4 Essential Business Systems Every Entrepreneur Needs

4 Essential Business Systems Every Entrepreneur Needs

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today, let’s talk time-saving business systems.

You’re busy right? It’s really freaking hard to get a business off the ground, especially when there’s SO MUCH TO DO and you’re doing it ALL. #beenthere

Over the past several years in business, I’ve created some epic time-saving systems for my business and today, I wanted to share it all with you.

These business systems save me tons of time to do other stuff…like create content…or go shopping in France =)

Here’s a breakdown of the business systems I want to cover in today’s post:

  1. Pen & paper brain dump
  2. Outsource (Fiverr, Upwork)
  3. Tools & Automation (Calendly, Trello, Tailwind, Zapier, Meet Edgar)

Business Systems #1: Pen and paper brain dump

Before I do anything, I do a massive brain dump in my planner. What are my top goals for the year? For the month? Then I break it down to each week, then each day. What must happen for my biz to move forward?

I create a list, look it over, and see if anything needs to be outsourced (step 2) or if it’s something that I can (and should) do.

The braindumps are everything. It feels really freaking overwhelming when you have a bazillion ideas and thoughts going through your head…so grab a planner and just dump it all out.

Then you can decide what are the money-making activities? What are the top 3 things that YOU need to do today?

Business Systems #2: Outsource

Outsourcing is an essential part of having successful business systems in place. And before you tell me you can’t afford to outsource, you need to hear me out.

How long does it take you to do the tech stuff, or create a simple graphic for your biz? What if you could hire someone on Fiverr to do it for you for $5? Wouldn’t it be worth it?

My first assistant was in the Philippines (in fact I still use him) and I paid him less than $7/hour for 10 hours a week. He was able to take over all the annoying tech things I hated, so I could spend more time creating content.

If you need a one time job, fiverr.com is a great place to search for what’s called ‘gigs’. You pay by the project.

Upwork and indeed.com are where I hired my two virtual assistants and our team’s social media manager.

Like I said, I didn’t have a huge budget when I was first starting, so I only had a VA for 10 hours/week. Now we have two VAs on the team and I would seriously be lost without them.

Think about alllll the things you do in your business. What can you take off of your plate?

When I sat down and thought about the things that ONLY I can do, it came down to being the face of our company.

I need to:

  • Be on Facebook live
  • Write content for my blog/podcast (although some people hire content writers, I haven’t gotten to that point, nor do I think I will want to)
  • Record podcasts/Alexa skills
  • Write Instagram captions (although I could have someone take transcriptions of other content I’ve created in the past)
  • Create content for courses
  • Be on client/group coaching calls

I can outsource:

  • Schedule podcast interviews
  • Pitch to get on podcasts
  • Customer service emails
  • Create graphics
  • Design slides for webinars
  • Edit & upload the podcast
  • Edit and upload Alexa Skills
  • Edit and upload youtube videos
  • Create insta stories
  • Set up automations in our email provider
  • Copywriting for our launches/programs
  • Designing sales pages/opt-in pages
  • WordPress updates
  • Create and upload pins to Pinterest and Tailwind

I’m sure there’s way more that our team does but that’s all I can come up with now 😉

Did I use to do ALL the things on the outsource list? You betcha. But as my biz grew, I invested back into it. See this post for examples of what I invested in. 

And now I can have a thriving business AND a life.

Business Systems #3: Tools & Automation

How can you create epic systems in your business so you can spend less time working?

I want to share a few of the systems we use in our business to get more done.

Calendly

Calendly is an online scheduling site. Just send your team members or clients the link to schedule an appointment with you. It’s super easy to use and I would be seriously lost without it.

Cost: $10/month

Trello

Trello is a program we use to communicate within our team, and also how I organize my entire life.

We have podcast/blog workflows, our launch plan, I even put my goals, to-do lists, and everything else in there. Obsessed.

Cost: FREE (and priceless)

Tailwind

Tailwind is life!!! I LOVE the company (and even have a bonus with one of the higher-ups in Pin with Purpose). 

Tailwind is a Pinterest scheduling app, but it does SO MUCH for my account and is the BEST thing ever (in my opinion). You don’t have to spend all day on Pinterest to get results, and Tailwind is one of my secret weapons.

