How to Easily Batch Social Media Content

How to Easily Batch Social Media Content

Want to know how I batch all of my social media content? I’m spilling all my secrets with you in this post.

Listen up! Because what I’m about to share with you is going to help you save SO MUCH TIME, reach more people, and actually have a life #winning

After I shared my batching secrets with students inside the Impact Blogging Academy, one of them recently said,

“I used to wonder why bigger people in the online space talked about “passive income” when they were on every social media platform all day. It seemed like a ton of work to me. I’m starting to definitely see how it’s possible to be present without putting in tremendous effort and it’s exciting. Batching/scheduling/planning has been a major help for me and given me tons of confidence to keep going.”

First off, let’s talk about batching. What is batching? Essentially, it’s just creating a LOT of content at one time, instead of a little bit per day.

Why batch your social media content?

It’s going to save you so.much.time.

For real. I’m insanely productive and I really don’t work that much considering the size and scope of our business.

Seriously. A multiple 6 figure business and I work roughly 25 hours per week (give or take).

How the heck is this possible?

All thanks to the power of batching social media content.

Think about it. Let’s say you LOVE brownies (who doesn’t?!) and want to have one every night after dinner. Wouldn’t it be easier to make enough for the week instead of having to take time to do it every single night?

That’s essentially what we’re doing here. You’re taking a little bit of extra time on one specific task, instead of doing the same darn task day after day, so you have enough for a week (or even a month) at a time.

This might seem a wee bit overwhelming at first, but don’t worry. It’ll start to feel normal after about a month, and pretty soon you’ll be a social media content batching queen 👸🏻

How to Batch Social Media Content Tip 1: Open up a google doc and brainstorm all your content ideas

This is where I’ll collect quotes, write out questions I get asked often, or even go back through old events I’ve attended and pull out content and ideas from those notes.

Try to get at least 20-30 different ideas down.

Try to do this at the time where you feel most creative. For me, it’s in the morning, after I’ve already done some personal development.

 

Pro tip: Do ONE thing at a time. Close out all other browsers and only focus on getting this one specific task completed. You can use a pomodoro timer to keep you on task.

How to Easily Batch Social Media Content Tip 2: Open up Canva and create 25 images at a time

Go through each quote/idea and pick a short part of it to create a graphic for it. Then, duplicate the image and create another one. Keep going until you hit Canva’s max (I believe it’s 25 images).

Click download and open up the zip file on your computer.

How to Easily Batch Social Media Content Tip 3: Upload all images to your social media scheduler

Upload all the images to whatever platform you use to schedule your Instagram and Facebook content. There are quite a few these days. Personally, I use Planoly for Instagram and Meet Edgar for Facebook/Twitter.

If you’re on a budget, Buffer is another option, but it doesn’t store/loop content like MeetEdgar does.

For Planoly, after I upload all the images, I schedule them. My Instagram grid alternates between quote and pictures. I add the content that I want and schedule one post per day for Instagram.

After it’s scheduled in Planoly, I just take each image individually and add it to MeetEdgar. At this point, they don’t have a bulk scheduler so you have to upload each image individually.

This is what Planoly for Instagram looks like:

This is what MeetEdgar looks like:

How to Easily Batch Social Media Content Tip 4: Batch record video content

This is totally optional, and I didn’t add this step in until I got in a groove with the above steps.

But once you’re ready, add in video. I suggest starting with batching 4 videos at a time so you have enough to upload 1 per week.

Because I have someone who helps edit and upload the videos on our team (Thanks, Lizzy!), I upped our video content to 10 videos at a time, enough for one video per day of the week, and enough for two weeks of content.

I use Zoom video to record everything (hitting record and stop between each video) then upload the files to a google drive folder when finished.

We publish the videos to Youtube, Facebook, IGTV, and upload the audio to the She’s Making an Impact Alexa Skill. 

 

What’s the key with all of this? Again, stay focused on one task at a time, so you aren’t going back and forth between different websites and tasks. This is going to keep you way more efficient so you can get a ton of stuff done in less time.

