How to Easily Batch Social Media Content

How to Easily Batch Social Media Content

Want to know how I batch all of my social media content? I’m spilling all my secrets with you in this post.

Listen up! Because what I’m about to share with you is going to help you save SO MUCH TIME, reach more people, and actually have a life #winning

After I shared my batching secrets with students inside the Impact Blogging Academy, one of them recently said,

“I used to wonder why bigger people in the online space talked about “passive income” when they were on every social media platform all day. It seemed like a ton of work to me. I’m starting to definitely see how it’s possible to be present without putting in tremendous effort and it’s exciting. Batching/scheduling/planning has been a major help for me and given me tons of confidence to keep going.”

First off, let’s talk about batching. What is batching? Essentially, it’s just creating a LOT of content at one time, instead of a little bit per day.

Why batch your social media content?

It’s going to save you so.much.time.

For real. I’m insanely productive and I really don’t work that much considering the size and scope of our business.

Seriously. A multiple 6 figure business and I work roughly 25 hours per week (give or take).

How the heck is this possible?

All thanks to the power of batching social media content.

Think about it. Let’s say you LOVE brownies (who doesn’t?!) and want to have one every night after dinner. Wouldn’t it be easier to make enough for the week instead of having to take time to do it every single night?

That’s essentially what we’re doing here. You’re taking a little bit of extra time on one specific task, instead of doing the same darn task day after day, so you have enough for a week (or even a month) at a time.

This might seem a wee bit overwhelming at first, but don’t worry. It’ll start to feel normal after about a month, and pretty soon you’ll be a social media content batching queen 👸🏻

How to Batch Social Media Content Tip 1: Open up a google doc and brainstorm all your content ideas

This is where I’ll collect quotes, write out questions I get asked often, or even go back through old events I’ve attended and pull out content and ideas from those notes.

Try to get at least 20-30 different ideas down.

Try to do this at the time where you feel most creative. For me, it’s in the morning, after I’ve already done some personal development.

 

Pro tip: Do ONE thing at a time. Close out all other browsers and only focus on getting this one specific task completed. You can use a pomodoro timer to keep you on task.

How to Easily Batch Social Media Content Tip 2: Open up Canva and create 25 images at a time

Go through each quote/idea and pick a short part of it to create a graphic for it. Then, duplicate the image and create another one. Keep going until you hit Canva’s max (I believe it’s 25 images).

Click download and open up the zip file on your computer.

How to Easily Batch Social Media Content Tip 3: Upload all images to your social media scheduler

Upload all the images to whatever platform you use to schedule your Instagram and Facebook content. There are quite a few these days. Personally, I use Planoly for Instagram and Meet Edgar for Facebook/Twitter.

If you’re on a budget, Buffer is another option, but it doesn’t store/loop content like MeetEdgar does.

For Planoly, after I upload all the images, I schedule them. My Instagram grid alternates between quote and pictures. I add the content that I want and schedule one post per day for Instagram.

After it’s scheduled in Planoly, I just take each image individually and add it to MeetEdgar. At this point, they don’t have a bulk scheduler so you have to upload each image individually.

This is what Planoly for Instagram looks like:

This is what MeetEdgar looks like:

How to Easily Batch Social Media Content Tip 4: Batch record video content

This is totally optional, and I didn’t add this step in until I got in a groove with the above steps.

But once you’re ready, add in video. I suggest starting with batching 4 videos at a time so you have enough to upload 1 per week.

Because I have someone who helps edit and upload the videos on our team (Thanks, Lizzy!), I upped our video content to 10 videos at a time, enough for one video per day of the week, and enough for two weeks of content.

I use Zoom video to record everything (hitting record and stop between each video) then upload the files to a google drive folder when finished.

We publish the videos to Youtube, Facebook, IGTV, and upload the audio to the She’s Making an Impact Alexa Skill. 

 

What’s the key with all of this? Again, stay focused on one task at a time, so you aren’t going back and forth between different websites and tasks. This is going to keep you way more efficient so you can get a ton of stuff done in less time.

