3 Essential Marketing Strategies for Selling Products on Pinterest

3 Essential Marketing Strategies for Selling Products on Pinterest

Hey hey! Welcome! I’m so happy you’re here! Today, I’m pumped to teach you my strategies for selling products on Pinterest.

I’ve been using Pinterest to sell my digital courses and coaching programs, but can it be used to sell physical products?

Heck yes. I probably have a much different strategy than you’re thinking…

In this post, I’ll be teaching you organic strategies to sell products on Pinterest, not paid ads.

In order to get organic (aka FREE) traffic from Pinterest, you need to understand search engine optimization (SEO) and how to use keywords on Pinterest.

Did you know Pinterest is a search engine, just like Google?

That means, if you can understand keywords and use them in the right way, you can dominate your niche.

Lucky for you, I have an entire post (with a free workbook) to teach you how to use keywords on Pinterest.

Now, let’s talk about some key strategies I suggest if you want to use Pinterest to sell your products.

Oh, and if you want the audio version, I got you covered. Be sure to subscribe to the She’s Making an Impact Podcast so you don’t miss an episode <3

Strategies for Selling Products on Pinterest #1: Use Pinterest to drive traffic to your blog, not your store

This might seem a bit crazy to you, but i don’t want you to drive traffic to an Etsy or Amazon store, I think it’s much more powerful to drive that Pinterest traffic to your blog…and here’s why.

If you send someone to Etsy and they don’t like the first product, they’re gonna get sucked into an Etsy hole that they may never come out of, or go right back to Pinterest. And then you’ve lost a major opportunity.

What if, instead, you send that traffic to your blog, where you can control the content and experience.

You can absolutely have the products you sell available on your blog, but keep in mind that most people probably won’t buy your products the first time they land on your site…which is why step #2 (email list building) is crucial.

Another reason why you should drive that traffic to your blog is that you can place a Facebook pixel on your blog.

A Facebook pixel is just a little piece of code that you put in your blog (or you can install the Facebook  pixel helper plugin) and it will grab the information of all people who visit your blog.

You can use that information to retarget those people using Facebook ads.

You know when you are shopping for a pair of shoes from Zappos and then when you are back on Facebook, you see those shoes EVERYWHERE?

They’re not stalking you, but they are retargeting you with a Facebook pixel.

You want the ability to do the same thing.

Strategies for Selling Products on Pinterest #2: Use Pinterest to build an email list

Since most people need a few touches from you before they buy your product, you can use Pinterest to build your email list.

You MUST be building your email list. You don’t control any other social media platform. Facebook could shut down your group. Your Instagram could get hacked. You can’t control that.

But you DO own your email list.

How do you get people to actually subscribe to your email list?

This post will give you tons of ideas to offer as a freebie. https://www.rachelngom.com/marketing-freebies-ideas/

If you have a physical product, maybe you offer a 15% off coupon code for first time buyers, or free shipping.

Once they are on your email list, you can then build a relationship with them and market to them in the future.

Again, this step is super important. You’re working hard to get traffic to your store/blog via Pinterest, so you want to be sure you capture that traffic’s name and email address. Otherwise, they’ll probably never see you (or your products) again.

Strategies for Selling Products on Pinterest #3:Add value to your potential clients via your blog

Content is king. You may just be selling physical products, but I definitely think you have the opportunity to add value to your audience via stellar blog content.

Let’s say you sell organic soaps and lotion. You could blog about the dangers of typical skin care products, your favorite natural skin care products, or how to get started living a more natural/eco friendly life.

Or what if you sell baby clothes. You can create content that’s helpful for the first time mom, gift ideas for first time moms, or prepping for the arrival of baby.

Are you starting to see how this works?

You’re using Pinterest to get them into your funnel….

Pinterest leads to the blog, where you add value and get them on your email list. THEN you market your products.

Most people try to drive Pinterest traffic to a sales page, and then lose them.

But you’re not like most people, am I right?

Here are two examples of my clients who’ve gone through Pin with Purpose and are crushing it selling their products on Pinterest.

Kellie Borja sells gorgeous pieces for weddings. She used to have her products front and center and was struggling to make a sale.

She applied what I teach within Pin with Purpose, started creating helpful content for brides to be and building her email list. In just a few months she’s tripled her sales and is struggling to keep stock. #insane

Kenal Lewis is an artist who sells his artwork and t-shirts.

