5 Easy Ways to Come Up With Binge-Worthy Blog Content to Increase Conversions

5 Easy Ways to Come Up With Binge-Worthy Blog Content to Increase Conversions

Hey hey! Welcome to the blog. One of the questions I get asked most often is: How do I come up with blog content? And do it consistently?

Such a good question! And when I was getting started with my blog, I felt stuck too. What should I write about!? I don’t have anything special to say!

I’ve def been there, so I really want to break down how you can come up with great blog content that adds massive value to your audience.

In this post, I want to share 5 easy ways to come up with binge-worth blog content…and not just any kind of content! The kind that builds a rapport with your audience and leads to sales.

Blog Content Tip #1: Ask your audience

I’m a firm believer that you must ask your people what they need and do it often. Market research is crucial for creating stellar blog content, monetizing your blog, and creating courses that sell.

Questions you can ask:

  • What are your current goals?
  • Why is this important to you?
  • What’s holding you back from achieving them?
  • What are you struggling with right now?
  • What topics would you like to see me cover?
  • What do you think you need to learn to move forward in your business?
  • What would you love to learn when it comes to (insert topic)

When I was first starting this business, I got on the phone with my ideal clients and asked them how I could help them, where they felt stuck, and what their goals were.

Now I tend to do more Facebook polls, ask in my emails, and IG stories.

As soon as I get their feedback, I copy and paste it into a Trello board (you could use a Google doc or spreadsheet too). This way, whenever I’m feeling stuck for blog content ideas, I can open up my Trello board and voila! Tons of questions my audience has already asked me.

Blog Content Tip #2: Look at Answer the Public

Check out Answer the Public to see what questions people are actually asking when it relates to your topic.

Once you have an idea of what your people are struggling with, you can enter your topic into Answer the Public. This is such a cool website, and it will actually show you what people are searching for related to that topic.

Right away, you can have several questions you can answer when it comes to your topic.

Blog Content Tip #3: BuzzSumo

Another great resource when coming up with great blog content is BuzzSumo.

With Buzzsumo, you can search for your topics and see the most socially shared piece of blog content. This can give you some great ideas of what people in your niche have already written about that given topic. You can link to these sources in your own content to give your posts some credibility.

Personally, I like to use it for inspiration and to get my wheels turning. You can see how the most socially shared pieces of content were written, what made them stand out, and how they covered the content.

This is gold!

I highly suggest you bookmark these two sites so you can come back to them every time you write a new post.

Blog Content Tip #4: Create a Series

Start a blog post series of 3 -5 posts so people anticipate the next post.

This way, you have an entire month’s worth of content written (I suggest you blog once per week). What’s a topic that you know you could break up into several posts?

For example, one of my clients teaches women how to do Intermittent Fasting, so maybe she did a series on Intermittent Fasting, with general topics being:

  1. What is intermittent fasting and how can it help?
  2. What are different intermittent fasting schedules to follow?
  3. What are common mistakes most people make when fasting?
  4. Intermittent fasting and working out: how to make it work
  5. What supplements to use when fasting

Brainstorm a topic that you know you can dive into and break up into 3-5 different posts.

Blog Content Tip #5: Massive Brain Dump

Sometimes I just need to brainstorm it allll out so my ideas aren’t stuck in my head. Grab a sheet of paper and answer the following questions to help you brainstorm…

1. What do your clients need to hear? 

2. What kind of questions are you asked about most often?

3. What sort of content can you create that is shareable?

4. How can you add massive value to your audience and teach them something? You know stuff!!

Bonus Blog Content Tip: Step AWAY from the computer and go for a walk/workout/have fun!

I get some of my best blog content ideas when I’m moving and off of my computer. Make sure you’re taking some time for yourself each day to be out in nature and unplugged, even if it’s just for 20 minutes. Promise, this works! You can still have your phone with you so you can make voice notes of ideas you have.

I think a lot of times we feel totally stuck because our brains are always consuming other people’s content. It’s truly when you can step back and unplug that the ideas start flowing.

I hope this helps you get your brain ‘unstuck’ so you can come up with more awesome blog content ideas.

Remember: YOU have a voice, you have something special that can add massive value to others. Your content is how you can reach others and make a massive impact.

Take action! I want you to schedule some ‘off the grid’ time so you can get your creative juices flowing, and answer the questions in tip #5.

Comment below with your next 4 blog topics.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Learn My Entrepreneur Schedule Secrets

Learn My Entrepreneur Schedule Secrets

Today, I want to share my entrepreneur schedule looks like…from sun up to sun down.

I’ve been able to build a multiple 6 figure business in less than 7 months, and a lot of you said it would be helpful to see where I spend my time.

This post is going to be much different than my other posts, so let me know if you like it and want to see more of this behind the scenes stuff =)

My week actually starts on Sunday, where I sit down with my planner and look at what my week. What appointments do I have? What has to get done?

Then I think about my quarterly goals, and break it down to what can I do this week to move closer to those goals. I try to make them push me, but they’re doable so I don’t feel defeated. Also, I try not to include a million things in the list so it doesn’t overwhelm me.