Cost: Free, with upgrades (I pay for all the tribes upgrades)

Zapier

Zapier allows you to automate your work flow between apps. Basically, you can set up multiple jobs for it to do, like share your new blog post to Facebook and Twitter automatically.

Zaps that I’ve created:

  • Add new students to a Trello board so I know who and how many people have purchased a particular program
  • Upload Instagram posts to Pinterest
  • Auto post new youtube videos on Twitter/Facebook
  • Auto post all pins to Twitter

and a lot more!

Cost: free with paid upgrades

Active Campaign

You’re building your email list…right?? So you need an email marketing system to set up auto responders, follow up emails, send out blog broadcasts, etc. There are a bunch of different ones out there (Mail Chimp, Constant Contact, Infusion Soft…) but I moved over to Active Campaign this year when I wanted a better automation system for our email funnels.

We used to use AWeber, and I’ve recommended MailChimp to my students who are on a budget because MailChimp is free up to 2,000 subscribers.

Cost: Starts at $17/month, as your email list grows, the cost will increase.

Meet Edgar

Meet Edgar is what I upgraded to a few months ago for scheduling my social media content.

The reason I prefer Meet Edgar is that it saves all of the content you upload and recycles it for you.

Most people aren’t going to see all of your posts, nor are they going to remember that you posted that 6 months ago.

This is a MASSIVE time saver.

Before Meet Edgar, I set up a zap where any posts I made on Facebook would save to an Evernote doc, so I had all the content saved, but I needed to take the time to re-upload it.

Cost: $49/month

Buffer

Buffer is what I used to use to pre-schedule all of my social media content (Meet Edgar wasn’t in the budget just yet). You can download the Chrome extension and schedule posts from any site, plus you can schedule the same post to go in multiple places (like your fan page and a group).

Cost: $10/month

Planoly

Want your Instagram feed to look super cohesive? Plan it out before you post your content! Planoly allows you to upload your pics and actually place them in your grid before you post so you can see how it will look. It also let’s you schedule Instagram pics and post right from the app. #sweet

Cost: free with paid upgrade options

Voxer

How did I live without Voxer?! It’s basically like a walkie talkie app!! I hate texting #truth so being able to send voice messages super easily is amazing.

Cost: free!

Shoeboxed

It’s an app where you can take pictures of your receipts, and it will categorize it. Super helpful come tax time, and a bonus is that you don’t have to save a bunch of receipts!

Honestly, this one is priceless come April.

Cost: Starts at $4.99/month

Whew! You still with me?

I knew this is a lot, but when I sat down to think about all of the business systems we’ve set up to save time, I wanted to share it alllll with you.

Here’s a recap of the business systems we have in place:

  1. Pen & paper brain dump
  2. Outsource (Fiverr, Upwork)
  3. Tools & Automation (Calendly, Trello, Tailwind, Zapier, Meet Edgar)

Is this helpful? Let me know in the comments below.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Exactly How I Earned $49,000 in 5 Days with my Online Course Launch

Exactly How I Earned $49,000 in 5 Days with my Online Course Launch

Today, I’m getting a wee bit vulnerable and sharing behind the scenes of my first big course launch with my online course, Pin with Purpose.

I’ll be getting down to the nitty-gritty of how I earned $49,000 in 5 days.

Want the audio version of this post? I got you covered. You can listen here or head to iTunes and subscribe to the She’s Making an Impact Podcast here: http://shesmakinganimpactpodcast.com

It still feels a bit crazy to me to see my launch numbers, because in 2013, I made less than $20,000 the entire YEAR.

Back then, I had a new baby, I couldn’t find a social work job with my masters from the #1 program in the country, so I was cleaning equipment at our local gym for minimum wage.

I said enough is ENOUGH…and threw myself into entrepreneurship.

It’s been one heck of a ride, but I’m so grateful that I had faith in myself and invested in learning the strategies needed to succeed online.

Before I get into the details for this course launch, I wanted to break down the previous two times I launched Pin with Purpose, so you can see how the launches have grown and what was going through my head each time.

