How To Prepare and Execute Your Launch with Stacy Tuschl: Episode 20

How To Prepare and Execute Your Launch with Stacy Tuschl: Episode 20

Episode 20 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today’s episode is a great one. I’m interviewing Stacy Tuschl. We’re talking all about launching. How to launch your next course or program, how to pre launch, how to launch when you don’t have a program yet! Stacy is a high performance coach and business mentor, best selling author, speaker, creator of the podcast and community, She’s Building Her Empire, where she helps entrepreneurs break through their challenges, operate at their highest potential, and create self sustaining businesses. She’s so passionate about helping women to be unapologetically themselves, and create a legacy they can be proud of! There’s some great stuff in here, I can’t wait to share it with you. Enjoy!

Takeaways:

  • All a launch is, is promoting something for your business at that moment in time.
  • There is no urgency when we just leave something up on our site for people to buy. When there are limited spots, or space available, it creates urgency where people get out their cards and buy.
  • Stacy’s favorite launch is a 5 day challenge. The excitement is when people get so involved, and creates a community. It’s great for launching in the moment.
  • Never EVER think you’re not big enough or don’t have a product to launch. People hold themselves back by thinking this way. You can solve all these problems by launching.
  • You have to put the work behind your business if you want it to work quickly. It doesn’t have to take long to start making money in your business.
  • NEVER sit on your ideas. Stacy told a story of a woman who made $7,000 who said she had been sitting on that idea for a year. She could have made that money 12 months ago if she had just done it. Why wait?
  • A failed launch is so valuable. You learn about your audience- what they want, what they don’t price points, and the insight you gain is so worth it. Failure is FEEDBACK!
  • A pre-launch is so important. You need to warm up your audience and make sure your freebie goes along with your challenge. Therefore, you know that the people who are opting in are there for what you’re selling.
  • Three steps to focus on in your PRE LAUNCH:
    • 1. What is the product,
    • 2. What would be a great challenge to sell that product
    • 3. What would be a great freebie to get people excited for that challenge
  • Once you know people are buying your launch, then you can start building your course around it. It’s okay if you haven’t made your full course yet, and you’ve started selling. Thats a great thing! Let people chat with each other, and give people something to do (homework) where you can ask what people want out of the program. That will help you gain insight, and get them feeling confident that they bought your program.

Highlights:

  • (1:34) A little more about Stacy, and how she started out as an entrepreneur.
  • (5:32) Stacy talks a little more about launching.
  • (7:25) Why does she think launches are so crucial for a business?
  • (8:40) Different styles of launching that you can do.
  • (10:20) How do you get people into your challenges?
  • (11:50) What are some of the biggest mistakes Stacy’s seen when someones launching.
  • (15:25) Why you should stick with it. Don’t sit on your ideas. Even if it doesn’t happen over night, don’t give it up.
  • (17:45) What should you do if you do a launch and no one buys it, and how a a failed launch can be a great thing?
  • (19:05) Pre Launch: How to do it, where it starts, and what steps to take to prep for the best launch.
  • (21:55) How long should your Pre Launch be?
  • (25:00) Why you should do a launch first, then build your course around it.
  • (27:58) What’s next for Stacy?
  • (29:10) Where can we find Stacy, and keep in touch?

Quotes:

“I get really excited talking about the online space, because the opportunity is so huge, and it’s for everyone.”

“Launch can be a really scary word, just think of the word promotion.”

“If you want to grow your list you have to give people a reason to opt in.”

“If you do it the right way, you can make money immediately in your business.”

“It can happen quickly.”

“Stop getting ready to get ready.”

“If you don’t have feedback, and you are sitting at home for a year trying to create this perfect product, all you’ve done is postpone a better product and program that you could have been selling this second.”

“The longer the runway, the better the launch is going to be.”

Resources:

Instagram: @StacyTuschl

She’s Building Her Empire (podcast)

shesbuildingherempire.com

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Exactly How I Earned 49,000 in 5 Days with my Online Course Launch: Episode 019

Exactly How I Earned 49,000 in 5 Days with my Online Course Launch: Episode 019

Episode 19 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today I’m getting vulnerable. I’m sharing with you how exactly I earned 49,000 in 5 days with my online course. If it helps you, I’m more than happy to do it. I’m going to be getting down to the nitty gritty.

Takeaways:

  • Get scrappy! Even if you don’t have an add budget, you know people
  • Even if only one person buys your course, treat it no different. Give 100% for them.
  • When I did a launch, I was also making money from other sources. Try not to go into debt in your launch.
  • My first two launches were a learning experience
  • My thought process- Typical cost per lead is between 3-6$. So I knew if I spent 10,000 on adds I could get about 2,000 registered for the challenge. I knew I converted at 5.5% last time.
  • I hired a Facebook add strategist. It sounds dumb but it helped like you wouldn’t believe.
  • I got 1800 people in the challenge. By day 2, people were telling me they didn’t know what i’d be selling day 5 but I
  • Be flexible. Some people told me they couldnt afford it, so I altered the price for a few people so they could do it. I believe in my course. I know it would help people, so I wanted to make it accessible.
  • Think BIGGER! Theres so much potential in the online space. I never thought I could hit this mark, but I did it.
  • Make sure you’re investing in yourself. It’s SO worth it.

