How to Start Creating Multiple Income Streamshttps://www.rachelngom.com/?p=212587&preview=true

How to Start Creating Multiple Income Streamshttps://www.rachelngom.com/?p=212587&preview=true

Today we’re talking all about multiple income streams and why you need to create a new income stream stat,

I’ll share all of our income streams and how you can get started creating multiple streams of income and all the good stuff that comes up with it.

To start, I want to share kind of why I’m obsessed with having multiple streams of income. 

First, let’s go back to 2015.

I was in network marketing and created a pretty successful business. We were making a six-figure income and life was good… until the company restructured. 

My income was cut in half and it went from a cushy 6 figures to $4,000/month.

We only had that one revenue stream coming in and then boom. 

It felt like it was overnight. It was cut in half and we were left scrambling. 

Ever since then I’ve always been really passionate and really intentional about creating multiple revenue streams. 

I was actually talking to one of our students that’s going to be in our next round of Activate. She’s a freaking rock star, but she only had one revenue stream. Something happened within her company where competition came and took half her customers.

Her income was cut in half. 

And so one of the things I’m going to be working with her in Activate is making sure we’re creating more than one revenue stream. 

I’ll share with you the different income streams we have in our business to hopefully give you a few ideas of what you can do.

 

Here are our multiple income streams from this past month:

Network Marketing

Interest income

Pinterest management

 

Affiliates: 

Amazon

Kajabi

Clickfunnels

Bluehost

Christina (was an affiliate for her launch)

Elegant Themes

Virtuous Ventures (for my fitness blog)

Social Warfare (plugin)

 

Private coaching clients

Pinterest deep dive sessions

Activate

 

Courses

Pin with Purpose

Pin with Purpose upsell

Impact Blogging Academy

Creating Killer Content

Repurposing Content Master Class

Keto(ish) (ebook for my fitness biz)

Food Freedom Project

 

Let me break it down for you, because we sure as heck didn’t start out with all of these all at once. 

Creating our first income stream

Network marketing is actually still a revenue stream for us. I’m insanely grateful for my experience in network marketing…it was like an intro to entrepreneurship =)

I haven’t touched that business in like a year and a half. In May we still did like $2,500. #passiveincome

I started with Beachbody and then decided to do my own thing. I created an eBook and then launched my very first online course.

Don’t expect to get rich from a $9 ebook 😉 but it was great validation for me that my people wanted MORE from me and I COULD branch out and do my own thing.

Multiple Income Streams: Course Creation

I knew I wanted to get out of the fitness space and switch niches, so in August 2017, I started She’s Making an Impact and in September we launched Pin with Purpose,  which is our bread and butter online course that is still our highest generating income for us every single month.

Right now, close to 50% of percent of our income comes from that one course. 

Since then, we’ve added more courses to help serve our audience. 

Creating Killer Content is our mini-course and we serve a lot of students with that small price point.

We also have an option for students to add our content creation master class when they purchase.

I’m a huuuuge fan of online courses because it’s the most passive thing that can generate big profits. You can be on vaca and still making course sales (if you have a funnel in place).

“If you don’t find a way to make money while you sleep, you will work until you die.”

Warren Buffet

Multiple Income Streams: Coaching

Next thing that is private and group coaching. 

I’ve had a lot of people asking, what are you doing? Can you help me? I’ve added in coaching as one of the ways that I get to serve people. And that’s honestly one of my favorite things to do because I’m really involved in their businesses and get to help them succeed. And that brings me so much joy =)

Then I started getting maxed out on private clients, so I added in a group program, Activate. It still allows me to be involved in my student’s businesses, but it doesn’t require as much of my personal time. 

If you’re not doing some form of coaching in your business, maybe that’s something that you could think about adding.

Multiple Income Streams: Done for You Services

By listening to our audience, we were able to know that they needed help managing their Pinterest accounts. So we added in Pinterest management. 

Done for you services is something that you can add to your business as another revenue stream.

Multiple Income Streams: Affiliates

Next category of income streams is affiliate income. 

I want you to think about what are you using on a daily basis. What are you already recommending and could you become an affiliate for that? 

Some of our affiliates are products that I’m using or software. 

We’re an affiliate for Amazon, Bluehost, Elegant Themes, Kajabi, Social Warfare. 

There are so many ways to increase affiliate sales. 

I’ve written blog posts about products I’m an affiliate for, and when people come from Pinterest or from Google and read the blog posts, we have our affiliate links in there.

Some of it’s on the back end of people going through our online courses and we have products that we recommend in there as well. 

We are also affiliated with some of our students or friends who are in my industry. 

Think about who is someone that you could work with that would be a complement to what it is that you’re already doing.

I was recently a part of my friend’s Christina Jandali’s launch. She launched her Facebook group program and I decided to be an affiliate for that because what she teaches in Facebook groups goes so well with what I teach with Pinterest.

I hope this gets your wheels turning on how you can start adding multiple income streams into your business.

Just remember, you shouldn’t add 10 overnight. Get 1 working really well before you add the next thing.