How to Easily Batch Social Media Content Tip 5: Blog Content

If I’m being totally honest, I don’t typically batch my blog content. Mostly because each post takes at least 1-3 hours to write, and when I’m done, I can’t fathom writing another one #truestory

But! If you truly want to batch blog content, and you’re doing the steps I outline within Creating Killer Content and The Impact Blogging Academy, I would batch like this:

Step 1: Create a google doc with possible blog topics, at least 5-10

Step 2: Open up the Google Keyword Planner, and decide on your main keyword for each blog post

Step 3: Open up the Advanced Marketing Institute, and create killer headlines for each blog post

Step 4: Open up Canva and create a Pinterest friendly image and a featured image for each post

Step 5: Open up Pinterest and create a killer Pinterest description for each post

This way, when you sit down on Mondays (or blog writing day), all you have to do is actually write the content. The rest is done for you.

Here’s an example of what my schedule looks like:

Sunday: Decide upon blog content, main keyword, headline, Pinterest description, and graphics

Monday: Blog content

Tuesday: Podcasts/Client Calls

Wednesday: Typically off since TJ doesn’t have school on Wednesday (vive la France!) but sometimes have calls scheduled in the afternoons

Thursdays: Podcasts/Client Calls

Fridays: Instagram content/IGTV/Youtube. When I record IGTV videos, I actually do 10-15 at a time, so I only do these every other week.

I also try to batch videos on days I wear makeup lol. If I know I’m going to do a podcast interview, I’ll batch videos on that same day.

How am I currently batching in my business, and why?

Well, in 8 days I’m leaving for a business trip to Rome, then immediately after my parentally are flying to France to visit for two weeks. We’ll be in Paris, Bordeaux, and hanging around our city, Le Mans. I know, it’s a rough life 😝

I want to work as little as possible while they’re here, so this week I’m creating extra content for the blog and also extra IGTV videos and IG content so I won’t have to worry about it for a whole 3 weeks.

Question for you! Do you have a social media content strategy? Do you currently batch your social media content? If not, will you start?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Top 5 Books for Female Entrepreneurs

Top 5 Books for Female Entrepreneurs

I’m an avid reader. Like I’m reading all the time. I’ve read about a book a week for the past 8 years #insane so when I tried to narrow down this list for the top FIVE books for female entrepreneurs, honestly it was hard!

But I think of what I struggled with most when I was first starting my business, and also what my clients struggle with most.

And when it came down to it, the biggest things I see female entrepreneurs struggle with are:

Mindset, consistency, fear of failure, organization/goal setting, and success habits.

 

So there is a method to my selection here. Each of these books will dive into this specific struggle.

I really wanted to get rid of the choices and just tell you these are the books you should start with so you aren’t left wondering which one is best to start with. You’ve got them right here =)

If you want an even bigger selection, then you can check out this post: Best Books for Female Entrepreneurs

Let’s dive into my top 5 books for female entrepreneurs!

#1 Book for Female Entrepreneurs: Battlefield of the Mind by Joyce Meyer

Read now if you’re struggling with: mindset

Mindset is probably the #1 thing that holds female entrepreneurs back from success. We have so much crap that is going through our heads that are limiting us.

Full disclosure: This is a Christian book. Even if you’re not a Christian, I think you will appreciate the principles that Joyce teaches within this book.

About this book:

Worry, doubt, confusion, depression, anger, and feelings of condemnation: all these are attacks on the mind. If readers suffer from negative thoughts, they can take heart! Joyce Meyer has helped millions win these all-important battles. In her most popular bestseller ever, the beloved author and minister shows readers how to change their lives by changing their minds.

She teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth–and reveals her thoughts and feelings every step of the way.

People living in the vanity of their own mind not only destroy themselves, but far too often, they bring destruction to others around them.” 

#2 Book for Female Entrepreneurs:  The Miracle Morning by Hal Elrod

Read now if you’re struggling with: success habits

This book, if you implement it and make it a part of your life, is life changing. My morning routine is an essential part of my day and my success, and Hal really breaks down how you should spend your mornings to set up your day. EVEN IF you’re not a morning person.

