus workouts

Richard Branson, Founder of Virgin Group: tennis, bike riding, running, kitesurfing

You do have time to workout. You just need to make it a priority and stick with it.

In the video below, Marie Forleo shares her 4 tips to be more productive…and you guessed it! Exercise was one of them =)

How to Stay Focused Tip #6: Declutter

I don’t know about you, but clutter totally steals my focus. Could be clutter around the house or digital clutter.

For the house, I’ve gotten into a routine of cleaning up every morning so it never becomes unmanageable.

As for digital clutter, I’m kind of OCD about this. My email inbox is always at zero every single day.

Unsubscribe from newsletters that don’t add value to your life or make you want to shop using unroll.me

If you need some help, I love Matt’s youtube channel, as well as following the Minimalists. I’m an aspiring minimalist…I just need to stop buying new stuff 🤣

I hope these tips show you how you can stay focused in your business. If you want to work on making some of them a habit and part of your daily life, I suggest using the app Productive.

Which tip will you implement first?

 

Related Posts:

How to Batch Social Media Content

Learn My Entrepreneur Schedule Secrets

____________________________________

Sources: http://news.uga.edu/releases/article/low-intensity-exercise-reduces-fatigue-symptoms-by-65-percent-study-finds/

https://www.huffingtonpost.com.au/2017/08/17/the-fitness-rules-of-the-worlds-most-successful-entrepreneurs_a_23117364/

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Grow Your Social Impact Business (with Rianne Klein Geltink): Episode 066

How to Grow Your Social Impact Business (with Rianne Klein Geltink): Episode 066

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 066:

Today I’m talking to Rianne Klein Geltink! Rianne wants to see a world where all businesses exist to make a profit AND be a force for good. She uses her talents in commerce to guide startup social impact entrepreneurs on their journey to success through her online membership community. She is also the owner of Impact Business Base- a startup community for start up businesses, helping them on their journey for success.

Takeaways:

  • Rianne talks about how social entrepreneurship is the way to tie together your social mission with your company. She gives the example of TOM’s shoes, where every pair of shoes sold, a pair is donated to a kid for school.
  • She says you have to be crystal clear about why you want to give back, or who you want to help. You can’t help every single person. Be crystal clear on who you want to help, so you can decide a model for your business.
  • You don’t HAVE to be a nonprofit to give back. You can weave partners into your business and have a sharing model, so your profit company can be giving back.
  • Making the shift to an online entrepreneur is difficult. But don’t think for a second that you can’t do it. Rianne talks about how it’s all about trial and error.
  • Rianne shares that some of her clients don’t show up as much as others. This is bound to happen in any business, but it is important to realize 20% of your students are going to interact 80% of the time. It’s normal, don’t overthink it.
  • She talks about how mindset is everything. Rianne says the only thing holding her back is herself, which is so so true. If you learn to not self sabotage, you can soar. Don’t ever hold yourself back!

Highlights:

  • (2:21) A little more about Rianne.
  • (2:57) How Rianne went from her job in Coporate Netherlands, to a social entrepreneur and digital nomad.
  • (5:11) Social Entrepreneurship: what is it?
  • (8:01) Other big companies that are making a MASSIVE impact.
  • (8:55) Different models of social entrepreneurship.
  • (10:39) Different ways how businesses can begin adding social impact into their business. How can businesses start out?
  • (14:25) How to find a model that works for your business, and who you want to help.
  • (17:05) Even more examples of how people cam implement this into their business. 
  • (19:25) Rianne’s membership site: Impact Business Base.
  • (21:51) How Rianne finds clients for her membership site.
  • (23:54) Rianne talks about her membership site, and the power of her clients success.
  • (25:35) How traveling has shaped Rainne as a person, entrepreneur, and her business. 
  • (28:20) Rianne talks about environmental issues. How travel has shaped her view on single used plastic. 
  • (30:32) The best book Dianne has read.
  • (31:58) What is next for Rianne?
  • (34:37) How can you further connect with Rianne?

