Pinterest for Business: What Every Entrepreneur Needs to Know

Pinterest for Business: What Every Entrepreneur Needs to Know

I feel like Pinterest is this little secret that no one really knows about. I mean, it’s been the #1 game changer in my business. I started using Pinterest for my business a few years ago and I had no clue what a difference it would make.

More than my 50,000 Facebook followers, my 21,000 Instagram followers, or my 250,000 views on Youtube.

It’s Pinterest that has really changed the game for me!

I went from having ZERO traffic to my blog (except my mom lol) to over 34,000 visitors every single month.

I went from no one seeing my content to launching a little $9 ebook that made $1,000 the day it launched and crashed my site! Crazy, huh?

This quote from Social Media Examiner sums up why you need to focus on Pinterest for business:

“If you’re looking to increase traffic or drive more sales organically, Pinterest is probably the best social network to focus on. It drives a healthy bit of social media traffic, and does this with only 150 million users, compared to Facebook’s 1.8 billion.”

Let’s talk about why should you focus on Pinterest for your business, then I’ll dive into some specific examples and ways that you can get started today.

Why Use Pinterest for Business #1. Pinners come to shop

Pinterest works differently than other social media platforms, like Facebook or Instagram. The idea isn’t to broadcast images or ideas to followers, rather save content, ideas, or products for later, which makes it the perfect marketing platform.

Research shows that large amounts of Pinterest users use the platform to research purchasing decisions before they buy. 87% of Pinners have purchased because of Pinterest.

Pinners are coming to the platform to search before they buy something. What if they came to search and they came across you and your products instead?

Why Use Pinterest for Business #2. Pinterest is a huge driver of traffic

This is my website analytics showing Pinterest accounting for almost 94% of all of my site traffic, over 34,000 viewers a month!

What’s pretty crazy to me is that I have over 50,000 followers on Facebook, and only 14,000 on Pinterest, yet Pinterest obviously drives way more traffic.

Pinterest is like any other social media platform, it takes time to gain traction. But if you do the things that I teach and you stay consistent, you can absolutely have the same results as me (or even surpass them).

How would your business change if you were able to get 34,000 people seeing your content every month?

 

What’s INSANE about this is that I took this screenshot an entire year after I stopped publishing content on this blog. Say what?!

It’s not just me getting this kind of results though…check out Kenal! 

Why Use Pinterest for Business #3. Pinterest gains traction over time.

With Facebook and Instagram, after you post, it’s gone within 24 hours. People won’t see the post after a day if they ever see it at all!!

Pinterest is different. It can take a pin some time to gain traction, but once it does, holy moly!

I have people coming to my blog, opt-ing in for my email list and buying my products from posts that I did THREE YEARS ago. 

Do you see the pic below? I originally posted it in 2015. I took this screenshot at the end of 2018. It’s still getting repinned and driving traffic to my blog.

Instead of focusing on Facebook and Instagram posts that the majority of your audience never even sees, why not focus on creating awesome blog content that can bring you business a year from now? #worksmarternotharder

Why Use Pinterest for Business #4. Pinners have a 9% higher average income than non-users.

They also spend less time on traditional media sources like magazines, television, and catalogs. What this means is that you can reach your target audience for way less than it costs to invest in traditional advertising. Speaking of advertising…you don’t have to on Pinterest to see results. See the next point!

Why Use Pinterest for Business #5: FREE Traffic

So we talked about how Pinterest was a big driver of traffic—but did I mention that it was freeeee?

I get messages from people all the time if I can help them run ads on Pinterest. I don’t do any ads on Pinterest! 

Yes, you can pay to promote pins, but all of the site traffic that I’ve received has been free traffic. #score

Why Use Pinterest for Business #6: Pinterest is a Search Engine

You might think of it as a social media platform, but it’s really more like Google.

Pinterest has 250 million active monthly users, performing 2 BILLION searches per month. #insane

What’s even cooler is that Google wants to give you the results you want from a Google search, so you’re actually likely to see Pins and Pinterest boards appear high up in the Google search results.

So while you’re working your Pinterest strategy, you’re also showing up on Google! #heckyes

Now, do you see why I’m so excited about Pinterest?? Free traffic, people who are ready to buy, content that gains even more traction over time, and a smarter strategy for you.

