How To: Save Money, Reduce Risk, Remove Stress, and Keep On Your Journey (with Licensed CPA, Katie Ferro): Episode 50

How To: Save Money, Reduce Risk, Remove Stress, and Keep On Your Journey (with Licensed CPA, Katie Ferro): Episode 50

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 050:

Happy 50th Episode!! Thank you so much for all the support, and getting us this far with over 30,000 downloads to date. (You guys are amazing!) Today I have a special interview for you, of a livestream I did last Friday with Katie Ferro! Katie is a licensed CPA with over 10 years of tax & accounting experience. She’s worked for a local CPA firm focusing on small business clients in all stages of their businesses and has managed the sales tax department of a multi billion dollar company. You are going to want to take notes, because you will learn SO MUCH! And be sure to sign up for her challenge! Let’s dive in.

Takeaways:

  • Katie shares that the numbers side of your business can be overwhelming, but it can be so empowering. Once you get good habits and really dive in, you see where it is you can save money, what you are doing right, and what your last months look like. You can learn from it, and create goals from looking at your numbers.
  • Use your numbers to see how to make improvements and what you can do to make more money!
  • Katie’s tips to keep things simple:
    • 1. Separate business and personal funds.
    • 2. Keep your receipts using Dropbox (or anywhere you can organize it)!
    • 3. Keep a daily journal, spreadsheet, or log. (Miles, where you went, what you did etc)
    • 4. Use some sort of bookkeeping software. (Xero)
  • Sometimes when you’re traveling, you might need to know how long you were there for travel. This is something that over time is important to keep track of.
  • Katie recommends not using paper, it’s too easy to lose when keeping these important notes that could be crucial for tax season.
  • Katie’s challenge starts TODAY! Be sure to check under resources to take part in it.
  • Her fear is that entrepreneurs will not keep track of their deductions. You have to be so organized as an entrepreneur, and it’s so important. Income is so easy to trace, so you have to keep track of your deductions. 
  • A lot of people don’t know what value a CPA can bring. Don’t be afraid to pay some money for major advice. It will be worth it in the long run. Invest in your business, and the things you don’t know.
  • Katie shares that one of her struggles was mindset, and the emotional part of considering her business a business. She shares that it took her a while to come to terms with her business, that it can really make a difference in the online space. She kept seeing free webinars, and worried how she could sell hers. She modeled what I was doing for what her business could do, so she signed up for Impact Blogging Academy (IBA).
  • Confidence and clarity are two things she has seen change since signing up for IBA.
  • Katie says her idea of making an impact is to really change women’s lives, and empower them to go out and make a difference, and start educating entrepreneurs of what she knows about. Using her voice to help other women succeed in their business and beyond.

Highlights:

  • (3:24) A little more about Katie, and how she got started in the business.
  • (5:45) Why entrepreneurs should be excited  about the numbers side of business.
  • (6:54) MY story about paying taxes, and saving this money. My main mistake.
  • (7:30) Katie’s suggestions to reduce your tax bill.
  • (10:10) Katie’s 4 Tips to Keep It SIMPLE!
  • (15:24) What is Trello, and why I use it!
  • (16:24) What can you do to get things under control and clean up your goals and business for the upcoming year?
  • (18:49) Why does Katie worry about today’s entrepreneurs?
  • (22:01) Mistakes Katie sees entrepreneurs making.
  • (26:23) Katie’s biggest struggle so far in her years as an entrepreneur.
  • (28:41) Changes she’s seen in her business since joining Impact Blogging Academy.
  • (31:12) What’s the best book Katie’s ever read?
  • (32:50) What does it mean to Katie to make an impact?
  • (33:29) What is for her? Be sure to sign up for her challenge!
  • (34:06) Where to connect with Katie Ferro, and how to sign up for her challenge!

Quotes:

“The reason you’re in business is to make money, otherwise you wouldn’t be calling it a business”

“Receipts are only there in case you get audited”

“If they don’t keep track of their deductions, they may end up with a big tax bill”

“I had no list before IBA.”