Goals for the week:

  • New blog post (always)
  • Prep for my Repurposing Content Workshop.
  • Update videos in Pin with Purpose now that Board Booster is no longer an option.
  • Finish Module 6+7 of the Impact Blogging Academy.
  • Workout 5 times
  • Get a massage
  • Figure out French paperwork for my Carte de Séjour & drivers license

I  look at any white space in my planner and decide where I can fit in the activities for these goals. Monday is always content day and that is non-negotiable.

One thing I definitely want to note is that I have a VERY red/ruby goal-driven personality. It’s great for getting ish done—but if I’m not careful I can be a workaholic and burnout.

Tony Robbins says, “Success without fulfillment is the ultimate failure.”

Knowing myself (and the fact that I had a major burnout in my network marketing company a few years back), I ALWAYS set goals for how I want to feel during the week.

Recommended book: The Desire Map by Danielle LaPorte.

I know that I want to feel energetic, abundant, grateful, and joyful, so I make sure that my goals are reflective of that (hence why I have get a massage and workout on the list).

I’ll break down this post as closely as possible to what I actually did during the week, and at the bottom, I’ll include what my team did.

Yes, I have a team helping me out. It wasn’t always that way though. If you want to see how my business has grown over the past few months, you can read this post: https://www.rachelngom.com/online-course-launch/

Monday Entrepreneur Schedule

Goals for today:

  • Blog post
  • Prep for repurposing content workshop
  • Go to the Prefecture for French paperwork

 

What I actually did:

6:30: TJ (my 5-year-old) actually woke me up at 6:30. I covet my morning routine and always try to wake up before him, but I put him to bed at 7:30 last night so it was my own fault lol.

7:00: Drank my coffee, read a quick devotional and got TJ ready for school.

8:15: Walked TJ  to the bakery to get breakfast then dropped him off at school.

8:30: Made myself some breakfast (eggs and avocado cooked in butter)

8:45: Sat down to write this blog post and set a timer for an hour to get it done.

I haven’t checked email at this point…but I did look at FB and IG on my phone earlier (bad habit, I’m working on it!).

9:00: Edited show notes for the podcast

9:10 Left for Prefecture with my hubby (wanted to work more but he wanted to go before he left to train horses)

Prefecture, post office, cappuccino, prefecture again, cell phone store, UPS store (aka ALL the errands..and 6,000 steps already)

11:00 Back home, checking my earnings from yesterday and inputting into earnings spreadsheet

11:10 Bike ride

11:45 Stretch and make a shake

12:00 Purchased new blender from amazon.fr

12:05 Finish writing blog post

12:15 Shower (finally) and get ready for the interview (aka try to look somewhat presentable) while listening to The School of Greatness Podcast (episode: My Mindset Hacks for a Greater Life).

12:45 Prep for Repurposing Content Workshop

1:15 Edit show notes, create Pinterest descriptions, share using SOCIAL WARFARE

1:20 Created new Pinterest board (Money Mindset for Entrepreneurs) and add 30 pins

1:30 Lunch! Brussels sprouts in butter and chicken

2:00 Coffee + edit show notes/create Pinterest descriptions

2:25 Check email & review opt-in and thank you pages for the challenge

2:40 Record video for Pin with Purpose & email students (course update)

3:15 Laundry

3:25 Prep for podcast interview/text a friend/roll out on ball

4:00 Interviewed on Elevate to Great

4:30 Check in with team & facebook

4:35 unplugged and went for a massage

Family time

Fell asleep listening to meditation videos on youtube

Tuesday Entrepreneur Schedule

7:00 Woke up, immediately put on headphones and listened to Tony Robbins on Youtube. Made coffee, sat down and wrote down goals. Read a few pages of Happy Pocket Full of Money and did a few devotionals from First 5 and Battlefield of the Mind

7:30 TJ woke up, got him ready for school

8:30 Make breakfast while listening to the Parenting Great Kids podcast (strong-willed kids)

9:05 Check yesterdays earnings and add to spreadsheet

9:10 Updates to Pin with Purpose course

9:25 Meet a friend for a cappuccino

11:45 Updates to Pin with Purpose course

12:00pm Chat with hubby

12:10pm Updates to Pin with Purpose course

12:25 Check FB/Email

12:30pm Client call

1:15pm Shower while listening to ‘You have to take feedback’ on Evan Carmichael’s youtube channel

1:30pm Lunch

2:00pm Scheduling bonus call for Pin with Purpose students and creating type form for them to fill out

3:00pm Interviewing Emily for the podcast

4:00pm Upload interview files for editing, check in with clients and team

4:15 Stretch and post to IG

4:30 Client call

5:30 Call with my coach (YES I have a coach and always will. We all have blind spots and need that outsiders perspective!)

6:30 Client call

7:00 Check emails and wrap up the night. Purchased Business by Design and watched video 1

7:15 Unplugged

Eat, take care of kid, hubby, fall asleep listening to meditation playlist on youtube

Notes about the day: I typically schedule my client calls and interviews for Tuesdays and Thursdays, so those afternoons are packed. I did schedule a few things outside of those windows this week because that was the only time I could fit them in.

