How to Use Pinterest for Real Estate Marketing

How to Use Pinterest for Real Estate Marketing

Today, let’s talk about how to use Pinterest for real estate marketing.

Why the heck should you care about Pinterest if you’re in real estate?

Well, to start, Pinterest will give you a steady stream of new leads for free.

When you have a strong Pinterest strategy that includes quality content for your local audience, you’re building unlimited networking and referral potential and you’re attracting both buyers and sellers who are in the planning stages of their sale/purchase.

A study from Millward Brown Digital found that active Pinterest users are 47% more likely to have a significant life event happening in the next 6 months, like a home purchase.

This means you have huge potential for your real estate marketing and your pins will be super valuable to your ideal client.

Before I dive deep into how to use Pinterest for real estate marketing, let’s start with the foundational stuff that you’ll need to do first to make sure you’re getting the most use of your Pinterest account.

Foundational Pinterest for Real Estate Tips:

  1. Convert your account to a business account
  2. Verify your website and enable rich pins
  3. Add the Pinterest button to your website so people can pin directly from your website.
  4. Always use great visuals. You can check out this post to see how to create Pinterest graphics that convert.

 

Now that we’ve got a solid foundation, let’s get into how to use Pinterest for real estate marketing.

How to Use Pinterest for Real Estate Marketing Tip 1: Create Helpful Content

Content is king! People are on Pinterest looking for valuable content.

 

Creating quality content is what’s going to set you apart as a real estate agent and build a relationship with your ideal client.

 

Take it from Hillary Farr, from Rules of Renovation.

 

“If they’re going to trust you, they have to know you. That means that you need to give them a way to get to know you, and blogging is one of the best ways to establish yourself as an expert and a trustworthy renovator.” Hillary Farr

 

Create blog content isn’t just about letting your potential buyers get a better glimpse of you as a person and a real estate investor; it’s about giving your ideal client valuable information, driving traffic to your site, and building your brand.

 

Think about who you want to attract, and create content around what they are searching for.

 

Are they looking to move into your area and maybe they’re searching for best neighborhoods?

 

You can create a post about: Top 3 Neighborhoods in the Jacksonville Area for Families

 

Think about your content as a way to attract your potential lead to you.

 

Here are some more content examples to help you brainstorm:

  • 3 Things You Need to Know Before Moving to Jacksonville, Florida
  • Best Things to Do in Jacksonville Florida for Retirees
  • Top Jacksonville Neighborhoods for Young Professionals
  • Moving to Florida–Pros and Cons
  • Why You Should Move to Florida
  • The Ultimate Guide to Moving to Jacksonville Florida
  • Best Schools in Jacksonville Florida
  • Everything You Need to Know About Moving to Florida
  • The Complete Guide to Moving to Florida
  • Best Places to Live in Florida
  • 20 Reasons to Move to Jacksonville

 

Check out this post to learn how to create killer content in your biz: https://www.rachelngom.com/7-steps-to-writing-great-blog-posts/

How to Use Pinterest for Real Estate Marketing Tip 2: Use Keywords

Pinterest is a search engine, just like Google. It’s essential that you are using keywords strategically on the platform.

This free cheat sheet will really help you understand keywords and where to put them.

How to Use Pinterest for Real Estate Marketing Tip 3: Create Quality Pins

Make sure that your pins tell a story and you’re not just uploading a square image of your listing.

 

My absolute favorite site to create quality Pinterest images is Canva.com.

Include Easy to Read Text on your Images

People are scrolling on Pinterest (usually on their phones), so you need a scroll stopping image with an attention-grabbing headline. Give people a reason to stop the scroll, save the pin, and click through to your site. Use your pins to tell a story and include a call to action.

 

Reference a freebie in your image if you have one

If you have something to offer people to join your email list (like a worksheet, PDF, etc.), then reference that in your image so people know that when they come to your site they’ll be able to get something valuable for free.

When I search houses for sale in Florida, there aren’t very many great pins that stand out.

This means not very many realtors are doing Pinterest the right way…and you have a huge opportunity ahead of you.

 

See how Wellington Home Team created a pin that has text on it to let the user know what the pin is about? This is a great example of a high-quality pin that will help Wellington Home Team get more traffic.

Since I couldn’t find very many quality pins from real estate professionals, I created some on Canva.

Important things to notice about these pins: 

They have big bold text on them, they are pointing to value-added content, and they reference a helpful freebie so you can build your email list.

