How to Create an eBook

How to Create an eBook

Want to learn how to create an eBook? I got you! I’ve created a few eBooks over the years…my eBook Keto(ish): A Simplified Guide to Eating High Fat Low Carb actually crashed my site the day it launched because it was so popular. It earned $1,000 that first day and continues to sell on a daily basis (despite the fact that I haven’t done any promotion or have updated my fitness blog in almost a year).

eBooks are a great way to add value to your ideal client in a simplified format. Yes, your ideal client could probably dig through your blog and find the content, but people truly do value simplicity. By putting it all in an easy to read format, you’re saving them tons of time and energy. 

In this post, I’ll share with you the vital steps necessary to create an eBook.

How to Create an eBook Step 1: Do your market research

Market research is the most important step in creating anything for your audience. What do they want? What do they need? How can this eBook provide that for them?

I have an entire post dedicated to market research to help you with this step: 

How to Create an eBook Step 2: Write

How do you create an eBook? One page at a time!

A big part of my eBook was blog posts that I had already written on the topic. So that part was pretty easy. But I wanted to expand upon the topics and include some helpful macro calculations and recipes.

When you’re writing an eBook, be sure to set aside uninterrupted time every day so you can sit down and crank it out. I work in hour long chunks, so my brain stays fresh.

You can use a timer like Pomodoro to help you stay effective or simply the timer on your phone.

The more consistent you are with your writing process, the easier it will be.

How to Create an eBook Step 3: Have it Edited

I definitely suggest having a few extra sets of eyes on your content before you publish it. You can hire a professional editor via or if you want. I wanted the perspective of my ideal client to make sure that everything was easy to understand, so I went to my audience again.

I posted that I was looking for a few editors to help me with the book, in exchange they got the content and the final product for free.

I had quite a few people reach out that had writing/editing skills which was super helpful (honestly, I’m not the best writer and my grammar sucks).

I had three different people go through the content and I asked them to be brutal. I got some incredibly helpful feedback and was able to get some testimonials from those editors as well as more confidence that the content was awesome.

How to Create an eBook Step 4: Outsource the Design

This could take you forever if you try to do it yourself. I tried lol 😂

This is def not my zone of genius and honestly, it’s a huge waste of time for me to design work. You can easily hire someone on or to design eBooks for less than $100.

I suggest doing this AFTER you edit it all and you have the final draft ready to rock.

If you really want to do the design yourself, you can do it in Canva or Word, or Adobe InDesign. Canva is a pain in the tush for longer projects like an eBook though. We used Canva to create the recipe graphics within our eBook and then added them to a Word doc.

Then, we exported it to a PDF.

How to Create an eBook Step 5: Launch It

No one wants to launch to crickets, am I right?

My eBook was super successful because I involved my audience every step of the way. I set a launch date and they were ready for it.

If you don’t have a huge audience you can do a video series ala Jeff Walker’s book Launch or enlist a launch team to help you promote the book and get it out there.

There are a million and seven ways to launch. Especially with how easy it is to get in front of your ideal client with social media. Maybe have a specific launch contest using a hashtag? Giveaways? The only thing that can limit you here is your imagination.

How to Create an eBook Step 6: Deliver your eBook Via Email

There are a variety of different ways to deliver your eBook after your customer’s purchase.

We started off with a super simple PayPal button on our website and integrated it with a plugin called Easy Digital Downloads.

Since then, we’ve gotten a bit more sophisticated. Now, we use ClickFunnels for our sales page and integrate it with Stripe (a payment processing software)

Within Clickfunnels, you can integrate with your email provider, so after they purchase, they get an email confirmation with the download.

You want to make sure you have an automation set up within your email provider. We use ActiveCampaign, and this is what our automation and email look like. It’s super duper simple (the things you can do with ActiveCampaign are crazy!

We simply uploaded the PDF file to our blog and included it on a page on the blog. Within the email, we give them the link to that private page.

How to Create an eBook Step 7: Automate It

We have the entire process automated with our blog. We have free traffic coming from Pinterest and Google, and the eBook is a part of our sales funnel.