First Online Course Launch: September 2017 with a Webinar

I literally just started my new business, She’s Making an Impact, at the end of August 2017. While I had over 100,000 people following me on social media, NONE of them were for business advice (my first business was in the fitness space).

So it was literally like starting from square 1. New blog, new email list, new everything.

I had zero expectations for my first launch, except maybe to get a few people to buy so I could create the course and have some great testimonials.

I pre-sold the course (meaning that the course wasn’t created yet) with a webinar.

I didn’t have an ad budget (new business and I hate debt) so I private messaged anyone I knew was an entrepreneur and invited them to my webinar.

With the pre-sell, I told them that they would get access to me as they learned my Pinterest strategies for 6 weeks, and they would get a discounted rate on the course.

I sold the course for $147 and 7 people bought, earning $1029.

I was insanely happy about that since:

  1. it was a brand new baby business and
  2. I didn’t even have the course yet.

 

It was like I had magically earned money and unlocked a secret code: pre-selling.

 

After I sold the course, I worked my tail off to overdeliver to those first 7 people so they had an amazing experience with me.

Takeaways from my first launch:

1. Get scrappy! Even if you don’t have an ad budget, you know people! Ask if they know people they can invite to your launch (webinar/challenge/etc).

2. Even if you only have ONE person who buys—treat that person like gold! One person can bring you more people!!

2nd Online Course Launch: December 2017 with a 5 Day Challenge

Since the first launch of Pin with Purpose, I had some amazing testimonials from the course and had built up more belief in the course and in myself.

I decided that I wanted this course to be the best Pinterest course on the market, and I really needed to up my game for this next launch.

So I invested in a copywriter and designer to create my sales page and write copy for the challenge (they did the opt-in page, thank you page, sales page, nurture sequence, challenge sequence, and sales sequence).

Total investment for them was $3,200. (they’ve been great to work with btw and are very affordable, considering other copywriters I was speaking with charge $5,000 just for a sales page. If you want their contact info just email clientcare@rachelngom.com and I’ll pass it along to you).

It was a wee bit scary making that big of an investment, but I also was thinking long term and knew that I would be relaunching this course over and over again.

Also, keep in mind that I was making money from other sources, not just my launches. I had private clients, another course that was selling evergreen (on autopilot), I was managing other people’s Pinterest accounts, and my fitness business was still bringing in revenue.

So again, I didn’t go into debt with this investment, but I wasn’t taking much profit from my business either.

For this launch, I was able to get on a few podcasts right before my challenge which helped me get 200 people enrolled in the challenge.

I dabbled a bit in Facebook ads but had NO CLUE what I was doing and didn’t want to waste a ton of money.

With those 200 people, I had 11 people buy at $497, earning $5467.

Conversion rate: 5.5% (11/200 x 100)

(we will talk more about conversion rates below–this is super important)

I was honestly happy with that because typical conversion rates for a challenge are between 1-5%. I didn’t have huge expectations for this launch, I just wanted to make my money back from investing in the copywriter/designer, get more testimonials, and learn from my mistakes (because I was sure to make many lol) so I could have more success moving forward.

3rd Online Course Launch: April 2018 with a 5 Day Challenge

The third time I launched Pin with Purpose, I knew I wanted to step it up and play bigger.

I did the math and figured out what I would make if I hired a Facebook ads strategist and invested more in this challenge.

This was my thought process, so you don’t think I’m insane haha.

Typical cost per lead for a challenge is $3-6. If I spent $10,000 on Facebook ads, I could get about 2,000 people registered for the challenge.

I knew I converted at 5.5% last time, so even if I sucked this time and only converted at 1%, I would still be profitable.

I ended up hiring a Facebook ads strategist (for $2,000/month) and spending $10,000 on ads.

I was offering a 6-week group coaching program for $497 early bird, then $597, and VIP for $997, then $1197.

We ended up getting about 1,800 people in the challenge, at $6/lead.

Again, for this launch, I did a 5-day challenge (I love challenges and how close I feel with my community–def my fave way to launch).

I invested a ton of time and effort into this challenge, even though I had a team supporting me (we have added an executive assistant and social media manager since the last launch).

