7 Things All Successful Bloggers Do

7 Things All Successful Bloggers Do

#1 Thing All Successful Bloggers Do: Niche Down

Selecting a niche market is something that a lot of entrepreneurs get stuck on.

First, let’s start with what a niche market even is.

niche market is the subset of the market on which a specific product is focused.

It’s critical to choose a niche market because you can’t be all things to all people.

They say, ‘the riches are in the niches’ and it’s true!

At Tony Robbins’ Wealth Mastery Event, Keith Cunningham gave the example of two car companies: Volvo and GM.

Volvo has dominated the niche of car safety, while GM tried to be all things to all people.

Volvo is growing, while GM is bankrupt. Yikes.

Keith asked, ‘what real estate do you own in the consumer’s mind’, meaning, when they think of you and your brand, what comes to mind?

It’s crucial that you select a niche market.

What is the main focus of your blog? Can you narrow it down even more?

For example, my first blog (fitwithrachel.com) used to be just all things fitness and healthy living, plus details about my life, travel, um, it was a hot mess.

But then I realized that my best performing content was around the topic of keto (high fat low carb) and intermittent fasting.

So I got rid of everything else and my entire blog focus was keto and intermittent fasting.

My traffic exploded.

My email list grew.

And my traffic is still around 50,000 page views per month, a YEAR after I stopped publishing on it.

I still make sales from that blog (sold my keto ebook twice yesterday!).

It’s because I niched down.

What do you want to be known for? What are your gifts? How do you want to add massive value?

If you’re struggling to find your niche, then read this post.

#2 Thing All Successful Bloggers Do: Post Consistently 

It’s not what we do every once and awhile that matters. It’s what we do consistently.

It’s Monday morning, and every single Monday morning,  know I’m going to write a new blog post.

Your audience needs to be able to count on you to do what you said you’re going to do.

You can’t just show up when it’s convenient or when you feel like it.

Need help in this area?

Read The Compound Effect by Darren Hardy.

The Compound Effect is one of the first personal development books I read when I started my first business at age 23.

It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.

I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?

Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.

Darren says,

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

I know this can seem totally daunting at first, which is why I recommend batching content so you don’t have to necessarily write EVERY week.

For example, I’ll be going home to Chicago over Christmas and I don’t want to be working while I’m there.

I’m working harder this week to batch all my content so I can chill.

Check out this post to see how I do it =)

#3 Thing All Successful Bloggers Do: Add Massive Value

Going off of this last point, all successful bloggers add massive value to their audience (on a consistent basis).

Why would someone want to work with you if all you’re doing is promoting your products or offers?

Think of your business like dating.

You’re not just going to ask someone to marry you on the first date, am I right?

You’ve gotta get to know them and build a relationship first.

Are your posts just kind of skimming the surface?

Or are you going above and beyond to over deliver?

Your content should be so darn good that when someone reads it, they think:

Woah! How else can I learn from them?!

If you need help, this post about creating killer content will show you what to include and how to overdeliver on your posts.

#4 Thing All Successful Bloggers Do: Have a Call to Action

After the first date and you want another one, what do you do?

You ask for it!

(to be fair, I’ve been out of the dating world for 8 years haha)

If you look at any successful bloggers, they all have a call to action where you can get on their email list.

You’re building an email list, right?

You need an email list—what if your Facebook account gets shut down?

Instagram account gets hacked? That actually happened to my mom a few weeks ago!

You don’t own any social media platform, but you DO own your email list.

All the goals I help my students within Activate set have to do with building their email list.

It’s essential to your business.

You can see on this post, I have several call to actions where you can continue on with me and learn more.

It’s more than just a little button at the very bottom of my blog saying ‘subscribe to my blog’.

No offense, but NO ONE wants to subscribe to your blog.

You need to offer something juicy and full of value to them in exchange for their email.

If you’re brand new and not quite sure how to do it or what kind of freebie you should offer, this post will help.

#5 Thing All Successful Bloggers Do: Ask Their Audience

This is so so so so important.

If you see any successful blogger, they are ASKING their audience and LISTENING.

This will help you create content that your audience actually wants and offers they will jump on.

Please don’t skip this step. This is literally the first thing all my students within the Impact Blogging Academy do.

You’ll gain SO much clarity and truly be able to add massive value to your people.

Lucky for you, I have an entire post about market research so you can dive in and do it ASAP.

#6 Thing All Successful Bloggers Do: Are Themselves

Are you trying to emulate a successful blogger in your industry?

Or are you being yourself?

I’ve been there, ok?

I remember when I first started my network marketing company when I was 23.

I had NO CLUE what I was doing.

So I just followed the top leaders and my industry and did what they did.

Literally. I copy and pasted their posts. 🙈

Here’s the thing I want you to know: people will want to work with you because of YOU.