Before he went through Pin with Purpose, the most he’s ever sold was 1 t-shirt per month (and that involved direct messaging friends/family).

In less than a month, he’s sold 4 shirts from Pinterest. That might not seem like a ton, but he’s JUST getting started—in a few months that number is gonna jump like crazy.

See in the pics below how instead of directing Pinterest traffic to a shop page, he’s directing them to his blog, where he’s writing about his art in more detail, includes a coupon code to get on his email list, and also the link to purchase the shirts.

To sum this up, Pinterest can be an incredible platform to get more eyeballs on your content.

It starts with creating epic content to get them on your site and understanding SEO and keywords on Pinterest to get them to find your pins, having a freebie (or coupon code) available so that you can get them onto your email list, THEN market your products.

Is this helpful? Would love to hear your thoughts below.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
5 Rookie Pinterest Marketing Mistakes

5 Rookie Pinterest Marketing Mistakes

Today, let’s talk about 5 Rookie Pinterest Marketing Mistakes.

I see a ton of entrepreneurs who want to use Pinterest to market their businesses, but they are making some key mistakes that are holding them back from seeing the amazing results that are possible when you use Pinterest the right way.

In today’s post, I highlight the 5 most common mistakes I see entrepreneurs make on Pinterest.

Pinterest Marketing Mistake #1: Pinning for yourself, not your ideal client

This is a big one. Your Pinterest account is for your ideal client, not you. Every time you create a new board or pin something, always think: will this pin add value to my ideal client? If the answer is no, then you can still pin it, but add it to a secret board.

I highly suggest you make any boards that don’t serve your ideal client secret. So yes, you can still pin that chocolate cheesecake recipe, just add it to a secret board.

When it comes to your pinning strategy, I want you to get into the head of your ideal client. What do they need help with? How can you help them?

For example, my ideal client is an entrepreneur that needs help with blogging, branding, and social media. So I have boards that cover those topics.

Pinterest Marketing Mistake #2: Not Pinning Consistently

Being consistent on Pinterest is super important, just like anything else you do in your business.

Consistency is key because of Pinterest’s algorithm, the Smart Feed. The Smart Feed takes a few things into account when deciding whether or not to show your pins to other pinners, and one of those things is how consistent you are.

No, you don’t have to spend all day on Pinterest. I use Tailwind to schedule out all of my pins, so I can spend an hour per month on Pinterest and that’s it!

You can start off using Tailwind for free here.

I do pay for Tailwind’s Tribe feature, which is AMAZING and I highly recommend trying it out.

Pinterest Marketing Mistake #3: Not Using Keywords Properly

Keywords are everrrrrrything on Pinterest.

Remember this: Pinterest is a search engine, just like a visual Google.

So in order to dominate on Pinterest, you need to understand keywords and use them effectively.

What are keywords on Pinterest?

Using keywords is just adding specific words from your niche allowing Pinterest users to find the content they are searching for. For example, if I’m searching for intermittent fasting for women, Pinterest will pull up all of the pins with those words in the pin description.

Why use keywords on Pinterest?

Like I said before, Pinterest is a search engine, and the more niched down and specific you can get with your keywords the better!

When I niched down in my fitness business from just fitness to intermittent fasting and eating a keto diet, my blog traffic exploded from Pinterest!

By niching down and using the right keywords on Pinterest, you’ll be able to target a specific audience. #heckyes

How to use keywords on Pinterest

Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.

The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long tail keywords to be more niche specific.

Some of the words that I use in my Pinterest business are:

  • How to get more clients
  • Pinterest marketing strategy
  • Social media marketing tips
  • Female entrepreneur tips
  • Social media marketing strategy

Instead of using one word such as Pinterest or Social Media, these long tail keywords will help me show up in the Pinterest search engine. 

How do you find what people are actually searching for?

I’ve got a free workbook right here for you to download with how to actually find what people are searching for, and then I’ll guide you through how to choose the right keywords for your business!

Pinterest Marketing Mistake #4: Not thinking about the Pinner’s experience when they land on your blog and having a clear call to action for them to take

This is crucial. When someone comes from Pinterest to your blog, what do they see? What’s their experience like?