Every day of the challenge, I engaged as much as humanly possible. I tried to send personal messages to people as they joined (Facebook didn’t like that and blocked me for a bit haha).

I over-delivered on content, and ended up spending about an hour per day on live answering questions and helping the participants.

I really showed UP and gave it my all.

By day two, I had people tell me they didn’t know what I was selling on Friday but they were planning on buying because they were excited to work with me more and learn more from me.

This is a HUGE takeawaydon’t be afraid to give away content for free. It’s how you can build trust a relationship with your audience.

Funny notes about the challenge:

I was at my parent’s house and had FOUR dogs with us (we were about to move to France and we had our two dogs, plus their two dogs.) So I had to hide in their wine cellar because the dogs were barking all the time. I also was in a boot with a stress fracture, AND had just got my brows micro bladed—so I looked INSANE the first few days of the challenge.

Oh, and we were moving to France the following week.

There is no good time to launch lol, just do it.

The challenge ended up converting at 5% and we brought in  $49,029 in 5 days.

Lessons learned from this challenge:

 

1. Be flexible and listen to your people. While I was on day 5 of the challenge and telling them about the course and what was included, I had a few people say they wanted to do it, but couldn’t afford the payment plan ($197 X 3), so we created a new payment plan on the spot so they only had to pay $97/month.

Some people might say that’s stupid that I did that, but I truly believe in Pin with Purpose and KNOW that it’s going to help people move their business forward. So if I could make it more accessible for them so it’s a no-brainer, I’m gonna do it.

2. Think BIGGER. There is so much potential in the online space!! I never in my wildest dreams thought I could more than DOUBLE my 2013 annual income in just 5 days, but I did it.

3. INVEST IN YOURSELF AND YOUR BUSINESS. Like I said, I invested a ton back into my business. I lived super simply so I could afford a coach, a copywriter, and then a Facebook ads strategist.

Now, keep in mind that I used to do it ALL myself.

I was telling my mom about how we added a Facebook ads strategist to the team and she was like wait a second—you used to do it all yourself. Now you have some doing your Facebook ads, editing your podcast, responding to emails…what do YOU do?!

I said I have three-hour lunches in France with my friends.

I KID. I still work hard, but I’m able to work smarter AND have a life.

I wanted to share my launch spreadsheet with you so you can see exactly where the money came in, and I also made a video explaining it in detail. If you want that, just click this link and I’ll email it to you =)

 

Questions?! I know this is a lot, but I hope you can see how my business progressed over the past 7 months, and how every stage I invested into it, and it grew.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
5 Rookie Pinterest Marketing Mistakes

5 Rookie Pinterest Marketing Mistakes

Today, let’s talk about 5 Rookie Pinterest Marketing Mistakes.

I see a ton of entrepreneurs who want to use Pinterest to market their businesses, but they are making some key mistakes that are holding them back from seeing the amazing results that are possible when you use Pinterest the right way.

In today’s post, I highlight the 5 most common mistakes I see entrepreneurs make on Pinterest.

Pinterest Marketing Mistake #1: Pinning for yourself, not your ideal client

This is a big one. Your Pinterest account is for your ideal client, not you. Every time you create a new board or pin something, always think: will this pin add value to my ideal client? If the answer is no, then you can still pin it, but add it to a secret board.

I highly suggest you make any boards that don’t serve your ideal client secret. So yes, you can still pin that chocolate cheesecake recipe, just add it to a secret board.

When it comes to your pinning strategy, I want you to get into the head of your ideal client. What do they need help with? How can you help them?

For example, my ideal client is an entrepreneur that needs help with blogging, branding, and social media. So I have boards that cover those topics.

Pinterest Marketing Mistake #2: Not Pinning Consistently

Being consistent on Pinterest is super important, just like anything else you do in your business.

Consistency is key because of Pinterest’s algorithm, the Smart Feed. The Smart Feed takes a few things into account when deciding whether or not to show your pins to other pinners, and one of those things is how consistent you are.

No, you don’t have to spend all day on Pinterest. I use Tailwind to schedule out all of my pins, so I can spend an hour per month on Pinterest and that’s it!

You can start off using Tailwind for free here.