About this book:

What’s being widely regarded as “one of the most life-changing books ever written” may be the simplest approach to achieving everything you’ve ever wanted, and faster than you ever thought possible.

What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life.

Are you ready? The next chapter of YOUR life—the most extraordinary life you’ve ever imagined—is about to begin. Buy the book and WAKE UP to your full potential!

“How you wake up each day and your morning routine (or lack thereof) dramatically affects your levels of success in every single area of your life. Focused, productive, successful mornings generate focused, productive, successful days—which inevitably create a successful life—in the same way that unfocused, unproductive, and mediocre mornings generate unfocused, unproductive, and mediocre days, and ultimately a mediocre quality of life. By simply changing the way you wake up in the morning, you can transform any area of your life, faster than you ever thought possible.” 

#3 Book for Female Entrepreneurs: Failing Forward by John Maxwell

Read now if you’re struggling with: fear of failure

I love John Maxwell. I’ve had the honor of meeting him and seeing him speak several times. He’s written over 90 books, which is insane. There are so many that I could choose, but I believe that the fear of failure is what holds so many female entrepreneurs back from going ALL IN.

Failing Forward will help you redefine failure, so it’s no longer something you fear, rather something you pursue.

About this book:

The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure-and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He covers the top reasons people fail and shows how to master fear instead of being mastered by it. Readers will discover that positive benefits can accompany negative experiences-if you have the right attitude. Chock full of action suggestions and real-life stores, Failing Forward is a strategic guide that will help men and women move beyond mistakes to fulfill their potential and achieve success.

The essence of man is imperfection. Know that you’re going to make mistakes. The fellow who never makes a mistake takes his orders from one who does. Wake up and realize this: Failure is simply a price we pay to achieve success.”

#4 Book for Female Entrepreneurs: The Compound Effect by Darren Hardy

Read now if you’re struggling with: consistency

The Compound Effect is one of the first personal development books I read when I started my first business at age 23. It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.

I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?

Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.

About this book:

No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including:

  • How to win–every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they’re smarter, more talented or more experienced.
  • Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
  • The real, lasting keys to motivation–how to get yourself to do things you don’t feel like doing.
  • Capturing the elusive, awesome force of momentum. Catch this, and you’ll be unstoppable.
  • The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too!

 

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

#5 Book for Female Entrepreneurs: The 12 Week Year by Brian Moran

Read now if you’re struggling with: organization/goal setting

I used to set yearly goals. And it would overwhelm me and throughout the year I’d lose sight of that big goal.

After reading the 12 Week Year, I learned how to chunk down my big goals into smaller, quarterly goals, then into monthly, weekly, and daily goals.

Results? INSANE. You need this book!

About this book:

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization’s idea of a year on its head, and speed your journey to success.

 

“We mistakenly believe that there is a lot of time left in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important, every moment is important. Ultimately, effective execution happens daily and weekly!”

BONUS book for Female Entrepreneurs: Start Something that Matters by Blake Mycoskie

Yup, there’s a bonus! It was too hard to come up with just 5!

Read if you want to make a bigger impact on the world

I truly believe that being an entrepreneur is special and that we have certain gifts that we can use to serve others and make an impact. And that our businesses can and should be used to bless others and have a purpose BEYOND just making money.

Blake is the founder of Tom’s Shoes and shares how he started his FOR PURPOSE business, and how you can infuse more purpose into your business.

About this book:

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good

“A creative and open-hearted business model for our times.”—The Wall Street Journal

Why this book is for you: 

• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.

• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.

• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. 

• You’re curious about how someone who never made a pair of shoes, attended fashion school or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.

• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.

You’re ready to start something that matters.

With every book you purchase, a new book will be provided to a child in need. One for One.™

“Conscious capitalism is about more than simply making money—although it’s about that too. It’s about creating a successful business that also connects supporters to something that matters to them and that has great impact in the world.”