Now that you know why you need to focus on Pinterest, let’s talk about how you can get started using Pinterest for your business.

How to use Pinterest for Business Tip 1: Upload a Professional Profile Picture

Is your profile picture the random gray person that Pinterest gives you? A picture of your cat? Or is it a professional headshot? I’m more likely to follow accounts that have a more professional feel to it. I highly recommend investing in a professional photo shoot, it will really take your brand to a whole other level!

I cover branding and more inside my free vault for entrepreneurs, click the button below to get instant access. 

How to use Pinterest for Business Tip 2: Utilize Secret Boards.

Your Pinterest account should really be focused on adding value to your target audience.

I’m not saying you can’t pin that chocolate cheesecake recipe, but if you do, you should add it to a secret board.

Yes, Pinterest has secret boards!! It’s super easy to make boards secret. So pin your heart away at all the fashion, recipes, etc.

To make a board secret, we will go back and edit the board, then just click the little button that says secret. Easy peasy!

How to use Pinterest for Business Tip 3: Create Killer Pins

My absolute favorite site to create quality Pinterest images that convert is Canva.com.

Canva makes it SO SIMPLE to create amazing graphics! I am def not a graphic designer by any means! If I can do it, you can too.

Once you select the Pinterest template, you can design it how you like! Vertical images will stand out more in the Pinterest feed since they are bigger.

See the examples below? The one of the left is just a regular square image. Not really attention-grabbing, right? And the one on the right? It’s still a transformation picture, but it’s a vertical image, which will stand out more. Plus, it has text on the image and a call to action. More about that below!

Make sure to include some big bold text on your pins. Images with text perform better than those without.

People are scrolling on Pinterest (usually on their phones), so you need a scroll stopping image with an attention-grabbing headline.

Give people a reason to stop the scroll, save the pin, and click through to your site. Use your pins to tell a story and include a call to action!

Here are two examples. The one on the left, well, first it’s a terrible quality pin. The text is hard to read and it’s definitely not ‘stop the scroll’ worthy. 

But the pin on the right! It’s got bold text describing exactly what the person will see when they click through the post, plus it references a freebie.

Pinterest is a HUGE traffic driver, so you want to take advantage of that by capturing your visitor’s email address so they don’t disappear off into the internet without ever seeing you (or your products) again!

If you have something to offer people to join your email list (like a worksheet, PDF, etc.), then put that bad boy in your image so people know that when they come to your site they’ll be able to get something valuable for free!

How to use Pinterest for Business Tip 4: Use Keywords Strategically

BEFORE I ever write a blog post, I do keyword research to find a relevant topic that my audience is truly searching for. Otherwise, it’s a waste of time! If you don’t use the right keywords, it’s more than likely that no one is ever going to see your content.

Using keywords on Pinterest is super important because Pinterest is more of a search engine than it is a social media platform.

Using the right keywords factor in how many people will actually see your content on Pinterest.

The more niched down and specific you can get with your keywords the better.

When I niched down in my fitness business from just fitness to intermittent fasting and eating a keto diet, my blog traffic exploded from Pinterest.

By niching down and using the right keywords on Pinterest, you’ll be able to target a specific audience. #heckyes

Need help niching down? This post is for you: https://www.rachelngom.com/niche-market/

 

Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.

The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long tail keywords to be more niche specific. Long tail keywords are just 3, 4, 5, or even 6 words together.

Some of the long tail keywords that I use in my Pinterest business are:

  • How to get more leads
  • Pinterest marketing strategy
  • Social media marketing tips
  • Female entrepreneur tips
  • Social media marketing strategy

Instead of using one word such as Pinterest or Social Media, these long tail keywords that are more specific help me beat any competition and show up in the Pinterest search engine. 

How do you find what people are actually searching for when it comes to your specific business?

I’ve got a free workbook right here for you to download with how to actually find what people are searching for, and then I’ll guide you through how to choose the right keywords for your business and where to put them.

How to use Pinterest for Business Tip 5: AUTOMATE IT!

Pinterest is the platform that gives us the most results for the least amount of time. Tailwind is our secret =)

Get Tailwind and automate the entire process!