How to Easily Batch Social Media Content Tip 5: Blog Content

If I’m being totally honest, I don’t typically batch my blog content. Mostly because each post takes at least 1-3 hours to write, and when I’m done, I can’t fathom writing another one #truestory

But! If you truly want to batch blog content, and you’re doing the steps I outline within Creating Killer Content and The Impact Blogging Academy, I would batch like this:

Step 1: Create a google doc with possible blog topics, at least 5-10

Step 2: Open up the Google Keyword Planner, and decide on your main keyword for each blog post

Step 3: Open up the Advanced Marketing Institute, and create killer headlines for each blog post

Step 4: Open up Canva and create a Pinterest friendly image and a featured image for each post

Step 5: Open up Pinterest and create a killer Pinterest description for each post

This way, when you sit down on Mondays (or blog writing day), all you have to do is actually write the content. The rest is done for you.

Here’s an example of what my schedule looks like:

Sunday: Decide upon blog content, main keyword, headline, Pinterest description, and graphics

Monday: Blog content

Tuesday: Podcasts/Client Calls

Wednesday: Typically off since TJ doesn’t have school on Wednesday (vive la France!) but sometimes have calls scheduled in the afternoons

Thursdays: Podcasts/Client Calls

Fridays: Instagram content/IGTV/Youtube. When I record IGTV videos, I actually do 10-15 at a time, so I only do these every other week.

I also try to batch videos on days I wear makeup lol. If I know I’m going to do a podcast interview, I’ll batch videos on that same day.

How am I currently batching in my business, and why?

Well, in 8 days I’m leaving for a business trip to Rome, then immediately after my parentally are flying to France to visit for two weeks. We’ll be in Paris, Bordeaux, and hanging around our city, Le Mans. I know, it’s a rough life 😝

I want to work as little as possible while they’re here, so this week I’m creating extra content for the blog and also extra IGTV videos and IG content so I won’t have to worry about it for a whole 3 weeks.

Question for you! Do you have a social media content strategy? Do you currently batch your social media content? If not, will you start?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Top 5 Books for Female Entrepreneurs

Top 5 Books for Female Entrepreneurs

I’m an avid reader. Like I’m reading all the time. I’ve read about a book a week for the past 8 years #insane so when I tried to narrow down this list for the top FIVE books for female entrepreneurs, honestly it was hard!

But I think of what I struggled with most when I was first starting my business, and also what my clients struggle with most.

And when it came down to it, the biggest things I see female entrepreneurs struggle with are:

Mindset, consistency, fear of failure, organization/goal setting, and success habits.

 

So there is a method to my selection here. Each of these books will dive into this specific struggle.

I really wanted to get rid of the choices and just tell you these are the books you should start with so you aren’t left wondering which one is best to start with. You’ve got them right here =)

If you want an even bigger selection, then you can check out this post: Best Books for Female Entrepreneurs

Let’s dive into my top 5 books for female entrepreneurs!

#1 Book for Female Entrepreneurs: Battlefield of the Mind by Joyce Meyer

Read now if you’re struggling with: mindset

Mindset is probably the #1 thing that holds female entrepreneurs back from success. We have so much crap that is going through our heads that are limiting us.

Full disclosure: This is a Christian book. Even if you’re not a Christian, I think you will appreciate the principles that Joyce teaches within this book.

About this book:

Worry, doubt, confusion, depression, anger, and feelings of condemnation: all these are attacks on the mind. If readers suffer from negative thoughts, they can take heart! Joyce Meyer has helped millions win these all-important battles. In her most popular bestseller ever, the beloved author and minister shows readers how to change their lives by changing their minds.

She teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth–and reveals her thoughts and feelings every step of the way.

People living in the vanity of their own mind not only destroy themselves, but far too often, they bring destruction to others around them.” 

#2 Book for Female Entrepreneurs:  The Miracle Morning by Hal Elrod

Read now if you’re struggling with: success habits

This book, if you implement it and make it a part of your life, is life changing. My morning routine is an essential part of my day and my success, and Hal really breaks down how you should spend your mornings to set up your day. EVEN IF you’re not a morning person.

About this book:

What’s being widely regarded as “one of the most life-changing books ever written” may be the simplest approach to achieving everything you’ve ever wanted, and faster than you ever thought possible.

What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life.

Are you ready? The next chapter of YOUR life—the most extraordinary life you’ve ever imagined—is about to begin. Buy the book and WAKE UP to your full potential!