I do pay for Tailwind’s Tribe feature, which is AMAZING and I highly recommend trying it out.

Pinterest Marketing Mistake #3: Not Using Keywords Properly

Keywords are everrrrrrything on Pinterest.

Remember this: Pinterest is a search engine, just like a visual Google.

So in order to dominate on Pinterest, you need to understand keywords and use them effectively.

What are keywords on Pinterest?

Using keywords is just adding specific words from your niche allowing Pinterest users to find the content they are searching for. For example, if I’m searching for intermittent fasting for women, Pinterest will pull up all of the pins with those words in the pin description.

Why use keywords on Pinterest?

Like I said before, Pinterest is a search engine, and the more niched down and specific you can get with your keywords the better!

When I niched down in my fitness business from just fitness to intermittent fasting and eating a keto diet, my blog traffic exploded from Pinterest!

By niching down and using the right keywords on Pinterest, you’ll be able to target a specific audience. #heckyes

How to use keywords on Pinterest

Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.

The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long tail keywords to be more niche specific.

Some of the words that I use in my Pinterest business are:

  • How to get more clients
  • Pinterest marketing strategy
  • Social media marketing tips
  • Female entrepreneur tips
  • Social media marketing strategy

Instead of using one word such as Pinterest or Social Media, these long tail keywords will help me show up in the Pinterest search engine. 

How do you find what people are actually searching for?

I’ve got a free workbook right here for you to download with how to actually find what people are searching for, and then I’ll guide you through how to choose the right keywords for your business!

Pinterest Marketing Mistake #4: Not thinking about the Pinner’s experience when they land on your blog and having a clear call to action for them to take

This is crucial. When someone comes from Pinterest to your blog, what do they see? What’s their experience like?

Pretend like for each blog post you’re writing, you’re speaking to a stranger who has no clue who you are. Share that you have more resources to help them besides the original blog post.

I like to do this within the intro of each blog post (did you see what I did above?)

I share some other resources that I know my ideal client will find helpful so that when they’re done with the blog post, they’ll want to stick around on my blog instead of going back to Pinterest

1.Make sure that your blog has a clear and consistent theme/message.

I want you to image two scenarios with me here, so you can understand the importance of having a clear theme/message for your blog.

Scenario 1: Pinner comes to blog A via a pin about eating high fat low carb. The blog post is super helpful, but when the pinner starts to look around the blog, she sees allll different kinds of posts like about the blogger’s last vaca, their makeup routine, and more. The pinner, feeling a bit disappointed because they wanted more from the blogger, goes back to Pinterest.

Scenario 2: Pinner comes to blog B via a pin about eating high fat low carb. The blog post is super helpful, and when the pinner starts to look around the blog, she sees tons of more resources to help her eat high fat low carb. Then she even sees a freebie for a high-fat low carb meal plan. She’s thinking, “Woah! This is exactly what I was looking for!” and she sticks around the blog, opt-in for the freebie, and even looks to see how else she can learn/work with this person.

Do you see the difference here?

There is power in having a clearly defined message. If your blog is currently all over the place, I suggest checking your google analytics to see what blog posts have resonated the most with your audience, and create more of those. See how you can narrow down your topic even more so that when someone comes from Pinterest, they’ll want to stick around.

 

2. Make sure each blog post has a clear call to action for the reader to take (opt-in).

It needs to be super clear that the blog post has a specific call to action for the reader to opt-in.

People need you to actually tell them what to do, so make sure to reference your freebie in the post and tell them what’s in it for them.

 

3. Create Killer Content.

Your content needs to be the kind of content that is incredibly helpful for your Pinterest traffic.

Make sure your blog posts are thorough and leave your Pinterest traffic wanting to learn more from you and see what else it is you have to offer.

This post about Creating Killer Content is going to teach you how to do just that.

 

4. Format your blog correctly

The last and final step to optimize your blog for Pinterest traffic is to make sure your blog posts are easy to read. The kinds that perform best on Pinterest are list formats.

Remember that people are scrolling and not necessarily reading every single word. Make it easy for them by writing with small paragraphs and including sub headlines within the blog post to break up the content a bit.

See how I did that in this one?