I do work a bit later on Tues/Thurs because of living in France and the time zone difference.

Wednesday Entrepreneur Schedule

6:15 Woke up, meditated, then put on headphones and listened to Tony Robbins on Youtube. Made coffee, sat down and wrote down goals. Read a few pages of “If Not For the Grace of God”

7:00 Check yesterday’s earnings

7:30 The kid woke up and cuddled/craziness

7:45 Clean the house

8:10 Workout

8:35 Breakfast & Shower (listening to strong will child podcast)

9:45 Walk to the podiatrist for my appointment (listening to same podcast). Have my appointment and stop at my chocolate guy on the way back =) #FrancePerks

10:30 Record video for Pin with Purpose students, write email to send to list about new podcast episode

11:35 Pick up TJ from school (half days on Wednesdays in France) Listening to Manifestation Babe ‘How to Handle Haters’ podcast on the walk there)

11:40 Lunch date with my boy/park

1:00pm Check in with my team and make sure everything is ready for workshop this afternoon while trying to teach my kid how to draw numbers, not kill himself on the trampoline, and water the plants #momlife

3:00pm Client call

4:00 Host Repurposing Content Workshop

6:00 Walk back to the podiatrist to pick up new orthotics

Eat, take care of kid, hubby, fall asleep listening to meditation playlist on youtube

Thursday Entrepreneur Schedule

6:30 Woke up and meditated

6:45 Made coffee while listening to Tony Robbins on Youtube, and read ‘If Not for the Grace of God’ by Joyce Meyer while drinking coffee

7:15 Checked earnings from yesterday

7:25 TJ woke up

8:00 Make breakfast and listen to The Mind Your Business Podcast episode 141

8:30 Work on Quick Start video for the Impact Blogging Academy

9:30 Meet a friend for a cappuccino and shopping

11:15 Watch Business by Design training

11:35 Plan Instagram content for the week while cooking lunch

12:04pm Watch BBD training

12:30 Client call

1:00pm Lunch (listening to the Goal Digger podcast  Episode 165 ‘how to pay yourself as an entrepreneur’)

1:30pm Shower and laundry

2pm Client call

2:40 Checked email and facebook messages, coaching group, watched more BBD training

3pm Client call

4pm Group coaching call

5:00pm Went live on Facebook

5:10 Watch BBD video, checked in with client messages on Voxer, sent audio files to our team’s social media manager

5:30 Respond to IG messages

5:35 Watch Senegal World Cup game with hubby

Eat, take care of kid, hubby, fall asleep listening to meditation playlist on youtube

Friday Entrepreneur Schedule

6:30 Wake up and meditate, put in headphones and listen to Tony Robbins while making coffee. Read Joyce Meyer

7:20 Check earnings & give client feedback on her opt-in form. Respond to a few emails.

7:30 Kid wakes up. Make breakfast.

8:30 Work on module 7 of Impact Blogging Academy

9:20 Break to get a cappuccino and laundry (it never stops)

9:45 Back to module 7. write outline, record videos

12:20 Watch BBD training

12:45pm Meet a friend for lunch

3pm Date w/ hubs, attend TJ’s school spectacle, dinner

8pm Check emails/facebook/bathe child

8:30pm Create IGTV episode and send to Lizzy to edit & upload

8:35pm Update content in freebie and send to Arijana to upload

9:15pm uplug

Take care of the kid, hubby, fall asleep listening to meditation playlist on youtube

And I am no longer a one-woman show! This is what I did for the business, but I now have a killer team working behind the scenes getting so much done as well.

What our team did this week:

  • customer service
  • insta stories
  • edit podcast
  • fix blog hosting
  • pitch for podcasts
  • schedule/prep for podcasts
  • wrote copy and designed opt-in pages/thank you pages/nurture sequence for the upcoming challenge
  • designed and created Facebook ads for the webinar
  • upload pins to Pinterest
  • share pins from tailwind tribes

If you want to see how my business has grown and how I decided to invest in what, you can read this post: https://www.rachelngom.com/online-course-launch/

SYSTEMS do the rest—which I break down in my repurposing content workshop.

Let’s take a look back at the goals for the week and see where I did well and where I missed.

Goals for the week:

  • New blog post (always)
  • Prep for my Repurposing Content Workshop.
  • Update videos in Pin with Purpose now that Board Booster is no longer an option.
  • Finish Module 6+7 of the Impact Blogging Academy.
  • Workout 5 times
  • Get a massage
  • Figure out French paperwork for my Carte de Séjour & drivers license

I was able to get everything done except for working out, but that’s only because my foot pain started coming back (I’m seeing a podiatrist in the states as soon as I get back home). I didn’t completely finish module 7, but I’m reallllly close.

I knew that these goals would stretch me, but I’d rather be stretched than finish it and wonder what else needs to happen lol.

Total hours worked: 25

I hope this gives you a good snapshot of what my schedule looks like as an entrepreneur. Did I get everything done that I wanted to this week? No, but I got pretty darn close and also had some good balance.