“How you wake up each day and your morning routine (or lack thereof) dramatically affects your levels of success in every single area of your life. Focused, productive, successful mornings generate focused, productive, successful days—which inevitably create a successful life—in the same way that unfocused, unproductive, and mediocre mornings generate unfocused, unproductive, and mediocre days, and ultimately a mediocre quality of life. By simply changing the way you wake up in the morning, you can transform any area of your life, faster than you ever thought possible.” 

#3 Book for Female Entrepreneurs: Failing Forward by John Maxwell

Read now if you’re struggling with: fear of failure

I love John Maxwell. I’ve had the honor of meeting him and seeing him speak several times. He’s written over 90 books, which is insane. There are so many that I could choose, but I believe that the fear of failure is what holds so many female entrepreneurs back from going ALL IN.

Failing Forward will help you redefine failure, so it’s no longer something you fear, rather something you pursue.

About this book:

The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure-and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He covers the top reasons people fail and shows how to master fear instead of being mastered by it. Readers will discover that positive benefits can accompany negative experiences-if you have the right attitude. Chock full of action suggestions and real-life stores, Failing Forward is a strategic guide that will help men and women move beyond mistakes to fulfill their potential and achieve success.

The essence of man is imperfection. Know that you’re going to make mistakes. The fellow who never makes a mistake takes his orders from one who does. Wake up and realize this: Failure is simply a price we pay to achieve success.”

#4 Book for Female Entrepreneurs: The Compound Effect by Darren Hardy

Read now if you’re struggling with: consistency

The Compound Effect is one of the first personal development books I read when I started my first business at age 23. It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.

I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?

Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.

About this book:

No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including:

  • How to win–every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they’re smarter, more talented or more experienced.
  • Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
  • The real, lasting keys to motivation–how to get yourself to do things you don’t feel like doing.
  • Capturing the elusive, awesome force of momentum. Catch this, and you’ll be unstoppable.
  • The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too!

 

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

#5 Book for Female Entrepreneurs: The 12 Week Year by Brian Moran

Read now if you’re struggling with: organization/goal setting

I used to set yearly goals. And it would overwhelm me and throughout the year I’d lose sight of that big goal.

After reading the 12 Week Year, I learned how to chunk down my big goals into smaller, quarterly goals, then into monthly, weekly, and daily goals.

Results? INSANE. You need this book!

About this book:

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization’s idea of a year on its head, and speed your journey to success.

 

“We mistakenly believe that there is a lot of time left in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important, every moment is important. Ultimately, effective execution happens daily and weekly!”

BONUS book for Female Entrepreneurs: Start Something that Matters by Blake Mycoskie

Yup, there’s a bonus! It was too hard to come up with just 5!

Read if you want to make a bigger impact on the world

I truly believe that being an entrepreneur is special and that we have certain gifts that we can use to serve others and make an impact. And that our businesses can and should be used to bless others and have a purpose BEYOND just making money.

Blake is the founder of Tom’s Shoes and shares how he started his FOR PURPOSE business, and how you can infuse more purpose into your business.

About this book:

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good

“A creative and open-hearted business model for our times.”—The Wall Street Journal

Why this book is for you: 

• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.

• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.

• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. 

• You’re curious about how someone who never made a pair of shoes, attended fashion school or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.

• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.

You’re ready to start something that matters.

With every book you purchase, a new book will be provided to a child in need. One for One.™

“Conscious capitalism is about more than simply making money—although it’s about that too. It’s about creating a successful business that also connects supporters to something that matters to them and that has great impact in the world.”

For Female Entrepreneurs Who Want to Go to the NEXT LEVEL:

If you’re ALL IN and know that you’ll do whatever it takes to make your business happen, then I highly suggest getting on the waitlist for my group coaching program that’s coming out in January, Activate.

While I do think reading books is a great start, there’s truly nothing like surrounding yourself with other entrepreneurs on the same journey as you and learning the strategies from someone who’s been there before you.

Click here to get your booty on the waitlist.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
5 Essential Entrepreneurial Mindset Shifts to Help You Reach 6 Figures and Beyond

5 Essential Entrepreneurial Mindset Shifts to Help You Reach 6 Figures and Beyond

Today, I want to talk about developing an entrepreneurial mindset. This is a topic I LOVE to talk about because mindset truly is everrrrrrrything when it comes to building a successful business.

If you’re mindset isn’t right, you won’t succeed. Plain and simple.

There are some essential shifts that I went through to develop an entrepreneurial mindset which helped me to develop two 6 figure businesses.