Pretend like for each blog post you’re writing, you’re speaking to a stranger who has no clue who you are. Share that you have more resources to help them besides the original blog post.

I like to do this within the intro of each blog post (did you see what I did above?)

I share some other resources that I know my ideal client will find helpful so that when they’re done with the blog post, they’ll want to stick around on my blog instead of going back to Pinterest

1.Make sure that your blog has a clear and consistent theme/message.

I want you to image two scenarios with me here, so you can understand the importance of having a clear theme/message for your blog.

Scenario 1: Pinner comes to blog A via a pin about eating high fat low carb. The blog post is super helpful, but when the pinner starts to look around the blog, she sees allll different kinds of posts like about the blogger’s last vaca, their makeup routine, and more. The pinner, feeling a bit disappointed because they wanted more from the blogger, goes back to Pinterest.

Scenario 2: Pinner comes to blog B via a pin about eating high fat low carb. The blog post is super helpful, and when the pinner starts to look around the blog, she sees tons of more resources to help her eat high fat low carb. Then she even sees a freebie for a high-fat low carb meal plan. She’s thinking, “Woah! This is exactly what I was looking for!” and she sticks around the blog, opt-in for the freebie, and even looks to see how else she can learn/work with this person.

Do you see the difference here?

There is power in having a clearly defined message. If your blog is currently all over the place, I suggest checking your google analytics to see what blog posts have resonated the most with your audience, and create more of those. See how you can narrow down your topic even more so that when someone comes from Pinterest, they’ll want to stick around.

 

2. Make sure each blog post has a clear call to action for the reader to take (opt-in).

It needs to be super clear that the blog post has a specific call to action for the reader to opt-in.

People need you to actually tell them what to do, so make sure to reference your freebie in the post and tell them what’s in it for them.

 

3. Create Killer Content.

Your content needs to be the kind of content that is incredibly helpful for your Pinterest traffic.

Make sure your blog posts are thorough and leave your Pinterest traffic wanting to learn more from you and see what else it is you have to offer.

This post about Creating Killer Content is going to teach you how to do just that.

 

4. Format your blog correctly

The last and final step to optimize your blog for Pinterest traffic is to make sure your blog posts are easy to read. The kinds that perform best on Pinterest are list formats.

Remember that people are scrolling and not necessarily reading every single word. Make it easy for them by writing with small paragraphs and including sub headlines within the blog post to break up the content a bit.

See how I did that in this one?

Pinterest Marketing Mistake #5: Not being patient enough

Pinterest marketing truly is a long-term strategy. Some people (especially my students use utilize my training on Tribes and keywords) can see results pretty quickly, but the majority of results come around the 3-6 month point.

So stick with it, keep creating epic content, and keep pinning. The results will come, you just have to trust the process.

I believe in you!

New to Pinterest marketing? If you haven’t grabbed my free cheat sheet to get more leads using Pinterest, be sure to do that here: pinwithrachel.com

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
6 Essential Strategies to Optimize your Blog for Pinterest Traffic

6 Essential Strategies to Optimize your Blog for Pinterest Traffic

Want to learn how to optimize your blog for Pinterest traffic? You’re in the right place!

While other social media sites like Facebook and Instagram are seeing a decreased amount of traffic, Pinterest traffic is up!

Increasing your traffic via Pinterest can be a beautiful thing if your blog is optimized for that Pinterest traffic. Otherwise, it’s essentially a wasted opportunity!

I don’t want you to miss out on the amazingness that happens when you have Pinterest traffic and an optimized blog, so let’s jump into my 6 tips.

Want to listen to this post? I got you! You can also subscribe to the She’s Making an Impact Podcast =)

How to optimize your blog for Pinterest traffic Step 1: Write as if you’re speaking to a stranger

Pretend like for each blog post you’re writing, you’re speaking to a stranger who has no clue who you are. Share that you have more resources to help them besides the original blog post.

I like to do this within the intro of each blog post (did you see what I did above?)

I share some other resources that I know my ideal client will find helpful so that when they’re done with the blog post, they’ll want to stick around on my blog instead of going back to Pinterest.

How to optimize your blog for Pinterest traffic Step 2: Include a place to opt-in on your blog.