There aren’t new products. There’s nothing new under the sun.

The thing you’re offering is being offered by someone else.

Why would they pick you?

Because of WHO YOU ARE.

Be authentic and be yourself.

Yes, this means that you’ll get haters.

You’ll get unsubscribes.

You WANT those things.

Because when you are a bit polarizing, is when you attract your true tribe of loyal followers who you ADORE working with.

For real. The ladies that we have in this round of Activate are truly incredible and it’s so much fun to be able to coach them.

I was able to attract such rockstars by being myself, by speaking my mind and not being afraid of losing people for sharing my faith or being silly.

#7 Thing All Successful Bloggers Do: Have a Funnel

Ah, the sales funnel.

So there’s things that you might not see in someone’s business that is contributing to their success.

What’s a sales funnel?

Imagine an actual funnel, where at the top of the funnel, something is poured inside and it filters down to a finite destination.

The exact same thing happens in sales. At the top of the funnel, lots of visitors may arrive and enter your funnel, but not all may end up at the final destination (becoming a paid customer).

Ryan Deiss, co-founder of Digital Marketer, describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers.

What I teach is to bring people into your funnel via Pinterest and knock their socks off with great content.

From there, you can create a relevant freebie, which will get the prospective customer onto your email list, where you can market your products and services.

It sounds confusing but really, it’s not.

Know what the ultimate step you want your reader to take.

Is It to buy a course? Become a paying client?

Start with the end in mind.

Then, reverse engineer it.

What freebie would attract them to you that is related to your course?

Then what kind of email series can you create that’s going to establish your authority, build the relationship, and make your offer the next logical step?

Makes sense?

To recap, there are some essential things that all successful bloggers do.

If you want to be a successful blogger, I suggest you pin this so you can reference it later, then def register for my free Pinterest class so I can teach you how to get more leads to your blog (on autopilot).

Comment below: Which of these things do you need to work on first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Essential Strategies on How to Stay Focused

Essential Strategies on How to Stay Focused

Just can’t stay focused? I totally get you. Being an entrepreneur can be super overwhelming, if you let it be that way.

I’ve learned some awesome strategies over the years that have helped me stay focused, and I want to share them with you today.

You’ve got dreams to catch and people to help. Let’s get to it =)

How to Stay Focused Tip #1: Plan Out Your Week in Advance

Every Sunday I grab my trusted planner and schedule out my week.

I set specific goals for the week that will help me move forward towards my quarterly goals.

Since we are getting ready for the Infinite Growth Challenge that’s coming up, my goals for the week are to write the content for each day’s video and record the videos.

I put all of my appointments/client calls/interviews on the planner so I can see white space is left. Then I fill up that white space with time dedicated to work on that specific goal for the week.

There are also some non-negotiables that are always on the calendar, in addition to my goals.

I workout every day (will get to that later). Also, every Monday I sit down and write a blog post, and every Friday I schedule Instagram posts for the week. Every other Friday I batch 10 videos for IGTV and Youtube.

How to Stay Focused Tip #2: Do ONE Thing

Don’t keep a running to-do list. Rather, write down the ONE THING that needs to happen to help you move forward in your business.

Stop wasting time of stuff that doesn’t matter.

Could my website use some updating? Sure.

But right now, I’m focused on our upcoming challenge. That is my top priority, and I’ll put all other tasks on the ‘later’ list until the challenge is over.

Every week I have ONE thing that I’m focused on, and every day I have one specific task that I need to work on.

Don’t be a jack of all trades and master at none. Figure out the one thing that needs to happen to help you move closer to your goals, and work on that every day.

If you’re struggling with this, def pick up the book The One Thing by Gary Keller.

How to Stay Focused Tip #3: Power Hours

Set aside 1 hour of time in the morning to complete a power hour.

Set a timer, close out all browsers and stay focused for that entire hour.

I never work a full 8 hour day.

I am much more productive when I work in short bursts. I can probably get more done in 4 hours than most people do in 3 full days of work.

I challenge you to star working in 45-60 minute chunks. When you sit down, only have open the one thing you’re working on.

When the timer goes off, get up. Move around, go for a walk, take a 5-15 minute break before you jump into another power hour.

Close all other browsers and turn off notifications on any nearby device. (another pro tip: don’t have notifications turned on for email/social)

When you start doing this, you’ll have much more time for play!

How to Stay Focused Tip #4: Stay Away From Facebook and Email

It’s 6:44am Monday morning as I’m writing this post. I haven’t checked social media or email yet. I won’t check it until later this afternoon when I’ve completed my one thing for the day.

This is a habit, one that when you actually stick with it, will change your life.

When you open up email or social media, all of a sudden you’re bombarded with a million things that are stealing your focus.

You are in charge. You control the day.

Be intentional and don’t open up email or social until you’ve finished your one thing.