Entrepreneurial Mindset Shift #1: Your Success is Inevitable

You have to be stubborn in the fact that you’ll never give up, but flexible in your approach and keep trying UNTIL you succeed.

When I was in my network marketing company as a young and naive newbie entrepreneur, I knew my success was inevitable. So I acted as if my success was inevitable and did whatever it took to succeed.

That meant that I showed up every day, not just when it was convenient.

That also meant that I tried a whole bunch of strategies to reach that success.

I went to events. I read books. I did push groups with my mentors. I bought leads. I did cold calling. I learned how to FORM. I created hundreds of youtube videos. I invited every single day. I learned how to work with people.

Recommended reading: How to Win Friends and Influence People, and GEMS by Dani Johnson

I’m trying to think if there’s anything I DIDN’T try when it came to my network marketing business.

I mean, I sucked for quite a few years but I was really freaking stubborn, and I knew that I was getting close and there was just ONE STRATEGY that I was missing.

Most people would’ve given up. I saw tons of people on our team that started at the same time as me and gave up.

I didn’t.

This is a core belief that you must develop.

Repeat after me: MY SUCCESS IS INEVITABLE.

This short video (especially the beginning) sums this up really well =)

“It’s hard to beat a person who never gives up.”

― Babe Ruth

Entrepreneurial Mindset Shift #2: You MUST Invest in Yourself

This is a biggie. You must be willing to put some skin in the game and invest in attending events, reading books, and hiring a mentor.

The first big investment I made in myself was when we were broke and on food stamps. It was a 6 months social media training program back in 2013 for $455 per month, which might as well have been a MILLION dollars for us at the time.

But I had that gut feeling that this program was going to be the thing that changed my business—and I was right.

So What Happened?

I learned how to use Facebook, back when Facebook pages actually worked. I grew my Facebook fan page to over 50,000 followers, and my income went from $20,000 per year to $80,000 per year within 1 year.

Last year I was ready to do something new. I’d been in network marketing for 6 years at the time, and while I had a ton of success in the company, that company restructured and my income was cut in half.

I hired a business coach for $2,000 per month when at the time, I was earning about $4,000 per month.

Talk about a scary investment. But again, I followed my gut feeling.

Do you know what happened? I had the strategies I needed to make my new business work, and within 7 months had a multiple 6 figure business. This is our first year in business and in 9 months we hit a quarter of a million dollars. That NEVER would’ve happened if I didn’t make that investment.

If you don’t invest in yourself, why would someone invest in working with you?

Yea, I know you ‘can’t afford it’. Which is another mindset block we could talk about. But you can’t afford NOT TO.

When you have skin in the game, you bet you show up differently.

You can compress DECADES of learning into DAYS when you have the right mentor.

Pull up your big girl panties and make that scary investment.

Recommended reading: You’re a Badass at Making Money by Jen Sincero.

“The walls of your comfort zone are lovingly decorated with your lifelong collection of favorite excuses.” Jen Sincero

Entrepreneurial Mindset Shift #3: The Best is Yet to Come

What if it doesn’t work? What if I make that investment and it doesn’t happen? What if?…..

What if it DOES work and your level of success is beyond your wildest dreams?

A core belief that you need to develop is: THE BEST IS YET TO COME.

Yes, you’re going to go through a sh*t storm of emotions as an entrepreneur. One day you’ll be on top of the world. The next day the sky is falling.

But you have to have faith in yourself that you WILL get through it and the best is yet to come.

Keep the faith…that the best is yet to come. 
Keep the faith that the next extraordinary version of you is being crafted even now…that nothing can deter you from keeping your commitment to achieving your goals set for today…that you can better your best! 
Keep the faith. 
Move forward in spite of your fears and despite any evidence to the contrary. 
Believe that IT’S POSSIBLE!!

Les Brown

Entrepreneurial Mindset Shift #4: Failure is Just Feedback

Can I tell you something? Failure isn’t something to shy away from. It’s something to pursue.

In fact, the faster you fail, the faster you’ll succeed. So fail fast.

When you see KFC, you DON’T see that Colonel Sanders got rejected over 1,000 times before he had his big break.

Or that Walt Disney’s first venture, Laugh-o-Gram Studios, went bankrupt due to his lack of ability to run a successful business.

Or that Vincent Van Gough only ever sold one painting in his life, pinning him a failure as an artist.