Mastering your entrepreneur schedule is so key to:

  1. getting stuff accomplished 
  2. having a LIFE

 

Tell me, does your schedule look like mine? Do you work more? Less? Where can you tighten things up or create more joy goals?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
3 Essential Marketing Strategies for Selling Products on Pinterest

3 Essential Marketing Strategies for Selling Products on Pinterest

Hey hey! Welcome! I’m so happy you’re here! Today, I’m pumped to teach you my strategies for selling products on Pinterest.

I’ve been using Pinterest to sell my digital courses and coaching programs, but can it be used to sell physical products?

Heck yes. I probably have a much different strategy than you’re thinking…

In this post, I’ll be teaching you organic strategies to sell products on Pinterest, not paid ads.

In order to get organic (aka FREE) traffic from Pinterest, you need to understand search engine optimization (SEO) and how to use keywords on Pinterest.

Did you know Pinterest is a search engine, just like Google?

That means, if you can understand keywords and use them in the right way, you can dominate your niche.

Lucky for you, I have an entire post (with a free workbook) to teach you how to use keywords on Pinterest.

Now, let’s talk about some key strategies I suggest if you want to use Pinterest to sell your products.

Oh, and if you want the audio version, I got you covered. Be sure to subscribe to the She’s Making an Impact Podcast so you don’t miss an episode <3

Strategies for Selling Products on Pinterest #1: Use Pinterest to drive traffic to your blog, not your store

This might seem a bit crazy to you, but i don’t want you to drive traffic to an Etsy or Amazon store, I think it’s much more powerful to drive that Pinterest traffic to your blog…and here’s why.

If you send someone to Etsy and they don’t like the first product, they’re gonna get sucked into an Etsy hole that they may never come out of, or go right back to Pinterest. And then you’ve lost a major opportunity.

What if, instead, you send that traffic to your blog, where you can control the content and experience.

You can absolutely have the products you sell available on your blog, but keep in mind that most people probably won’t buy your products the first time they land on your site…which is why step #2 (email list building) is crucial.

Another reason why you should drive that traffic to your blog is that you can place a Facebook pixel on your blog.

A Facebook pixel is just a little piece of code that you put in your blog (or you can install the Facebook  pixel helper plugin) and it will grab the information of all people who visit your blog.

You can use that information to retarget those people using Facebook ads.

You know when you are shopping for a pair of shoes from Zappos and then when you are back on Facebook, you see those shoes EVERYWHERE?

They’re not stalking you, but they are retargeting you with a Facebook pixel.

You want the ability to do the same thing.

Strategies for Selling Products on Pinterest #2: Use Pinterest to build an email list

Since most people need a few touches from you before they buy your product, you can use Pinterest to build your email list.

You MUST be building your email list. You don’t control any other social media platform. Facebook could shut down your group. Your Instagram could get hacked. You can’t control that.

But you DO own your email list.

How do you get people to actually subscribe to your email list?

This post will give you tons of ideas to offer as a freebie. https://www.rachelngom.com/marketing-freebies-ideas/

If you have a physical product, maybe you offer a 15% off coupon code for first time buyers, or free shipping.

Once they are on your email list, you can then build a relationship with them and market to them in the future.

Again, this step is super important. You’re working hard to get traffic to your store/blog via Pinterest, so you want to be sure you capture that traffic’s name and email address. Otherwise, they’ll probably never see you (or your products) again.

Strategies for Selling Products on Pinterest #3:Add value to your potential clients via your blog

Content is king. You may just be selling physical products, but I definitely think you have the opportunity to add value to your audience via stellar blog content.

Let’s say you sell organic soaps and lotion. You could blog about the dangers of typical skin care products, your favorite natural skin care products, or how to get started living a more natural/eco friendly life.

Or what if you sell baby clothes. You can create content that’s helpful for the first time mom, gift ideas for first time moms, or prepping for the arrival of baby.

Are you starting to see how this works?

You’re using Pinterest to get them into your funnel….

Pinterest leads to the blog, where you add value and get them on your email list. THEN you market your products.

Most people try to drive Pinterest traffic to a sales page, and then lose them.

But you’re not like most people, am I right?

Here are two examples of my clients who’ve gone through Pin with Purpose and are crushing it selling their products on Pinterest.

Kellie Borja sells gorgeous pieces for weddings. She used to have her products front and center and was struggling to make a sale.

She applied what I teach within Pin with Purpose, started creating helpful content for brides to be and building her email list. In just a few months she’s tripled her sales and is struggling to keep stock. #insane

Kenal Lewis is an artist who sells his artwork and t-shirts.

Before he went through Pin with Purpose, the most he’s ever sold was 1 t-shirt per month (and that involved direct messaging friends/family).

In less than a month, he’s sold 4 shirts from Pinterest. That might not seem like a ton, but he’s JUST getting started—in a few months that number is gonna jump like crazy.

See in the pics below how instead of directing Pinterest traffic to a shop page, he’s directing them to his blog, where he’s writing about his art in more detail, includes a coupon code to get on his email list, and also the link to purchase the shirts.