We have a ton of content here to help you get traffic from Pinterest with your blog, def check out the following posts to help you:

If the eBook is selling well on your blog, you can absolutely put it on Amazon and It will keep selling there.

Amazon does all the advertising for you, so they will take a chunk of the profits (a hefty chunk lol).

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!


Rachel Ngom

Entrepreneur, Author, Pinterest Strategist











Hang with me on Insta Stories



“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins


PS. Be sure to join my free online community for female entrepreneurs! Join here.

Exactly How I Earned $49,000 in 5 Days with my Online Course Launch

Exactly How I Earned $49,000 in 5 Days with my Online Course Launch

Today, I’m getting a wee bit vulnerable and sharing behind the scenes of my first big course launch with my online course, Pin with Purpose.

I’ll be getting down to the nitty-gritty of how I earned $49,000 in 5 days.

Want the audio version of this post? I got you covered. You can listen here or head to iTunes and subscribe to the She’s Making an Impact Podcast here:

It still feels a bit crazy to me to see my launch numbers, because in 2013, I made less than $20,000 the entire YEAR.

Back then, I had a new baby, I couldn’t find a social work job with my masters from the #1 program in the country, so I was cleaning equipment at our local gym for minimum wage.

I said enough is ENOUGH…and threw myself into entrepreneurship.

It’s been one heck of a ride, but I’m so grateful that I had faith in myself and invested in learning the strategies needed to succeed online.

Before I get into the details for this course launch, I wanted to break down the previous two times I launched Pin with Purpose, so you can see how the launches have grown and what was going through my head each time.

First Online Course Launch: September 2017 with a Webinar

I literally just started my new business, She’s Making an Impact, at the end of August 2017. While I had over 100,000 people following me on social media, NONE of them were for business advice (my first business was in the fitness space).

So it was literally like starting from square 1. New blog, new email list, new everything.

I had zero expectations for my first launch, except maybe to get a few people to buy so I could create the course and have some great testimonials.

I pre-sold the course (meaning that the course wasn’t created yet) with a webinar.

I didn’t have an ad budget (new business and I hate debt) so I private messaged anyone I knew was an entrepreneur and invited them to my webinar.

With the pre-sell, I told them that they would get access to me as they learned my Pinterest strategies for 6 weeks, and they would get a discounted rate on the course.

I sold the course for $147 and 7 people bought, earning $1029.

I was insanely happy about that since:

  1. it was a brand new baby business and
  2. I didn’t even have the course yet.


It was like I had magically earned money and unlocked a secret code: pre-selling.


After I sold the course, I worked my tail off to overdeliver to those first 7 people so they had an amazing experience with me.

Takeaways from my first launch:

1. Get scrappy! Even if you don’t have an ad budget, you know people! Ask if they know people they can invite to your launch (webinar/challenge/etc).

2. Even if you only have ONE person who buys—treat that person like gold! One person can bring you more people!!

2nd Online Course Launch: December 2017 with a 5 Day Challenge

Since the first launch of Pin with Purpose, I had some amazing testimonials from the course and had built up more belief in the course and in myself.

I decided that I wanted this course to be the best Pinterest course on the market, and I really needed to up my game for this next launch.

So I invested in a copywriter and designer to create my sales page and write copy for the challenge (they did the opt-in page, thank you page, sales page, nurture sequence, challenge sequence, and sales sequence).

Total investment for them was $3,200. (they’ve been great to work with btw and are very affordable, considering other copywriters I was speaking with charge $5,000 just for a sales page. If you want their contact info just email and I’ll pass it along to you).

It was a wee bit scary making that big of an investment, but I also was thinking long term and knew that I would be relaunching this course over and over again.

Also, keep in mind that I was making money from other sources, not just my launches. I had private clients, another course that was selling evergreen (on autopilot), I was managing other people’s Pinterest accounts, and my fitness business was still bringing in revenue.