Comment below: tell me how many income streams do you have right now and what will be the next one you add =)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 

How to Use Trello Effectively for Business

How to Use Trello Effectively for Business

Do you use Trello for your business? If not, you’re missing out!! I use Trello to help me stay organized and productive in my business, but also to keep my personal life organized as well. 

In this post, I’ll show you how to use Trello for business. Be sure to watch the video tutorial too =)

How to Use Trello Step 1: Create a New Board

First, create your board. You’ll see at the bottom of my screenshot where it says, ‘create new board’. Click that button to get started. 

How to Use Trello Step 2: Create a New List

After you name your board, you can create your first list. Name your list.

How to Use Trello Step 3: Create a New Card within the List

Within each list, you can create a card. Create your first card.

How to Use Trello Step 4: Edit Your Card

If you want to create a to-do list within the card, hit the checklist button on the right to create a new checklist, then add the items you want to accomplish. 

Within that card, you can add a new team member, set a due date, etc.

Be sure to watch the video for a more detailed Trello tutorial. 

Have you used Trello yet? Are you going to start? 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How To Easily Create an Opt-In Page That Converts

How To Easily Create an Opt-In Page That Converts

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Hey hey!

You know I’m all about that list building, right?? Building (and nurturing) your email list is essential to having a successful business.

How do you build your email list? By having a killer opt-in page!

In this post, I’m going to teach you how to easily create an opt-in page that converts.

You might be wondering…what’s the difference between an opt-in page vs a landing page…there’s the same thing =) Opt-in page, freebie, freemium, lead magnet, landing page, they are all essentially the same thing.

Opt-In Page Tools:

First, let’s talk about the kind of tools you’ll need for your opt-in page.

There are a million options, but I want to keep things super simple for you.

There’s only one tool that I recommend for building a killer opt-in page because it’s budget friendly and it WORKS.

It’s LeadPages. Even when I was bootstrapping my biz in the beginning, the one thing I DID invest in was LeadPages, because it’s so easy to use and it’s pretty cheap.

Yes, we also have ClickFunnels, but I rarely recommend it to my students (especially beginners) just because it starts at $97/month, and quickly escalates to $297/month.

Is it awesome and does it pay for itself? Yes. But I don’t think you should start there.

Could you use a free program like MailChimp or Bloom plugin for WordPress? Yes, but you get what you pay for. They don’t look as good and they won’t convert as well.

Click here to try LeadPages for 14 days.

Opt-In Page Offers:

In order to create a killer opt-in page, you need to know what you’re offering.

This cheat sheet will help you decide on your offer and give you tons of ideas.

Opt-In Page Best Practices:

Some of the things you need to be aware of when creating an opt-in page:

Simple converts best. You don’t need tons of text or a long opt-in page, just a great headline that shows them that your freebie will solve their problem.

See this example? I just have a headline that shows how I’m helping.

Include a logo and make sure it’s on brand. You need to look professional and having a great logo will do that. Luckily, some of my students are awesome and can help you with this.

Check out Kenal Louis here: http://kenallouis.com/

Check out Andrea Miyares here: https://createiconic.com/

Make sure your button is above the fold, meaning you don’t need to scroll down to see it.

Optimize your button. That sounds weird lol, but your button should be a bold color that stands out and it should have a fun call to action (more than just ‘subscribe’).

Opt-In Page Samples:

To see some of the opt-in pages I’ve created that have converted really well, check these out:

Pinterest Cheat Sheet

Free Keto Meal Plan (not pretty, but converts well!)

Free Webinar

And to put it all together, here’s a tutorial on how to actually create an opt-in page that converts.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 

8 Essential Business Lessons Every Entrepreneur Must Learn

8 Essential Business Lessons Every Entrepreneur Must Learn

Ever wondered what it was like when I was first starting my business?

You know, the NOT so pretty part that most people wouldn’t show on IG?

The part where I legit built my network marketing business with a laptop propped up on a pillow while I breastfed my son? #truestory

Lemme tell you something…I’ve been an entrepreneur for since 2011, and it wasn’t always pretty. More like a roller coaster.

Ever felt that way?

You’re hustling all day and wondering what the heck you got yourself into.

Will this thing ever work??

I’ve 100% been there. I wanted to share with you 8 business lessons I’ve learned on this journey that I hope you find helpful.

Business Lesson #1: Invest in yourself and make personal growth a top priority

I started doing this back when I was 23. I heard Brian Tracy and Darren Hardy say they invested a % of their income back into their personal growth, and I started to do the same.

Income seldom exceeds personal development.” ―Jim Rohn

There are so many books and podcasts that you can read to get started.

Top 5 books for entrepreneurs: https://www.rachelngom.com/female-entrepreneurs/

Bigger list: https://www.rachelngom.com/best-books-for-female-entrepreneurs/

Top podcasts: https://www.rachelngom.com/17-female-entrepreneur-podcasts/

Business Lesson #2 Don’t forget to leave the house

Seriously. Don’t become a hermit. Sign up for things like spin class, toast masters, bible study, salsa class….something to get you around other human beings.

This is essential. It’s so easy to get wrapped up in what you’re doing that you forget there are other humans around you.