To sum this up, Pinterest can be an incredible platform to get more eyeballs on your content.

It starts with creating epic content to get them on your site and understanding SEO and keywords on Pinterest to get them to find your pins, having a freebie (or coupon code) available so that you can get them onto your email list, THEN market your products.

Is this helpful? Would love to hear your thoughts below.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
7 Essential Reasons Why You Need a Website (even if Facebook is free)

7 Essential Reasons Why You Need a Website (even if Facebook is free)

You need a website. Plain and simple. A lot of businesses (myself included!) have fallen into the social media trap and think that an Instagram account or Facebook fan page is enough…

In this post, I’ll share 7 essential reasons why you need a website. 

New here? Welcome!!!

Let’s go back to 2014 when I was new to taking my fitness business seriously and was working like a crazy lady.

I was 100% focused on building my Facebook fan page. I spent money on ads, spent a ton of time creating helpful content and integrating with my fans. I built my Facebook fan page to over 50,000 fans…then jumped into Instagram.

I was able to build my Instagram account to over 20,000 followers.

Everything was great and it was easy peasy to build a business on those platforms.

THEN the algorithm changed and I had to do something else.

Why You Need a Website Reason #1: Algorithm changes

Building your business on social media platforms is like building your business on shifting sand.

You need a solid foundation to work upon, and you need a website.

Tons of bloggers felt the great Facebook algorithm change a few years back, and it hasn’t gotten any easier since then. At any point, the platform you’re using could change it’s algorithm, making it nearly impossible for your fans to see your content (unless you want to spend a ton of money on ads).

Think of your website as your foundation. It’s the one thing you can control..which brings us to point #2.

Why You Need a Website Reason #2: You own it

You don’t own any of the social media platforms, but you do own your website. Facebook or Instagram could shut down your account without warning, or put you in Facebook jail (happened to me lol). Then you’re stuck.

You need a website because you it’s yours. No one can take it away from you (or put you in jail lol).

Why You Need a Website Reason #3: You control the experience

With Facebook, you’re kind of stuck with how Zuckerberg runs the platform, and if you don’t like it, too bad.

With your website, you have 100% control over how your website looks and what the user experience is like.

You can show off your style and personality (which is so much fun). You get to give potential clients an idea of you and what your biz is all about without them actually having to buy something from you.

You don’t own any of the social media platforms, but you do own your website. Facebook or Instagram could shut down your account without warning, or put you in Facebook jail (happened to me lol). Then you’re stuck.

You need a website because it’s yours. No one can take it away from you (or put you in jail lol).

Why You Need a Website Reason #4: Get them into your funnel

Your website is how you can get someone into your sales funnel.

What’s a sales funnel?

Imagine an actual funnel, where at the top of the funnel, something is poured inside and it filters down to a finite destination.

The exact same thing happens in sales. At the top of the funnel, lots of visitors may arrive and enter your funnel, but not all may end up at the final destination (becoming a paid customer).

Ryan Deiss, co-founder of Digital Marketer, describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers.

What I teach is to bring people into your funnel via Pinterest and knock their socks off with great content.

From there, you can create a relevant freebie, which will get the prospective customer onto your email list, where you can market your products and services.

Could you potentially do this with a Facebook page? Yes…but most likely you’d need to pay for ads.

Why You Need a Website Reason #5: Facebook ads/tracking pixel

Speaking of ads, they can be an insanely powerful way to grow your business (if you know what you’re doing).

One of the best ways to do Facebook ads is to target audiences who’ve visited your website.

You could potentially target people who’ve visited your sales page (but not your thank you page) and target with your product.

Or you could create an ad targeting people who’ve read a blog post and show them an ad for a relevant freebie to get them on your email list.

There are a ton of possibilities, but in order to do this, you need a website to put a little piece of code called a Facebook tracking pixel.

Why You Need a Website Reason #6 Organic Traffic (Free Leads!)

Facebook has essentially become a platform where you need to pay to play. If you implement the strategies I teach with Pinterest, you can have a website that is getting thousands of visitors every single month for freeeee.

Who doesn’t want free leads?

If you’re brand new to Pinterest marketing, I’ve got a bazillion posts to help you, and you should def register for my next free Pinterest master class.

You can also generate free leads to your website via SEO (search engine optimization).

SEO can take some time to work, but once it does, you can get tons of traffic from Google for free #score

You need a website so you can create epic content that ranks on Google (and Pinterest).

Why You Need a Website Reason #7: Credibility

Your website is your digital storefront.

I don’t know about you, but if I’m looking for a service (like getting my nails done) and the business doesn’t have a website, I’m likely to go somewhere else.

Your website is your home where people can expect to find contact info, reviews, a list of products, pricing, and more.

A standard Facebook page doesn’t give a good enough idea of what the company is all about or detailed info on products or services.

Conclusion:

Facebook fan pages are great, but if you want a thriving business, you need a website.

Facebook can be a place where you build a relationship with your audience (specifically Facebook groups, because as stated above, pages don’t get great organic traffic).

Your website should be your home base. It’s where the party happens.