How to Stay Focused Tip #5: Exercise Regularly

As a former athlete and fitness coach, I’d be silly not to tell you to workout daily.

Some of the world’s most successful people (Richard Branson, Tony Robbins,

Working out gives you more energy and helps you stay more productive at work.

Think you don’t have the ‘energy’ to workout? Exercise GIVES you energy. Even just 20 minutes of low-to-moderate intensity exercise (like walking) 3 times per week can reduce fatigue by 65% and increase energy levels by 20%, according to a study by the University of Georgia.

Working out daily is a habit, like anything else.

Try to do it at the same time every day and soon it’ll become as routine as brushing your teeth. Put it on your calendar and treat it like an appointment that you wouldn’t dare miss.

Need some inspiration? Here are some inspiring entrepreneurs and their fitness routines.

Tim Cook, Apple CEO: hiking, cycling

Anna Wintour, Editor in Chief at Vogue: tennis

Bill Gates, Former CEO of Microsoft: hour on the treadmill

Evan Williams, Co-founder of Twitter: works out with a personal trainer

Jack Dorsey, Co-founder and CEO of Twitter and Square: yoga, runs a 5k daily, 6 sets of 20 squats and pushups daily

Mark Zuckerburg, Co-founder of Facebook: works out with a personal trainer and does walking meetings

Michael Corbat, CEO of Citigroup: Spartacus workouts

Richard Branson, Founder of Virgin Group: tennis, bike riding, running, kitesurfing

You do have time to workout. You just need to make it a priority and stick with it.

In the video below, Marie Forleo shares her 4 tips to be more productive…and you guessed it! Exercise was one of them =)

How to Stay Focused Tip #6: Declutter

I don’t know about you, but clutter totally steals my focus. Could be clutter around the house or digital clutter.

For the house, I’ve gotten into a routine of cleaning up every morning so it never becomes unmanageable.

As for digital clutter, I’m kind of OCD about this. My email inbox is always at zero every single day.

Unsubscribe from newsletters that don’t add value to your life or make you want to shop using unroll.me

If you need some help, I love Matt’s youtube channel, as well as following the Minimalists. I’m an aspiring minimalist…I just need to stop buying new stuff 🤣

I hope these tips show you how you can stay focused in your business. If you want to work on making some of them a habit and part of your daily life, I suggest using the app Productive.

Which tip will you implement first?

 

Related Posts:

How to Batch Social Media Content

Learn My Entrepreneur Schedule Secrets

____________________________________

Sources: http://news.uga.edu/releases/article/low-intensity-exercise-reduces-fatigue-symptoms-by-65-percent-study-finds/

https://www.huffingtonpost.com.au/2017/08/17/the-fitness-rules-of-the-worlds-most-successful-entrepreneurs_a_23117364/

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Pinterest for Business: What Every Entrepreneur Needs to Know

Pinterest for Business: What Every Entrepreneur Needs to Know

I feel like Pinterest is this little secret that no one really knows about. I mean, it’s been the #1 game changer in my business. I started using Pinterest for my business a few years ago and I had no clue what a difference it would make.

More than my 50,000 Facebook followers, my 21,000 Instagram followers, or my 250,000 views on Youtube.

It’s Pinterest that has really changed the game for me!

I went from having ZERO traffic to my blog (except my mom lol) to over 34,000 visitors every single month.

I went from no one seeing my content to launching a little $9 ebook that made $1,000 the day it launched and crashed my site! Crazy, huh?

This quote from Social Media Examiner sums up why you need to focus on Pinterest for business:

“If you’re looking to increase traffic or drive more sales organically, Pinterest is probably the best social network to focus on. It drives a healthy bit of social media traffic, and does this with only 150 million users, compared to Facebook’s 1.8 billion.”

Let’s talk about why should you focus on Pinterest for your business, then I’ll dive into some specific examples and ways that you can get started today.

Why Use Pinterest for Business #1. Pinners come to shop

Pinterest works differently than other social media platforms, like Facebook or Instagram. The idea isn’t to broadcast images or ideas to followers, rather save content, ideas, or products for later, which makes it the perfect marketing platform.

Research shows that large amounts of Pinterest users use the platform to research purchasing decisions before they buy. 87% of Pinners have purchased because of Pinterest.

Pinners are coming to the platform to search before they buy something. What if they came to search and they came across you and your products instead?

Why Use Pinterest for Business #2. Pinterest is a huge driver of traffic

This is my website analytics showing Pinterest accounting for almost 94% of all of my site traffic, over 34,000 viewers a month!

What’s pretty crazy to me is that I have over 50,000 followers on Facebook, and only 14,000 on Pinterest, yet Pinterest obviously drives way more traffic.

Pinterest is like any other social media platform, it takes time to gain traction. But if you do the things that I teach and you stay consistent, you can absolutely have the same results as me (or even surpass them).