Sign up for something where you get outside interaction on a weekly basis.

Business Lesson #3: Don’t hustle so much that you forget about what’s truly important

I hustled myself into adrenal fatigue and a 30 pound weight gain back in 2015.

You don’t want to be the richest woman in the cemetery.

Focus on health, family, faith, relationships, etc. in ADDITION to your business.

Why are you building your business in the first place? Remember that.

And then check out some of my productivity tips so you don’t have to work so darn much.

Batching content: https://rachelngom.com/social-media-content

Entrepreneur schedule secrets: https://www.rachelngom.com/entrepreneur-schedule/

Essential business systems: https://www.rachelngom.com/business-systems/

Business Lesson #4: Set boundaries, and keep them.

If you don’t set boundaries, you’ll end up responding to emails and phone calls at all hours of the night and suffer serious burn out.

You teach people how to treat you. So get yourself some boundaries.

Have specific hours when you’re working and honor that time. Let your clients know that you take weekends off so they know what to expect.

If they can’t respect your desire for the weekends off, then they’re probably not the best client to work with anyways. Bless and release.

Business Lesson #5: Pay yourself first

Great book that you should check out– Profit First.

I’m def not an expert when it comes to finances, but I can tell you that if you’re not careful, your hard earned income will disappear if you don’t prioritize profit.

Grab a copy of Profit First so you can understand this essential business lesson.

Business Lesson #6: Hang out with a tribe that elevates you.

There will be people who don’t get what you do, and that’s fine. Hang out with the ones who inspire you to grow!

Our ladies in Activate are seriously the BEST and I’m so grateful I get to lead them.

If you don’t have a core group of other entrepreneurs, you’re missing out and it’s gonna be a hard and lonely ride.

You NEED to know that you aren’t crazy and alone on this journey! Entrepreneurship can be HARD. Really really hard. It’s so important that you have other people there to support you.

Business Lesson #7: Attend events. It’s where the magic happens.

Again, get out of your house, and get to a live event.

I’ve attended dozens of events over the years and can tell you that there really isn’t anything like taking that time for YOU to learn and grow, and to meet other people just like you.

Some of my fave events:

Unleash the Power Within (Tony Robbins)

Date with Destiny (Tony Robbins)

First Steps to Success (Dani Johnson)

Dynasty (Dani Johnson)

You NEED to go to UPW with Tony. It’ll change your life.

Business Lesson #8: Learn how to manage your time and give yourself deadlines.

If you give yourself 24 hours to complete something, it will take that long. Set a timer for an hour when you sit down to work and see how much more productive you are =)

There are MANY more but that’s a good start =)

 

What’s a lesson you’ve learned since being an entrepreneur?

 

Comment below =)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Become a Successful Course Creator

How to Become a Successful Course Creator

Want to learn the secret to becoming a successful blogger?

It’s not through ads or sponsorships. A successful blogger earns money through creating and selling digital products (aka an online course).

In this post, I’ll teach you 5 steps to go from a struggling blogger to a successful course creator.

This post is super in depth, so be sure to pin it for later.

STEP #1 to Becoming a Successful Course Creator – DO YOUR MARKET RESEARCH

This is the very first step my students in the Impact Blogging Academy complete and it’s what most entrepreneurs skip.

Don’t skip this part.

I didn’t magically come up with a perfect niche & course, for a perfect audience at a perfect time.

I simply listened.

I listened to what people were struggling with, understood the challenges they were facing, and the results they craved so badly and then CREATED a blog and product around that.

 

Which do you think is better?

  1. An offer that you ASSUMED your target market needs?
  2. Or an offer that you KNOW your target market needs?

 

I sold out my first eBook (Keto(ish): The Simplified Guide to Eating High Fat Low Carb) because I polled my audience and asked them questions every step of the way!

My online course, Pin with Purpose sells crazy well because I talked to my audience and knew what they needed before I ever created the program!

The very first step I took in creating my eBook (which is the most important):

I asked them if they would even want a guide on how to eat high fat low carb.

Why waste time creating a book or course that no one buys?!

The main principle with everything that I do in my business, is: I ask my audience what they need then I give it to them.

Simple, right?

Here’s my 3-step target market research method that you can follow right away to understand your clients the right way and create an offer that sells out!

Step 1: The What

First, we will define the objective of the market research. What questions/confusions are you specifically looking to solve through this research? This will help you ask the most relevant questions.

I typically ask questions like:

  • What are your current goals?
  • Why is this important to you?
  • What’s holding you back from achieving them/what are you struggling with right now?
  • Questions specific to the program I’m coming out with (ie: How are you currently using social media for your business? Have you ever thought about Pinterest? If not, why not?)

 

Step 2: The How

Now you are going to develop your research plan. How are you going to conduct this research? 1:1 interviews? In-person coffee chats? An online survey? Testing?

When I was first starting this business I simply asked any and all female entrepreneurs I knew if they would jump on Skype with me for a 15 min interview. I was surprised by how many people said yes!