This is huuuuuge!! You don’t want Pinterest traffic to come to your blog then run back to Pinterest. You want them to subscribe to your email list so you can capture that lead and build the relationship with them.

There are several places that you should include opt-ins on your blog. I suggest within the blog post itself, a popup on the blog, in the author footer of the post, and a sidebar widget.

So many bloggers have a little ‘subscribe to my blog’ at the bottom of the page and that isn’t gonna cut it. You want that opt-in to be front and center and it’s crystal clear what it is you want them to do.

Speaking of opt-ins, you want to offer something juicy that relates to the content you have on your blog. It should be a no-brainer for the people who come to opt-in.

If you’re not sure where to start when it comes to creating an opt-in (otherwise known as a freebie or lead magnet), this worksheet is the perfect place to start.

Here you can see I have an opt-in directly in my header so if someone lands on my website, they know I have something to offer them.

This is a pop-up that I have on my website, so anyone who lands on my site will see this. You can use LeadPages or ClickFunnels for a pop-up. I go into this in more detail in this free workbook. 

This is an example call to action within a blog post that tells people what their next steps are.

This is another call to action that I put within every author footer in every blog post.

How to optimize your blog for Pinterest traffic Step 3: Make sure that your blog has a clear and consistent theme/message.

I want you to image two scenarios with me here, so you can understand the importance of having a clear theme/message for your blog.

Scenario 1: Pinner comes to blog A via a pin about eating high fat low carb. The blog post is super helpful, but when the pinner starts to look around the blog, she sees allll different kinds of posts like about the blogger’s last vaca, their makeup routine, and more. The pinner, feeling a bit disappointed because they wanted more from the blogger, goes back to Pinterest.


Scenario 2: Pinner comes to blog B via a pin about eating high fat low carb. The blog post is super helpful, and when the pinner starts to look around the blog, she sees tons of more resources to help her eat high fat low carb. Then she even sees a freebie for a high-fat low carb meal plan. She’s thinking, “Woah! This is exactly what I was looking for!” and she sticks around the blog, opt-in for the freebie, and even looks to see how else she can learn/work with this person.

Do you see the difference here?

There is power in having a clearly defined message. If your blog is currently all over the place, I suggest checking your google analytics to see what blog posts have resonated the most with your audience, and create more of those. See how you can narrow down your topic even more so that when someone comes from Pinterest, they’ll want to stick around.

How to optimize your blog for Pinterest traffic Step 4: Make sure each blog post has a clear call to action for the reader to take (opt-in).

We talked about having an opt-in and where to put the opt-in, but is it super clear that the blog post has a specific call to action for the reader to opt-in?

People need you to actually tell them what to do, so make sure to reference your freebie in the post and tell them what’s in it for them.

How to optimize your blog for Pinterest traffic Step 5: Create Killer Content.

Your content needs to be the kind of content that is incredibly helpful for your Pinterest traffic.

Make sure your blog posts are thorough and leave your Pinterest traffic wanting to learn more from you and see what else it is you have to offer.

This post about Creating Killer Content is going to teach you how to do just that.

How to optimize your blog for Pinterest traffic Step 6: Format your blog correctly

The last and final step to optimize your blog for Pinterest traffic is to make sure your blog posts are easy to read. The kinds that perform best on Pinterest are list formats.

Remember that people are scrolling and not necessarily reading every single word. Make it easy for them by writing with small paragraphs and including sub headlines within the blog post to break up the content a bit.

See how I did that in this one?

Alright! Let’s wrap this bad boy up.

Pinterest traffic is amazing, if and only if your blog is ready for that traffic. There are some very specific tasks that you need to take so that your Pinterest traffic turns into a raving fan.

Question of the day: Have you followed any of these steps yet? Which one will you implement first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Free 5-Day Pin 2 Profit Challenge

Free 5-Day Pin 2 Profit Challenge

I’m so excited to announce that I’m hosting a free 5 day Pin 2 Profit Challenge on April 16th!

Pinterest has been GAME CHANGING for my biz. I’ve been able to increase my free traffic (by 34,000 per month), my email list (to over 20,000 for free), as well as increase sales and more!!

I’ve had so many people ask for my help with Pinterest, so I’m putting together a free challenge to teach some of my top strategies!