For Female Entrepreneurs Who Want to Go to the NEXT LEVEL:

If you’re ALL IN and know that you’ll do whatever it takes to make your business happen, then I highly suggest getting on the waitlist for my group coaching program that’s coming out in January, Activate.

While I do think reading books is a great start, there’s truly nothing like surrounding yourself with other entrepreneurs on the same journey as you and learning the strategies from someone who’s been there before you.

Click here to get your booty on the waitlist.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
5 Essential Entrepreneurial Mindset Shifts to Help You Reach 6 Figures and Beyond

5 Essential Entrepreneurial Mindset Shifts to Help You Reach 6 Figures and Beyond

Today, I want to talk about developing an entrepreneurial mindset. This is a topic I LOVE to talk about because mindset truly is everrrrrrrything when it comes to building a successful business.

If you’re mindset isn’t right, you won’t succeed. Plain and simple.

There are some essential shifts that I went through to develop an entrepreneurial mindset which helped me to develop two 6 figure businesses.

Entrepreneurial Mindset Shift #1: Your Success is Inevitable

You have to be stubborn in the fact that you’ll never give up, but flexible in your approach and keep trying UNTIL you succeed.

When I was in my network marketing company as a young and naive newbie entrepreneur, I knew my success was inevitable. So I acted as if my success was inevitable and did whatever it took to succeed.

That meant that I showed up every day, not just when it was convenient.

That also meant that I tried a whole bunch of strategies to reach that success.

I went to events. I read books. I did push groups with my mentors. I bought leads. I did cold calling. I learned how to FORM. I created hundreds of youtube videos. I invited every single day. I learned how to work with people.

Recommended reading: How to Win Friends and Influence People, and GEMS by Dani Johnson

I’m trying to think if there’s anything I DIDN’T try when it came to my network marketing business.

I mean, I sucked for quite a few years but I was really freaking stubborn, and I knew that I was getting close and there was just ONE STRATEGY that I was missing.

Most people would’ve given up. I saw tons of people on our team that started at the same time as me and gave up.

I didn’t.

This is a core belief that you must develop.

Repeat after me: MY SUCCESS IS INEVITABLE.

This short video (especially the beginning) sums this up really well =)

“It’s hard to beat a person who never gives up.”

― Babe Ruth

Entrepreneurial Mindset Shift #2: You MUST Invest in Yourself

This is a biggie. You must be willing to put some skin in the game and invest in attending events, reading books, and hiring a mentor.

The first big investment I made in myself was when we were broke and on food stamps. It was a 6 months social media training program back in 2013 for $455 per month, which might as well have been a MILLION dollars for us at the time.

But I had that gut feeling that this program was going to be the thing that changed my business—and I was right.

So What Happened?

I learned how to use Facebook, back when Facebook pages actually worked. I grew my Facebook fan page to over 50,000 followers, and my income went from $20,000 per year to $80,000 per year within 1 year.

Last year I was ready to do something new. I’d been in network marketing for 6 years at the time, and while I had a ton of success in the company, that company restructured and my income was cut in half.

I hired a business coach for $2,000 per month when at the time, I was earning about $4,000 per month.

Talk about a scary investment. But again, I followed my gut feeling.

Do you know what happened? I had the strategies I needed to make my new business work, and within 7 months had a multiple 6 figure business. This is our first year in business and in 9 months we hit a quarter of a million dollars. That NEVER would’ve happened if I didn’t make that investment.

If you don’t invest in yourself, why would someone invest in working with you?

Yea, I know you ‘can’t afford it’. Which is another mindset block we could talk about. But you can’t afford NOT TO.

When you have skin in the game, you bet you show up differently.

You can compress DECADES of learning into DAYS when you have the right mentor.

Pull up your big girl panties and make that scary investment.

Recommended reading: You’re a Badass at Making Money by Jen Sincero.