Here are some ways that you can do market research today:

  • Create a poll in your Facebook community (if you have one) and ask what kind of content they would like to see from you!
  • Include questions for people to answer when they join your Facebook community
  • See if you can jump on the phone with some of your potential clients and see what they’re struggling with and if they would be interested in your idea. I ended up booking quite a few clients just from these interviews!

 

Step 3: Collection & Analysis

Then, I take some time to go through the data, see what trends emerge, and change my marketing strategy accordingly.

When I was getting ready to launch Activate, I created a survey that I sent out to my audience. One of the questions was about their goals…and I was blown away that I saw over and over again that my people wanted to learn how to make $5,000 per month with their online business.

I had no idea this was their big goal. When I saw that, you better believe I changed the messaging on my sales copy and within the launch!!

To stay organized, I use Trello and have an entire board titled Market Research where I literally copy and paste my audience’s answers so I can refer back to it at any time.

 

STEP #2 to Becoming a Successful Course Creator  – NICHE IT DOWN

Selecting a niche market is something that a lot of entrepreneurs get stuck on. I hope that I can help you get some more clarity so you can take massive action!

First, let’s start with what a niche market even is. A niche market is the subset of the market on which a specific product is focused.

It’s critical to choose a niche market because you can’t be all things to all people. They say, ‘the riches are in the niches’ and it’s true!

At Tony Robbins’ Wealth Mastery Event, Keith Cunningham gave the example of two car companies: Volvo and GM.

Volvo has dominated the niche of car safety, while GM tried to be all things to all people.

Volvo is growing, while GM is bankrupt. Yikes.

Keith asked, ‘what real estate do you own in the consumer’s mind’, meaning, when they think of you and your brand, what comes to mind?

 

It’s crucial that you select a niche market.

 

Check out your analytics.

My first business was in the fitness industry and I struggled to get massive traction because I wasn’t niched down enough. I was trying to be all things to all people.

One day, I checked google analytics to see what was going on (you need to install google analytics on your blog stat!) and I realized that 90% of my traffic was coming to blogs I’d written about eating keto (aka high fat low carb).

So I thought to myself…what if I made my entire blog focus about keto? What if that was my niche? Instead of trying to get traction in fitness and overall nutrition, I switched to keto and quickly became known as ‘the keto girl’.

I chose my niche market and LISTENED to what my people wanted. Which led to creating an ebook that sold out the day it launched and crashed my site and STILL SELLS over a year later even though I haven’t touched that blog or business in 9 months.

When I started this business (She’s Making an Impact), I knew I wanted to be niched so I focused on Pinterest. That led me to become an expert in less than a year, being asked to be on podcasts, speak on stages, and creating an online course that’s generated over $100,000 in 9 months. In a BRAND new business.

So if you don’t have google analytics on your blog right now, install it. If you do have it on your blog, go check out your most popular blog posts. Do they have a similar pattern? Could you narrow down your topics a bit more? What topics does your audience really resonate with?

Find Your Sweet Spot.

Your sweet spot is going to be a combo of: what are you good at/know a lot about? What do you ENJOY teaching? What’s the market for it?

So grab a piece of paper and a pen and write down:

  1. What are you good at?
  2. What do you love to teach?
  3. What are some skills that you have?
  4. What questions do you get asked about often?
  5. Where do you see a gap in the marketplace/a need for your ideal client?

Your sweet spot is going to be a combo of what you love, what the market needs, and what you know a lot about.

Here’s an example of my business so you can see how I was able to niche down to Pinterest.

I was good at a lot of social media platforms…I have over 300,000 youtube views, 50,000 facebook followers, 20,000 IG followers, and over 20,000 on my email list. I could’ve called myself a social media expert and then dive in.

But social media experts are a dime a dozen. The riches are in the niches!! When I started this business, I did my market research to figure out what my ideal clients were struggling with, how they were using social media, and what gaps I saw.

They told me that they were sick of trying to figure out Instagram and Facebook and just wanted a way to automate lead generation.

BINGO: Pinterest.

I asked them if they’d ever considered using Pinterest for their businesses, and they were intrigued, but hadn’t. When I told them that I used Pinterest to completely automate my lead generation process and it helped me grow my email list to 20,000 for free, they immediately wanted to learn my secrets.

Do you see what I did? I picked the sweet spot. What my people needed, what I loved to teach, and what I was good at.

Start NOW

Clarity comes through action.

Don’t try to think your way to your niche market, just start taking action! Through taking action, you’ll figure out who you LOVE to work with, what you hate to do, and you’ll have even more clarity moving forward.

When I first started this business, I was doing EVERYTHING to help people with their Pinterest accounts, including managing accounts.

It was good money, but I quickly learned that I HATED doing it and it felt like a job for me.

I didn’t become an entrepreneur to have another job. I became an entrepreneur because I value freedom!

So what action do you need to take to get started? Do you need to contact some ideal clients for market research? Start creating content? Create your niched down freebie?

Stop thinking about it and take action.

And then as you’re taking action, you can ask yourself: do I need to niche down even MORE?