Like Albert Einstein said, “failure really is just success in progress. If you’d rather not to fail, you will probably never succeed.”

You really need to reframe the way you see failure.

“Would you like me to give you a formula for… success? It’s quite simple, really. Double your rate of failure. You’re thinking of failure as the enemy of success. But it isn’t at all… you can be discouraged by failure — or you can learn from it. So go ahead and make mistakes. Make all you can. Because remember that’s where you’ll find success. On the far side.” Thomas J. Watson

“My dad encouraged us to fail growing up. He would ask us what we failed at that week. If we didn’t have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome–failure is not trying. Don’t be afraid to fail.”

-Sara Blakely (founder of Spanx)

Entrepreneurial Mindset Shift #5: Consistent Action is Key

One of the first personal development books I read was the Slight Edge by Jeff Olsen, and then The Compound Effect by Darren Hardy.

Darren says, “It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

Kind of like you’re not going to get healthy by working out for 5 hours today, you need to consistently move your body to reap the rewards.

The same thing is true in business. Success isn’t sexy. It’s pretty boring. It’s having a routine and doing it over and over and over and over and over again.

Consistent actions that I take that have made a massive difference for me:

“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” 

― Darren Hardy

I truly believe that having an entrepreneurial mindset is what separates the wannabes from the ones who actually make it. That’s why the VERY first video inside the Impact Blogging Academy is about mindset.

If you want some homework to really work on this stuff, I encourage you to grab a journal and write out the following:

What’s been holding you back from achieving the business of your dreams? What limiting beliefs are you believing about yourself?

Examples of Limiting Beliefs:

  • I don’t understand
  • I’m scared of rejection
  • I don’t have what it takes to succeed
  • I could never do that
  • I don’t have the skills
  • Successful people are just lucky
  • I’ll never make enough money

NOW, write out the TRUTH. Turn those limiting beliefs around.

  • I don’t understand = All that I need is within me now.
  • I’m scared of rejection = Rejection is essential on the path to success

 

Who do you need to BE to create the business of your dreams?

Examples:

  • Creative
  • Focused
  • Confident
  • Organized
  • Committed
  • Teachable
  • Leader
  • Energetic
  • Follows Through
  • Wakes up early
  • Avoids email first thing
  • Adds value to others consistently
  • Invests in themselves
  • Has boundaries
  • Takes responsibility
  • Meditates

Write it out! Take massive action!

I believe so strongly that having these entrepreneurial mindset shifts are essential to your success, that this December I’m doing a challenge solely on mindset. It’s going to be transformative, so don’t miss it!

Recommended podcast: Episode 21 of the She’s Making an Impact Podcast with Kathrin Zenkina

Remember,

“The only thing keeping you from what you want is your story about why you can’t have it.” — Tony Robbins

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Create an eBook

How to Create an eBook

Want to learn how to create an eBook? I got you! I’ve created a few eBooks over the years…my eBook Keto(ish): A Simplified Guide to Eating High Fat Low Carb actually crashed my site the day it launched because it was so popular. It earned $1,000 that first day and continues to sell on a daily basis (despite the fact that I haven’t done any promotion or have updated my fitness blog in almost a year).

eBooks are a great way to add value to your ideal client in a simplified format. Yes, your ideal client could probably dig through your blog and find the content, but people truly do value simplicity. By putting it all in an easy to read format, you’re saving them tons of time and energy. 

In this post, I’ll share with you the vital steps necessary to create an eBook.

How to Create an eBook Step 1: Do your market research

Market research is the most important step in creating anything for your audience. What do they want? What do they need? How can this eBook provide that for them?

I have an entire post dedicated to market research to help you with this step: https://www.rachelngom.com/how-to-do-market-research/ 

How to Create an eBook Step 2: Write

How do you create an eBook? One page at a time!

A big part of my eBook was blog posts that I had already written on the topic. So that part was pretty easy. But I wanted to expand upon the topics and include some helpful macro calculations and recipes.

When you’re writing an eBook, be sure to set aside uninterrupted time every day so you can sit down and crank it out. I work in hour long chunks, so my brain stays fresh.

You can use a timer like Pomodoro to help you stay effective or simply the timer on your phone.

The more consistent you are with your writing process, the easier it will be.