Pinterest Marketing Mistake #5: Not being patient enough

Pinterest marketing truly is a long-term strategy. Some people (especially my students use utilize my training on Tribes and keywords) can see results pretty quickly, but the majority of results come around the 3-6 month point.

So stick with it, keep creating epic content, and keep pinning. The results will come, you just have to trust the process.

I believe in you!

New to Pinterest marketing? If you haven’t grabbed my free cheat sheet to get more leads using Pinterest, be sure to do that here: pinwithrachel.com

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
The Top 5 Mistakes I’ve Made as an Entrepreneur: Episode 013

The Top 5 Mistakes I’ve Made as an Entrepreneur: Episode 013

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today I want to talk about some of the biggest mistakes I’ve made in my past 7 years as an entrepreneur. If you want the audio version of this post, I’ve got you covered =)

I think a lot of times you see the highlight reel and the successes that people share, but today I want to pull back the curtain and really be open and honest with you about some of the things I messed up on. 

Now, I know that everything happens for a reason and that every single mistake I had was an opportunity to learn and grow. Nevertheless, I’m sharing them with you so you can learn from what I did in the past. 

Entrepreneur Mistake #1: Not hiring a business coach sooner

I waited far too long to hire a business coach. I wish I hired my coach sooner! I had so many ideas that I wanted to do, but just didn’t have the direction to actually make them happen.

As soon as I hired my coach, I made the investment back in the first month and my new business was born. Since then, my income has continued to grow (insane amounts that blow my mind). But the coolest thing is that I feel like I’m living my purpose—that I’m doing what I was meant to do.

If I didn’t have my coach, I’d still be stuck in my networking marketing opportunity feeling like I wasn’t doing what I was called to do.

Hiring a business coach is a big investment, and it was honestly a scary one for me. $2,000 per month with a 3-month minimum, which was half of what I was earning in my network marketing gig.

You know what happens when you make that investment? You show the heck up and you make it happen, which is exactly what I did.

I’m now coaching other entrepreneurs because I know how freaking valuable it is to have a coach, so if you want to see if we’re a good fit to work together, you can apply here: rachelngom.com/elite

Entrepreneur Mistake #2: Taxes

Taxes were a big mistake that I learned the hard way. As an entrepreneur, you need to make sure that you’re setting aside a part of your earnings to pay taxes (ps. obvs this isn’t tax advice and I’m not an accountant).

While I was doing that, my income grew a ton from 2015-2016, and I didn’t set aside the funds to pay for that increase. We were hit with a $12,000 tax bill. It was scary, but honestly, that is a quality problem to have! 

Since then, I’ve leveled up my business and do my earnings, expenses, profit, and set aside a percentage of what I earn every single month. 

Entrepreneur Mistake #3: Copying other Successful Entrepreneurs

In the beginning of my new business, I was young and had no clue what the heck I was doing. So I looked at the people who were having success within my network marketing company and I just did what they did.

Exactly what they did lol. I copy and pasted their posts!

I’ve since learned that authenticity is key and that in order to attract and reach my ideal client, I have to be ME 150%. People will connect with my personality, my words, and the things that I have to share.

Entrepreneur Mistake #4: Waiting too long to get a proper assistant

I went through Chalene Johnson’s Smart Success Academy back in the day and jumped in with hiring a virtual assistant in the Philippines for $6.50/hour.

This was a huge help for sure! I was able to pass off lots of little tasks for him to do for me. But when I hired my executive assistant, Arijana, this year everrrrything changed.

She was a lot more expensive, which made me a bit nervous, but I knew that I needed someone who was a native English speaker with more organizational skills that could really help me systemize my business.

Arijana has been a MAJOR blessing and has taken over so many of the things in my business that I used to do, so now I can focus more on doing the things that only I can do (like creating content).

You might see a theme here…some of the best things that I’ve done in my business were also some of the scariest. Making those investments in a coach and proper staff are for sure scary, but when you pull up your big girl pants and decide to play BIG, everything changes.

Entrepreneur Mistake #5: Launching Products too Soon

Most people wait too long to launch, but I’m impatient and want things done right away lol. Which has served me well in the past, but this time it bit me in the booty.