To help you get started, I wanted to give you a few examples of niche markets:

Fitness:

  • New moms lose the baby weight (my very first niche that exploded! I ran a group called ‘lose the baby weight’ and it was SO good)
  • Hockey players with timed nutrition
  • Triathlete nutrition and training

Marketing:

  • Membership sites
  • Instagram stories
  • Pinterest ads

Other ideas:

  • An accountant who specialized in expats who are self-employed (if you know one, send them my way lol)
  • Gym for moms who need childcare (and maybe self-care? like massages/nails??)
  • Dog training for abused dogs (my poor Zozo needs this, we got him at a shelter and he’s been so skittish/anxious all his life)

Niche Market Mistakes to AVOID:

Trying to be everything to everyone.

You’ve gotta get specific!

I want you to attract and repel. I know that there will be people who come to my blog, read my emails, or watch my facebook lives and think, “she is SO unprofessional.”

Those aren’t my people. I want to work with my business bestie, who could see themselves sitting on the couch drinking a glass of wine in yoga pants with me.

Getting unsubscribes and unfollows is a GOOD THING.

Yup, I said it.

You WANT people to either fall in love with you or run away #kidding #notreally

You can’t be everything to everyone, so don’t try to be.

STEP #3 to Becoming a Successful Course Creator – CREATE RELEVANT CONTENT

Once you know the challenges, struggles and dreams & desires of your target audience, your next focus should be creating relevant content.

In order to be a successful course creator, you’ll have to consistently publish quality content that stands out, solves problems, entertains and attracts an audience that keeps coming back for more.

Your Content Should Be:

  • Insanely helpful
  • Consistent
  • Minimum 1,000 words (ideally 2,000)
  • Leaves your reader wanting to learn more from you
  • Personable

Let’s start by generating a list of possible blog topics. We are going to do a massive list here, take pen to paper (or open an Evernote doc) and write down 40-50 potential blog topics.

Answer the following questions:

  • What topics do you want to cover?
  • What are you interested in writing about?
  • How do you want to make a difference?
  • What do you see your ideal client struggling with?
  • What’s something that your ideal client is confused about?
  • What kinds of questions is your audience asking you?
  • What’s something that you’ve figured out and you want to teach others?
  • What is a topic that your ideal client needs to learn about?
  • What kind of results is your ideal client trying to achieve?

Look at your list and narrow it down to the top 10-20 topics that you feel confident writing about.

 

Write Quality Content

When creating your content, QUALITY matters. You want to WOW your audience!! Instead of writing 5 posts that just skim the surface, try to write 1 post a week that is super in depth.

This increases the trust between you and your audience, and they’ll want to check out more on your blog, opt-in, and potentially buy what you have to offer because they know that you provide great value!

Our goal: over-deliver and make them say WOAH.

So how can you create quality content?

  • Write in-depth, lengthy posts. Think along the lines of ‘The Complete Guide to X’.
  • Add video, audio, screenshots, or anything that adds value and will help people engage with your audience. For example, I wrote a blog post on how to make Keto Peanut Butter Fat Bombs (which has been shared over 15,000 times btw), and I also made a video of me making the fat bombs to go with it.
  • Add content upgrades to your post. What can you offer (for free) to get people to opt-in to your email list, that relates to your content? For example, when people come to my blog for those fat bombs, they see right away that they can opt-in to get my free Keto meal plan. Your money is in your email list! You need to make sure that you have an opt-in on each and every post and they know how they can continue to work with you! Otherwise, they’ll disappear back into the internet and never see you again.

 

STEP #4 to Becoming a Successful Course Creator – RETAIN YOUR VIEWERSHIP INTO AN EMAIL LIST

Are you actively building your email list?

If not, it’s time to start!

Hear me out.

You don’t own Facebook.  You don’t own Instagram. What if one day Zuckerberg shut down your account? How will you reach your audience?

You don’t own those social media platforms, but you DO own your email list.

I can tell you that the bigger my list has grown, the bigger my paychecks. Early into my business,I was able to earn $750 by sending ONE email to my list (I didn’t even have a product yet!).

I was sold.

Let’s into some brainstorming on different ways you can build that email list.

 

What should you offer?

First, I want you to think of what the end goal is.

What product or service do you want your ideal client to buy?

From there, reverse engineer your strategy so that the freebie is related to the end offer.

Example:

I wouldn’t create a freebie about mindset if I wanted to sell a course about Pinterest. Makes sense?

Some questions to help you:

  • What exactly is your blog going to focus on? Instead of being a jack of all trades and master of none, FOCUS on one specific thing.
  • Which problem are you looking to solve with your course? 

Do the above two connect? Is your online course seem like the next logical step of your blog?

 

What are some different kinds of freebies you can offer?

  • Checklists
  • PDF
  • Video
  • Audio
  • Coupon code
  • Challenge

Basically, you want to offer anything that’s going to give your ideal client a quick win. They should be able to go through it and think ‘wow, that was SO helpful and just what I needed’.

Don’t overthink the offer…my best performing freebies have been my grocery list and a 5-day challenge, but I’ve done then ALL.

I suggest doing ONE, then you can test, tweak, make it better, create another one and really see what resonates with your audience.

How do you create the freebie?