WHEN YOU JOIN THIS FREE 5-DAY CHALLENGE, I’LL SHARE WITH YOU…
  • Why Pinterest is a traffic powerhouse and what it can mean to your business (no more desperate tries to cut through the noisy Facebook newsfeed).
  •  How to set up your Pinterest account for maximum traction, engagement, and conversions (no more stressing out over fewer likes, shares or comments).
  •  One crazy way to attract the right people and stay relevant to them (quality over quantity!)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Pinterest Templates are Here! 20 Easy to Customize, High Converting Pins, Ready to Use

Pinterest Templates are Here! 20 Easy to Customize, High Converting Pins, Ready to Use

Want to have an expert create pins for you?

My Pinterest account reaches over 1,000,000 people per month!

I’ve gotten really darn good at creating attention-grabbing pins….the kinds that perform best on Pinterest.

Let me do the hard work for you so you can focus on creating content.

What do you get?

 

 

 

  • 20 professionally designed, versatile, and ready-to-use Pinterest graphics
  • Complete customization including color, font, and text
  • Perfectly sized and optimized for your Pinterest account
  • How-to video with step by step instructions for the Canva newbie

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Pinterest Marketing Strategy: 9 Awesome Ideas to Use Pinterest for Local Businesses

Pinterest Marketing Strategy: 9 Awesome Ideas to Use Pinterest for Local Businesses

Hey hey! Let’s talk Pinterest marketing strategy for your local business.

Why use Pinterest for your business? I cover all of that here: https://www.rachelngom.com/6-reasons-use-pinterest-business/

Let’s just say that it’s free traffic that works for you over time. While most people are struggling to figure out the Facebook algorithm, I’m over here reaching almost 1 MILLION people for FREE with Pinterest and making sales from content I posted 3 years ago #woah

So yea, it’s def important to get started asap.

Before I dive deep into these Pinterest marketing strategies for your local business, let’s start with the foundational stuff that you’ll need to do first to make sure you’re getting the most use of your Pinterest account.

Foundational Pinterest Marketing Tips:

  1. Convert your account to a business account
  2. Verify your website and enable rich pins
  3. Add the Pinterest button to your website so people can pin directly from your website.
  4. Always use great visuals. You can check out this post to see how to create Pinterest graphics that convert.

Now that we’ve got a solid foundation, let’s get to the awesome ideas for your local biz!

Pinterest Marketing Strategy for a Local Business Idea #1: Fill out your profile and be sure to include your location.

When you go to the settings tab on Pinterest, you are able to edit your profile and add a location for your business. Make sure you add your location here!

Also, when crafting your bio, keep in mind that your Pinterest account is not for you, it’s for your ideal client. So we need to craft a compelling bio that is going to attract the right people!

Your bio should briefly (in 160 characters) explain who you help, how you help them, and an opt-in (place where they can join your email list.)

Here is an example of my bio sentence: I help female entrepreneurs use Pinterest to increase their leads and sales. Get my free Pinterest Marketing Tips Cheat Sheet: rachelngom.com/cheat-sheet

So, when you craft your bio, keep it simple and keep your target audience in mind. Answer the following so you can craft your bio!

I help ___________________________

Learn/Do/Become ______________________________

Sign up for (what do they get?) _____________________

Here are a few more examples:

  • I help busy moms lose the baby weight. Sign up for my free grocery list!
  • I help female entrepreneurs grow their income online. Sign up for my free branding cheat sheet!

Also, when creating your bio, keep in mind that Pinterest is a search engine. This means that you need to make sure you’re using keywords! You can infuse keywords in both the bio description AND your name.

See my profile below as an example.

Pinterest Marketing Strategy for a Local Business Idea #2: Board Strategy

Think of your Pinterest boards as your store front. There are a lot of different Pinterest board hacks that I’m going to cover in this section so you can get the most out of your Pinterest marketing strategy.

When creating your boards, be sure to include your location in the board title and description so you appear in the search engine.

Adding your local business name, address, and phone number in the board description and each individual pin and board description will help people find you when they do a search, whether on Pinterest or Google!

Did you know that pins, boards, and profiles can be indexed in Google and show up in the search results? Super cool, right?