Your website is where you have 100% control over the look and feel, you can get prospective clients into your sales funnel, have greater credibility, have the ability to run retargeting ads on Facebook, and generate free traffic.

Did you enjoy this post? Leave me a comment below with something you learned (or another topic you’d love me to cover) and be sure to grab my free cheat sheet to get more leads with Pinterest!

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
4 Essential Business Systems Every Entrepreneur Needs

4 Essential Business Systems Every Entrepreneur Needs

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today, let’s talk time-saving business systems.

You’re busy right? It’s really freaking hard to get a business off the ground, especially when there’s SO MUCH TO DO and you’re doing it ALL. #beenthere

Over the past several years in business, I’ve created some epic time-saving systems for my business and today, I wanted to share it all with you.

These business systems save me tons of time to do other stuff…like create content…or go shopping in France =)

Here’s a breakdown of the business systems I want to cover in today’s post:

  1. Pen & paper brain dump
  2. Outsource (Fiverr, Upwork)
  3. Tools & Automation (Calendly, Trello, Tailwind, Zapier, Meet Edgar)

Business Systems #1: Pen and paper brain dump

Before I do anything, I do a massive brain dump in my planner. What are my top goals for the year? For the month? Then I break it down to each week, then each day. What must happen for my biz to move forward?

I create a list, look it over, and see if anything needs to be outsourced (step 2) or if it’s something that I can (and should) do.

The braindumps are everything. It feels really freaking overwhelming when you have a bazillion ideas and thoughts going through your head…so grab a planner and just dump it all out.

Then you can decide what are the money-making activities? What are the top 3 things that YOU need to do today?

Business Systems #2: Outsource

Outsourcing is an essential part of having successful business systems in place. And before you tell me you can’t afford to outsource, you need to hear me out.

How long does it take you to do the tech stuff, or create a simple graphic for your biz? What if you could hire someone on Fiverr to do it for you for $5? Wouldn’t it be worth it?

My first assistant was in the Philippines (in fact I still use him) and I paid him less than $7/hour for 10 hours a week. He was able to take over all the annoying tech things I hated, so I could spend more time creating content.

If you need a one time job, fiverr.com is a great place to search for what’s called ‘gigs’. You pay by the project.

Upwork and indeed.com are where I hired my two virtual assistants and our team’s social media manager.

Like I said, I didn’t have a huge budget when I was first starting, so I only had a VA for 10 hours/week. Now we have two VAs on the team and I would seriously be lost without them.

Think about alllll the things you do in your business. What can you take off of your plate?

When I sat down and thought about the things that ONLY I can do, it came down to being the face of our company.

I need to:

  • Be on Facebook live
  • Write content for my blog/podcast (although some people hire content writers, I haven’t gotten to that point, nor do I think I will want to)
  • Record podcasts/Alexa skills
  • Write Instagram captions (although I could have someone take transcriptions of other content I’ve created in the past)
  • Create content for courses
  • Be on client/group coaching calls

I can outsource:

  • Schedule podcast interviews
  • Pitch to get on podcasts
  • Customer service emails
  • Create graphics
  • Design slides for webinars
  • Edit & upload the podcast
  • Edit and upload Alexa Skills
  • Edit and upload youtube videos
  • Create insta stories
  • Set up automations in our email provider
  • Copywriting for our launches/programs
  • Designing sales pages/opt-in pages
  • WordPress updates
  • Create and upload pins to Pinterest and Tailwind

I’m sure there’s way more that our team does but that’s all I can come up with now 😉

Did I use to do ALL the things on the outsource list? You betcha. But as my biz grew, I invested back into it. See this post for examples of what I invested in. 

And now I can have a thriving business AND a life.

Business Systems #3: Tools & Automation

How can you create epic systems in your business so you can spend less time working?

I want to share a few of the systems we use in our business to get more done.

Calendly

Calendly is an online scheduling site. Just send your team members or clients the link to schedule an appointment with you. It’s super easy to use and I would be seriously lost without it.

Cost: $10/month

Trello

Trello is a program we use to communicate within our team, and also how I organize my entire life.

We have podcast/blog workflows, our launch plan, I even put my goals, to-do lists, and everything else in there. Obsessed.

Cost: FREE (and priceless)

Tailwind

Tailwind is life!!! I LOVE the company (and even have a bonus with one of the higher-ups in Pin with Purpose). 

Tailwind is a Pinterest scheduling app, but it does SO MUCH for my account and is the BEST thing ever (in my opinion). You don’t have to spend all day on Pinterest to get results, and Tailwind is one of my secret weapons.

Cost: Free, with upgrades (I pay for all the tribes upgrades)

Zapier

Zapier allows you to automate your work flow between apps. Basically, you can set up multiple jobs for it to do, like share your new blog post to Facebook and Twitter automatically.

Zaps that I’ve created:

  • Add new students to a Trello board so I know who and how many people have purchased a particular program
  • Upload Instagram posts to Pinterest
  • Auto post new youtube videos on Twitter/Facebook
  • Auto post all pins to Twitter

and a lot more!