How to Use Pinterest for Real Estate Marketing Tip 4: Create Relevant Boards

Think of your Pinterest boards as your store front. 

 

When creating your boards, be sure to include your location in the board title and description so you appear in the search engine.

 

Adding your local business name, address, and phone number in the board description and each individual pin and board description will help people find you when they do a search, whether on Pinterest or Google!

 

Did you know that pins, boards, and profiles can be indexed in Google and show up in the search results? Super cool, right?

 

If your business serves several areas, you can have a board for any location people might search. For example, if I lived in the Twin Cities in Minnesota (St. Paul or Minneapolis), I might title my boards:

  • Best Neighborhoods to Live in St. Paul 
  • Best Neighborhoods to Live in Minneapolis
  • Best Neighborhoods to Live in Twin Cities

 

Some other Pinterest board ideas include:

  1. Create a customer favorite board and showcase your customers
  2. Create a local favorites board
  3. Create a board dedicated to your listings
  4. Create boards that are helpful for your local audience

 

To create boards like this, you can check out local businesses you’d want to feature on Angie’s List, Yelp, or Google.

How to Use Pinterest for Real Estate Marketing Tip 5: Collaborate

Find your fave local businesses on Pinterest and follow them! Repin their stuff and leave a comment!

 

When a fellow small business sees you taking the time to show them some love, they’re likely to repay the favor.

 

This is a great organic way to build biz relationships and share great local content with your followers.

 

Want to take this a step further? Create a group board with other local businesses!

You can create a group board and invite other businesses to share and contribute to that board.

 

And my bonus tip…stay consistent!

 

Rome wasn’t built in a day and neither is your Pinterest account. It can take quite a few months to see results using Pinterest, but when you do, holy moly! Stick with it and trust the process!

 

If you enjoyed this post and want to dive deeper, I invite you to join my next free Pinterest master class when we can hang out and I’ll teach you some more pinning secrets. Sign up here.

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 

Pinterest for Business: What Every Entrepreneur Needs to Know

Pinterest for Business: What Every Entrepreneur Needs to Know

I feel like Pinterest is this little secret that no one really knows about. I mean, it’s been the #1 game changer in my business. I started using Pinterest for my business a few years ago and I had no clue what a difference it would make.

More than my 50,000 Facebook followers, my 21,000 Instagram followers, or my 250,000 views on Youtube.

It’s Pinterest that has really changed the game for me!

I went from having ZERO traffic to my blog (except my mom lol) to over 34,000 visitors every single month.

I went from no one seeing my content to launching a little $9 ebook that made $1,000 the day it launched and crashed my site! Crazy, huh?

This quote from Social Media Examiner sums up why you need to focus on Pinterest for business:

“If you’re looking to increase traffic or drive more sales organically, Pinterest is probably the best social network to focus on. It drives a healthy bit of social media traffic, and does this with only 150 million users, compared to Facebook’s 1.8 billion.”

Let’s talk about why should you focus on Pinterest for your business, then I’ll dive into some specific examples and ways that you can get started today.

Why Use Pinterest for Business #1. Pinners come to shop

Pinterest works differently than other social media platforms, like Facebook or Instagram. The idea isn’t to broadcast images or ideas to followers, rather save content, ideas, or products for later, which makes it the perfect marketing platform.

Research shows that large amounts of Pinterest users use the platform to research purchasing decisions before they buy. 87% of Pinners have purchased because of Pinterest.

Pinners are coming to the platform to search before they buy something. What if they came to search and they came across you and your products instead?

Why Use Pinterest for Business #2. Pinterest is a huge driver of traffic

This is my website analytics showing Pinterest accounting for almost 94% of all of my site traffic, over 34,000 viewers a month!

What’s pretty crazy to me is that I have over 50,000 followers on Facebook, and only 14,000 on Pinterest, yet Pinterest obviously drives way more traffic.

Pinterest is like any other social media platform, it takes time to gain traction. But if you do the things that I teach and you stay consistent, you can absolutely have the same results as me (or even surpass them).

How would your business change if you were able to get 34,000 people seeing your content every month?

 

What’s INSANE about this is that I took this screenshot an entire year after I stopped publishing content on this blog. Say what?!

It’s not just me getting this kind of results though…check out Kenal! 

Why Use Pinterest for Business #3. Pinterest gains traction over time.

With Facebook and Instagram, after you post, it’s gone within 24 hours. People won’t see the post after a day if they ever see it at all!!

Pinterest is different. It can take a pin some time to gain traction, but once it does, holy moly!