“The walls of your comfort zone are lovingly decorated with your lifelong collection of favorite excuses.” Jen Sincero

Entrepreneurial Mindset Shift #3: The Best is Yet to Come

What if it doesn’t work? What if I make that investment and it doesn’t happen? What if?…..

What if it DOES work and your level of success is beyond your wildest dreams?

A core belief that you need to develop is: THE BEST IS YET TO COME.

Yes, you’re going to go through a sh*t storm of emotions as an entrepreneur. One day you’ll be on top of the world. The next day the sky is falling.

But you have to have faith in yourself that you WILL get through it and the best is yet to come.

Keep the faith…that the best is yet to come. 
Keep the faith that the next extraordinary version of you is being crafted even now…that nothing can deter you from keeping your commitment to achieving your goals set for today…that you can better your best! 
Keep the faith. 
Move forward in spite of your fears and despite any evidence to the contrary. 
Believe that IT’S POSSIBLE!!

Les Brown

Entrepreneurial Mindset Shift #4: Failure is Just Feedback

Can I tell you something? Failure isn’t something to shy away from. It’s something to pursue.

In fact, the faster you fail, the faster you’ll succeed. So fail fast.

When you see KFC, you DON’T see that Colonel Sanders got rejected over 1,000 times before he had his big break.

Or that Walt Disney’s first venture, Laugh-o-Gram Studios, went bankrupt due to his lack of ability to run a successful business.

Or that Vincent Van Gough only ever sold one painting in his life, pinning him a failure as an artist.

Like Albert Einstein said, “failure really is just success in progress. If you’d rather not to fail, you will probably never succeed.”

You really need to reframe the way you see failure.

“Would you like me to give you a formula for… success? It’s quite simple, really. Double your rate of failure. You’re thinking of failure as the enemy of success. But it isn’t at all… you can be discouraged by failure — or you can learn from it. So go ahead and make mistakes. Make all you can. Because remember that’s where you’ll find success. On the far side.” Thomas J. Watson

“My dad encouraged us to fail growing up. He would ask us what we failed at that week. If we didn’t have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome–failure is not trying. Don’t be afraid to fail.”

-Sara Blakely (founder of Spanx)

Entrepreneurial Mindset Shift #5: Consistent Action is Key

One of the first personal development books I read was the Slight Edge by Jeff Olsen, and then The Compound Effect by Darren Hardy.

Darren says, “It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

Kind of like you’re not going to get healthy by working out for 5 hours today, you need to consistently move your body to reap the rewards.

The same thing is true in business. Success isn’t sexy. It’s pretty boring. It’s having a routine and doing it over and over and over and over and over again.

Consistent actions that I take that have made a massive difference for me:

“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” 

― Darren Hardy

I truly believe that having an entrepreneurial mindset is what separates the wannabes from the ones who actually make it. That’s why the VERY first video inside the Impact Blogging Academy is about mindset.

If you want some homework to really work on this stuff, I encourage you to grab a journal and write out the following:

What’s been holding you back from achieving the business of your dreams? What limiting beliefs are you believing about yourself?

Examples of Limiting Beliefs:

  • I don’t understand
  • I’m scared of rejection
  • I don’t have what it takes to succeed
  • I could never do that
  • I don’t have the skills
  • Successful people are just lucky
  • I’ll never make enough money

NOW, write out the TRUTH. Turn those limiting beliefs around.

  • I don’t understand = All that I need is within me now.
  • I’m scared of rejection = Rejection is essential on the path to success

 

Who do you need to BE to create the business of your dreams?

Examples:

  • Creative
  • Focused
  • Confident
  • Organized
  • Committed
  • Teachable
  • Leader
  • Energetic
  • Follows Through
  • Wakes up early
  • Avoids email first thing
  • Adds value to others consistently
  • Invests in themselves
  • Has boundaries
  • Takes responsibility
  • Meditates

Write it out! Take massive action!

I believe so strongly that having these entrepreneurial mindset shifts are essential to your success, that this December I’m doing a challenge solely on mindset. It’s going to be transformative, so don’t miss it!