“There’s this huge movement of women empowering women”

“My idea is to really boost it for 2019”

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

How to Hire Your First Freelancer and Build Your Team (with Nathan Hirsch): Episode 049

How to Hire Your First Freelancer and Build Your Team (with Nathan Hirsch): Episode 049

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 49 Show Notes

Today I’m interviewing Nathan Hirsch! He is a 29 year old serial entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace where business owners can request, and get introduced to freelancers across the world! We talk all about how to hire your first freelancer, and the best ways to start building your team. Enjoy!

Takeaways:

  • Nathan shares that when he got to college, he started trying different entrepreneurial ventures. Before he knew it he had lines out his door of people trying to sell him their used text books. This was his first glimpse of being an entrepreneur.
  • Nathan knew quickly he needed to hire his first employee. He says it took up so much time to try to find someone to employ. This sparked his company, FreeUp!
  • Nathan says that entrepreneurs should be focused on high level work. Decide what you’re not good at, and that is what you should outsource. Truthfully, we aren’t all good at everything. It’s so important to hone in on what it is we’re not good at, and get those jobs outsourced to people who are!
  • It’s important to identify who your perfect person you wish to hire is. If you don’t identify it first, it’s nearly impossible that you’ll be able to find a good fit, because you won’t know what you’re looking for when it comes time to interview people.
  • Always be trying to improve your interview process.
  • Standard Operating Procedures are SO IMPORTANT. This means anyone can walk into your business and things are set up and ready to go. This makes changes in employees easy. Be sure these Procedures are up to date.
  • Is it better to hire one person? Or multiple? Nathan says that only hiring one person can really set your business back. Let’s say they quit, or need time off: you need to protect your business so you can diversify your business so you can grow, and not be set back.
  • Nathan says that as an early on entrepreneur, block out the noise. You shouldn’t worry about what people are saying about your business, or their criticism. You can’t please everyone, just focus on your passion and stick with it!

Highlights:

  • (1:46) A little more about Nathan.
  • (2:50) Nathan first glimpse of being an entrepreneur in college.
  • (3:48) His accountant ask him when he was going to hire his first employee.
  • (4:59) What is FreeUp, and how does it work?
  • (6:34) When does Nathan think is the right time to start hiring for your business?
  • (7:30) How to decide what you should get off your plate, what to outsource.
  • (8:39) Benefits of hiring freelancers vs. employees?
  • (10:27) How does Nathan find the right people for the tasks he wants to outsource?
  • (13:02) What is an SOP?
  • (13:58) How to combat communication issues.
  • (15:24) Where are freelancers on FreeUp from?
  • (17:01) One freelancer for everything? Or multiple freelancers for the tasks?
  • (18:48) What should you focus on as a business owner? Low risk, high reward.
  • (20:07) Two of the biggest mistakes Nathan has made in his time as an entrepreneur.
  • (20:35) Nathan’s advice for a young entrepreneur.
  • (21:43) What does it mean for Nathan to make an impact?
  • (23:02) What’s next for Nathan?

Quotes:

“If you don’t have a budget for ongoing work, hire for project based”

“I didn’t just wake up one morning and hire 40 people, I slowly built up”

“There is no right or wrong way to go about hiring”

“If you let someone in, set your expectations up front”

“If people spend more time figuring out what that perfect person looks like, and setting expectations before that work starts…thats how you have a better long term hiring experience”

“There’s no substitute for seeing someone in real time”

“Focus on as many low risk high rewards situations as you can”

“The more you do it, the easier it gets”

Resources:

Connect with Nathan:

FreeeUp Website (Mention podcast for 25% off!)

FreeeUp Blog

FreeeUp Youtube Channel

Watch Full Interview:

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Platinum Pop Superstar Tajci Cameron Shares How to Create Lasting Change and Make a Bigger Impact: Episode 048

Platinum Pop Superstar Tajci Cameron Shares How to Create Lasting Change and Make a Bigger Impact: Episode 048

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 48 Show Notes

Today we’re interviewing Platinum Pop Superstar, Tajci Cameron. She shares how to create lasting change and make a bigger impact. Tajci sold platinum records in Europe, is a TEDx speaker, author, certified life coach and a single mom of three boys. She shares the focus of her work is to Heal deeper, Love more and Uplift others (aka change the world). This is such a good episode. Be sure to really dive in and don’t be afraid to take some notes! Enjoy!