How to Create an eBook Step 3: Have it Edited

I definitely suggest having a few extra sets of eyes on your content before you publish it. You can hire a professional editor via upwork.com or fivver.com if you want. I wanted the perspective of my ideal client to make sure that everything was easy to understand, so I went to my audience again.

I posted that I was looking for a few editors to help me with the book, in exchange they got the content and the final product for free.

I had quite a few people reach out that had writing/editing skills which was super helpful (honestly, I’m not the best writer and my grammar sucks).

I had three different people go through the content and I asked them to be brutal. I got some incredibly helpful feedback and was able to get some testimonials from those editors as well as more confidence that the content was awesome.

How to Create an eBook Step 4: Outsource the Design

This could take you forever if you try to do it yourself. I tried lol 😂

This is def not my zone of genius and honestly, it’s a huge waste of time for me to design work. You can easily hire someone on upwork.com or fiverr.com to design eBooks for less than $100.

I suggest doing this AFTER you edit it all and you have the final draft ready to rock.

If you really want to do the design yourself, you can do it in Canva or Word, or Adobe InDesign. Canva is a pain in the tush for longer projects like an eBook though. We used Canva to create the recipe graphics within our eBook and then added them to a Word doc.

Then, we exported it to a PDF.

How to Create an eBook Step 5: Launch It

No one wants to launch to crickets, am I right?

My eBook was super successful because I involved my audience every step of the way. I set a launch date and they were ready for it.

If you don’t have a huge audience you can do a video series ala Jeff Walker’s book Launch or enlist a launch team to help you promote the book and get it out there.

There are a million and seven ways to launch. Especially with how easy it is to get in front of your ideal client with social media. Maybe have a specific launch contest using a hashtag? Giveaways? The only thing that can limit you here is your imagination.

How to Create an eBook Step 6: Deliver your eBook Via Email

There are a variety of different ways to deliver your eBook after your customer’s purchase.

We started off with a super simple PayPal button on our website and integrated it with a plugin called Easy Digital Downloads.

Since then, we’ve gotten a bit more sophisticated. Now, we use ClickFunnels for our sales page and integrate it with Stripe (a payment processing software)

Within Clickfunnels, you can integrate with your email provider, so after they purchase, they get an email confirmation with the download.

You want to make sure you have an automation set up within your email provider. We use ActiveCampaign, and this is what our automation and email look like. It’s super duper simple (the things you can do with ActiveCampaign are crazy!

We simply uploaded the PDF file to our blog and included it on a page on the blog. Within the email, we give them the link to that private page.

How to Create an eBook Step 7: Automate It

We have the entire process automated with our blog. We have free traffic coming from Pinterest and Google, and the eBook is a part of our sales funnel.

We have a ton of content here to help you get traffic from Pinterest with your blog, def check out the following posts to help you:

If the eBook is selling well on your blog, you can absolutely put it on Amazon and It will keep selling there.

Amazon does all the advertising for you, so they will take a chunk of the profits (a hefty chunk lol).

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
7 Essential Reasons Why You Need a Website (even if Facebook is free)

7 Essential Reasons Why You Need a Website (even if Facebook is free)

You need a website. Plain and simple. A lot of businesses (myself included!) have fallen into the social media trap and think that an Instagram account or Facebook fan page is enough…

In this post, I’ll share 7 essential reasons why you need a website. 

New here? Welcome!!!

Let’s go back to 2014 when I was new to taking my fitness business seriously and was working like a crazy lady.

I was 100% focused on building my Facebook fan page. I spent money on ads, spent a ton of time creating helpful content and integrating with my fans. I built my Facebook fan page to over 50,000 fans…then jumped into Instagram.

I was able to build my Instagram account to over 20,000 followers.

Everything was great and it was easy peasy to build a business on those platforms.

THEN the algorithm changed and I had to do something else.

Why You Need a Website Reason #1: Algorithm changes

Building your business on social media platforms is like building your business on shifting sand.

You need a solid foundation to work upon, and you need a website.

Tons of bloggers felt the great Facebook algorithm change a few years back, and it hasn’t gotten any easier since then. At any point, the platform you’re using could change it’s algorithm, making it nearly impossible for your fans to see your content (unless you want to spend a ton of money on ads).

Think of your website as your foundation. It’s the one thing you can control..which brings us to point #2.

Why You Need a Website Reason #2: You own it

You don’t own any of the social media platforms, but you do own your website. Facebook or Instagram could shut down your account without warning, or put you in Facebook jail (happened to me lol). Then you’re stuck.