I have people coming to my blog, opt-ing in for my email list and buying my products from posts that I did THREE YEARS ago. 

Do you see the pic below? I originally posted it in 2015. I took this screenshot at the end of 2018. It’s still getting repinned and driving traffic to my blog.

Instead of focusing on Facebook and Instagram posts that the majority of your audience never even sees, why not focus on creating awesome blog content that can bring you business a year from now? #worksmarternotharder

Why Use Pinterest for Business #4. Pinners have a 9% higher average income than non-users.

They also spend less time on traditional media sources like magazines, television, and catalogs. What this means is that you can reach your target audience for way less than it costs to invest in traditional advertising. Speaking of advertising…you don’t have to on Pinterest to see results. See the next point!

Why Use Pinterest for Business #5: FREE Traffic

So we talked about how Pinterest was a big driver of traffic—but did I mention that it was freeeee?

I get messages from people all the time if I can help them run ads on Pinterest. I don’t do any ads on Pinterest! 

Yes, you can pay to promote pins, but all of the site traffic that I’ve received has been free traffic. #score

Why Use Pinterest for Business #6: Pinterest is a Search Engine

You might think of it as a social media platform, but it’s really more like Google.

Pinterest has 250 million active monthly users, performing 2 BILLION searches per month. #insane

What’s even cooler is that Google wants to give you the results you want from a Google search, so you’re actually likely to see Pins and Pinterest boards appear high up in the Google search results.

So while you’re working your Pinterest strategy, you’re also showing up on Google! #heckyes

Now, do you see why I’m so excited about Pinterest?? Free traffic, people who are ready to buy, content that gains even more traction over time, and a smarter strategy for you.

Now that you know why you need to focus on Pinterest, let’s talk about how you can get started using Pinterest for your business.

How to use Pinterest for Business Tip 1: Upload a Professional Profile Picture

Is your profile picture the random gray person that Pinterest gives you? A picture of your cat? Or is it a professional headshot? I’m more likely to follow accounts that have a more professional feel to it. I highly recommend investing in a professional photo shoot, it will really take your brand to a whole other level!

I cover branding and more inside my free vault for entrepreneurs, click the button below to get instant access. 

How to use Pinterest for Business Tip 2: Utilize Secret Boards.

Your Pinterest account should really be focused on adding value to your target audience.

I’m not saying you can’t pin that chocolate cheesecake recipe, but if you do, you should add it to a secret board.

Yes, Pinterest has secret boards!! It’s super easy to make boards secret. So pin your heart away at all the fashion, recipes, etc.

To make a board secret, we will go back and edit the board, then just click the little button that says secret. Easy peasy!

How to use Pinterest for Business Tip 3: Create Killer Pins

My absolute favorite site to create quality Pinterest images that convert is Canva.com.

Canva makes it SO SIMPLE to create amazing graphics! I am def not a graphic designer by any means! If I can do it, you can too.

Once you select the Pinterest template, you can design it how you like! Vertical images will stand out more in the Pinterest feed since they are bigger.

See the examples below? The one of the left is just a regular square image. Not really attention-grabbing, right? And the one on the right? It’s still a transformation picture, but it’s a vertical image, which will stand out more. Plus, it has text on the image and a call to action. More about that below!

Make sure to include some big bold text on your pins. Images with text perform better than those without.

People are scrolling on Pinterest (usually on their phones), so you need a scroll stopping image with an attention-grabbing headline.

Give people a reason to stop the scroll, save the pin, and click through to your site. Use your pins to tell a story and include a call to action!

Here are two examples. The one on the left, well, first it’s a terrible quality pin. The text is hard to read and it’s definitely not ‘stop the scroll’ worthy. 

But the pin on the right! It’s got bold text describing exactly what the person will see when they click through the post, plus it references a freebie.

Pinterest is a HUGE traffic driver, so you want to take advantage of that by capturing your visitor’s email address so they don’t disappear off into the internet without ever seeing you (or your products) again!

If you have something to offer people to join your email list (like a worksheet, PDF, etc.), then put that bad boy in your image so people know that when they come to your site they’ll be able to get something valuable for free!

How to use Pinterest for Business Tip 4: Use Keywords Strategically

BEFORE I ever write a blog post, I do keyword research to find a relevant topic that my audience is truly searching for. Otherwise, it’s a waste of time! If you don’t use the right keywords, it’s more than likely that no one is ever going to see your content.

Using keywords on Pinterest is super important because Pinterest is more of a search engine than it is a social media platform.