Tailwind is a Pinterest scheduling app and it works just like other social media schedulers, meaning that you schedule your pins for the week (or month), and you’re pinning around the clock without actually having to be on Pinterest. #winning

You can schedule your own pins or other people’s pins super easily (especially with the Tailwind extension). You pick the schedule that works for you and

Tailwind takes care of the rest. Tailwind also recommends times to pin based on when you’re most likely to get repinned. Cool, right?

Tailwind also has an epic feature called Tribes, which will help you increase your reach (exponentially). Learn more about tribes here.

Let’s recap this bad boy. 

You need to be using Pinterest for your business, like yesterday. Start now! 

Some essential things you need to do to get started using Pinterest for business include: 

  1. Uploading a professional pic
  2. Making personal boards secret
  3. Creating quality pins
  4. Using long tail keywords
  5. Automating everything

Woah, that was a ton of info. I hope you found it helpful! Believe it or not, this post is truly just scratching the surface of using Pinterest for your business. If you want to dive in super deep and really rock your Pinterest strategy, be sure to register for my next free Pinterest master class!

Question: Are you using Pinterest for your business? If not, are you going to start?!

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Get Traffic to Your Blog (even if you’re just starting out)

How to Get Traffic to Your Blog (even if you’re just starting out)

Today, we are going to talk about how to get traffic to your blog. You’re creating content, right? You want to get seen, have your customers find you, fall in love with you, and buy your stuff, right?

 

There are some super simple, yet strategic things you need to do if you want to get more traffic to your blog. 

 

Let’s dive in!

How to Get Traffic to Your Blog Idea #1: Create Quality Content

This should go without saying. People won’t come to your blog if you’re putting out crappy content #truth

You need to create content that’s relevant, helpful, and something your audience would want to share.

I’ve already written extensively on how to do this, so be sure to check out these two posts:

How to Get Traffic to Your Blog Idea #2: Use SEO

SEO, short for Search Engine Optimization, is is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Want to show up on platforms like Google, Pinterest, and Youtube?

You need to become an SEO master.

We dive into keywords and optimization in my mini-course, Creating Killer Content, but to get started, be sure to download the plugin Yoast for WordPress.

It’s easy peasy to use and will let you know if your blog posts are on the right track in terms of SEO optimization.

How to Get Traffic to Your Blog Idea #3: Add value in Facebook communities

This is how I got started in the very beginning of this business.

Getting the initial traction is hard! No joke. It’s like you’re climbing uphill and wondering, ‘will this EVER work?!’

It will. Be patient and consistent.

Start by joining relevant Facebook communities where your ideal client is hanging out, and focus on adding value and being helpful.

Note: I did not say spam the group and try to sell your stuff.

Be a human and build genuine relationships with the other group members.

I joined several groups and started by answering questions about Pinterest and sharing a few helpful tips on Pinterest. Some of the groups had Freebie days, where you can share one of your freebies, so I made sure to mark my calendar (or use a Trello board) to make sure I knew which group had their freebie post on which day.

After doing this consistently for a few months, I became known as a Pinterest expert in several of the groups and people would tag me whenever someone had a Pinterest question.

This isn’t easy to do. It’s monotonous and time-consuming. It’s exactly what Gary Vaynerchuck teaches in his book Jab Jab Jab Right Hook and Crushing It.

Most people won’t do it.

Don’t be like most people 😉

How to Get Traffic to Your Blog Idea #4: Instagram Story Takeovers

This is a fun way to get in front of other people’s audiences. We had a bunch of Facebook live video swaps/podcast swaps/IG story takeovers within the Impact Blogging Academy.

Do you have a friend or maybe someone knows someone whose audience is your ideal client?

Why don’t you ask them if you can get a shoutout or take over their IG story?

Depending on the relationship, you might have to pay $20-50 to do this, but if you’re able to get in front of 10,000 potential clients, wouldn’t it be worth it?

Make a list of potential influencers to reach out to and start messaging them asking if they do IG shoutouts/story takeovers and what they charge.

How to Get Traffic to Your Blog Idea #5: Email Your Blog Posts To Your List

This one is easy. Every time you write a new post, email a teaser to your list with the link to the rest of the article for them to read.