I use canva.com for literally everything. You could easily select a template on Canva and do it yourself, or you can hire someone from fiverr.com or upwork.com to make it pretty for you.

If you’re doing a video, obviously record your video, or if you’re screen sharing you can use a software like ScreenCast.

In the beginning, especially, keep things as simple as possible! You don’t something super extravagant here.

 

How do you deliver the freebie?

You can upload it to Google drive, the media portion of your website, or Dropbox. I personally just upload it to my site, then you need to make sure it’s connected to your email provider.

I use the combo of ClickFunnels and Activecampaign right now. ClickFunnels creates the pretty opt-in pages, Active Campaign is where the emails are stored and where I can connect with my new friends! These are fancier programs, but when I was just building my email list I was using LeadPages and AWeber (after using Active Campaign, I def wouldn’t go back though).

Head spinning? Mine was too, but after setting this up once, you’ll be a pro (or at least it gets easier over time!).

Here are some examples of awesome freebies.

Amy Porterfield is a marketing genius and I’ve actually taken her List Builders Lab course. She knows her stuff! Here’s an example of one of her freebies (she has many!!).

Lewis Howes also has a few different freebies on his site, this one is right in the header of his blog.

Marie Forleo (I adore her) has an audio freebie that she offers on her site. This popped up while I was scrolling.

Some more important notes about your email list:

Stay in touch with your email list (no wam bam thank you mam). You need to email your list on a weekly basis, not just when you have a new offer. Investing in building a relevant list and nurturing it is KEY.

It’s super important to make your course launch a success + generate passive income later on. Unless you have a warm list, you can’t sell. Simple!  

If you need help creating a killer freebie, grab this free cheat sheet.

STEP #5 to Becoming a Successful Course Creator – CREATE YOUR COURSE

Before you go and launch your offer with full force, you should first validate the idea by pre-selling it and having hot leads ready to buy as soon as it goes live.

When I was going to launch Pin with Purpose last year, I was able to pre-sell 5 spots of my offer to quickly infuse cash into my business. It also skyrocketed my confidence and proved that my offer was filling the gap in the marketplace and was badly needed.

A key mistake I see most entrepreneurs make is they create the course before someone buys it.

What if no one buys? This is wasting time.

Pre-sell, always.

I’m going to share behind the scenes of how I first pre-sold my course, Pin with Purpose, then continued to scale each launch.

First Online Course Launch: September 2017 with a Webinar

I literally just started my new business, She’s Making an Impact, at the end of August 2017. While I had over 100,000 people following me on social media, NONE of them were for business advice (my first business was in the fitness space).

So it was literally like starting from square 1. New blog, new email list, new everything.

I had zero expectations for my first launch, except maybe to get a few people to buy so I could create the course and have some great testimonials.

I pre-sold the course (meaning that the course wasn’t created yet) with a webinar.

I didn’t have an ad budget (new business and I hate debt) so I private messaged anyone I knew was an entrepreneur and invited them to my webinar.

With the pre-sell, I told them that they would get access to me as they learned my Pinterest strategies for 6 weeks, and they would get a discounted rate on the course.

I sold the course for $147 and 7 people bought, earning $1029.

I was insanely happy about that since:

  1. it was a brand new baby business and
  2. I didn’t even have the course yet.

It was like I had magically earned money and unlocked a secret code: pre-selling.

After I sold the course, I worked my tail off to over deliver to those first 7 people so they had an amazing experience with me.

Takeaways from my first launch:

  1. Get scrappy! Even if you don’t have an ad budget, you know people! Ask if they know people they can invite to your launch (webinar/challenge/etc).
  2. Even if you only have ONE person who buys—treat that person like gold! One person can bring you more people!!

2nd Online Course Launch: December 2017 with a 5 Day Challenge

Since the first launch of Pin with Purpose, I had some amazing testimonials from the course and had built up more belief in the course and in myself.

I decided that I wanted this course to be the best Pinterest course on the market, and I really needed to up my game for this next launch.

So I invested in a copywriter and designer to create my sales page and write copy for the challenge (they did the opt-in page, thank you page, sales page, nurture sequence, challenge sequence, and sales sequence).

Total investment for them was $3,200.

It was a wee bit scary making that big of an investment, but I also was thinking long term and knew that I would be relaunching this course over and over again.

Also, keep in mind that I was making money from other sources, not just my launches. I had private clients, another course that was selling evergreen (on autopilot), I was managing other people’s Pinterest accounts, and my fitness business was still bringing in revenue.

So again, I didn’t go into debt with this investment, but I wasn’t taking much profit from my business either.

For this launch, I was able to get on a few podcasts right before my challenge which helped me get 200 people enrolled in the challenge.

I dabbled a bit in Facebook ads but had NO CLUE what I was doing and didn’t want to waste a ton of money.

With those 200 people, I had 11 people buy at $497, earning $5467.

Conversion rate: 5.5% (11/200 x 100)

(we will talk more about conversion rates below–this is super important)

I was honestly happy with that because typical conversion rates for a challenge are between 1-5%. I didn’t have huge expectations for this launch, I just wanted to make my money back from investing in the copywriter/designer, get more testimonials, and learn from my mistakes (because I was sure to make many lol) so I could have more success moving forward.