How would your business change if you were able to get 34,000 people seeing your content every month?

 

What’s INSANE about this is that I took this screenshot an entire year after I stopped publishing content on this blog. Say what?!

It’s not just me getting this kind of results though…check out Kenal! 

Why Use Pinterest for Business #3. Pinterest gains traction over time.

With Facebook and Instagram, after you post, it’s gone within 24 hours. People won’t see the post after a day if they ever see it at all!!

Pinterest is different. It can take a pin some time to gain traction, but once it does, holy moly!

I have people coming to my blog, opt-ing in for my email list and buying my products from posts that I did THREE YEARS ago. 

Do you see the pic below? I originally posted it in 2015. I took this screenshot at the end of 2018. It’s still getting repinned and driving traffic to my blog.

Instead of focusing on Facebook and Instagram posts that the majority of your audience never even sees, why not focus on creating awesome blog content that can bring you business a year from now? #worksmarternotharder

Why Use Pinterest for Business #4. Pinners have a 9% higher average income than non-users.

They also spend less time on traditional media sources like magazines, television, and catalogs. What this means is that you can reach your target audience for way less than it costs to invest in traditional advertising. Speaking of advertising…you don’t have to on Pinterest to see results. See the next point!

Why Use Pinterest for Business #5: FREE Traffic

So we talked about how Pinterest was a big driver of traffic—but did I mention that it was freeeee?

I get messages from people all the time if I can help them run ads on Pinterest. I don’t do any ads on Pinterest! 

Yes, you can pay to promote pins, but all of the site traffic that I’ve received has been free traffic. #score

Why Use Pinterest for Business #6: Pinterest is a Search Engine

You might think of it as a social media platform, but it’s really more like Google.

Pinterest has 250 million active monthly users, performing 2 BILLION searches per month. #insane

What’s even cooler is that Google wants to give you the results you want from a Google search, so you’re actually likely to see Pins and Pinterest boards appear high up in the Google search results.

So while you’re working your Pinterest strategy, you’re also showing up on Google! #heckyes

Now, do you see why I’m so excited about Pinterest?? Free traffic, people who are ready to buy, content that gains even more traction over time, and a smarter strategy for you.

Now that you know why you need to focus on Pinterest, let’s talk about how you can get started using Pinterest for your business.

How to use Pinterest for Business Tip 1: Upload a Professional Profile Picture

Is your profile picture the random gray person that Pinterest gives you? A picture of your cat? Or is it a professional headshot? I’m more likely to follow accounts that have a more professional feel to it. I highly recommend investing in a professional photo shoot, it will really take your brand to a whole other level!

I cover branding and more inside my free vault for entrepreneurs, click the button below to get instant access. 

How to use Pinterest for Business Tip 2: Utilize Secret Boards.

Your Pinterest account should really be focused on adding value to your target audience.

I’m not saying you can’t pin that chocolate cheesecake recipe, but if you do, you should add it to a secret board.

Yes, Pinterest has secret boards!! It’s super easy to make boards secret. So pin your heart away at all the fashion, recipes, etc.

To make a board secret, we will go back and edit the board, then just click the little button that says secret. Easy peasy!

How to use Pinterest for Business Tip 3: Create Killer Pins

My absolute favorite site to create quality Pinterest images that convert is Canva.com.

Canva makes it SO SIMPLE to create amazing graphics! I am def not a graphic designer by any means! If I can do it, you can too.

Once you select the Pinterest template, you can design it how you like! Vertical images will stand out more in the Pinterest feed since they are bigger.

See the examples below? The one of the left is just a regular square image. Not really attention-grabbing, right? And the one on the right? It’s still a transformation picture, but it’s a vertical image, which will stand out more. Plus, it has text on the image and a call to action. More about that below!

Make sure to include some big bold text on your pins. Images with text perform better than those without.

People are scrolling on Pinterest (usually on their phones), so you need a scroll stopping image with an attention-grabbing headline.

Give people a reason to stop the scroll, save the pin, and click through to your site. Use your pins to tell a story and include a call to action!

Here are two examples. The one on the left, well, first it’s a terrible quality pin. The text is hard to read and it’s definitely not ‘stop the scroll’ worthy. 

But the pin on the right! It’s got bold text describing exactly what the person will see when they click through the post, plus it references a freebie.

Pinterest is a HUGE traffic driver, so you want to take advantage of that by capturing your visitor’s email address so they don’t disappear off into the internet without ever seeing you (or your products) again!

If you have something to offer people to join your email list (like a worksheet, PDF, etc.), then put that bad boy in your image so people know that when they come to your site they’ll be able to get something valuable for free!

How to use Pinterest for Business Tip 4: Use Keywords Strategically

BEFORE I ever write a blog post, I do keyword research to find a relevant topic that my audience is truly searching for. Otherwise, it’s a waste of time! If you don’t use the right keywords, it’s more than likely that no one is ever going to see your content.