How to Get Traffic to Your Blog Idea #6: Pinterest

Um, of course, I’m going to mention Pinterest as a way to help you get more traffic!

Obvi, I have a bazillion posts on the blog about Pinterest that you can check out.

But I have a feeling that you’re an action taker and just wanna jump right in…am I right?

If so, get your booty registered for my free Pinterest master class where I’ll be diving deep into how to use Pinterest to get more traffic to your blog.

Pinterest is my JAM and it’s soon to be yours too =)

How to Get Traffic to Your Blog Idea #7: Be Consistent

Rome wasn’t built in a day!

It’s going to feel like you’re talking to yourself for a long long time.

You’ll start to question if it’s really worth it.

Is anyone really listening? Does anyone care with what I have to say?

STICK WITH IT!

As long as you do what I teach, it will happen.

Commit to posting on a consistent basis (1X/week or 2X/month) so you can develop trust with your audience.

They’re counting on you! Be a leader and show up consistently for them.

Remember, your success is inevitable.

Well, there you have it. 7 ways on how to get traffic to your blog.

Which tip will you implement first? Are you currently using any of these strategies?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Join the Free 5 Day Infinite Growth Challenge!

Join the Free 5 Day Infinite Growth Challenge!

I’m beyond excited to kick this FREE challenge off!

You know why?

Because I see so many passionate women really struggling to stand out, get noticed and make a decent living online. You think it’s something to do with your product, your content or your business strategy (it COULD…)

But in reality?

99 times out of 100, it’s got NOTHING to do with any of the above, and EVERYTHING to do with YOU.

YES! YOU.

You’re solely responsible for your growth and how much money comes into your bank account each and every month.

It’s YOU who can choose to be an EXPERT in your niche, take over your market, and smash your income barriers, OR, play safe, be an average entrepreneur, making an average income (or nothing at all).

And if you’re currently struggling with the latter, let’s change that TODAY.

You are created for BIG things and I truly believe that.

I want to help you get insane results in your business. The next 12 months are going to be EPIC. Can you feel it?

 

 

HAVING AN INFINITE GROWTH MINDSET WILL HELP YOU…
  • Set BIG audacious goals for yourself (that the NEXT level requires of you)
  •  Attract the right people and connect with them in a totally oh-she-so-gets-it kinda way
  •  Look at your challenges differently and turn them into life-changing opportunities
  •  Lead & communicate powerfully, and create offers that highlight YOUR zone of genius
  •  Get new customers every single day, in ANY market, with ANY product, at ANY price point

 

If you’re into that kind of thing….then this FREE challenge is for you!

Click here to register!

“To whomever much is given–much shall be required.”

 

Give growing your best so you can become your best <3

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Successful Morning Routine for Entrepreneurs

Successful Morning Routine for Entrepreneurs

Today I want to teach you how to start a morning routine that will set you up for success.

Here’s the deal. Being an entrepreneur can be insane. If you’re not careful, you’ll start your day with emails, dings, distractions, or a kid peeling your eyes open saying ‘mommy mommy mommy mommy mommy mommy’.

What if you decided to wake up intentionally a little bit earlier?

Your day will start off calm instead of stressed.

Want to know the secret to having a super productive day?

It’s in your morning routine.

Your morning routine either sets your day up for success or stress.

Why have a morning routine?

Morning routines are so key when it comes to having a successful day.

In this post, I’ll share with you some of the essential parts of my morning routine, as well as some tips from other successful entrepreneurs.

Morning Routine Tip 1: Start the night before

My morning routine starts the night before.

I go through my day planner and decide what needs to happen the next day. What’s my main focus for the day? The ONE THING that needs to get done to move me closer to my goals?

I write it down, as well as take a look at my calendar to see what appointments I have the next day.

That way, I’m not scrambling to tackle whatever, I have a plan in place and get it done.

I put my planner, my bible, the book I’m currently reading out by my morning chair and I also get my coffee cup and water cup ready.

Also, when starting the night before, that includes getting enough sleep. If you’re going to start waking up earlier, you need to go to bed earlier too.

Morning Routine Tip 2: Start Small

If right now you typically wake up at 8, don’t try to wake up at 5 and do 3-hour morning routine #insane

Wake up 10 minutes earlier and read a few pages of a good book and jot down a few things you’re grateful for.