3rd Online Course Launch: April 2018 with a 5 Day Challenge

The third time I launched Pin with Purpose, I knew I wanted to step it up and play bigger.

I did the math and figured out what I would make if I hired a Facebook ads strategist and invested more in this challenge.

This was my thought process, so you don’t think I’m insane haha.

Typical cost per lead for a challenge is $3-6. If I spent $10,000 on Facebook ads, I could get about 2,000 people registered for the challenge.

I knew I converted at 5.5% last time, so even if I sucked this time and only converted at 1%, I would still be profitable.

I ended up hiring a Facebook ads strategist (for $2,000/month) and spending $10,000 on ads.

I was offering a 6-week group coaching program for $497 early bird, then $597, and VIP for $997, then $1197.

We ended up getting about 1,800 people in the challenge, at $6/lead.

Again, for this launch, I did a 5-day challenge (I love challenges and how close I feel with my community–def my fave way to launch).

I invested a ton of time and effort into this challenge, even though I had a team supporting me (we have added an executive assistant and social media manager since the last launch).

Every day of the challenge, I engaged as much as humanly possible. I tried to send personal messages to people as they joined (Facebook didn’t like that and blocked me for a bit haha).

I over-delivered on content, and ended up spending about an hour per day on live answering questions and helping the participants.

I really showed UP and gave it my all.

By day two, I had people tell me they didn’t know what I was selling on Friday but they were planning on buying because they were excited to work with me more and learn more from me.

This is a HUGE takeawaydon’t be afraid to give away content for free. It’s how you can build trust a relationship with your audience.

Funny notes about the challenge:

I was at my parent’s house and had FOUR dogs with us (we were about to move to France and we had our two dogs, plus their two dogs.) So I had to hide in their wine cellar because the dogs were barking all the time. I also was in a boot with a stress fracture, AND had just got my brows microbladed—so I looked INSANE the first few days of the challenge.

Oh, and we were moving to France the following week.

There is no good time to launch lol, just do it.

The challenge ended up converting at 5% and we brought in  $49,029 in 5 days.

Lessons learned from this challenge:

  1. Be flexible and listen to your people. While I was on day 5 of the challenge and telling them about the course and what was included, I had a few people say they wanted to do it, but couldn’t afford the payment plan ($197 X 3), so we created a new payment plan on the spot so they only had to pay $97/month.

Some people might say that’s stupid that I did that, but I truly believe in Pin with Purpose and KNOW that it’s going to help people move their business forward. So if I could make it more accessible for them so it’s a no-brainer, I’m gonna do it.

  1. Think BIGGER. There is so much potential in the online space!! I never in my wildest dreams thought I could more than DOUBLE my 2013 annual income in just 5 days, but I did it.
  2. INVEST IN YOURSELF AND YOUR BUSINESS. Like I said, I invested a ton back into my business. I lived super simply so I could afford a coach, a copywriter, and then a Facebook ads strategist.

Now, keep in mind that I used to do it ALL myself.

I was telling my mom about how we added a Facebook ads strategist to the team and she was like wait a second—you used to do it all yourself. Now you have some doing your Facebook ads, editing your podcast, responding to emails…what do YOU do?!

I said I have three-hour lunches in France with my friends.

I KID. I still work hard, but I’m able to work smarter AND have a life.

ACTION STEPS

I know that this was a ton of content, so here’s a checklist to help you get started:

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
7 Things All Successful Bloggers Do

7 Things All Successful Bloggers Do

#1 Thing All Successful Bloggers Do: Niche Down

Selecting a niche market is something that a lot of entrepreneurs get stuck on.

First, let’s start with what a niche market even is.

niche market is the subset of the market on which a specific product is focused.

It’s critical to choose a niche market because you can’t be all things to all people.

They say, ‘the riches are in the niches’ and it’s true!

At Tony Robbins’ Wealth Mastery Event, Keith Cunningham gave the example of two car companies: Volvo and GM.

Volvo has dominated the niche of car safety, while GM tried to be all things to all people.

Volvo is growing, while GM is bankrupt. Yikes.

Keith asked, ‘what real estate do you own in the consumer’s mind’, meaning, when they think of you and your brand, what comes to mind?

It’s crucial that you select a niche market.

What is the main focus of your blog? Can you narrow it down even more?

For example, my first blog (fitwithrachel.com) used to be just all things fitness and healthy living, plus details about my life, travel, um, it was a hot mess.

But then I realized that my best performing content was around the topic of keto (high fat low carb) and intermittent fasting.

So I got rid of everything else and my entire blog focus was keto and intermittent fasting.

My traffic exploded.

My email list grew.

And my traffic is still around 50,000 page views per month, a YEAR after I stopped publishing on it.

I still make sales from that blog (sold my keto ebook twice yesterday!).

It’s because I niched down.

What do you want to be known for? What are your gifts? How do you want to add massive value?

If you’re struggling to find your niche, then read this post.