Using the right keywords factor in how many people will actually see your content on Pinterest.

The more niched down and specific you can get with your keywords the better.

When I niched down in my fitness business from just fitness to intermittent fasting and eating a keto diet, my blog traffic exploded from Pinterest.

By niching down and using the right keywords on Pinterest, you’ll be able to target a specific audience. #heckyes

Need help niching down? This post is for you: https://www.rachelngom.com/niche-market/

 

Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.

The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long tail keywords to be more niche specific. Long tail keywords are just 3, 4, 5, or even 6 words together.

Some of the long tail keywords that I use in my Pinterest business are:

  • How to get more leads
  • Pinterest marketing strategy
  • Social media marketing tips
  • Female entrepreneur tips
  • Social media marketing strategy

Instead of using one word such as Pinterest or Social Media, these long tail keywords that are more specific help me beat any competition and show up in the Pinterest search engine. 

How do you find what people are actually searching for when it comes to your specific business?

I’ve got a free workbook right here for you to download with how to actually find what people are searching for, and then I’ll guide you through how to choose the right keywords for your business and where to put them.

How to use Pinterest for Business Tip 5: AUTOMATE IT!

Pinterest is the platform that gives us the most results for the least amount of time. Tailwind is our secret =)

Get Tailwind and automate the entire process!

Tailwind is a Pinterest scheduling app and it works just like other social media schedulers, meaning that you schedule your pins for the week (or month), and you’re pinning around the clock without actually having to be on Pinterest. #winning

You can schedule your own pins or other people’s pins super easily (especially with the Tailwind extension). You pick the schedule that works for you and

Tailwind takes care of the rest. Tailwind also recommends times to pin based on when you’re most likely to get repinned. Cool, right?

Tailwind also has an epic feature called Tribes, which will help you increase your reach (exponentially). Learn more about tribes here.

Let’s recap this bad boy. 

You need to be using Pinterest for your business, like yesterday. Start now! 

Some essential things you need to do to get started using Pinterest for business include: 

  1. Uploading a professional pic
  2. Making personal boards secret
  3. Creating quality pins
  4. Using long tail keywords
  5. Automating everything

Woah, that was a ton of info. I hope you found it helpful! Believe it or not, this post is truly just scratching the surface of using Pinterest for your business. If you want to dive in super deep and really rock your Pinterest strategy, be sure to register for my next free Pinterest master class!

Question: Are you using Pinterest for your business? If not, are you going to start?!

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
What are Pinterest Communities?

What are Pinterest Communities?

Pinterest Communities are the latest addition to Pinterest. What are they? How do you join a Pinterest Community? Create a community of your own? 

And most importantly…are Pinterest Communities worth your tim

I’ll dive into all of that in this post. 

I actually want to start with this main question, because then you can decide if you truly want to read the rest of the post or not.

I don’t want you to waste your time if you don’t have to (you’re welcome).

Are Pinterest communities worth your time?

In short, no. There may be people who disagree with me here. But this is why I don’t think Pinterest Communities are worth your time:

It’s distracting us from our main goal of Pinterest in the first place, which is FREE TRAFFIC. Traffic that helps you build your email list and make more sales.

Just remember this: Pinterest is a SEARCH ENGINE. That is what makes it so powerful.  I see communes on Pinterest as a shiny object that distracts its users from its original intent, which is to be a powerful, visual search engine.

Could Pinterest Communities change and will I change my opinion on them? Maybe. But as of right now, I don’t see the point in rushing into creating a community or adding to your list of ‘to-dos by joining tons of them and posting in them.

Remember: Pinterest is a long-term strategy, and it’s results come because it’s a search engine, not because it’s just another social media platform.

Now that we are on the same page, you can jump into some of my other blog posts that will help you use Pinterest as a powerful search engine here:

What are Pinterest Communities?

The easiest way to explain Pinterest Communities is to show you what it’s like on other platforms. Facebook has groups. Instagram has pods. Twitter has parties.

Essentially, Pinterest Communities are a new way for you to communicate with other sinners and to market your blog content.

Inside a Pinterest Community, you can have conversations, comment on other posts, and post links to your blog.

How do you join a Pinterest community?

Right now, in order to see the communities tab on Pinterest, search for communities, or create your own, you need to join at least one community.

Here’s Pinterest’s community finder community: https://www.pinterest.com/community/community-finder/ 

After you join your first community, you can search for others that are relevant to your niche.

Your Pinterest account should now have a tab at the top for communities, where you can click there and join/create a community.

How do you create a Pinterest community?