Recommended podcast: Episode 21 of the She’s Making an Impact Podcast with Kathrin Zenkina

Remember,

“The only thing keeping you from what you want is your story about why you can’t have it.” — Tony Robbins

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Create an eBook

How to Create an eBook

Want to learn how to create an eBook? I got you! I’ve created a few eBooks over the years…my eBook Keto(ish): A Simplified Guide to Eating High Fat Low Carb actually crashed my site the day it launched because it was so popular. It earned $1,000 that first day and continues to sell on a daily basis (despite the fact that I haven’t done any promotion or have updated my fitness blog in almost a year).

eBooks are a great way to add value to your ideal client in a simplified format. Yes, your ideal client could probably dig through your blog and find the content, but people truly do value simplicity. By putting it all in an easy to read format, you’re saving them tons of time and energy. 

In this post, I’ll share with you the vital steps necessary to create an eBook.

How to Create an eBook Step 1: Do your market research

Market research is the most important step in creating anything for your audience. What do they want? What do they need? How can this eBook provide that for them?

I have an entire post dedicated to market research to help you with this step: https://www.rachelngom.com/how-to-do-market-research/ 

How to Create an eBook Step 2: Write

How do you create an eBook? One page at a time!

A big part of my eBook was blog posts that I had already written on the topic. So that part was pretty easy. But I wanted to expand upon the topics and include some helpful macro calculations and recipes.

When you’re writing an eBook, be sure to set aside uninterrupted time every day so you can sit down and crank it out. I work in hour long chunks, so my brain stays fresh.

You can use a timer like Pomodoro to help you stay effective or simply the timer on your phone.

The more consistent you are with your writing process, the easier it will be.

How to Create an eBook Step 3: Have it Edited

I definitely suggest having a few extra sets of eyes on your content before you publish it. You can hire a professional editor via upwork.com or fivver.com if you want. I wanted the perspective of my ideal client to make sure that everything was easy to understand, so I went to my audience again.

I posted that I was looking for a few editors to help me with the book, in exchange they got the content and the final product for free.

I had quite a few people reach out that had writing/editing skills which was super helpful (honestly, I’m not the best writer and my grammar sucks).

I had three different people go through the content and I asked them to be brutal. I got some incredibly helpful feedback and was able to get some testimonials from those editors as well as more confidence that the content was awesome.

How to Create an eBook Step 4: Outsource the Design

This could take you forever if you try to do it yourself. I tried lol 😂

This is def not my zone of genius and honestly, it’s a huge waste of time for me to design work. You can easily hire someone on upwork.com or fiverr.com to design eBooks for less than $100.

I suggest doing this AFTER you edit it all and you have the final draft ready to rock.

If you really want to do the design yourself, you can do it in Canva or Word, or Adobe InDesign. Canva is a pain in the tush for longer projects like an eBook though. We used Canva to create the recipe graphics within our eBook and then added them to a Word doc.

Then, we exported it to a PDF.

How to Create an eBook Step 5: Launch It

No one wants to launch to crickets, am I right?

My eBook was super successful because I involved my audience every step of the way. I set a launch date and they were ready for it.

If you don’t have a huge audience you can do a video series ala Jeff Walker’s book Launch or enlist a launch team to help you promote the book and get it out there.

There are a million and seven ways to launch. Especially with how easy it is to get in front of your ideal client with social media. Maybe have a specific launch contest using a hashtag? Giveaways? The only thing that can limit you here is your imagination.

How to Create an eBook Step 6: Deliver your eBook Via Email

There are a variety of different ways to deliver your eBook after your customer’s purchase.

We started off with a super simple PayPal button on our website and integrated it with a plugin called Easy Digital Downloads.

Since then, we’ve gotten a bit more sophisticated. Now, we use ClickFunnels for our sales page and integrate it with Stripe (a payment processing software)

Within Clickfunnels, you can integrate with your email provider, so after they purchase, they get an email confirmation with the download.