Quotes:

“We all want to be part of something bigger than ourselves”

“We crave authenticity”

“Make your customers part of this story”

“Theres so much that we can do in the world when we take the initiative”

“Travel is fatal to prejudice, bigotry, and narrow-mindedness”

“The only person holding me back is me”

Resources:

Website: www.impactbusinessbase.com

Instagram: @impact_business_base / @riannekleingeltink

Facebook: Impact Business Base

Books Talked About In Today’s Episode

“Start Something That Matters” book by TOM’s Founder, Blake Mycoskie

“The Big Leap” by Gay Hendricks

Business models talked about:

  • Toms
  • Warby Parker
  • Listen Headphones
  • The Giving Keys
  • Ethnotek Bags
  • Microlending Institute

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Healing Your Relationship With Food, and Loving the Skin You’re In (with Karen Diaz): Episode 065

Healing Your Relationship With Food, and Loving the Skin You’re In (with Karen Diaz): Episode 065

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 065:

Today I’m talking to Karen Diaz. She is a registered dietitian, and intuitive eating coach who helps women calm the chaos around food, and love the skin they’re in, so they can live the life they were meant to lead. She helps people find a healthy relationship with food and body image, a struggle that sometimes comes up for so many of us. We talk all about self care, body image, and dealing with food and how it does effect your business. So good. Let’s dive in!

Takeaways:

  • Karen talks about how she really felt called to do the work of helping with eating disorders. The path you choose is always going to have roadblocks. Hers was the chemistry of her industry. Know the passion behind it, and it will get you through it. 
  • One of Karen’s big takeaways is that entrepreneurs should focus on nutrition and health because it is related. If we feel good in our body, and we feel healthy in our skin, it will help our business in turn.
  • If you do have negative self image thoughts, it will hold back your business. Karen shares that a lot of times if people are self conscious, they won’t show up everyday ready to do whatever is needed for your business (livestreams, in person meetings, etc.)
  • Take messy action. Show up as you are, don’t wait for a number on the scale, don’t wait until you’re perfect. It takes time to figure it all out, but don’t wait until it is. 
  • Karen shares that it’s not about doing a specific diet- but your relationship with food. Make it something that is exciting to eat. If you’re going to eat dessert, make it be something amazing! A piece of cake from the grocery store is not something amazing. It’s not something that is worthy of your mouth.
  • Sometimes our body needs specific things. Cravings don’t come from nowhere, sometimes it’s filling the place of joy, or connection, or time to ourselves. Try different things and be experimental.
  •  

Highlights:

  • (1:48) A little more about Karen’s story, and how she got to where she is today.
  • (2:38) What made her want to get into eating disorders and nutrition?
  • (6:14) Why is it important for entrepreneurs to focus on nutrition and health?
  • (7:58) How can a negative body image of yourself negatively effect your business?
  • (10:55) What are ways to practice self care?
  • (13:09) Examples of things to do to give your body what it needs.
    • Taking some time to breathe, journal, work out.
    • Every couple hours, take a break.
    • Don’t multitask while you eat. Take time to eat and just enjoy your meal. Don’t eat stressed out, then you will digest stressed out.
  • (16:30) Dessert. Why it’s important to make sure it’s worthy of your mouth.
  • (18:14) Shifts Karen helps her clients with to have breakthroughs with food.
  • (20:02) The power of letting go of stories of the past.
  • (21:01) More story examples of will power with food.
  • (22:51) Ways we can uncover negative beliefs with food on our own.
  • (23:54) Karen’s experience moving to Costa Rica for a year.
  • (27:43) Karen’s book. What is it about, and why you need to read it!
  • (29:55) What does it mean to Karen to make an impact?
  • (31:20) The ripple effect.
  • (32:10) What’s next for Karen Diaz?
  • (33:08) Where to further connect with Karen?
  •  

Quotes:

“Your body is going to get what it needs no matter if you give it to it or not”

“Don’t eat stressed out, then you will digest stressed out.”

“A belief can keep us stuck when we don’t take the time to look at it a different way”

“Any time you’re away from home, there’s going to be challenges”

“It’s not about leaving a legacy, it’s about living your legacy”

Resources:

Email Address

withlove@thefreelife.com

Website

www.thefreelife.com

Other social media platform (where you hang out the most)

https://www.facebook.com/TheFreeLifewithKarenDiaz/ 

Instagram @karendiazrd

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Interviewing Emmy Award Winning Motivational Speaker, Media Coach, & Author (with Katrina Cravy): Episode 064

Interviewing Emmy Award Winning Motivational Speaker, Media Coach, & Author (with Katrina Cravy): Episode 064

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 064:

Takeaways:

  • Katrina shares the story about how much she loves entrepreneurs. She knew she wanted to help get them on TV.
  • At 17, Katrina got an internship with her local media station.
  • While Katrina was still on TV, she asked what her audience would want. She surveyed them and asked what was resonating. If you don’t ask your audience, you won’t know what they need! So important.
  • You’re stealing if you don’t put yourself out there: Katrina says that you owe it to yourself, you are doing a disservice to everyone who you could be helping. BELIEVE in yourself!
  • Mindset is a huge part of nerves. Flip the script- try being EXCITED instead of NERVOUS.
  • Katrina says you can’t wing it. You need to prepare. Work on answers, go-to things to say, and answers to questions you know they’ll ask. The elevator speech is SO important.
  • Elevator speech: Start with WHY! Make a connection in people’s minds, and how they can connect to you. Then, people will remember you.
  • Use the word “local” to your advantage!
  • Check all your social media profiles- because other people will. Media goes and looks at it all before they put you on TV, so make sure it’s a representation of you.
  • If you sent an email, make sure to wait about a week before following up. You always want to be positive and up beat. Don’t become annoying. If you’ve gone through 3 emails and 2 phone calls, wait a month or so, with NEW hooks. Sometimes the media isn’t looking for what you’re offering. So wait a little bit, and try again.
  • When you go Live, don’t start it off by waiting for people to join. Don’t wait, because people rewatch it. Don’t lose people! Start off by sharing what your Live will be about, say hi as people join, and slowly start to give out your info, always shouting people out (they love that) and always be reiterating your tips. Don’t take forever to get to the point!!
  • Katrina shares that in order to be likable, you need to like yourself. SO KEY.
  • If you’re afraid of public speaking or your elevator pitch, PRACTICE! Record yourself on your phone, practice in front of your family and friends, and get feedback. Tickle your fears, as Katrina says.

 

 

Highlights:

  • (2:03) A little more about Katrina, and how she got started in the business. 
  • (3:22) What made her interested in broadcast media in the first place?
  • (4:38) What was Katrina’s transition from TV into the online space like?
  • (5:35) The power of market research.
  • (7:31) Some of Katrina’s secrets of getting on air!
  • (8:46) THE SECRETS: How to make an email that media industry people will reply to:
    • Know their names
    • Personalize the pitch
    • Keep it short and sweet
    • Compliment the producers
    • THEN go into your pitch
  • (10:49) How to become the media’s go to expert
  • (12:50) Tips for not freezing on TV.
  • (15:23) Katrina’s tips on preparing your elevator speech.
  • (16:56) What are some questions you have to prepare for?
  • (18:46) Social media platforms to be on, and what you should and shouldn’t have on your profiles. 
  • (19:50) Tips to attract the media to you: be an ATTRACTIVE, POSITIVE person.
  • (24:15) How to keep your live videos short, sweet, and attractive.
  • (25:30) What is a good quality intro? (Hear Katrina’s!)
  • (26:40) Facebook live tips: how to not have an awkward start.
  • (28:32) What’s one of the best books Katrina has ever read?
  • (30:22) Katrina’s examples of good vulnerability.
  • (31:32) What does it mean for Katrina to make an impact?
  • (32:10) Tips for people who are struggling with confidence:
    • Do something that scares you.
    • Make a list of things that frighten you, or mental fears you say. Write it down, and how you can jump over them.
  • (35:08) Why I went to Kenya, and how it made me grow.
  • (38:31) What is next for Katrina Cravy?
  •  

Quotes:

“Everyone was always asking me how do I get on your show?”

“You see what’s out there, and you see the dream, but you really have to put in the work.”

“You have to give people what they want, and then actually deliver it.”

“You have to be bigger than YOU.”

“You’re stealing if you don’t put yourself out there.”

“I’m not nervous, I’m excited.”

“Being vulnerable is when you’re in the most power.”

“You need to be human, you need to be likable.”

“To be likable, you need to like yourself.”

“Tickle your fears.”

Resources:

Website: Getontvforfree.com

Tips to get in touch with media:

Twitter: @KatrinaCravy

IG: katrinacravy

FB:  @katrina.cravy

 

ON AIR: Learn Insider Secrets to Attract the Media And Free Publicity by Katrina Cravy

 

Books Talked About in the Episode:

Braving the Wilderness by Brene Brown

Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight

The Power of Vulnerability by Brene Brown

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Pinterest for Business: What Every Entrepreneur Needs to Know

Pinterest for Business: What Every Entrepreneur Needs to Know

I feel like Pinterest is this little secret that no one really knows about. I mean, it’s been the #1 game changer in my business. I started using Pinterest for my business a few years ago and I had no clue what a difference it would make.