As of September 30, 2018, Pinterest applied a limit to how many communities you can create (2 per account).

So you def want to make your two count!

Click the button at the top right to create your community.

Next, you’re going to name your community and give it a description, as well as upload an image.

When naming your community, remember: Pinterest is a search engine.

You want your name that you think people might actually be typing in the search bar so that when they search for that topic, you show up.

Bad example: Rachel’s community for She’s Making an Impact

Good example: Pinterest for Bloggers

After you join a Pinterest Community, what’s next?

You have your Pinterest Community created and have joined a few, how should you act inside the community?

The first thing I do whenever I’m new to a platform is I observe. What are other people doing in here? Are they sharing links? Adding value? Posting often?

My rule of thumb with any platform is: ADD VALUE.

I wouldn’t just post a link to your latest blog post. I would add massive value and share content from that post that’s relevant to the people in the community.

I would see if people are asking questions that you can answer so you can quickly become the ‘expert’ in that community.

Related reading: Jab Jab Jab Right Hook by Gary Vaynerchuck

Conclusion:

Pinterest Communities are the hot new thing. While it may be tempting to act quickly and jump into a bunch, I honestly don’t think it’s worth your time and it’s not the reason why I love Pinterest as a platform.

Question: Do you agree with me? Or will you be joining a million communities?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
3 Essential Marketing Strategies for Selling Products on Pinterest

3 Essential Marketing Strategies for Selling Products on Pinterest

Hey hey! Welcome! I’m so happy you’re here! Today, I’m pumped to teach you my strategies for selling products on Pinterest.

I’ve been using Pinterest to sell my digital courses and coaching programs, but can it be used to sell physical products?

Heck yes. I probably have a much different strategy than you’re thinking…

In this post, I’ll be teaching you organic strategies to sell products on Pinterest, not paid ads.

In order to get organic (aka FREE) traffic from Pinterest, you need to understand search engine optimization (SEO) and how to use keywords on Pinterest.

Did you know Pinterest is a search engine, just like Google?

That means, if you can understand keywords and use them in the right way, you can dominate your niche.

Lucky for you, I have an entire post (with a free workbook) to teach you how to use keywords on Pinterest.

Now, let’s talk about some key strategies I suggest if you want to use Pinterest to sell your products.

Oh, and if you want the audio version, I got you covered. Be sure to subscribe to the She’s Making an Impact Podcast so you don’t miss an episode <3

Strategies for Selling Products on Pinterest #1: Use Pinterest to drive traffic to your blog, not your store

This might seem a bit crazy to you, but i don’t want you to drive traffic to an Etsy or Amazon store, I think it’s much more powerful to drive that Pinterest traffic to your blog…and here’s why.

If you send someone to Etsy and they don’t like the first product, they’re gonna get sucked into an Etsy hole that they may never come out of, or go right back to Pinterest. And then you’ve lost a major opportunity.

What if, instead, you send that traffic to your blog, where you can control the content and experience.

You can absolutely have the products you sell available on your blog, but keep in mind that most people probably won’t buy your products the first time they land on your site…which is why step #2 (email list building) is crucial.

Another reason why you should drive that traffic to your blog is that you can place a Facebook pixel on your blog.

A Facebook pixel is just a little piece of code that you put in your blog (or you can install the Facebook  pixel helper plugin) and it will grab the information of all people who visit your blog.

You can use that information to retarget those people using Facebook ads.

You know when you are shopping for a pair of shoes from Zappos and then when you are back on Facebook, you see those shoes EVERYWHERE?

They’re not stalking you, but they are retargeting you with a Facebook pixel.

You want the ability to do the same thing.

Strategies for Selling Products on Pinterest #2: Use Pinterest to build an email list

Since most people need a few touches from you before they buy your product, you can use Pinterest to build your email list.

You MUST be building your email list. You don’t control any other social media platform. Facebook could shut down your group. Your Instagram could get hacked. You can’t control that.

But you DO own your email list.

How do you get people to actually subscribe to your email list?

This post will give you tons of ideas to offer as a freebie. https://www.rachelngom.com/marketing-freebies-ideas/

If you have a physical product, maybe you offer a 15% off coupon code for first time buyers, or free shipping.

Once they are on your email list, you can then build a relationship with them and market to them in the future.

Again, this step is super important. You’re working hard to get traffic to your store/blog via Pinterest, so you want to be sure you capture that traffic’s name and email address. Otherwise, they’ll probably never see you (or your products) again.