I created these epic Pinterest templates and launched them right away before having Arijana test them. They worked perfectly on my end so I figured they were good to go.

Not so much…eek! I got emails from everyone who purchased that they weren’t able to access the templates.

This normally would’ve been a super simple fix on Arijana’s side, but she had taken a few days off to move her family to a new country and I was on vacation with my family in Disney.

To cut a long story short, they didn’t work because I used a fancy font that wasn’t supported by Canva, and as soon as Arijana was back she, of course, figured that out (see I can’t live without her now).

This was a hard situation for me and left me super upset because I put my heart and soul into my work and the last thing I want to happen is to have disappointed customers.

So lesson learned, it’s worth it to wait the few extra days to triple check before launching.

I could honestly share a million mistakes I’ve made over the years. There’s been a ton. But if you’re not making mistakes, you’re not doing much of anything.

Don’t be afraid to go out there and make those mistakes, because that means that you’re taking action!

Everything is figureoutable.

“No matter how many mistakes you make or how slow you progress, you are still way ahead of everyone who isn’t trying.” Tony Robbins

Episode 013 Show Notes

Takeaways:

 

  • When you have direction from someone who’s been there before you, a business coach, you’re able to learn so much more.
  • If you take risks on yourself, and invest in yourself, it pays off. Believe that you can do it, and take the steps to get there, and you will.
  • Be original. Authenticity is key. Just be yourself, and things will change. You will attract people to you who are your ideal client.
  • Don’t be afraid to hire other people. Once you hire other people you can take things off your plate and open yourself up to be a better business women.
  • Reward your failures. If you’re not failing, your living in your comfort zone. Make mistakes, take risks. That’s how you grow.

Highlights:

 

  • (1:29) Mistake #1. Why should you hire a business coach?
  • (3:40) Mistake #2. Taxes.
  • (5:05) Mistake #3. Copying other successful entrepreneurs.
  • (6:48) Mistake #4. Waiting to long to get an assistant.
  • (8:51) Mistake #5. Launching products too soon.

Quotes:

 

“It was huge, it was scary, but it paid itself off.”

“If you have an idea and you have things you want to do, get yourself a coach.

“When you make those scary investments, you really do show up differently.”

“Your future is worth it.”

“Some of the best things I’ve done in my business are some of the scariest.”

“Don’t be afraid to go out there and make those mistakes. Because thats how you learn.”

 Resources:

 

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
6 Essential Strategies to Optimize your Blog for Pinterest Traffic

6 Essential Strategies to Optimize your Blog for Pinterest Traffic

Want to learn how to optimize your blog for Pinterest traffic? You’re in the right place!

While other social media sites like Facebook and Instagram are seeing a decreased amount of traffic, Pinterest traffic is up!

Increasing your traffic via Pinterest can be a beautiful thing if your blog is optimized for that Pinterest traffic. Otherwise, it’s essentially a wasted opportunity!

I don’t want you to miss out on the amazingness that happens when you have Pinterest traffic and an optimized blog, so let’s jump into my 6 tips.

How to optimize your blog for Pinterest traffic Step 1: Write as if you’re speaking to a stranger

Pretend like for each blog post you’re writing, you’re speaking to a stranger who has no clue who you are. Share that you have more resources to help them besides the original blog post.

I like to do this within the intro of each blog post (did you see what I did above?)

I share some other resources that I know my ideal client will find helpful so that when they’re done with the blog post, they’ll want to stick around on my blog instead of going back to Pinterest.

How to optimize your blog for Pinterest traffic Step 2: Include a place to opt-in on your blog.

This is huuuuuge!! You don’t want Pinterest traffic to come to your blog then run back to Pinterest. You want them to subscribe to your email list so you can capture that lead and build the relationship with them.

There are several places that you should include opt-ins on your blog. I suggest within the blog post itself, a popup on the blog, in the author footer of the post, and a sidebar widget.

So many bloggers have a little ‘subscribe to my blog’ at the bottom of the page and that isn’t gonna cut it. You want that opt-in to be front and center and it’s crystal clear what it is you want them to do.