Takeaways:

  • Tajci shares how she had a dream at 4 years old, that she would some day tell stories through music, and make the world a better place. She says that she stuck with it. Sometimes we have to take dreams or ambitions, and not look at them as just in our heads, but something we can easily achieve if we keep with it and follow the path.
  • She shares how she got tired of waiting. She then started to create her own shows. When she started touring with those shows, she then would miss auditions. This was a sign that maybe she should keep with her own shows, instead of constantly seeking out auditions.
  • Tajci uses her platform for the betterment of others
  • The 5 elements of every change:
    • 1- Connection. You need to know why you are doing something, and be motivated to change.
    • 2- External Shift. This step is to look at the things happening in your life (relationships, clutter, situations) that you might need to decide to keep or get rid of to prepare for that change.
    • 3- Internal Shift. We need to think in our own minds how that change can happen, and make room for that change. How can we make room in our lives and mind for that change. (“Everyday it’s getting easier”)
    • 4- Commit and practice. No change is going to happen overnight. It takes persistence.
    • 5- Giving back. This is what makes any change worth while. If a change helps you, it is so key to give back, and not do it only for our own fulfillment.
  • Mindset: Sometime we need to take time to reset. We are so creative, that sometimes its so important to just shut it off for a minute. We need to restart our minds the same way we restart our computers and phones.
  • Tajci shares the story of her son spending 7 hours on legos, only to find he missed one piece in his structure. He took it all apart, knowing it was the easiest way. This is so important. It is okay to stop and realize you need to start over sometimes. Nothing has to be perfect. But sometimes its okay and even better to admit mistakes, and start over.
  • “Success without fulfillment is the ultimate failure” Tajci shares some of the organizations she supports and is a part of. I encourage all of you to check them out! They are so amazing, and all support such incredible causes, and groups of people. Success if you don’t give back truly is worthless, and Tajci is such a great example of that change you can be a part of if you do choose to give back.

Highlights:

  • (2:24) A little more about Tajci.
  • (3:09) More about her story- where she came from and how she got to be the entrepreneur she is today.
  • (5:52) The story of how having a doll version of herself made her so self aware of how her life needed to be in her own hands.
  • (9:48) Why Tajci moved to America, and how that changed her life.
  • (10:12) What Tajci did when she first moved to the US.
  • (11:30) What happened when Tajci met her husband.
  • (14:21) Heal Deeper, Live Fuller.
  • (15:02) Tajci shares how passionate she is about helping put a stop to sex trafficking. How it is everywhere, and something people need to be more aware of.
  • (17:43) The 5 elements of every change.
  • (24:08) What does Tajci do for mind work?
  • (26:15) The power of starting over-her son’s Lego story.
  • (32:21) End Slavery Tennessee- an organization Tajci is a part of, and how it helps save lives.
  • (33:15) More organizations Tajci supports.
  • (40:18) What’s next for Tajci?
  • (44:09) Where can you connect with Tajci?

Quotes:

“The fact that I had a doll, helped me realize much faster that I was becoming a doll”

“I got tired of waiting”

“Each morning, choose to live”

“Heal deeper and live fuller”

“The more awareness there is, the more we can help”

“Our brains don’t know the difference between what we tell them and what it actually is…its up to us if were going to hold on to it, or process it and let go”

“We need to intentionally make those moments of quiet”

“Theres no real change without mindfulness”

“Success without fulfillment is the ultimate failure”

“Allow life to gift us, and change us for the better”

Watch the Full Interview

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
How To Go From An Idea For A Business, to a 6 or 7 Figure Company (with International best selling author and CEO, Kelly Roach): Episode 047

How To Go From An Idea For A Business, to a 6 or 7 Figure Company (with International best selling author and CEO, Kelly Roach): Episode 047

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 47 Show Notes

On today’s episode, I’m interviewing Kelly Roach. She is the host of the top rated podcast “Unstoppable Success Radio”, and CEO of Kelly Roach Coaching. She is a former NFL cheerleader and now helps creates lives for entrepreneurs that they absolutely love. Her passion is to help people achieve exponential growth in their business. In today’s episode we talk all about building a team so you can work less. We talk systems, processes, and all the things you NEED as an entrepreneur. Enjoy!