Strategies for Selling Products on Pinterest #3:Add value to your potential clients via your blog

Content is king. You may just be selling physical products, but I definitely think you have the opportunity to add value to your audience via stellar blog content.

Let’s say you sell organic soaps and lotion. You could blog about the dangers of typical skin care products, your favorite natural skin care products, or how to get started living a more natural/eco friendly life.

Or what if you sell baby clothes. You can create content that’s helpful for the first time mom, gift ideas for first time moms, or prepping for the arrival of baby.

Are you starting to see how this works?

You’re using Pinterest to get them into your funnel….

Pinterest leads to the blog, where you add value and get them on your email list. THEN you market your products.

Most people try to drive Pinterest traffic to a sales page, and then lose them.

But you’re not like most people, am I right?

Here are two examples of my clients who’ve gone through Pin with Purpose and are crushing it selling their products on Pinterest.

Kellie Borja sells gorgeous pieces for weddings. She used to have her products front and center and was struggling to make a sale.

She applied what I teach within Pin with Purpose, started creating helpful content for brides to be and building her email list. In just a few months she’s tripled her sales and is struggling to keep stock. #insane

Kenal Lewis is an artist who sells his artwork and t-shirts.

Before he went through Pin with Purpose, the most he’s ever sold was 1 t-shirt per month (and that involved direct messaging friends/family).

In less than a month, he’s sold 4 shirts from Pinterest. That might not seem like a ton, but he’s JUST getting started—in a few months that number is gonna jump like crazy.

See in the pics below how instead of directing Pinterest traffic to a shop page, he’s directing them to his blog, where he’s writing about his art in more detail, includes a coupon code to get on his email list, and also the link to purchase the shirts.

To sum this up, Pinterest can be an incredible platform to get more eyeballs on your content.

It starts with creating epic content to get them on your site and understanding SEO and keywords on Pinterest to get them to find your pins, having a freebie (or coupon code) available so that you can get them onto your email list, THEN market your products.

Is this helpful? Would love to hear your thoughts below.

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
5 Rookie Pinterest Marketing Mistakes

5 Rookie Pinterest Marketing Mistakes

Today, let’s talk about 5 Rookie Pinterest Marketing Mistakes.

I see a ton of entrepreneurs who want to use Pinterest to market their businesses, but they are making some key mistakes that are holding them back from seeing the amazing results that are possible when you use Pinterest the right way.

In today’s post, I highlight the 5 most common mistakes I see entrepreneurs make on Pinterest.

Pinterest Marketing Mistake #1: Pinning for yourself, not your ideal client

This is a big one. Your Pinterest account is for your ideal client, not you. Every time you create a new board or pin something, always think: will this pin add value to my ideal client? If the answer is no, then you can still pin it, but add it to a secret board.

I highly suggest you make any boards that don’t serve your ideal client secret. So yes, you can still pin that chocolate cheesecake recipe, just add it to a secret board.

When it comes to your pinning strategy, I want you to get into the head of your ideal client. What do they need help with? How can you help them?

For example, my ideal client is an entrepreneur that needs help with blogging, branding, and social media. So I have boards that cover those topics.

Pinterest Marketing Mistake #2: Not Pinning Consistently

Being consistent on Pinterest is super important, just like anything else you do in your business.

Consistency is key because of Pinterest’s algorithm, the Smart Feed. The Smart Feed takes a few things into account when deciding whether or not to show your pins to other pinners, and one of those things is how consistent you are.

No, you don’t have to spend all day on Pinterest. I use Tailwind to schedule out all of my pins, so I can spend an hour per month on Pinterest and that’s it!

You can start off using Tailwind for free here.

I do pay for Tailwind’s Tribe feature, which is AMAZING and I highly recommend trying it out.

Pinterest Marketing Mistake #3: Not Using Keywords Properly

Keywords are everrrrrrything on Pinterest.

Remember this: Pinterest is a search engine, just like a visual Google.

So in order to dominate on Pinterest, you need to understand keywords and use them effectively.

What are keywords on Pinterest?

Using keywords is just adding specific words from your niche allowing Pinterest users to find the content they are searching for. For example, if I’m searching for intermittent fasting for women, Pinterest will pull up all of the pins with those words in the pin description.

Why use keywords on Pinterest?

Like I said before, Pinterest is a search engine, and the more niched down and specific you can get with your keywords the better!

When I niched down in my fitness business from just fitness to intermittent fasting and eating a keto diet, my blog traffic exploded from Pinterest!