Once that feels good, you can try waking up 20 minutes earlier and sneak in a bit of meditation or stretching.

Morning Routine Tip 3: Eat Your Frog

One of the first personal development books I read was Eat That Frog by Brian Tracy.

Brian talks about getting your most important task done and out of the way before you move onto any other task that you want to do.

Try this and you’ll be so much more productive, procrastinate less, and actually get results in your biz.

Morning Routine Tip 4: Stick with It

Developing new habits take time. Be patient with yourself and stick with it.

Here’s my full morning routine:

Step 1: Positivity In

I usually wake up between 5 and 6 (my alarm is set for 6, but often I wake up before) and start by putting on my headphones and listening to a sermon or inspiring video (Elevation Church, Dani Johnson, Tony Robbins, etc).

Step 2: Hydrate/Caffeinate

Then I go downstairs and drink about 16 ounces of water, then make coffee.

You’re so dehydrated when you wake up so your body needs water stat!

Step 3: Read

Then, I light a candle and head on over to my morning chair and start reading while I drink my coffee.

I have the One Year Bible for Women, so I start with the content for the day, then I move onto the book I’m reading at that time.

Currently reading: Purpose Driven Life by Rick Warren and The One Thing by Gary Keller

Step 4: Pray/Meditate

After reading about 10-20 min, I do prayer/meditation.

If you’re new to meditating, download the apps Calm or Headspace.

Step 5: Journal

I take notes on anything that sticks out to me during my reading and prayer time, write out a few things I’m grateful for plus my top goals for the next 90 days.

Typically by this point, my son is awake and I help him get ready for school and we’re off.

Step 6: Move

After I drop him off, I move my body in some way (walking our dog, yoga, weights, etc).

Step 7: The ONE THING

Then work on my ONE THING that needs to get done for the day.

Notice that I didn’t include checking email or Facebook at all—because I don’t do it until my one thing is complete.

In fact, my phone is charging in a completely separate room and I don’t even grab it until I’m done with my morning routine.

I am not perfect with my routine, but I do this 80-90% of the time, and notice the times I don’t I don’t have as much patience and I’m not in as good of a mood.

I crave my morning routine.

Here are some other morning routine tips from successful entrepreneurs:

Tony Robbins’ Morning Routine:

Tony has a practice called ‘priming’, which is a part of his morning routine.

Priming includes:

If you’ve ever been to a Tony event, he walks you through this entire thing. If you want to use his guided meditation (it’s great), you can check it out here: https://www.tonyrobbins.com/priming-exercise/

Also included in Tony’s morning routine is jumping into a cold plunge, working out, and eating a healthy breakfast.

Mark Sisson’s Morning Routine:

Mark (founder of Primal Kitchen and author of the Primal Blueprint) starts his day by taking a cold plunge in his pool, then does the LA Times crossword puzzle to work on his brain.

Steve Job’s Morning Routine:

Back in 2005 during a commencement he gave at Stanford, Steve revealed this profound part of his morning routine:

“When I was 17, I read a quote that went something like:

‘If you live each day as if it was your last, someday you’ll most certainly be right.’

It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself:

“If today were the last day of my life, would I want to do what I am about to do today?”

And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

Arianna Huffington’s Morning Routine

Arianna, founder of the Huffington Post and Thrive Global has said:

“A big part of my morning ritual is about what I don’t do: when I wake up, I don’t start the day by looking at my smartphone. Instead, once I’m awake, I take a minute to breathe deeply, be grateful, and set my intention for the day.”

Tim Ferriss’s Morning Routine

Tim Ferris, the author of the 4 Hour Work Week, has interviewed thousands of successful entrepreneurs on his podcast and has adapted his own morning routine based on what he’s learned.

Tim starts his morning by making his bed. Then, he meditates for 10-20 minutes. Then, he works out for at least 30 seconds before making tea.

He finished his routine by journaling for 5-10 minutes.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How to Easily Batch Social Media Content

How to Easily Batch Social Media Content

Want to know how I batch all of my social media content? I’m spilling all my secrets with you in this post.