Takeaways:

  • She says her plan was the corporate ladder. She was promoted 7 times in 8 years, managed a team of 100 people, but she started to reflect on what her life would look like if she stayed on that path. Sometimes this reflection, if we’re stuck in a rut in our jobs, is so important. Everyone is entitled to live a life of fulfillment.
  • First step is building the team, second step is being able to scale your business. A lot of people think these steps are reversed. But like Kelly tells us, you can’t be too reliant on outside people. You need to get people who want to be on your team, and go all in on helping you with your mission.
  • Kelly helps us understand you want to get a plan to get clients, and reinvest that revenue in getting help.
  • Catalyst for growth: How much can you do without working more hours?
  • Referrals and Universities. These are the two main places Kelly says to look for people to hire.
  • Training Process 3 Step Process: 
    • Step 1: It is so key to be clear on the objectives and roles for the job and end goal.
    • Step 2: Design where they spend their time, so you set them up for success to get the job done the way you want it.
    • Step 3: Make sure you have a 90 day plan for them, starting with a 30 day plan, lining up what it is you’ll be training them on, so they understand the brand, the why, and the goals.
  • Kelly shares how being very vocal about what it is you expect from your employees, and collaborate with them on what you expect.
  • She shares her tips on being a leader: You want the people who work for you to feel inspired, and grow. You need to be willing to have tough conversations. Coaching performance conversations is one of those ways Kelly shares.
  • Look In The Mirror Leadership: Kelly talks about the power of reflection. If you don’t like something in your business, it’s so important to look inward and fill that gap. We tend to point blame, but have to ask yourself the question, “what can I do better?”
  • If you are just getting started on building your business, that is the best possible time to start thinking about a team. It’s a lot easier to do it right on the first time rather than having to go back in your business.

Highlights:

  • (1:52) A little more about Kelly Roach.
  • (2:44) How did Kelly get started as an entrepreneur?
  • (4:33) What does “using it for good” mean to Kelly?
  • (4:53) What is Kelly Roach Coaching- what are the different programs she offers?
  • (6:20) Scaling: How do you scale and build your team so you have freedom?
  • (8:39) How to know when your business is ready to start outsourcing, and when it’s ready to start insourcing.
  • (9:38) What is the catalyst for growth?
  • (12:15) Where to find people to hire?
  • (14:49) Kelly’s training process. How to best train your employees for the most successful role. (3 step process)
  • (17:52) Some things Kelly does in the 90 day planning process with her new employees.
  • (21:41) Is there such a thing as growing too fast, or hiring too soon?
  • (23:20) Kelly’s tips on how to step into a leadership role as an entrepreneur.
  • (24:41) What Kelly has done to develop herself as a leader.
  • (26:49) What does it mean to Kelly to make an impact?
  • (28:17) What is next for Kelly?
  • (29:18) Where can you connect with Kelly?

Quotes:

“Theres a big distinction between someone who is a contractor for you and 15 other people, versus someone who says their career goal is to help you achieve yours.” 

“How much can you do without working more hours”

“You can’t build a scaleable team if your people aren’t generating revenue”

“You have to be willing to make the investment first”

“You have to put the bumpers on the bowling lane for them”

“For every single thing that every single person does in your company, there should be a documented progress”

“The most important aspect of leadership is helping people become more.”

“The most important thing is looking in the mirror”

“Coaching is caring”

“Everyday I want people to say, “My life is better because we did this work together.”

“The team is what helps you get the big business.”

Resources:

“Bigger Than You: The Entrepreneurs Guide to Building An Unstoppable Dream Team” by Kelly Roach

Free Resources:

Text Bigger Than You to 44222 for early notifications, resources, and trainings on how to start building your team even if you’re just getting started!