#2 Thing All Successful Bloggers Do: Post Consistently 

It’s not what we do every once and awhile that matters. It’s what we do consistently.

It’s Monday morning, and every single Monday morning,  know I’m going to write a new blog post.

Your audience needs to be able to count on you to do what you said you’re going to do.

You can’t just show up when it’s convenient or when you feel like it.

Need help in this area?

Read The Compound Effect by Darren Hardy.

The Compound Effect is one of the first personal development books I read when I started my first business at age 23.

It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.

I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?

Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.

Darren says,

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

I know this can seem totally daunting at first, which is why I recommend batching content so you don’t have to necessarily write EVERY week.

For example, I’ll be going home to Chicago over Christmas and I don’t want to be working while I’m there.

I’m working harder this week to batch all my content so I can chill.

Check out this post to see how I do it =)

#3 Thing All Successful Bloggers Do: Add Massive Value

Going off of this last point, all successful bloggers add massive value to their audience (on a consistent basis).

Why would someone want to work with you if all you’re doing is promoting your products or offers?

Think of your business like dating.

You’re not just going to ask someone to marry you on the first date, am I right?

You’ve gotta get to know them and build a relationship first.

Are your posts just kind of skimming the surface?

Or are you going above and beyond to over deliver?

Your content should be so darn good that when someone reads it, they think:

Woah! How else can I learn from them?!

If you need help, this post about creating killer content will show you what to include and how to overdeliver on your posts.

#4 Thing All Successful Bloggers Do: Have a Call to Action

After the first date and you want another one, what do you do?

You ask for it!

(to be fair, I’ve been out of the dating world for 8 years haha)

If you look at any successful bloggers, they all have a call to action where you can get on their email list.

You’re building an email list, right?

You need an email list—what if your Facebook account gets shut down?

Instagram account gets hacked? That actually happened to my mom a few weeks ago!

You don’t own any social media platform, but you DO own your email list.

All the goals I help my students within Activate set have to do with building their email list.

It’s essential to your business.

You can see on this post, I have several call to actions where you can continue on with me and learn more.

It’s more than just a little button at the very bottom of my blog saying ‘subscribe to my blog’.

No offense, but NO ONE wants to subscribe to your blog.

You need to offer something juicy and full of value to them in exchange for their email.

If you’re brand new and not quite sure how to do it or what kind of freebie you should offer, this post will help.

#5 Thing All Successful Bloggers Do: Ask Their Audience

This is so so so so important.

If you see any successful blogger, they are ASKING their audience and LISTENING.

This will help you create content that your audience actually wants and offers they will jump on.

Please don’t skip this step. This is literally the first thing all my students within the Impact Blogging Academy do.

You’ll gain SO much clarity and truly be able to add massive value to your people.

Lucky for you, I have an entire post about market research so you can dive in and do it ASAP.

#6 Thing All Successful Bloggers Do: Are Themselves

Are you trying to emulate a successful blogger in your industry?

Or are you being yourself?

I’ve been there, ok?

I remember when I first started my network marketing company when I was 23.

I had NO CLUE what I was doing.

So I just followed the top leaders and my industry and did what they did.

Literally. I copy and pasted their posts. 🙈

Here’s the thing I want you to know: people will want to work with you because of YOU.

There aren’t new products. There’s nothing new under the sun.

The thing you’re offering is being offered by someone else.

Why would they pick you?

Because of WHO YOU ARE.

Be authentic and be yourself.

Yes, this means that you’ll get haters.

You’ll get unsubscribes.

You WANT those things.

Because when you are a bit polarizing, is when you attract your true tribe of loyal followers who you ADORE working with.

For real. The ladies that we have in this round of Activate are truly incredible and it’s so much fun to be able to coach them.

I was able to attract such rockstars by being myself, by speaking my mind and not being afraid of losing people for sharing my faith or being silly.

#7 Thing All Successful Bloggers Do: Have a Funnel

Ah, the sales funnel.

So there’s things that you might not see in someone’s business that is contributing to their success.

What’s a sales funnel?

Imagine an actual funnel, where at the top of the funnel, something is poured inside and it filters down to a finite destination.

The exact same thing happens in sales. At the top of the funnel, lots of visitors may arrive and enter your funnel, but not all may end up at the final destination (becoming a paid customer).

Ryan Deiss, co-founder of Digital Marketer, describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers.

What I teach is to bring people into your funnel via Pinterest and knock their socks off with great content.

From there, you can create a relevant freebie, which will get the prospective customer onto your email list, where you can market your products and services.

It sounds confusing but really, it’s not.

Know what the ultimate step you want your reader to take.

Is It to buy a course? Become a paying client?

Start with the end in mind.

Then, reverse engineer it.

What freebie would attract them to you that is related to your course?

Then what kind of email series can you create that’s going to establish your authority, build the relationship, and make your offer the next logical step?

Makes sense?

To recap, there are some essential things that all successful bloggers do.

If you want to be a successful blogger, I suggest you pin this so you can reference it later, then def register for my free Pinterest class so I can teach you how to get more leads to your blog (on autopilot).

Comment below: Which of these things do you need to work on first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.