Listen up! Because what I’m about to share with you is going to help you save SO MUCH TIME, reach more people, and actually have a life #winning

After I shared my batching secrets with students inside the Impact Blogging Academy, one of them recently said,

“I used to wonder why bigger people in the online space talked about “passive income” when they were on every social media platform all day. It seemed like a ton of work to me. I’m starting to definitely see how it’s possible to be present without putting in tremendous effort and it’s exciting. Batching/scheduling/planning has been a major help for me and given me tons of confidence to keep going.”

First off, let’s talk about batching. What is batching? Essentially, it’s just creating a LOT of content at one time, instead of a little bit per day.

Why batch your social media content?

It’s going to save you so.much.time.

For real. I’m insanely productive and I really don’t work that much considering the size and scope of our business.

Seriously. A multiple 6 figure business and I work roughly 25 hours per week (give or take).

How the heck is this possible?

All thanks to the power of batching social media content.

Think about it. Let’s say you LOVE brownies (who doesn’t?!) and want to have one every night after dinner. Wouldn’t it be easier to make enough for the week instead of having to take time to do it every single night?

That’s essentially what we’re doing here. You’re taking a little bit of extra time on one specific task, instead of doing the same darn task day after day, so you have enough for a week (or even a month) at a time.

This might seem a wee bit overwhelming at first, but don’t worry. It’ll start to feel normal after about a month, and pretty soon you’ll be a social media content batching queen 👸🏻

How to Batch Social Media Content Tip 1: Open up a google doc and brainstorm all your content ideas

This is where I’ll collect quotes, write out questions I get asked often, or even go back through old events I’ve attended and pull out content and ideas from those notes.

Try to get at least 20-30 different ideas down.

Try to do this at the time where you feel most creative. For me, it’s in the morning, after I’ve already done some personal development.

 

Pro tip: Do ONE thing at a time. Close out all other browsers and only focus on getting this one specific task completed. You can use a pomodoro timer to keep you on task.

How to Easily Batch Social Media Content Tip 2: Open up Canva and create 25 images at a time

Go through each quote/idea and pick a short part of it to create a graphic for it. Then, duplicate the image and create another one. Keep going until you hit Canva’s max (I believe it’s 25 images).

Click download and open up the zip file on your computer.

How to Easily Batch Social Media Content Tip 3: Upload all images to your social media scheduler

Upload all the images to whatever platform you use to schedule your Instagram and Facebook content. There are quite a few these days. Personally, I use Planoly for Instagram and Meet Edgar for Facebook/Twitter.

If you’re on a budget, Buffer is another option, but it doesn’t store/loop content like MeetEdgar does.

For Planoly, after I upload all the images, I schedule them. My Instagram grid alternates between quote and pictures. I add the content that I want and schedule one post per day for Instagram.

After it’s scheduled in Planoly, I just take each image individually and add it to MeetEdgar. At this point, they don’t have a bulk scheduler so you have to upload each image individually.

This is what Planoly for Instagram looks like:

This is what MeetEdgar looks like:

How to Easily Batch Social Media Content Tip 4: Batch record video content

This is totally optional, and I didn’t add this step in until I got in a groove with the above steps.

But once you’re ready, add in video. I suggest starting with batching 4 videos at a time so you have enough to upload 1 per week.

Because I have someone who helps edit and upload the videos on our team (Thanks, Lizzy!), I upped our video content to 10 videos at a time, enough for one video per day of the week, and enough for two weeks of content.

I use Zoom video to record everything (hitting record and stop between each video) then upload the files to a google drive folder when finished.

We publish the videos to Youtube, Facebook, IGTV, and upload the audio to the She’s Making an Impact Alexa Skill. 

 

What’s the key with all of this? Again, stay focused on one task at a time, so you aren’t going back and forth between different websites and tasks. This is going to keep you way more efficient so you can get a ton of stuff done in less time.

How to Easily Batch Social Media Content Tip 5: Blog Content

If I’m being totally honest, I don’t typically batch my blog content. Mostly because each post takes at least 1-3 hours to write, and when I’m done, I can’t fathom writing another one #truestory

But! If you truly want to batch blog content, and you’re doing the steps I outline within Creating Killer Content and The Impact Blogging Academy, I would batch like this:

Step 1: Create a google doc with possible blog topics, at least 5-10

Step 2: Open up the Google Keyword Planner, and decide on your main keyword for each blog post

Step 3: Open up the Advanced Marketing Institute, and create killer headlines for each blog post

Step 4: Open up Canva and create a Pinterest friendly image and a featured image for each post

Step 5: Open up Pinterest and create a killer Pinterest description for each post

This way, when you sit down on Mondays (or blog writing day), all you have to do is actually write the content. The rest is done for you.