More than my 50,000 Facebook followers, my 21,000 Instagram followers, or my 250,000 views on Youtube.

It’s Pinterest that has really changed the game for me!

I went from having ZERO traffic to my blog (except my mom lol) to over 34,000 visitors every single month.

I went from no one seeing my content to launching a little $9 ebook that made $1,000 the day it launched and crashed my site! Crazy, huh?

This quote from Social Media Examiner sums up why you need to focus on Pinterest for business:

“If you’re looking to increase traffic or drive more sales organically, Pinterest is probably the best social network to focus on. It drives a healthy bit of social media traffic, and does this with only 150 million users, compared to Facebook’s 1.8 billion.”

Let’s talk about why should you focus on Pinterest for your business, then I’ll dive into some specific examples and ways that you can get started today.

Why Use Pinterest for Business #1. Pinners come to shop

Pinterest works differently than other social media platforms, like Facebook or Instagram. The idea isn’t to broadcast images or ideas to followers, rather save content, ideas, or products for later, which makes it the perfect marketing platform.

Research shows that large amounts of Pinterest users use the platform to research purchasing decisions before they buy. 87% of Pinners have purchased because of Pinterest.

Pinners are coming to the platform to search before they buy something. What if they came to search and they came across you and your products instead?

Why Use Pinterest for Business #2. Pinterest is a huge driver of traffic

This is my website analytics showing Pinterest accounting for almost 94% of all of my site traffic, over 34,000 viewers a month!

What’s pretty crazy to me is that I have over 50,000 followers on Facebook, and only 14,000 on Pinterest, yet Pinterest obviously drives way more traffic.

Pinterest is like any other social media platform, it takes time to gain traction. But if you do the things that I teach and you stay consistent, you can absolutely have the same results as me (or even surpass them).

How would your business change if you were able to get 34,000 people seeing your content every month?

 

What’s INSANE about this is that I took this screenshot an entire year after I stopped publishing content on this blog. Say what?!

It’s not just me getting this kind of results though…check out Kenal! 

Why Use Pinterest for Business #3. Pinterest gains traction over time.

With Facebook and Instagram, after you post, it’s gone within 24 hours. People won’t see the post after a day if they ever see it at all!!

Pinterest is different. It can take a pin some time to gain traction, but once it does, holy moly!

I have people coming to my blog, opt-ing in for my email list and buying my products from posts that I did THREE YEARS ago. 

Do you see the pic below? I originally posted it in 2015. I took this screenshot at the end of 2018. It’s still getting repinned and driving traffic to my blog.

Instead of focusing on Facebook and Instagram posts that the majority of your audience never even sees, why not focus on creating awesome blog content that can bring you business a year from now? #worksmarternotharder

Why Use Pinterest for Business #4. Pinners have a 9% higher average income than non-users.

They also spend less time on traditional media sources like magazines, television, and catalogs. What this means is that you can reach your target audience for way less than it costs to invest in traditional advertising. Speaking of advertising…you don’t have to on Pinterest to see results. See the next point!

Why Use Pinterest for Business #5: FREE Traffic

So we talked about how Pinterest was a big driver of traffic—but did I mention that it was freeeee?

I get messages from people all the time if I can help them run ads on Pinterest. I don’t do any ads on Pinterest! 

Yes, you can pay to promote pins, but all of the site traffic that I’ve received has been free traffic. #score

Why Use Pinterest for Business #6: Pinterest is a Search Engine

You might think of it as a social media platform, but it’s really more like Google.

Pinterest has 250 million active monthly users, performing 2 BILLION searches per month. #insane

What’s even cooler is that Google wants to give you the results you want from a Google search, so you’re actually likely to see Pins and Pinterest boards appear high up in the Google search results.

So while you’re working your Pinterest strategy, you’re also showing up on Google! #heckyes

Now, do you see why I’m so excited about Pinterest?? Free traffic, people who are ready to buy, content that gains even more traction over time, and a smarter strategy for you.

Now that you know why you need to focus on Pinterest, let’s talk about how you can get started using Pinterest for your business.

How to use Pinterest for Business Tip 1: Upload a Professional Profile Picture

Is your profile picture the random gray person that Pinterest gives you? A picture of your cat? Or is it a professional headshot? I’m more likely to follow accounts that have a more professional feel to it. I highly recommend investing in a professional photo shoot, it will really take your brand to a whole other level!

I cover branding and more inside my free vault for entrepreneurs, click the button below to get instant access. 