If your business serves several areas, you can have a board for any location people might search. For example, if I lived in the Twin Cities in Minnesota (St. Paul or Minneapolis), and I own a restaurant, I might title my boards:

  • Best St. Paul Restaurants
  • Best Minneapolis Restaurants
  • Best Twin Cities Restaurants

 

Some other Pinterest board ideas include:

  1. Create a customer favorite board and showcase your customers
  2. Create a local favorites board
  3. Create a board dedicated to your store
  4. Create boards that are helpful for your local audience.

 

I want to break down #4 a bit so you can see how to do this. You can essentially become an information resource for people in your area searching for services or businesses.

To create boards like this, you can check out local businesses you’d want to feature on Angie’s List, Yelp, or Google.

Group boards are another strategy that I’ll cover in the collaborate section below.

Pinterest Marketing Strategy for a Local Business Idea #3: Create Helpful Content

Content is king! People are on Pinterest looking for valuable content. They want to learn new stuff, and also buy stuff!

Creating quality content is what’s going to set your business apart.

Check out this post to learn how to create killer content in your biz: https://www.rachelngom.com/7-steps-to-writing-great-blog-posts/

Pinterest Marketing Strategy for a Local Business Idea #4: Survey your Audience

In order to create high-quality content that your ideal client finds helpful, you need to first understand what your audience is interested in.

You don’t need to create a million Pinterest boards and pins to crush it, but you do need to have the type of pins and boards that your audience is looking for.

How do you find that out? First and foremost, ask!!

This post about market research is super helpful: https://www.rachelngom.com/how-to-do-market-research/

After you’ve conducted your market research (it’s so key), start browsing through the categories that are related to your biz and see what is being shared and how popular it is. This will give you a better idea of what topics and keywords your audience is really interested in.

Pinterest Marketing Strategy for a Local Business Idea #5: Use Keywords in your Profile, Board Title, Board Description

Keywords are everrrrrything on Pinterest!

Like I said, Pinterest is a search engine and you really need to understand how keywords work in order to show up.

This free cheat sheet will really help you understand keywords and where to put them.

Pinterest Marketing Strategy for a Local Business Idea #6: Target Promoted Pins by Geographical Area

While I’ve been able to reach nearly 1 million people on Pinterest without promoted pins (heyyyy free traffic), promoted pins might be something to check out for your local business.

You can use promoted pins to target your local area!

Let’s say you have a bed and breakfast in Napa Valley, CA. You can target people in that region, or you can target people from SoCal who might drive up to stay there.

You might have people coming from all over CA to come and visit, so make sure you understand your ideal client and where they’re coming from so you can target your pins accordingly.

Pinterest Marketing Strategy for a Local Business Idea #7: Tell your Business’s Story through your Pinterest Account

Use your Pinterest account to tell the story of your business. You can do this by creating boards that focus on your clients, the history of your business, the staff, how the business is involved in the community, etc. Give them a behind the scenes look at what you’re all about!

Pinterest Marketing Strategy for a Local Business Idea #8: Contests

Contests are a super fun way to grow your Pinterest reach. You can ask your clients to submit images to a specific board and ask them to vote for their fave by liking or commenting on the pin.

For example, what new cocktail would they like to see created at your restaurant? Or how would they accessorize the new outfit in your shop?

Offer a prize to the pinner whose pin got the most likes or comments.

Pinterest Marketing Strategy for a Local Business Idea #9: Collaborate

The final tip! You still with me?!

Hit that Pinterest search bar again to find other local businesses or vendors and follow them.

By following other local businesses, you can expand your reach and get in front of your local audience.

Find your fave local businesses on Pinterest and follow them! Repin their stuff and leave a comment!

When a fellow small business sees you taking the time to show them some love, they’re likely to repay the favor.

This is a great organic way to build biz relationships and share great local content with your followers.

Want to take this a step further? Create a group board with other local businesses!

You can create a group board and invite other businesses to share and contribute to that board.

And my bonus tip…stay consistent!

Rome wasn’t built in a day and neither is your Pinterest account. It can take quite a few months to see results using Pinterest, but when you do, holy moly! Stick with it and trust the process!

If you enjoyed this post and want to dive deeper, I invite you to join my next free Pinterest master class when we can hang out live, I’ll teach you some more pinning secrets, and you can ask me anything. Sign up here.

 

What do you think? Could you apply some of these tips to your business? Leave a comment below and let us know!

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

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Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

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