You want to make sure you have an automation set up within your email provider. We use ActiveCampaign, and this is what our automation and email look like. It’s super duper simple (the things you can do with ActiveCampaign are crazy!

We simply uploaded the PDF file to our blog and included it on a page on the blog. Within the email, we give them the link to that private page.

How to Create an eBook Step 7: Automate It

We have the entire process automated with our blog. We have free traffic coming from Pinterest and Google, and the eBook is a part of our sales funnel.

We have a ton of content here to help you get traffic from Pinterest with your blog, def check out the following posts to help you:

If the eBook is selling well on your blog, you can absolutely put it on Amazon and It will keep selling there.

Amazon does all the advertising for you, so they will take a chunk of the profits (a hefty chunk lol).

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Choose a Profitable Niche Market

How to Choose a Profitable Niche Market

Struggling to choose a profitable niche market for your business?

I got you. Selecting a niche market is something that a lot of entrepreneurs get stuck on. I hope that in this post I can help you get some more clarity so you can take massive action!

First, let’s start with what a niche market even is. A niche market is the subset of the market on which a specific product is focused.

It’s critical to choose a niche market because you can’t be all things to all people. They say, ‘the riches are in the niches’ and it’s true!

At Tony Robbins’ Wealth Mastery Event, Keith Cunningham gave the example of two car companies: Volvo and GM.

Volvo has dominated the niche of car safety, while GM tried to be all things to all people.

Volvo is growing, while GM is bankrupt. Yikes.

Keith asked, ‘what real estate do you own in the consumer’s mind’, meaning, when they think of you and your brand, what comes to mind?

It’s crucial that you select a niche market.

In this post, I’ll share with you four tips to help you select your niche market so you can start world domination (or at least dominate your niche!)

Niche Market Tip #1: Check out your analytics

My first business was in the fitness industry and I struggled to get massive traction because I wasn’t niched down enough. I was trying to be all things to all people.

One day, I checked google analytics to see what was going on (you need to install google analytics on your blog stat!) and I realized that 90% of my traffic was coming to blogs I’d written about eating keto (aka high fat low carb).

So I thought to myself…what if I made my entire blog focus about keto? What if that was my niche? Instead of trying to get traction in fitness and overall nutrition, I switched to keto and quickly became known as ‘the keto girl’.

I chose my niche market and LISTENED to what my people wanted. Which led to creating an ebook that sold out the day it launched and crashed my site and STILL SELLS over a year later even though I haven’t touched that blog or business in 9 months.

When I started this business (She’s Making an Impact), I knew I wanted to be niched so I focused on Pinterest. That led me to become an expert in less than a year, being asked to be on podcasts, speak on stages, and creating an online course that’s generated over $100,000 in 9 months. In a BRAND new business.

So if you don’t have google analytics on your blog right now, install it. If you do have it on your blog, go check out your most popular blog posts. Do they have a similar pattern? Could you narrow down your topics a bit more? What topics does your audience really resonate with?

Niche Market Tip #2: Find Your Sweet Spot

Your sweet spot is going to be a combo of: what are you good at/know a lot about? What do you ENJOY teaching? What’s the market for it?

So grab a piece of paper and a pen and write down:

  1. What are you good at?
  2. What do you love to teach?
  3. What are some skills that you have?
  4. What questions do you get asked about often?
  5. Where do you see a gap in the marketplace/a need for your ideal client?

Your sweet spot is going to be a combo of what you love, what the market needs, and what you know a lot about.

Here’s an example of my business so you can see how I was able to niche down to Pinterest.

I was good at a lot of social media platforms…I have over 300,000 youtube views, 50,000 facebook followers, 20,000 IG followers, and over 20,000 on my email list. I could’ve called myself a social media expert and then dive in.

But social media experts are a dime a dozen. The riches are in the niches!! When I started this business, I did my market research to figure out what my ideal clients were struggling with, how they were using social media, and what gaps I saw.

They told me that they were sick of trying to figure out Instagram and Facebook and just wanted a way to automate lead generation.

BINGO: Pinterest.