Here’s an example of what my schedule looks like:

Sunday: Decide upon blog content, main keyword, headline, Pinterest description, and graphics

Monday: Blog content

Tuesday: Podcasts/Client Calls

Wednesday: Typically off since TJ doesn’t have school on Wednesday (vive la France!) but sometimes have calls scheduled in the afternoons

Thursdays: Podcasts/Client Calls

Fridays: Instagram content/IGTV/Youtube. When I record IGTV videos, I actually do 10-15 at a time, so I only do these every other week.

I also try to batch videos on days I wear makeup lol. If I know I’m going to do a podcast interview, I’ll batch videos on that same day.

How am I currently batching in my business, and why?

Well, in 8 days I’m leaving for a business trip to Rome, then immediately after my parentally are flying to France to visit for two weeks. We’ll be in Paris, Bordeaux, and hanging around our city, Le Mans. I know, it’s a rough life 😝

I want to work as little as possible while they’re here, so this week I’m creating extra content for the blog and also extra IGTV videos and IG content so I won’t have to worry about it for a whole 3 weeks.

Question for you! Do you have a social media content strategy? Do you currently batch your social media content? If not, will you start?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Top 5 Books for Female Entrepreneurs

Top 5 Books for Female Entrepreneurs

I’m an avid reader. Like I’m reading all the time. I’ve read about a book a week for the past 8 years #insane so when I tried to narrow down this list for the top FIVE books for female entrepreneurs, honestly it was hard!

But I think of what I struggled with most when I was first starting my business, and also what my clients struggle with most.

And when it came down to it, the biggest things I see female entrepreneurs struggle with are:

Mindset, consistency, fear of failure, organization/goal setting, and success habits.

 

So there is a method to my selection here. Each of these books will dive into this specific struggle.

I really wanted to get rid of the choices and just tell you these are the books you should start with so you aren’t left wondering which one is best to start with. You’ve got them right here =)

If you want an even bigger selection, then you can check out this post: Best Books for Female Entrepreneurs

Let’s dive into my top 5 books for female entrepreneurs!

#1 Book for Female Entrepreneurs: Battlefield of the Mind by Joyce Meyer

Read now if you’re struggling with: mindset

Mindset is probably the #1 thing that holds female entrepreneurs back from success. We have so much crap that is going through our heads that are limiting us.

Full disclosure: This is a Christian book. Even if you’re not a Christian, I think you will appreciate the principles that Joyce teaches within this book.

About this book:

Worry, doubt, confusion, depression, anger, and feelings of condemnation: all these are attacks on the mind. If readers suffer from negative thoughts, they can take heart! Joyce Meyer has helped millions win these all-important battles. In her most popular bestseller ever, the beloved author and minister shows readers how to change their lives by changing their minds.

She teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth–and reveals her thoughts and feelings every step of the way.

People living in the vanity of their own mind not only destroy themselves, but far too often, they bring destruction to others around them.” 

#2 Book for Female Entrepreneurs:  The Miracle Morning by Hal Elrod

Read now if you’re struggling with: success habits

This book, if you implement it and make it a part of your life, is life changing. My morning routine is an essential part of my day and my success, and Hal really breaks down how you should spend your mornings to set up your day. EVEN IF you’re not a morning person.

About this book:

What’s being widely regarded as “one of the most life-changing books ever written” may be the simplest approach to achieving everything you’ve ever wanted, and faster than you ever thought possible.

What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life.

Are you ready? The next chapter of YOUR life—the most extraordinary life you’ve ever imagined—is about to begin. Buy the book and WAKE UP to your full potential!