Using keywords on Pinterest is super important because Pinterest is more of a search engine than it is a social media platform.

Using the right keywords factor in how many people will actually see your content on Pinterest.

The more niched down and specific you can get with your keywords the better.

When I niched down in my fitness business from just fitness to intermittent fasting and eating a keto diet, my blog traffic exploded from Pinterest.

By niching down and using the right keywords on Pinterest, you’ll be able to target a specific audience. #heckyes

Need help niching down? This post is for you: https://www.rachelngom.com/niche-market/

 

Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.

The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long tail keywords to be more niche specific. Long tail keywords are just 3, 4, 5, or even 6 words together.

Some of the long tail keywords that I use in my Pinterest business are:

  • How to get more leads
  • Pinterest marketing strategy
  • Social media marketing tips
  • Female entrepreneur tips
  • Social media marketing strategy

Instead of using one word such as Pinterest or Social Media, these long tail keywords that are more specific help me beat any competition and show up in the Pinterest search engine. 

How do you find what people are actually searching for when it comes to your specific business?

I’ve got a free workbook right here for you to download with how to actually find what people are searching for, and then I’ll guide you through how to choose the right keywords for your business and where to put them.

How to use Pinterest for Business Tip 5: AUTOMATE IT!

Pinterest is the platform that gives us the most results for the least amount of time. Tailwind is our secret =)

Get Tailwind and automate the entire process!

Tailwind is a Pinterest scheduling app and it works just like other social media schedulers, meaning that you schedule your pins for the week (or month), and you’re pinning around the clock without actually having to be on Pinterest. #winning

You can schedule your own pins or other people’s pins super easily (especially with the Tailwind extension). You pick the schedule that works for you and

Tailwind takes care of the rest. Tailwind also recommends times to pin based on when you’re most likely to get repinned. Cool, right?

Tailwind also has an epic feature called Tribes, which will help you increase your reach (exponentially). Learn more about tribes here.

Let’s recap this bad boy. 

You need to be using Pinterest for your business, like yesterday. Start now! 

Some essential things you need to do to get started using Pinterest for business include: 

  1. Uploading a professional pic
  2. Making personal boards secret
  3. Creating quality pins
  4. Using long tail keywords
  5. Automating everything

Woah, that was a ton of info. I hope you found it helpful! Believe it or not, this post is truly just scratching the surface of using Pinterest for your business. If you want to dive in super deep and really rock your Pinterest strategy, be sure to register for my next free Pinterest master class!

Question: Are you using Pinterest for your business? If not, are you going to start?!

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Get Traffic to Your Blog (even if you’re just starting out)

How to Get Traffic to Your Blog (even if you’re just starting out)

Today, we are going to talk about how to get traffic to your blog. You’re creating content, right? You want to get seen, have your customers find you, fall in love with you, and buy your stuff, right?

 

There are some super simple, yet strategic things you need to do if you want to get more traffic to your blog. 

 

Let’s dive in!

How to Get Traffic to Your Blog Idea #1: Create Quality Content

This should go without saying. People won’t come to your blog if you’re putting out crappy content #truth

You need to create content that’s relevant, helpful, and something your audience would want to share.

I’ve already written extensively on how to do this, so be sure to check out these two posts:

How to Get Traffic to Your Blog Idea #2: Use SEO

SEO, short for Search Engine Optimization, is is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Want to show up on platforms like Google, Pinterest, and Youtube?

You need to become an SEO master.

We dive into keywords and optimization in my mini-course, Creating Killer Content, but to get started, be sure to download the plugin Yoast for WordPress.

It’s easy peasy to use and will let you know if your blog posts are on the right track in terms of SEO optimization.

How to Get Traffic to Your Blog Idea #3: Add value in Facebook communities

This is how I got started in the very beginning of this business.

Getting the initial traction is hard! No joke. It’s like you’re climbing uphill and wondering, ‘will this EVER work?!’

It will. Be patient and consistent.

Start by joining relevant Facebook communities where your ideal client is hanging out, and focus on adding value and being helpful.

Note: I did not say spam the group and try to sell your stuff.

Be a human and build genuine relationships with the other group members.

I joined several groups and started by answering questions about Pinterest and sharing a few helpful tips on Pinterest. Some of the groups had Freebie days, where you can share one of your freebies, so I made sure to mark my calendar (or use a Trello board) to make sure I knew which group had their freebie post on which day.

After doing this consistently for a few months, I became known as a Pinterest expert in several of the groups and people would tag me whenever someone had a Pinterest question.

This isn’t easy to do. It’s monotonous and time-consuming. It’s exactly what Gary Vaynerchuck teaches in his book Jab Jab Jab Right Hook and Crushing It.