Speaking of opt-ins, you want to offer something juicy that relates to the content you have on your blog. It should be a no-brainer for the people who come to opt-in.

If you’re not sure where to start when it comes to creating an opt-in (otherwise known as a freebie or lead magnet), this worksheet is the perfect place to start.

Here you can see I have an opt-in directly in my header so if someone lands on my website, they know I have something to offer them.

This is a pop-up that I have on my website, so anyone who lands on my site will see this. You can use LeadPages or ClickFunnels for a pop-up. I go into this in more detail in this free workbook. 

This is an example call to action within a blog post that tells people what their next steps are.

This is another call to action that I put within every author footer in every blog post.

How to optimize your blog for Pinterest traffic Step 3: Make sure that your blog has a clear and consistent theme/message.

I want you to image two scenarios with me here, so you can understand the importance of having a clear theme/message for your blog.

Scenario 1: Pinner comes to blog A via a pin about eating high fat low carb. The blog post is super helpful, but when the pinner starts to look around the blog, she sees allll different kinds of posts like about the blogger’s last vaca, their makeup routine, and more. The pinner, feeling a bit disappointed because they wanted more from the blogger, goes back to Pinterest.


Scenario 2: Pinner comes to blog B via a pin about eating high fat low carb. The blog post is super helpful, and when the pinner starts to look around the blog, she sees tons of more resources to help her eat high fat low carb. Then she even sees a freebie for a high-fat low carb meal plan. She’s thinking, “Woah! This is exactly what I was looking for!” and she sticks around the blog, opt-in for the freebie, and even looks to see how else she can learn/work with this person.

Do you see the difference here?

There is power in having a clearly defined message. If your blog is currently all over the place, I suggest checking your google analytics to see what blog posts have resonated the most with your audience, and create more of those. See how you can narrow down your topic even more so that when someone comes from Pinterest, they’ll want to stick around.

How to optimize your blog for Pinterest traffic Step 4: Make sure each blog post has a clear call to action for the reader to take (opt-in).

We talked about having an opt-in and where to put the opt-in, but is it super clear that the blog post has a specific call to action for the reader to opt-in?

People need you to actually tell them what to do, so make sure to reference your freebie in the post and tell them what’s in it for them.

How to optimize your blog for Pinterest traffic Step 5: Create Killer Content.

Your content needs to be the kind of content that is incredibly helpful for your Pinterest traffic.

Make sure your blog posts are thorough and leave your Pinterest traffic wanting to learn more from you and see what else it is you have to offer.

This post about Creating Killer Content is going to teach you how to do just that.

How to optimize your blog for Pinterest traffic Step 6: Format your blog correctly

The last and final step to optimize your blog for Pinterest traffic is to make sure your blog posts are easy to read. The kinds that perform best on Pinterest are list formats.

Remember that people are scrolling and not necessarily reading every single word. Make it easy for them by writing with small paragraphs and including sub headlines within the blog post to break up the content a bit.

See how I did that in this one?

Alright! Let’s wrap this bad boy up.

Pinterest traffic is amazing, if and only if your blog is ready for that traffic. There are some very specific tasks that you need to take so that your Pinterest traffic turns into a raving fan.

Question of the day: Have you followed any of these steps yet? Which one will you implement first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Free 5-Day Pin 2 Profit Challenge

Free 5-Day Pin 2 Profit Challenge

I’m so excited to announce that I’m hosting a free 5 day Pin 2 Profit Challenge on April 16th!

Pinterest has been GAME CHANGING for my biz. I’ve been able to increase my free traffic (by 34,000 per month), my email list (to over 20,000 for free), as well as increase sales and more!!

I’ve had so many people ask for my help with Pinterest, so I’m putting together a free challenge to teach some of my top strategies!

WHEN YOU JOIN THIS FREE 5-DAY CHALLENGE, I’LL SHARE WITH YOU…
  • Why Pinterest is a traffic powerhouse and what it can mean to your business (no more desperate tries to cut through the noisy Facebook newsfeed).
  •  How to set up your Pinterest account for maximum traction, engagement, and conversions (no more stressing out over fewer likes, shares or comments).
  •  One crazy way to attract the right people and stay relevant to them (quality over quantity!)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.