Cost: free with paid upgrades

Active Campaign

You’re building your email list…right?? So you need an email marketing system to set up auto responders, follow up emails, send out blog broadcasts, etc. There are a bunch of different ones out there (Mail Chimp, Constant Contact, Infusion Soft…) but I moved over to Active Campaign this year when I wanted a better automation system for our email funnels.

We used to use AWeber, and I’ve recommended MailChimp to my students who are on a budget because MailChimp is free up to 2,000 subscribers.

Cost: Starts at $17/month, as your email list grows, the cost will increase.

Meet Edgar

Meet Edgar is what I upgraded to a few months ago for scheduling my social media content.

The reason I prefer Meet Edgar is that it saves all of the content you upload and recycles it for you.

Most people aren’t going to see all of your posts, nor are they going to remember that you posted that 6 months ago.

This is a MASSIVE time saver.

Before Meet Edgar, I set up a zap where any posts I made on Facebook would save to an Evernote doc, so I had all the content saved, but I needed to take the time to re-upload it.

Cost: $49/month

Buffer

Buffer is what I used to use to pre-schedule all of my social media content (Meet Edgar wasn’t in the budget just yet). You can download the Chrome extension and schedule posts from any site, plus you can schedule the same post to go in multiple places (like your fan page and a group).

Cost: $10/month

Planoly

Want your Instagram feed to look super cohesive? Plan it out before you post your content! Planoly allows you to upload your pics and actually place them in your grid before you post so you can see how it will look. It also let’s you schedule Instagram pics and post right from the app. #sweet

Cost: free with paid upgrade options

Voxer

How did I live without Voxer?! It’s basically like a walkie talkie app!! I hate texting #truth so being able to send voice messages super easily is amazing.

Cost: free!

Shoeboxed

It’s an app where you can take pictures of your receipts, and it will categorize it. Super helpful come tax time, and a bonus is that you don’t have to save a bunch of receipts!

Honestly, this one is priceless come April.

Cost: Starts at $4.99/month

Whew! You still with me?

I knew this is a lot, but when I sat down to think about all of the business systems we’ve set up to save time, I wanted to share it alllll with you.

Here’s a recap of the business systems we have in place:

  1. Pen & paper brain dump
  2. Outsource (Fiverr, Upwork)
  3. Tools & Automation (Calendly, Trello, Tailwind, Zapier, Meet Edgar)

Is this helpful? Let me know in the comments below.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Exactly How I Earned $49,000 in 5 Days with my Online Course Launch

Exactly How I Earned $49,000 in 5 Days with my Online Course Launch

Today, I’m getting a wee bit vulnerable and sharing behind the scenes of my first big course launch with my online course, Pin with Purpose.

I’ll be getting down to the nitty-gritty of how I earned $49,000 in 5 days.

Want the audio version of this post? I got you covered. You can listen here or head to iTunes and subscribe to the She’s Making an Impact Podcast here: http://shesmakinganimpactpodcast.com

It still feels a bit crazy to me to see my launch numbers, because in 2013, I made less than $20,000 the entire YEAR.

Back then, I had a new baby, I couldn’t find a social work job with my masters from the #1 program in the country, so I was cleaning equipment at our local gym for minimum wage.

I said enough is ENOUGH…and threw myself into entrepreneurship.

It’s been one heck of a ride, but I’m so grateful that I had faith in myself and invested in learning the strategies needed to succeed online.

Before I get into the details for this course launch, I wanted to break down the previous two times I launched Pin with Purpose, so you can see how the launches have grown and what was going through my head each time.

First Online Course Launch: September 2017 with a Webinar

I literally just started my new business, She’s Making an Impact, at the end of August 2017. While I had over 100,000 people following me on social media, NONE of them were for business advice (my first business was in the fitness space).

So it was literally like starting from square 1. New blog, new email list, new everything.

I had zero expectations for my first launch, except maybe to get a few people to buy so I could create the course and have some great testimonials.

I pre-sold the course (meaning that the course wasn’t created yet) with a webinar.

I didn’t have an ad budget (new business and I hate debt) so I private messaged anyone I knew was an entrepreneur and invited them to my webinar.

With the pre-sell, I told them that they would get access to me as they learned my Pinterest strategies for 6 weeks, and they would get a discounted rate on the course.

I sold the course for $147 and 7 people bought, earning $1029.

I was insanely happy about that since:

  1. it was a brand new baby business and
  2. I didn’t even have the course yet.

 

It was like I had magically earned money and unlocked a secret code: pre-selling.

 

After I sold the course, I worked my tail off to overdeliver to those first 7 people so they had an amazing experience with me.

Takeaways from my first launch:

1. Get scrappy! Even if you don’t have an ad budget, you know people! Ask if they know people they can invite to your launch (webinar/challenge/etc).

2. Even if you only have ONE person who buys—treat that person like gold! One person can bring you more people!!

2nd Online Course Launch: December 2017 with a 5 Day Challenge

Since the first launch of Pin with Purpose, I had some amazing testimonials from the course and had built up more belief in the course and in myself.

I decided that I wanted this course to be the best Pinterest course on the market, and I really needed to up my game for this next launch.