Find Kelly On Social Media:

Facebook Page

Instagram: @kellyroach13

Podcast: Unstoppable Success Radio 

All about helping business owners grow faster and accomplish their financial goals without compromising their quality of life. A mix of written in questions and lessons from Kelly! (3 episodes go live per week)

Watch the Full Interview

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

How to Scale and Add Structure To Your Business (with Virtual COO, Emily Allen): Episode 046

How to Scale and Add Structure To Your Business (with Virtual COO, Emily Allen): Episode 046

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 46 Show Notes

Today’s episode is all about scaling your business, and putting in systems and processing. It isn’t the sexiest topic out there, but it truly is something you NEED to do. We’re talking with Emily Allen, a virtual COO, and certified project manager. She’s taken on the task of turning overburdened entrepreneurs into fearless leaders.

Takeaways:

  • Emily says to be conscious of where you want to go as an entrepreneur. Break it down to the year, than the quarter, and then down to how you can really get what you want to done.
  • A COO is for a visionary entrepreneur. Someone who has all the ideas, but needs strategy on how to get it all done and integrate it into the business day to day.
  • She shares that her work really revolves around working with the whole team of a company. Delegating tasks and deciding how to best move the company forward.
  • One of the most important questions you can ask yourself as an entrepreneur is: What can I delegate?
  • Emily shares how important it is to hire other people to help in your business. You need to be able to give up a little control in order to grow. 
  • Having a plan is so so important. Allow yourself the space and time to have this come to you. It doesn’t happen overnight, so give yourself time to think and dream big in your business.
  • Track your progress by month. I shared earlier how Emily says to write out your goals (by year, quarter, and month) and one of her key takeaways is to make sure to track this progress. Every month ask yourself if you hit the goals you set out to, and if not, make sure you know why, and how to accomplish it. The key is to always stay on track.
  • Emily shares that giving ourselves time to think is a crucial part of gaining clarity in our business. Simple time to think of what we need and how to get there is the only way we will. You don’t want to always just be answering the questions, and in the meetings. You need to take a step back sometimes to give yourself that perspective to get it done, and answer those questions for yourself.

Highlights:

  • (2:10) A little more about Emily Allen.
  • (2:48) What the heck is a virtual COO?
  • (3:40) How does Emily help entrepreneurs start systematizing their businesses?
  • (5:03) What kind of income level is she working with? Who needs a COO?
  • (8:18) Has Emily ever gotten stuck being in the business instead of just the overseer?
  • (9:10) How long does Emily work with each client? Months? Years?
  • (11:02) What is a big roadblock Emily has seen entrepreneurs hit?
  • (13:09) What does Emily document? (And examples of systems Emily uses)
  • (15:07) What is something that is non-negotiable to have a scaleable business?
  • (18:42) How to get to the end result of even just one goal.
  • (19:03) What are things we should be doing to gain more clarity in our businesses?
  • (19:32) The power of a day off.
  • (21:02) What is one of the best books Emily has ever read?
  • (22:41) What does it mean to Emily to make an impact?
  • (23:12) What is next for Emily?

Quotes:

“Less stress, more progress.”

“That central person in the business is making a lot of decisions”

“You can either have control, or you can have growth. But you can’t have both things”
“If I come into your business, would I know what to do?”

“It doesn’t have to be perfect, just get something on paper to get people started”

“What you measure, you improve upon”

“It’s okay to ask for help”

“Play bigger”

Resources:

Connect with Emily:

Website: emilyallen.co

Instagram: @VirtualCOOEmily

Facebook: Emily Allen

Other Resources and Books from the Episode:

Process.St

The Twelve Week Year: Brian P. Moran

You Are A Badass: Jen Sincero

You Are A Badass At Making Money: Jen Sincero

Profit First: Mike Michalowicz

Watch the Full Interview

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Want more? 