So again, I didn’t go into debt with this investment, but I wasn’t taking much profit from my business either.

For this launch, I was able to get on a few podcasts right before my challenge which helped me get 200 people enrolled in the challenge.

I dabbled a bit in Facebook ads but had NO CLUE what I was doing and didn’t want to waste a ton of money.

With those 200 people, I had 11 people buy at $497, earning $5467.

Conversion rate: 5.5% (11/200 x 100)

(we will talk more about conversion rates below–this is super important)

I was honestly happy with that because typical conversion rates for a challenge are between 1-5%. I didn’t have huge expectations for this launch, I just wanted to make my money back from investing in the copywriter/designer, get more testimonials, and learn from my mistakes (because I was sure to make many lol) so I could have more success moving forward.

3rd Online Course Launch: April 2018 with a 5 Day Challenge

The third time I launched Pin with Purpose, I knew I wanted to step it up and play bigger.

I did the math and figured out what I would make if I hired a Facebook ads strategist and invested more in this challenge.

This was my thought process, so you don’t think I’m insane haha.

Typical cost per lead for a challenge is $3-6. If I spent $10,000 on Facebook ads, I could get about 2,000 people registered for the challenge.

I knew I converted at 5.5% last time, so even if I sucked this time and only converted at 1%, I would still be profitable.

I ended up hiring a Facebook ads strategist (for $2,000/month) and spending $10,000 on ads.

I was offering a 6-week group coaching program for $497 early bird, then $597, and VIP for $997, then $1197.

We ended up getting about 1,800 people in the challenge, at $6/lead.

Again, for this launch, I did a 5-day challenge (I love challenges and how close I feel with my community–def my fave way to launch).

I invested a ton of time and effort into this challenge, even though I had a team supporting me (we have added an executive assistant and social media manager since the last launch).

Every day of the challenge, I engaged as much as humanly possible. I tried to send personal messages to people as they joined (Facebook didn’t like that and blocked me for a bit haha).

I over-delivered on content, and ended up spending about an hour per day on live answering questions and helping the participants.

I really showed UP and gave it my all.

By day two, I had people tell me they didn’t know what I was selling on Friday but they were planning on buying because they were excited to work with me more and learn more from me.

This is a HUGE takeawaydon’t be afraid to give away content for free. It’s how you can build trust a relationship with your audience.

Funny notes about the challenge:

I was at my parent’s house and had FOUR dogs with us (we were about to move to France and we had our two dogs, plus their two dogs.) So I had to hide in their wine cellar because the dogs were barking all the time. I also was in a boot with a stress fracture, AND had just got my brows micro bladed—so I looked INSANE the first few days of the challenge.

Oh, and we were moving to France the following week.

There is no good time to launch lol, just do it.

The challenge ended up converting at 5% and we brought in  $49,029 in 5 days.

Lessons learned from this challenge:


1. Be flexible and listen to your people. While I was on day 5 of the challenge and telling them about the course and what was included, I had a few people say they wanted to do it, but couldn’t afford the payment plan ($197 X 3), so we created a new payment plan on the spot so they only had to pay $97/month.

Some people might say that’s stupid that I did that, but I truly believe in Pin with Purpose and KNOW that it’s going to help people move their business forward. So if I could make it more accessible for them so it’s a no-brainer, I’m gonna do it.

2. Think BIGGER. There is so much potential in the online space!! I never in my wildest dreams thought I could more than DOUBLE my 2013 annual income in just 5 days, but I did it.

3. INVEST IN YOURSELF AND YOUR BUSINESS. Like I said, I invested a ton back into my business. I lived super simply so I could afford a coach, a copywriter, and then a Facebook ads strategist.

Now, keep in mind that I used to do it ALL myself.

I was telling my mom about how we added a Facebook ads strategist to the team and she was like wait a second—you used to do it all yourself. Now you have some doing your Facebook ads, editing your podcast, responding to emails…what do YOU do?!

I said I have three-hour lunches in France with my friends.

I KID. I still work hard, but I’m able to work smarter AND have a life.