“How you wake up each day and your morning routine (or lack thereof) dramatically affects your levels of success in every single area of your life. Focused, productive, successful mornings generate focused, productive, successful days—which inevitably create a successful life—in the same way that unfocused, unproductive, and mediocre mornings generate unfocused, unproductive, and mediocre days, and ultimately a mediocre quality of life. By simply changing the way you wake up in the morning, you can transform any area of your life, faster than you ever thought possible.” 

#3 Book for Female Entrepreneurs: Failing Forward by John Maxwell

Read now if you’re struggling with: fear of failure

I love John Maxwell. I’ve had the honor of meeting him and seeing him speak several times. He’s written over 90 books, which is insane. There are so many that I could choose, but I believe that the fear of failure is what holds so many female entrepreneurs back from going ALL IN.

Failing Forward will help you redefine failure, so it’s no longer something you fear, rather something you pursue.

About this book:

The major difference between achieving people and average people is their perception of and response to failure. John C. Maxwell takes a closer look at failure-and reveals that the secret of moving beyond failure is to use it as a lesson and a stepping-stone. He covers the top reasons people fail and shows how to master fear instead of being mastered by it. Readers will discover that positive benefits can accompany negative experiences-if you have the right attitude. Chock full of action suggestions and real-life stores, Failing Forward is a strategic guide that will help men and women move beyond mistakes to fulfill their potential and achieve success.

The essence of man is imperfection. Know that you’re going to make mistakes. The fellow who never makes a mistake takes his orders from one who does. Wake up and realize this: Failure is simply a price we pay to achieve success.”

#4 Book for Female Entrepreneurs: The Compound Effect by Darren Hardy

Read now if you’re struggling with: consistency

The Compound Effect is one of the first personal development books I read when I started my first business at age 23. It really helped me set myself up with small, seemingly insignificant actions that have led to my success today.

I remember reading 10 pages a day, as he suggested, and thinking: will this REALLY make a difference?

Looking back 8 years later, I can say that it ABSOLUTELY has and I’m so grateful for this book.

About this book:

No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including:

  • How to win–every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they’re smarter, more talented or more experienced.
  • Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
  • The real, lasting keys to motivation–how to get yourself to do things you don’t feel like doing.
  • Capturing the elusive, awesome force of momentum. Catch this, and you’ll be unstoppable.
  • The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too!

 

“It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.” 

#5 Book for Female Entrepreneurs: The 12 Week Year by Brian Moran

Read now if you’re struggling with: organization/goal setting

I used to set yearly goals. And it would overwhelm me and throughout the year I’d lose sight of that big goal.

After reading the 12 Week Year, I learned how to chunk down my big goals into smaller, quarterly goals, then into monthly, weekly, and daily goals.

Results? INSANE. You need this book!

About this book:

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization’s idea of a year on its head, and speed your journey to success.

 

“We mistakenly believe that there is a lot of time left in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important, every moment is important. Ultimately, effective execution happens daily and weekly!”

BONUS book for Female Entrepreneurs: Start Something that Matters by Blake Mycoskie

Yup, there’s a bonus! It was too hard to come up with just 5!

Read if you want to make a bigger impact on the world

I truly believe that being an entrepreneur is special and that we have certain gifts that we can use to serve others and make an impact. And that our businesses can and should be used to bless others and have a purpose BEYOND just making money.

Blake is the founder of Tom’s Shoes and shares how he started his FOR PURPOSE business, and how you can infuse more purpose into your business.

About this book:

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good

“A creative and open-hearted business model for our times.”—The Wall Street Journal

Why this book is for you: 

• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.

• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.

• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. 

• You’re curious about how someone who never made a pair of shoes, attended fashion school or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.

• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.

You’re ready to start something that matters.

With every book you purchase, a new book will be provided to a child in need. One for One.™

“Conscious capitalism is about more than simply making money—although it’s about that too. It’s about creating a successful business that also connects supporters to something that matters to them and that has great impact in the world.”

For Female Entrepreneurs Who Want to Go to the NEXT LEVEL:

If you’re ALL IN and know that you’ll do whatever it takes to make your business happen, then I highly suggest getting on the waitlist for my group coaching program that’s coming out in January, Activate.

While I do think reading books is a great start, there’s truly nothing like surrounding yourself with other entrepreneurs on the same journey as you and learning the strategies from someone who’s been there before you.

Click here to get your booty on the waitlist.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.