Listen to Episode 41 (First Steps on Starting a Business, and How to Take it to the Next Level with Helen Munshi)

Listen to Episode 42 (How To Get In Front of MORE People and Build An Influential Online Brand with Erika Ashley)

Listen to Episode 43 (Talking Money Mindset with Intuitive Business Coach Emily Aarons)

Listen to Episode 44 (Uncovering the Next Evolution of Your Brand Message with Adria Decorte)

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Uncovering the Next Evolution of Your Brand Message, with Message Clarity Coach Adria DeCorte: Episode 044

Uncovering the Next Evolution of Your Brand Message, with Message Clarity Coach Adria DeCorte: Episode 044

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 44 Show Notes

Today’s episode is an interview is all about brand messages. I brought in expert, Adria DeCorte! She’s a message clarity coach, supporter of entrepreneurs, teaching all about brand messages so they can further connect with their clients. She brings such a genuine energy to clients to hone in on their brand. Be sure to take some notes, and grab her freebie! Here we go!

Takeaways:

  • Adria started in the wellness space. She realized her gift was to help businesses keep going and find their message.
  • Being a true messenger means knowing your truth. She says if there is fire behind it, it will bring the right people to you. It is okay if your message evolves.
  • Sometimes strategies are not everything as an entrepreneur. We need to KNOW our message and that will add the passion to it. Our message is our foundation.
  • Message (her definition): the BIG idea. The one thing you want to get known for. If you did a TED talk, what would it be about? What do you stand for, what do you want to change in the world. (That is your message)
  • Messaging (her definition): the bigger picture about how you talk about your message. This is what it is you do to forward your message out into the world.
  • How to figure out your message: Ask yourself: What is a strong idea you have for the world in your industry? What is something you wish you could shout to the rooftops? Then after you have your general idea, you want to start using it in the value of your work.
  • Your message should should give you a gut feeling.
  • Don’t just use your brain to come up with your message. Use your heart, use your energy. Every time you talk about it, you should be passionate.
  • You don’t want your message to be so clever, that its hard to understand. It’s okay if its simple. It doesn’t have to be pretty, it should be straightforward and honest. Get it as clear, visual, and concrete as possible.
  • Who do you help, how do you help them? This is something that need to be CONCRETE, and simple. You need to know who you want to help so you can make that impact in your business. Know what the problem you need to solve is, and make it clear.
  • You are unique. Your business is never going to be like any one else, because they don’t have YOUR STORY. Know your worth, and how no business can be just like yours, because no one else is YOU.
  • 4 S’s: Story, Stance, Skillset, Solution
  • When Adria applied for TED X she didn’t feel like she was ready. She just had a lot of passion behind her work. She was a very shy person, but really wanted to do it, because she felt like she could inspire others through it.
  • Have conversations with your audience, and take your expert hat off. People need to be able to relate to you in order to really feel like they can be helped by you.

Highlights:

  • (2:09) A little more about Adria!
  • (2:57) How did Adria get started as an entrepreneur?
  • (5:18) What does being a “true messenger” mean to Adria?
  • (6:26) How can you start evolving your message as an entrepreneur?
  • (9:03) Questions to ask yourself to figure out YOUR message.
  • (13:31) How to infuse your message into your marketing, and everything you do.
  • (14:28) Visualization exercise to see if your message is what it should be.
  • (16:59) How to create a clear message, rather than a clever one.
  • (20:21) Who is it that you help? Why is this a core part of your business?
  • (22:03) 4 S’s! How do we discover what makes us unique and how to stand out?
  • (25:35) Adria’s experience at TED X. How did she apply, what was the interview like, and how did she end up landing it?
  • (31:32) Common mistakes Adria sees that entrepreneurs are making.
  • (32:43) What does it mean for Adria to make an impact?
  • (34:01) What’s next for Adria?
  • (35:17) Where can we connect with Adria?

Quotes:

“Clear is better than clever”

“The most important thing is connecting with your people”

“Being able to look at everything first through your persons eyes, so then you can craft communication and messaging that is really going to connect with them”

“Who do you help, and how do you help them”

“Remember that you are already unique”

“You are one of a kind because you have your own story”

“I had the power with my words and my language, and my message to help people have an ah-ha moment, that would leave them changed”

Resources:

Adria’s Freebie for Dialing in Your Core Message:

http://MessageClarityKit.com

Connect with Adria:

Podcast: Unforgettable Podcast

adriadecorte.com/message

Instagram: @adriadecorte

Thanks so much for Listening! Comment below with your #1 takeaway!

 

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Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

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Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

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