I wanted to share my launch spreadsheet with you so you can see exactly where the money came in, and I also made a video explaining it in detail. If you want that, just click this link and I’ll email it to you =)


Questions?! I know this is a lot, but I hope you can see how my business progressed over the past 7 months, and how every stage I invested into it, and it grew.

PS. This is the EXACT framework that I teach within the Impact Blogging Academy. Click here to get on the waitlist. 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist











Hang with me on Insta Stories



“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins


PS. Be sure to join my free online community for female entrepreneurs! Join here.

Scaling for Passive Profits Free Online Summit

Scaling for Passive Profits Free Online Summit

Want to scale your business in 2018? Double (or triple) your revenue and really focus on generating some passive profits?

I am pee your pants EXCITED to be one of the 40 influencers teaching in the Scaling for Passive Profits Summit!

If you’re a biz owner who wants to get the inside scoop on exactly what strategies are working right now to create passive profits online so you can make more money without all the hustle, get your booty registered!

In my interview, we talk all about PINTEREST and how to work smarter, not harder in your online business. You are going to learn so much and it’s FREEEEEEE so sign up!

Here are the deets:

Summit Launch Date: January 29

40+ top influencers are dishing the dirt on how to scale without pulling your hair out. This content is so valuable — especially if you’ve tried to get out of the trading dollars for hours trap and found yourself stuck. You can’t beat yourself up for not knowing what you don’t know. You can only decide to persevere and move forward, and Scaling for Passive Profits will help you do that. 

Click here to register for the free summit! 

If you’re anything like me, then freedom is everrrrrything to you.

The freedom to work for yourself.

The freedom to earn as much as you want.

The freedom to take time off and hang out with the fam.

That’s what passive income can do for you.

But it drives me crazy when I see entrepreneurs selling the dream of passive profit without telling the truth about what it takes to earn it.

Is it possible to scale your business, bring in tons of income and free up your time to actually live your life? Absolutely. I see it happen all the time for my clients, friends, and mentors.

But is it as easy as some people make it out to be?

Definitely not. And it’s seriously impossible if you don’t have anyone to guide you through the steps.

It breaks my heart when I hear entrepreneurs tell me they’re hustling their booties off, working 24/7, and they feel like they have nothing to show for it. Their relationships are suffering, they’re exhausted, and they are falling apart.

They want to scale their businesses and work fewer hours, but they don’t know how to do that without sacrificing profit in the process.

That’s why I’m so excited for Scaling for Passive Profit!!! It’s 14 straight days of cutting-edge strategies and inside access to top influencers who are there to help YOU leverage your time and grow your business.

It’s free, but you have to save your seat to get access.

Claim your ticket to the online event here!

Let’s get real — if you seriously want to scale your business and bring in passive profit, there are a few things you need to know!.

The guest list for this masterclass event is epic. (Psssst. Just between you and I, some of these speakers charge $2000 an hour to share their wisdom, but you can get it for FREE when you sign up for Scaling for Passive Profit here.)

Here are a few of the incredible people you’ll get the chance to hear from:

  • Personal branding rockstar and business strategist Kimra Luna
  • Leading edge Facebook ads expert Rick Mulready
  • Persuasion guru Bushra Azhar
  • Co-founder and COO of Thinkific Miranda Lievers
  • Best-selling Hay House author and Young Business Person of the Year Niyc Pidgeon
  • Co-founder of Evercoach and CEO of Mindvalley Media Ajit Nawalkha
  • Pinterest expert Rachel Ngom with over 700k monthly viewers (oh hey, that’s me!)

Those are just a handful of the teachers involved. I would list them all, but you should probably just head on over to the registration page and take a look for yourself!!!

See ya there!


***The link to sign up is an affiliate link. The Summit is totally free, but you have options to purchase the whole thing after the summit. If you do, I’ll get a commission from signing up with this link. Thanks for your support!

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist











Hang with me on Insta Stories



“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins


PS. Be sure to join my free online community for female entrepreneurs! Join here.