Most people won’t do it.

Don’t be like most people 😉

How to Get Traffic to Your Blog Idea #4: Instagram Story Takeovers

This is a fun way to get in front of other people’s audiences. We had a bunch of Facebook live video swaps/podcast swaps/IG story takeovers within the Impact Blogging Academy.

Do you have a friend or maybe someone knows someone whose audience is your ideal client?

Why don’t you ask them if you can get a shoutout or take over their IG story?

Depending on the relationship, you might have to pay $20-50 to do this, but if you’re able to get in front of 10,000 potential clients, wouldn’t it be worth it?

Make a list of potential influencers to reach out to and start messaging them asking if they do IG shoutouts/story takeovers and what they charge.

How to Get Traffic to Your Blog Idea #5: Email Your Blog Posts To Your List

This one is easy. Every time you write a new post, email a teaser to your list with the link to the rest of the article for them to read.

How to Get Traffic to Your Blog Idea #6: Pinterest

Um, of course, I’m going to mention Pinterest as a way to help you get more traffic!

Obvi, I have a bazillion posts on the blog about Pinterest that you can check out.

But I have a feeling that you’re an action taker and just wanna jump right in…am I right?

If so, get your booty registered for my free Pinterest master class where I’ll be diving deep into how to use Pinterest to get more traffic to your blog.

Pinterest is my JAM and it’s soon to be yours too =)

How to Get Traffic to Your Blog Idea #7: Be Consistent

Rome wasn’t built in a day!

It’s going to feel like you’re talking to yourself for a long long time.

You’ll start to question if it’s really worth it.

Is anyone really listening? Does anyone care with what I have to say?

STICK WITH IT!

As long as you do what I teach, it will happen.

Commit to posting on a consistent basis (1X/week or 2X/month) so you can develop trust with your audience.

They’re counting on you! Be a leader and show up consistently for them.

Remember, your success is inevitable.

Well, there you have it. 7 ways on how to get traffic to your blog.

Which tip will you implement first? Are you currently using any of these strategies?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Easily Batch Social Media Content

How to Easily Batch Social Media Content

Want to know how I batch all of my social media content? I’m spilling all my secrets with you in this post.

Listen up! Because what I’m about to share with you is going to help you save SO MUCH TIME, reach more people, and actually have a life #winning

After I shared my batching secrets with students inside the Impact Blogging Academy, one of them recently said,

“I used to wonder why bigger people in the online space talked about “passive income” when they were on every social media platform all day. It seemed like a ton of work to me. I’m starting to definitely see how it’s possible to be present without putting in tremendous effort and it’s exciting. Batching/scheduling/planning has been a major help for me and given me tons of confidence to keep going.”

First off, let’s talk about batching. What is batching? Essentially, it’s just creating a LOT of content at one time, instead of a little bit per day.

Why batch your social media content?

It’s going to save you so.much.time.

For real. I’m insanely productive and I really don’t work that much considering the size and scope of our business.

Seriously. A multiple 6 figure business and I work roughly 25 hours per week (give or take).

How the heck is this possible?

All thanks to the power of batching social media content.

Think about it. Let’s say you LOVE brownies (who doesn’t?!) and want to have one every night after dinner. Wouldn’t it be easier to make enough for the week instead of having to take time to do it every single night?

That’s essentially what we’re doing here. You’re taking a little bit of extra time on one specific task, instead of doing the same darn task day after day, so you have enough for a week (or even a month) at a time.

This might seem a wee bit overwhelming at first, but don’t worry. It’ll start to feel normal after about a month, and pretty soon you’ll be a social media content batching queen 👸🏻

How to Batch Social Media Content Tip 1: Open up a google doc and brainstorm all your content ideas

This is where I’ll collect quotes, write out questions I get asked often, or even go back through old events I’ve attended and pull out content and ideas from those notes.

Try to get at least 20-30 different ideas down.

Try to do this at the time where you feel most creative. For me, it’s in the morning, after I’ve already done some personal development.

 

Pro tip: Do ONE thing at a time. Close out all other browsers and only focus on getting this one specific task completed. You can use a pomodoro timer to keep you on task.

How to Easily Batch Social Media Content Tip 2: Open up Canva and create 25 images at a time

Go through each quote/idea and pick a short part of it to create a graphic for it. Then, duplicate the image and create another one. Keep going until you hit Canva’s max (I believe it’s 25 images).

Click download and open up the zip file on your computer.

How to Easily Batch Social Media Content Tip 3: Upload all images to your social media scheduler

Upload all the images to whatever platform you use to schedule your Instagram and Facebook content. There are quite a few these days. Personally, I use Planoly for Instagram and Meet Edgar for Facebook/Twitter.

If you’re on a budget, Buffer is another option, but it doesn’t store/loop content like MeetEdgar does.