You need a website because you it’s yours. No one can take it away from you (or put you in jail lol).

Why You Need a Website Reason #3: You control the experience

With Facebook, you’re kind of stuck with how Zuckerberg runs the platform, and if you don’t like it, too bad.

With your website, you have 100% control over how your website looks and what the user experience is like.

You can show off your style and personality (which is so much fun). You get to give potential clients an idea of you and what your biz is all about without them actually having to buy something from you.

You don’t own any of the social media platforms, but you do own your website. Facebook or Instagram could shut down your account without warning, or put you in Facebook jail (happened to me lol). Then you’re stuck.

You need a website because it’s yours. No one can take it away from you (or put you in jail lol).

Why You Need a Website Reason #4: Get them into your funnel

Your website is how you can get someone into your sales funnel.

What’s a sales funnel?

Imagine an actual funnel, where at the top of the funnel, something is poured inside and it filters down to a finite destination.

The exact same thing happens in sales. At the top of the funnel, lots of visitors may arrive and enter your funnel, but not all may end up at the final destination (becoming a paid customer).

Ryan Deiss, co-founder of Digital Marketer, describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers.

What I teach is to bring people into your funnel via Pinterest and knock their socks off with great content.

From there, you can create a relevant freebie, which will get the prospective customer onto your email list, where you can market your products and services.

Could you potentially do this with a Facebook page? Yes…but most likely you’d need to pay for ads.

Why You Need a Website Reason #5: Facebook ads/tracking pixel

Speaking of ads, they can be an insanely powerful way to grow your business (if you know what you’re doing).

One of the best ways to do Facebook ads is to target audiences who’ve visited your website.

You could potentially target people who’ve visited your sales page (but not your thank you page) and target with your product.

Or you could create an ad targeting people who’ve read a blog post and show them an ad for a relevant freebie to get them on your email list.

There are a ton of possibilities, but in order to do this, you need a website to put a little piece of code called a Facebook tracking pixel.

Why You Need a Website Reason #6 Organic Traffic (Free Leads!)

Facebook has essentially become a platform where you need to pay to play. If you implement the strategies I teach with Pinterest, you can have a website that is getting thousands of visitors every single month for freeeee.

Who doesn’t want free leads?

If you’re brand new to Pinterest marketing, I’ve got a bazillion posts to help you, and you should def register for my next free Pinterest master class.

You can also generate free leads to your website via SEO (search engine optimization).

SEO can take some time to work, but once it does, you can get tons of traffic from Google for free #score

You need a website so you can create epic content that ranks on Google (and Pinterest).

Why You Need a Website Reason #7: Credibility

Your website is your digital storefront.

I don’t know about you, but if I’m looking for a service (like getting my nails done) and the business doesn’t have a website, I’m likely to go somewhere else.

Your website is your home where people can expect to find contact info, reviews, a list of products, pricing, and more.

A standard Facebook page doesn’t give a good enough idea of what the company is all about or detailed info on products or services.

Conclusion:

Facebook fan pages are great, but if you want a thriving business, you need a website.

Facebook can be a place where you build a relationship with your audience (specifically Facebook groups, because as stated above, pages don’t get great organic traffic).

Your website should be your home base. It’s where the party happens.

Your website is where you have 100% control over the look and feel, you can get prospective clients into your sales funnel, have greater credibility, have the ability to run retargeting ads on Facebook, and generate free traffic.

Did you enjoy this post? Leave me a comment below with something you learned (or another topic you’d love me to cover) and be sure to grab my free cheat sheet to get more leads with Pinterest!

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
6 Essential Strategies to Optimize your Blog for Pinterest Traffic

6 Essential Strategies to Optimize your Blog for Pinterest Traffic

Want to learn how to optimize your blog for Pinterest traffic? You’re in the right place!

While other social media sites like Facebook and Instagram are seeing a decreased amount of traffic, Pinterest traffic is up!

Increasing your traffic via Pinterest can be a beautiful thing if your blog is optimized for that Pinterest traffic. Otherwise, it’s essentially a wasted opportunity!

I don’t want you to miss out on the amazingness that happens when you have Pinterest traffic and an optimized blog, so let’s jump into my 6 tips.