How to use Pinterest for Business Tip 2: Utilize Secret Boards.

Your Pinterest account should really be focused on adding value to your target audience.

I’m not saying you can’t pin that chocolate cheesecake recipe, but if you do, you should add it to a secret board.

Yes, Pinterest has secret boards!! It’s super easy to make boards secret. So pin your heart away at all the fashion, recipes, etc.

To make a board secret, we will go back and edit the board, then just click the little button that says secret. Easy peasy!

How to use Pinterest for Business Tip 3: Create Killer Pins

My absolute favorite site to create quality Pinterest images that convert is Canva.com.

Canva makes it SO SIMPLE to create amazing graphics! I am def not a graphic designer by any means! If I can do it, you can too.

Once you select the Pinterest template, you can design it how you like! Vertical images will stand out more in the Pinterest feed since they are bigger.

See the examples below? The one of the left is just a regular square image. Not really attention-grabbing, right? And the one on the right? It’s still a transformation picture, but it’s a vertical image, which will stand out more. Plus, it has text on the image and a call to action. More about that below!

Make sure to include some big bold text on your pins. Images with text perform better than those without.

People are scrolling on Pinterest (usually on their phones), so you need a scroll stopping image with an attention-grabbing headline.

Give people a reason to stop the scroll, save the pin, and click through to your site. Use your pins to tell a story and include a call to action!

Here are two examples. The one on the left, well, first it’s a terrible quality pin. The text is hard to read and it’s definitely not ‘stop the scroll’ worthy. 

But the pin on the right! It’s got bold text describing exactly what the person will see when they click through the post, plus it references a freebie.

Pinterest is a HUGE traffic driver, so you want to take advantage of that by capturing your visitor’s email address so they don’t disappear off into the internet without ever seeing you (or your products) again!

If you have something to offer people to join your email list (like a worksheet, PDF, etc.), then put that bad boy in your image so people know that when they come to your site they’ll be able to get something valuable for free!

How to use Pinterest for Business Tip 4: Use Keywords Strategically

BEFORE I ever write a blog post, I do keyword research to find a relevant topic that my audience is truly searching for. Otherwise, it’s a waste of time! If you don’t use the right keywords, it’s more than likely that no one is ever going to see your content.

Using keywords on Pinterest is super important because Pinterest is more of a search engine than it is a social media platform.

Using the right keywords factor in how many people will actually see your content on Pinterest.

The more niched down and specific you can get with your keywords the better.

When I niched down in my fitness business from just fitness to intermittent fasting and eating a keto diet, my blog traffic exploded from Pinterest.

By niching down and using the right keywords on Pinterest, you’ll be able to target a specific audience. #heckyes

Need help niching down? This post is for you: https://www.rachelngom.com/niche-market/

 

Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.

The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long tail keywords to be more niche specific. Long tail keywords are just 3, 4, 5, or even 6 words together.

Some of the long tail keywords that I use in my Pinterest business are:

  • How to get more leads
  • Pinterest marketing strategy
  • Social media marketing tips
  • Female entrepreneur tips
  • Social media marketing strategy

Instead of using one word such as Pinterest or Social Media, these long tail keywords that are more specific help me beat any competition and show up in the Pinterest search engine. 

How do you find what people are actually searching for when it comes to your specific business?

I’ve got a free workbook right here for you to download with how to actually find what people are searching for, and then I’ll guide you through how to choose the right keywords for your business and where to put them.

How to use Pinterest for Business Tip 5: AUTOMATE IT!

Pinterest is the platform that gives us the most results for the least amount of time. Tailwind is our secret =)

Get Tailwind and automate the entire process!

Tailwind is a Pinterest scheduling app and it works just like other social media schedulers, meaning that you schedule your pins for the week (or month), and you’re pinning around the clock without actually having to be on Pinterest. #winning

You can schedule your own pins or other people’s pins super easily (especially with the Tailwind extension). You pick the schedule that works for you and

Tailwind takes care of the rest. Tailwind also recommends times to pin based on when you’re most likely to get repinned. Cool, right?

Tailwind also has an epic feature called Tribes, which will help you increase your reach (exponentially). Learn more about tribes here.

Let’s recap this bad boy. 

You need to be using Pinterest for your business, like yesterday. Start now! 

Some essential things you need to do to get started using Pinterest for business include: 

  1. Uploading a professional pic
  2. Making personal boards secret
  3. Creating quality pins
  4. Using long tail keywords
  5. Automating everything

Woah, that was a ton of info. I hope you found it helpful! Believe it or not, this post is truly just scratching the surface of using Pinterest for your business. If you want to dive in super deep and really rock your Pinterest strategy, be sure to register for my next free Pinterest master class!