By niching down and using the right keywords on Pinterest, you’ll be able to target a specific audience. #heckyes

How to use keywords on Pinterest

Once you get the hang of it, it’s easy peasy to use keywords on Pinterest.

The easiest way to use keywords on Pinterest is to use simple words that fit in your niche. We are using long tail keywords to be more niche specific.

Some of the words that I use in my Pinterest business are:

  • How to get more clients
  • Pinterest marketing strategy
  • Social media marketing tips
  • Female entrepreneur tips
  • Social media marketing strategy

Instead of using one word such as Pinterest or Social Media, these long tail keywords will help me show up in the Pinterest search engine. 

How do you find what people are actually searching for?

I’ve got a free workbook right here for you to download with how to actually find what people are searching for, and then I’ll guide you through how to choose the right keywords for your business!

Pinterest Marketing Mistake #4: Not thinking about the Pinner’s experience when they land on your blog and having a clear call to action for them to take

This is crucial. When someone comes from Pinterest to your blog, what do they see? What’s their experience like?

Pretend like for each blog post you’re writing, you’re speaking to a stranger who has no clue who you are. Share that you have more resources to help them besides the original blog post.

I like to do this within the intro of each blog post (did you see what I did above?)

I share some other resources that I know my ideal client will find helpful so that when they’re done with the blog post, they’ll want to stick around on my blog instead of going back to Pinterest

1.Make sure that your blog has a clear and consistent theme/message.

I want you to image two scenarios with me here, so you can understand the importance of having a clear theme/message for your blog.

Scenario 1: Pinner comes to blog A via a pin about eating high fat low carb. The blog post is super helpful, but when the pinner starts to look around the blog, she sees allll different kinds of posts like about the blogger’s last vaca, their makeup routine, and more. The pinner, feeling a bit disappointed because they wanted more from the blogger, goes back to Pinterest.

Scenario 2: Pinner comes to blog B via a pin about eating high fat low carb. The blog post is super helpful, and when the pinner starts to look around the blog, she sees tons of more resources to help her eat high fat low carb. Then she even sees a freebie for a high-fat low carb meal plan. She’s thinking, “Woah! This is exactly what I was looking for!” and she sticks around the blog, opt-in for the freebie, and even looks to see how else she can learn/work with this person.

Do you see the difference here?

There is power in having a clearly defined message. If your blog is currently all over the place, I suggest checking your google analytics to see what blog posts have resonated the most with your audience, and create more of those. See how you can narrow down your topic even more so that when someone comes from Pinterest, they’ll want to stick around.

 

2. Make sure each blog post has a clear call to action for the reader to take (opt-in).

It needs to be super clear that the blog post has a specific call to action for the reader to opt-in.

People need you to actually tell them what to do, so make sure to reference your freebie in the post and tell them what’s in it for them.

 

3. Create Killer Content.

Your content needs to be the kind of content that is incredibly helpful for your Pinterest traffic.

Make sure your blog posts are thorough and leave your Pinterest traffic wanting to learn more from you and see what else it is you have to offer.

This post about Creating Killer Content is going to teach you how to do just that.

 

4. Format your blog correctly

The last and final step to optimize your blog for Pinterest traffic is to make sure your blog posts are easy to read. The kinds that perform best on Pinterest are list formats.

Remember that people are scrolling and not necessarily reading every single word. Make it easy for them by writing with small paragraphs and including sub headlines within the blog post to break up the content a bit.

See how I did that in this one?

Pinterest Marketing Mistake #5: Not being patient enough

Pinterest marketing truly is a long-term strategy. Some people (especially my students use utilize my training on Tribes and keywords) can see results pretty quickly, but the majority of results come around the 3-6 month point.

So stick with it, keep creating epic content, and keep pinning. The results will come, you just have to trust the process.

I believe in you!

There are quite a few more mistakes that I cover inside of my free Pinterest master class, join me and learn the mistakes PLUS my 4 step strategy to getting new leads on Pinterest: freepinterestclass.com

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
6 Essential Strategies to Optimize your Blog for Pinterest Traffic

6 Essential Strategies to Optimize your Blog for Pinterest Traffic

Want to learn how to optimize your blog for Pinterest traffic? You’re in the right place!

While other social media sites like Facebook and Instagram are seeing a decreased amount of traffic, Pinterest traffic is up!

Increasing your traffic via Pinterest can be a beautiful thing if your blog is optimized for that Pinterest traffic. Otherwise, it’s essentially a wasted opportunity!