Want to listen to this post? I got you! You can also subscribe to the She’s Making an Impact Podcast =)

How to optimize your blog for Pinterest traffic Step 1: Write as if you’re speaking to a stranger

Pretend like for each blog post you’re writing, you’re speaking to a stranger who has no clue who you are. Share that you have more resources to help them besides the original blog post.

I like to do this within the intro of each blog post (did you see what I did above?)

I share some other resources that I know my ideal client will find helpful so that when they’re done with the blog post, they’ll want to stick around on my blog instead of going back to Pinterest.

How to optimize your blog for Pinterest traffic Step 2: Include a place to opt-in on your blog.

This is huuuuuge!! You don’t want Pinterest traffic to come to your blog then run back to Pinterest. You want them to subscribe to your email list so you can capture that lead and build the relationship with them.

There are several places that you should include opt-ins on your blog. I suggest within the blog post itself, a popup on the blog, in the author footer of the post, and a sidebar widget.

So many bloggers have a little ‘subscribe to my blog’ at the bottom of the page and that isn’t gonna cut it. You want that opt-in to be front and center and it’s crystal clear what it is you want them to do.

Speaking of opt-ins, you want to offer something juicy that relates to the content you have on your blog. It should be a no-brainer for the people who come to opt-in.

If you’re not sure where to start when it comes to creating an opt-in (otherwise known as a freebie or lead magnet), this worksheet is the perfect place to start.

Here you can see I have an opt-in directly in my header so if someone lands on my website, they know I have something to offer them.

This is a pop-up that I have on my website, so anyone who lands on my site will see this. You can use LeadPages or ClickFunnels for a pop-up. I go into this in more detail in this free workbook. 

This is an example call to action within a blog post that tells people what their next steps are.

This is another call to action that I put within every author footer in every blog post.

How to optimize your blog for Pinterest traffic Step 3: Make sure that your blog has a clear and consistent theme/message.

I want you to image two scenarios with me here, so you can understand the importance of having a clear theme/message for your blog.

Scenario 1: Pinner comes to blog A via a pin about eating high fat low carb. The blog post is super helpful, but when the pinner starts to look around the blog, she sees allll different kinds of posts like about the blogger’s last vaca, their makeup routine, and more. The pinner, feeling a bit disappointed because they wanted more from the blogger, goes back to Pinterest.


Scenario 2: Pinner comes to blog B via a pin about eating high fat low carb. The blog post is super helpful, and when the pinner starts to look around the blog, she sees tons of more resources to help her eat high fat low carb. Then she even sees a freebie for a high-fat low carb meal plan. She’s thinking, “Woah! This is exactly what I was looking for!” and she sticks around the blog, opt-in for the freebie, and even looks to see how else she can learn/work with this person.

Do you see the difference here?

There is power in having a clearly defined message. If your blog is currently all over the place, I suggest checking your google analytics to see what blog posts have resonated the most with your audience, and create more of those. See how you can narrow down your topic even more so that when someone comes from Pinterest, they’ll want to stick around.

How to optimize your blog for Pinterest traffic Step 4: Make sure each blog post has a clear call to action for the reader to take (opt-in).

We talked about having an opt-in and where to put the opt-in, but is it super clear that the blog post has a specific call to action for the reader to opt-in?

People need you to actually tell them what to do, so make sure to reference your freebie in the post and tell them what’s in it for them.

How to optimize your blog for Pinterest traffic Step 5: Create Killer Content.

Your content needs to be the kind of content that is incredibly helpful for your Pinterest traffic.

Make sure your blog posts are thorough and leave your Pinterest traffic wanting to learn more from you and see what else it is you have to offer.

This post about Creating Killer Content is going to teach you how to do just that.

How to optimize your blog for Pinterest traffic Step 6: Format your blog correctly

The last and final step to optimize your blog for Pinterest traffic is to make sure your blog posts are easy to read. The kinds that perform best on Pinterest are list formats.

Remember that people are scrolling and not necessarily reading every single word. Make it easy for them by writing with small paragraphs and including sub headlines within the blog post to break up the content a bit.

See how I did that in this one?

Alright! Let’s wrap this bad boy up.

Pinterest traffic is amazing, if and only if your blog is ready for that traffic. There are some very specific tasks that you need to take so that your Pinterest traffic turns into a raving fan.

Question of the day: Have you followed any of these steps yet? Which one will you implement first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.