So I invested in a copywriter and designer to create my sales page and write copy for the challenge (they did the opt-in page, thank you page, sales page, nurture sequence, challenge sequence, and sales sequence).

Total investment for them was $3,200. (they’ve been great to work with btw and are very affordable, considering other copywriters I was speaking with charge $5,000 just for a sales page. If you want their contact info just email clientcare@rachelngom.com and I’ll pass it along to you).

It was a wee bit scary making that big of an investment, but I also was thinking long term and knew that I would be relaunching this course over and over again.

Also, keep in mind that I was making money from other sources, not just my launches. I had private clients, another course that was selling evergreen (on autopilot), I was managing other people’s Pinterest accounts, and my fitness business was still bringing in revenue.

So again, I didn’t go into debt with this investment, but I wasn’t taking much profit from my business either.

For this launch, I was able to get on a few podcasts right before my challenge which helped me get 200 people enrolled in the challenge.

I dabbled a bit in Facebook ads but had NO CLUE what I was doing and didn’t want to waste a ton of money.

With those 200 people, I had 11 people buy at $497, earning $5467.

Conversion rate: 5.5% (11/200 x 100)

(we will talk more about conversion rates below–this is super important)

I was honestly happy with that because typical conversion rates for a challenge are between 1-5%. I didn’t have huge expectations for this launch, I just wanted to make my money back from investing in the copywriter/designer, get more testimonials, and learn from my mistakes (because I was sure to make many lol) so I could have more success moving forward.

3rd Online Course Launch: April 2018 with a 5 Day Challenge

The third time I launched Pin with Purpose, I knew I wanted to step it up and play bigger.

I did the math and figured out what I would make if I hired a Facebook ads strategist and invested more in this challenge.

This was my thought process, so you don’t think I’m insane haha.

Typical cost per lead for a challenge is $3-6. If I spent $10,000 on Facebook ads, I could get about 2,000 people registered for the challenge.

I knew I converted at 5.5% last time, so even if I sucked this time and only converted at 1%, I would still be profitable.

I ended up hiring a Facebook ads strategist (for $2,000/month) and spending $10,000 on ads.

I was offering a 6-week group coaching program for $497 early bird, then $597, and VIP for $997, then $1197.

We ended up getting about 1,800 people in the challenge, at $6/lead.

Again, for this launch, I did a 5-day challenge (I love challenges and how close I feel with my community–def my fave way to launch).

I invested a ton of time and effort into this challenge, even though I had a team supporting me (we have added an executive assistant and social media manager since the last launch).

Every day of the challenge, I engaged as much as humanly possible. I tried to send personal messages to people as they joined (Facebook didn’t like that and blocked me for a bit haha).

I over-delivered on content, and ended up spending about an hour per day on live answering questions and helping the participants.

I really showed UP and gave it my all.

By day two, I had people tell me they didn’t know what I was selling on Friday but they were planning on buying because they were excited to work with me more and learn more from me.

This is a HUGE takeawaydon’t be afraid to give away content for free. It’s how you can build trust a relationship with your audience.

Funny notes about the challenge:

I was at my parent’s house and had FOUR dogs with us (we were about to move to France and we had our two dogs, plus their two dogs.) So I had to hide in their wine cellar because the dogs were barking all the time. I also was in a boot with a stress fracture, AND had just got my brows micro bladed—so I looked INSANE the first few days of the challenge.

Oh, and we were moving to France the following week.

There is no good time to launch lol, just do it.

The challenge ended up converting at 5% and we brought in  $49,029 in 5 days.

Lessons learned from this challenge:

 

1. Be flexible and listen to your people. While I was on day 5 of the challenge and telling them about the course and what was included, I had a few people say they wanted to do it, but couldn’t afford the payment plan ($197 X 3), so we created a new payment plan on the spot so they only had to pay $97/month.

Some people might say that’s stupid that I did that, but I truly believe in Pin with Purpose and KNOW that it’s going to help people move their business forward. So if I could make it more accessible for them so it’s a no-brainer, I’m gonna do it.

2. Think BIGGER. There is so much potential in the online space!! I never in my wildest dreams thought I could more than DOUBLE my 2013 annual income in just 5 days, but I did it.

3. INVEST IN YOURSELF AND YOUR BUSINESS. Like I said, I invested a ton back into my business. I lived super simply so I could afford a coach, a copywriter, and then a Facebook ads strategist.

Now, keep in mind that I used to do it ALL myself.

I was telling my mom about how we added a Facebook ads strategist to the team and she was like wait a second—you used to do it all yourself. Now you have some doing your Facebook ads, editing your podcast, responding to emails…what do YOU do?!

I said I have three-hour lunches in France with my friends.

I KID. I still work hard, but I’m able to work smarter AND have a life.

I wanted to share my launch spreadsheet with you so you can see exactly where the money came in, and I also made a video explaining it in detail. If you want that, just click this link and I’ll email it to you =)

 

Questions?! I know this is a lot, but I hope you can see how my business progressed over the past 7 months, and how every stage I invested into it, and it grew.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.