I don’t want you to miss out on the amazingness that happens when you have Pinterest traffic and an optimized blog, so let’s jump into my 6 tips.

Want to listen to this post? I got you! You can also subscribe to the She’s Making an Impact Podcast =)

How to optimize your blog for Pinterest traffic Step 1: Write as if you’re speaking to a stranger

Pretend like for each blog post you’re writing, you’re speaking to a stranger who has no clue who you are. Share that you have more resources to help them besides the original blog post.

I like to do this within the intro of each blog post (did you see what I did above?)

I share some other resources that I know my ideal client will find helpful so that when they’re done with the blog post, they’ll want to stick around on my blog instead of going back to Pinterest.

How to optimize your blog for Pinterest traffic Step 2: Include a place to opt-in on your blog.

This is huuuuuge!! You don’t want Pinterest traffic to come to your blog then run back to Pinterest. You want them to subscribe to your email list so you can capture that lead and build the relationship with them.

There are several places that you should include opt-ins on your blog. I suggest within the blog post itself, a popup on the blog, in the author footer of the post, and a sidebar widget.

So many bloggers have a little ‘subscribe to my blog’ at the bottom of the page and that isn’t gonna cut it. You want that opt-in to be front and center and it’s crystal clear what it is you want them to do.

Speaking of opt-ins, you want to offer something juicy that relates to the content you have on your blog. It should be a no-brainer for the people who come to opt-in.

If you’re not sure where to start when it comes to creating an opt-in (otherwise known as a freebie or lead magnet), this worksheet is the perfect place to start.

Here you can see I have an opt-in directly in my header so if someone lands on my website, they know I have something to offer them.

This is a pop-up that I have on my website, so anyone who lands on my site will see this. You can use LeadPages or ClickFunnels for a pop-up. I go into this in more detail in this free workbook. 

This is an example call to action within a blog post that tells people what their next steps are.

This is another call to action that I put within every author footer in every blog post.

How to optimize your blog for Pinterest traffic Step 3: Make sure that your blog has a clear and consistent theme/message.

I want you to image two scenarios with me here, so you can understand the importance of having a clear theme/message for your blog.

Scenario 1: Pinner comes to blog A via a pin about eating high fat low carb. The blog post is super helpful, but when the pinner starts to look around the blog, she sees allll different kinds of posts like about the blogger’s last vaca, their makeup routine, and more. The pinner, feeling a bit disappointed because they wanted more from the blogger, goes back to Pinterest.


Scenario 2: Pinner comes to blog B via a pin about eating high fat low carb. The blog post is super helpful, and when the pinner starts to look around the blog, she sees tons of more resources to help her eat high fat low carb. Then she even sees a freebie for a high-fat low carb meal plan. She’s thinking, “Woah! This is exactly what I was looking for!” and she sticks around the blog, opt-in for the freebie, and even looks to see how else she can learn/work with this person.

Do you see the difference here?

There is power in having a clearly defined message. If your blog is currently all over the place, I suggest checking your google analytics to see what blog posts have resonated the most with your audience, and create more of those. See how you can narrow down your topic even more so that when someone comes from Pinterest, they’ll want to stick around.

How to optimize your blog for Pinterest traffic Step 4: Make sure each blog post has a clear call to action for the reader to take (opt-in).

We talked about having an opt-in and where to put the opt-in, but is it super clear that the blog post has a specific call to action for the reader to opt-in?

People need you to actually tell them what to do, so make sure to reference your freebie in the post and tell them what’s in it for them.

How to optimize your blog for Pinterest traffic Step 5: Create Killer Content.

Your content needs to be the kind of content that is incredibly helpful for your Pinterest traffic.

Make sure your blog posts are thorough and leave your Pinterest traffic wanting to learn more from you and see what else it is you have to offer.

This post about Creating Killer Content is going to teach you how to do just that.

How to optimize your blog for Pinterest traffic Step 6: Format your blog correctly

The last and final step to optimize your blog for Pinterest traffic is to make sure your blog posts are easy to read. The kinds that perform best on Pinterest are list formats.

Remember that people are scrolling and not necessarily reading every single word. Make it easy for them by writing with small paragraphs and including sub headlines within the blog post to break up the content a bit.

See how I did that in this one?

Alright! Let’s wrap this bad boy up.

Pinterest traffic is amazing, if and only if your blog is ready for that traffic. There are some very specific tasks that you need to take so that your Pinterest traffic turns into a raving fan.

Question of the day: Have you followed any of these steps yet? Which one will you implement first?

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.