Question: Are you using Pinterest for your business? If not, are you going to start?!

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Get Traffic to Your Blog (even if you’re just starting out)

How to Get Traffic to Your Blog (even if you’re just starting out)

Today, we are going to talk about how to get traffic to your blog. You’re creating content, right? You want to get seen, have your customers find you, fall in love with you, and buy your stuff, right?

 

There are some super simple, yet strategic things you need to do if you want to get more traffic to your blog. 

 

Let’s dive in!

How to Get Traffic to Your Blog Idea #1: Create Quality Content

This should go without saying. People won’t come to your blog if you’re putting out crappy content #truth

You need to create content that’s relevant, helpful, and something your audience would want to share.

I’ve already written extensively on how to do this, so be sure to check out these two posts:

How to Get Traffic to Your Blog Idea #2: Use SEO

SEO, short for Search Engine Optimization, is is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Want to show up on platforms like Google, Pinterest, and Youtube?

You need to become an SEO master.

We dive into keywords and optimization in my mini-course, Creating Killer Content, but to get started, be sure to download the plugin Yoast for WordPress.

It’s easy peasy to use and will let you know if your blog posts are on the right track in terms of SEO optimization.

How to Get Traffic to Your Blog Idea #3: Add value in Facebook communities

This is how I got started in the very beginning of this business.

Getting the initial traction is hard! No joke. It’s like you’re climbing uphill and wondering, ‘will this EVER work?!’

It will. Be patient and consistent.

Start by joining relevant Facebook communities where your ideal client is hanging out, and focus on adding value and being helpful.

Note: I did not say spam the group and try to sell your stuff.

Be a human and build genuine relationships with the other group members.

I joined several groups and started by answering questions about Pinterest and sharing a few helpful tips on Pinterest. Some of the groups had Freebie days, where you can share one of your freebies, so I made sure to mark my calendar (or use a Trello board) to make sure I knew which group had their freebie post on which day.

After doing this consistently for a few months, I became known as a Pinterest expert in several of the groups and people would tag me whenever someone had a Pinterest question.

This isn’t easy to do. It’s monotonous and time-consuming. It’s exactly what Gary Vaynerchuck teaches in his book Jab Jab Jab Right Hook and Crushing It.

Most people won’t do it.

Don’t be like most people 😉

How to Get Traffic to Your Blog Idea #4: Instagram Story Takeovers

This is a fun way to get in front of other people’s audiences. We had a bunch of Facebook live video swaps/podcast swaps/IG story takeovers within the Impact Blogging Academy.

Do you have a friend or maybe someone knows someone whose audience is your ideal client?

Why don’t you ask them if you can get a shoutout or take over their IG story?

Depending on the relationship, you might have to pay $20-50 to do this, but if you’re able to get in front of 10,000 potential clients, wouldn’t it be worth it?

Make a list of potential influencers to reach out to and start messaging them asking if they do IG shoutouts/story takeovers and what they charge.

How to Get Traffic to Your Blog Idea #5: Email Your Blog Posts To Your List

This one is easy. Every time you write a new post, email a teaser to your list with the link to the rest of the article for them to read.

How to Get Traffic to Your Blog Idea #6: Pinterest

Um, of course, I’m going to mention Pinterest as a way to help you get more traffic!

Obvi, I have a bazillion posts on the blog about Pinterest that you can check out.

But I have a feeling that you’re an action taker and just wanna jump right in…am I right?

If so, get your booty registered for my free Pinterest master class where I’ll be diving deep into how to use Pinterest to get more traffic to your blog.

Pinterest is my JAM and it’s soon to be yours too =)

How to Get Traffic to Your Blog Idea #7: Be Consistent

Rome wasn’t built in a day!

It’s going to feel like you’re talking to yourself for a long long time.

You’ll start to question if it’s really worth it.

Is anyone really listening? Does anyone care with what I have to say?

STICK WITH IT!

As long as you do what I teach, it will happen.

Commit to posting on a consistent basis (1X/week or 2X/month) so you can develop trust with your audience.

They’re counting on you! Be a leader and show up consistently for them.

Remember, your success is inevitable.

Well, there you have it. 7 ways on how to get traffic to your blog.

Which tip will you implement first? Are you currently using any of these strategies?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.