I asked them if they’d ever considered using Pinterest for their businesses, and they were intrigued, but hadn’t. When I told them that I used Pinterest to completely automate my lead generation process and it helped me grow my email list to 20,000 for free, they immediately wanted to learn my secrets.

Do you see what I did? I picked the sweet spot. What my people needed, what I loved to teach, and what I was good at.

Niche Market Tip #3: Do Your Market Research

Speaking of market research, you need to do it. I see so many entrepreneurs skip this step and it’s arguably the MOST important step. It’s one of the very first thing I have all my private clients do.

How do you know what your ideal client even needs if you skip this? When you don’t do market research, you end up creating products you THINK they need, but they really don’t.

Don’t assume. You’ve gotta ask.

Lucky for you I did an entire post about market research so you can get started NOW.

Niche Market Tip #4: Start NOW

Clarity comes through action.

Don’t try to think your way to your niche market, just start taking action! Through taking action, you’ll figure out who you LOVE to work with, what you hate to do, and you’ll have even more clarity moving forward.

When I first started this business, I was doing EVERYTHING to help people with their Pinterest accounts, including managing accounts.

It was good money, but I quickly learned that I HATED doing it and it felt like a job for me.

I didn’t become an entrepreneur to have another job. I became an entrepreneur because I value freedom!

So what action do you need to take to get started? Do you need to contact some ideal clients for market research? Start creating content? Create your niched down freebie?

Stop thinking about it and take action.

And then as you’re taking action, you can ask yourself: do I need to niche down even MORE?

To help you get started, I wanted to give you a few examples of niche markets:

Fitness:

  • New moms lose the baby weight (my very first niche that exploded! I ran a group called ‘lose the baby weight’ and it was SO good)
  • Hockey players with timed nutrition
  • Triathlete nutrition and training

Marketing:

  • Membership sites
  • Instagram stories
  • Pinterest ads

Other ideas:

  • An accountant who specialized in expats who are self-employed (if you know one, send them my way lol)
  • Gym for moms who need childcare (and maybe self-care? like massages/nails??)
  • Dog training for abused dogs (my poor Zozo needs this, we got him at a shelter and he’s been so skittish/anxious all his life)

Niche Market Mistakes to AVOID:

Before we wrap up, let’s talk about some niche market mistakes to avoid.

Trying to be everything to everyone.

You’ve gotta get specific!

I want you to attract and repel. I know that there will be people who come to my blog, read my emails, or watch my facebook lives and think, “she is SO unprofessional.”

Those aren’t my people. I want to work with my business bestie, who could see themselves sitting on the couch drinking a glass of wine in yoga pants with me.

Getting unsubscribes and unfollows is a GOOD THING.

Yup, I said it.

You WANT people to either fall in love with you or run away #kidding #notreally

You can’t be everything to everyone, so don’t try to be.

Picking a niche market is crucial to your success. To get started finding your niche market, check your analytics, find your sweet spot, talk to your ideal clients, and take ACTION.

Take massive action. Do it now! I believe in you =)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Join My Free 5 Day Blog 2 Bank Challenge!

Join My Free 5 Day Blog 2 Bank Challenge!

Woohoo! We are running a CHALLENGE!

So many people asked me to teach the exact steps I use to monetize my blog, so I decided to do a free 5 day Blog 2 Bank Challenge!

Give me 20 minutes a day for 5 days and I’ll teach you how to build a blog that’s fun, attention-grabbing, and generates consistent passive income (so you can truly live your life!).

The Blog to Bank Challenge Kicks off LIVE on August 27, 2018.

In these 5 days, I’ll share with you how I was able to take my teeny tiny baby email list (2 weeks into my biz) and pre-sell my very first online course, earning over $3,000 that first month! And the exact steps that allowed me to triple that, and go on to earning over $60,000 by my 7th month in that business. #stillcrazytome

The challenge is going to be EPIC–we already have over 3,000 people registered!

Save your spot here: joinblogchallenge.com and get ready for a business transformation!

See you in the challenge =)

 

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.