For Planoly, after I upload all the images, I schedule them. My Instagram grid alternates between quote and pictures. I add the content that I want and schedule one post per day for Instagram.

After it’s scheduled in Planoly, I just take each image individually and add it to MeetEdgar. At this point, they don’t have a bulk scheduler so you have to upload each image individually.

This is what Planoly for Instagram looks like:

This is what MeetEdgar looks like:

How to Easily Batch Social Media Content Tip 4: Batch record video content

This is totally optional, and I didn’t add this step in until I got in a groove with the above steps.

But once you’re ready, add in video. I suggest starting with batching 4 videos at a time so you have enough to upload 1 per week.

Because I have someone who helps edit and upload the videos on our team (Thanks, Lizzy!), I upped our video content to 10 videos at a time, enough for one video per day of the week, and enough for two weeks of content.

I use Zoom video to record everything (hitting record and stop between each video) then upload the files to a google drive folder when finished.

We publish the videos to Youtube, Facebook, IGTV, and upload the audio to the She’s Making an Impact Alexa Skill. 

 

What’s the key with all of this? Again, stay focused on one task at a time, so you aren’t going back and forth between different websites and tasks. This is going to keep you way more efficient so you can get a ton of stuff done in less time.

How to Easily Batch Social Media Content Tip 5: Blog Content

If I’m being totally honest, I don’t typically batch my blog content. Mostly because each post takes at least 1-3 hours to write, and when I’m done, I can’t fathom writing another one #truestory

But! If you truly want to batch blog content, and you’re doing the steps I outline within Creating Killer Content and The Impact Blogging Academy, I would batch like this:

Step 1: Create a google doc with possible blog topics, at least 5-10

Step 2: Open up the Google Keyword Planner, and decide on your main keyword for each blog post

Step 3: Open up the Advanced Marketing Institute, and create killer headlines for each blog post

Step 4: Open up Canva and create a Pinterest friendly image and a featured image for each post

Step 5: Open up Pinterest and create a killer Pinterest description for each post

This way, when you sit down on Mondays (or blog writing day), all you have to do is actually write the content. The rest is done for you.

Here’s an example of what my schedule looks like:

Sunday: Decide upon blog content, main keyword, headline, Pinterest description, and graphics

Monday: Blog content

Tuesday: Podcasts/Client Calls

Wednesday: Typically off since TJ doesn’t have school on Wednesday (vive la France!) but sometimes have calls scheduled in the afternoons

Thursdays: Podcasts/Client Calls

Fridays: Instagram content/IGTV/Youtube. When I record IGTV videos, I actually do 10-15 at a time, so I only do these every other week.

I also try to batch videos on days I wear makeup lol. If I know I’m going to do a podcast interview, I’ll batch videos on that same day.

How am I currently batching in my business, and why?

Well, in 8 days I’m leaving for a business trip to Rome, then immediately after my parentally are flying to France to visit for two weeks. We’ll be in Paris, Bordeaux, and hanging around our city, Le Mans. I know, it’s a rough life 😝

I want to work as little as possible while they’re here, so this week I’m creating extra content for the blog and also extra IGTV videos and IG content so I won’t have to worry about it for a whole 3 weeks.

Question for you! Do you have a social media content strategy? Do you currently batch your social media content? If not, will you start?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Top 5 Books for Female Entrepreneurs

Top 5 Books for Female Entrepreneurs

I’m an avid reader. Like I’m reading all the time. I’ve read about a book a week for the past 8 years #insane so when I tried to narrow down this list for the top FIVE books for female entrepreneurs, honestly it was hard!

But I think of what I struggled with most when I was first starting my business, and also what my clients struggle with most.

And when it came down to it, the biggest things I see female entrepreneurs struggle with are:

Mindset, consistency, fear of failure, organization/goal setting, and success habits.

 

So there is a method to my selection here. Each of these books will dive into this specific struggle.

I really wanted to get rid of the choices and just tell you these are the books you should start with so you aren’t left wondering which one is best to start with. You’ve got them right here =)

If you want an even bigger selection, then you can check out this post: Best Books for Female Entrepreneurs

Let’s dive into my top 5 books for female entrepreneurs!

#1 Book for Female Entrepreneurs: Battlefield of the Mind by Joyce Meyer

Read now if you’re struggling with: mindset

Mindset is probably the #1 thing that holds female entrepreneurs back from success. We have so much crap that is going through our heads that are limiting us.

Full disclosure: This is a Christian book. Even if you’re not a Christian, I think you will appreciate the principles that Joyce teaches within this book.

About this book:

Worry, doubt, confusion, depression, anger, and feelings of condemnation: all these are attacks on the mind. If readers suffer from negative thoughts, they can take heart! Joyce Meyer has helped millions win these all-important battles. In her most popular bestseller ever, the beloved author and minister shows readers how to change their lives by changing their minds.

She teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth–and reveals her thoughts and feelings every step of the way.

People living in the vanity of their own mind not only destroy themselves, but far too often, they bring destruction to others around them.” 

#2 Book for Female Entrepreneurs:  The Miracle Morning by Hal Elrod

Read now if you’re struggling with: success habits

This book, if you implement it and make it a part of your life, is life changing. My morning routine is an essential part of my day and my success, and Hal really breaks down how you should spend your mornings to set up your day. EVEN IF you’re not a morning person.

About this book:

What’s being widely regarded as “one of the most life-changing books ever written” may be the simplest approach to achieving everything you’ve ever wanted, and faster than you ever thought possible.

What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life.

Are you ready? The next chapter of YOUR life—the most extraordinary life you’ve ever imagined—is about to begin. Buy the book and WAKE UP to your full potential!

“How you wake up each day and your morning routine (or lack thereof) dramatically affects your levels of success in every single area of your life. Focused, productive, successful mornings generate focused, productive, successful days—which inevitably create a successful life—in the same way that unfocused, unproductive, and mediocre mornings generate unfocused, unproductive, and mediocre days, and ultimately a mediocre quality of life. By simply changing the way you wake up in the morning, you can transform any area of your life, faster than you ever thought possible.” 

#3 Book for Female Entrepreneurs: Failing Forward by John Maxwell

Read now if you’re struggling with: fear of failure

I love John Maxwell. I’ve had the honor of meeting him and seeing him speak several times. He’s written over 90 books, which is insane. There are so many that I could choose, but I believe that the fear of failure is what holds so many female entrepreneurs back from going ALL IN.

Failing Forward will help you redefine failure, so it’s no longer something you fear, rather something you pursue.

About this book:

The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure-and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He covers the top reasons people fail and shows how to master fear instead of being mastered by it. Readers will discover that positive benefits can accompany negative experiences-if you have the right attitude. Chock full of action suggestions and real-life stores, Failing Forward is a strategic guide that will help men and women move beyond mistakes to fulfill their potential and achieve success.

The essence of man is imperfection. Know that you’re going to make mistakes. The fellow who never makes a mistake takes his orders from one who does. Wake up and realize this: Failure is simply a price we pay to achieve success.”

#4 Book for Female Entrepreneurs: The Compound Effect by Darren Hardy

Read now if you’re struggling with: consistency

The Compound Effect is one of the first personal development books I read when I started my first business at age 23. It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.

I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?

Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.

About this book:

No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including:

  • How to win–every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they’re smarter, more talented or more experienced.
  • Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
  • The real, lasting keys to motivation–how to get yourself to do things you don’t feel like doing.
  • Capturing the elusive, awesome force of momentum. Catch this, and you’ll be unstoppable.
  • The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too!

 

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

#5 Book for Female Entrepreneurs: The 12 Week Year by Brian Moran

Read now if you’re struggling with: organization/goal setting

I used to set yearly goals. And it would overwhelm me and throughout the year I’d lose sight of that big goal.

After reading the 12 Week Year, I learned how to chunk down my big goals into smaller, quarterly goals, then into monthly, weekly, and daily goals.

Results? INSANE. You need this book!

About this book:

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization’s idea of a year on its head, and speed your journey to success.

 

“We mistakenly believe that there is a lot of time left in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important, every moment is important. Ultimately, effective execution happens daily and weekly!”

BONUS book for Female Entrepreneurs: Start Something that Matters by Blake Mycoskie

Yup, there’s a bonus! It was too hard to come up with just 5!

Read if you want to make a bigger impact on the world

I truly believe that being an entrepreneur is special and that we have certain gifts that we can use to serve others and make an impact. And that our businesses can and should be used to bless others and have a purpose BEYOND just making money.

Blake is the founder of Tom’s Shoes and shares how he started his FOR PURPOSE business, and how you can infuse more purpose into your business.

About this book:

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good

“A creative and open-hearted business model for our times.”—The Wall Street Journal

Why this book is for you: 

• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.

• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.

• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. 

• You’re curious about how someone who never made a pair of shoes, attended fashion school or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.

• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.

You’re ready to start something that matters.

With every book you purchase, a new book will be provided to a child in need. One for One.™

“Conscious capitalism is about more than simply making money—although it’s about that too. It’s about creating a successful business that also connects supporters to something that matters to them and that has great impact in the world.”

For Female Entrepreneurs Who Want to Go to the NEXT LEVEL:

If you’re ALL IN and know that you’ll do whatever it takes to make your business happen, then I highly suggest getting on the waitlist for my group coaching program that’s coming out in January, Activate.

While I do think reading books is a great start, there’s truly nothing like surrounding yourself with other entrepreneurs on the same journey as you and learning the strategies from someone who’s been there before you.

Click here to get your booty on the waitlist.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.