Highlights:

  • (2:00) What happened the first time I launched this online course?
  • (4:20) My second launch- what changed, and how did I up my game?
  • (6:25) What are typical conversion rates for a launch?
  • (6:55) My third launch? I did the math and knew what it could be.
  • (7:10) My thought process, and math breakdown for what I though this challenge could be.
  • (9:00) How I interacted with my clients, and reached out via Facebook. It DOES make a difference.
  • (10:20) How did my latest online course do? What did my conversion end up being?
  • (10:32) Lessons learned from launching my challenge.

Quotes:

“One person can bring you more people”

“Don’t be afraid to give away content for free. It’s how you can build trust and a relationship with your clients.”

“Theres no good time to launch, just do it.”

“I still work hard, but I’m able to work smarter and still have a life.”

“Every stage I was at in my business, I invested in it, and I grew.”

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

How You Can Use Pinterest to Create Passive Income: Episode 018

How You Can Use Pinterest to Create Passive Income: Episode 018

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Episode 18 Show Notes

On todays episode I’m sharing with you a recording I did on Christina Jandali’s online summit all about passive income. You’ll learn all about Pinterest, Pinterest marketing, how you can use Pinterest to create passive income, and a lot more. Lets dive in!

Takeaways From This Episode You Won’t Want to Miss:

  • Long-tail Keywords make you and your posts stand out and help you dominate your niche.
  • If you’re just getting started in your business, Pinterest is a great way for free leads. Pinterest allows you to work smarter, not harder. I still get leads from content I get years ago.
  • Don’t get caught trying to be on every social media platform. Then you won’t fully be able to make your mark well on any platform. Pick one and dominate it.
  • Repurposing content is the best way to work smarter not harder. I use Canva!
  • Pinterest has helped me gain so much traffic. Have an opt-in all over your site so people sign up!
  • Know your audience. Know what they need so that when you are creating content and products, you know they will use it.
  • Commit to creating quality content on a weekly basis, and be consistent about it.

Highlights From This Episode:

  • My Story. (1:04)
  • What is “Passive Income”? (2:02)
  • The biggest mistake people are making who are trying to gain exposure on Pinterest. (2:46)
  • How to know what keywords to use on your pins. (3:40)
  • Top 3 suggestions how to get Pinterest traffic onto your online community.(4:47)
  • Why giving a freebie makes all the difference. (6:50)
  • Mistakes I made along the way launching my business. (8:30)
  •  What I use to create content. (11:26)
  • Top strategies for list building. (12:12)
  • The best organic ways to get onto your opt in page on your website or blog. (13:32)
  • What doors did having passive income open for you? (15:15)
  • How often should you be creating new content? (17:41)

Quotes:

“Work smarter, not harder.”

“Pick one platform you want to master, and get really freaking good at it.”

“A lot of people overthink list building… keep it simple, don’t overthink it.”

“Done is better than perfect.”

Here’s a list of resources mentioned in this podcast:

deliveryourgenius.com

canva.com

Rachelngom.com/cheat-sheet

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 

Episode 017: How This New Mom Went From Idea to Business In Less Than Two Months, Interview with Kerri Grace

Episode 017: How This New Mom Went From Idea to Business In Less Than Two Months, Interview with Kerri Grace

Episode 17 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

Today I’m interviewing Kerri Grace, owner of Grace Fitness and Nutrition. Level 2 crossfit coach, PN certified, and specializes in pregnant and post partum athleticism. We talk about how she went from just a concept to a business in just two months, how to set ourself boundaries in business, how to be in business with a little one, and how to get over “analysis paralysis” that so many entrepreneurs face!

Takeaways:

  • Just because you don’t have a business background, does not mean you would be a bad entrepreneur.
  • The feeling of thinking you’re not good enough never goes away. But people need what you have to offer. Don’t let the voice in your head keep you from showing the world what you have. 
  • You can work out being pregnant until the day you deliver! Kerri says that it helps with delivery, and really helps the recovery.
  • Analysis Paralysis: Don’t get stuck in thinking your idea is worthless. DON’T sit on your ideas, let them grow and you will be amazed what happens. 
  • Time blocking is so important. Have boundaries like Kerri says. When you’re working, its okay! Don’t feel the “mom guilt”. Kerri works when her son is asleep, and sets out specific times to work, and specific time to spend that one on one time with him. 
  • You don’t have to set unrealistic expectations for yourself for working out. Don’t do ALL OR NOTHING! It can be as simple as a walk if you don’t have the time. But do something and you’ll see how much more energy you’ll have to give to your business.

Highlights:

  • (1:10) A little more about Kerri Grace.
  • (2:01) Why she started her business, and how she got to where she is today.
  • (4:50) Kerri Grace’s struggles with doubt in her business when she first started, and how she overcame them.
  • (7:00) Talking about Analysis Paralysis. What is it? How should you overcome it?
  • (8:16) How is Kerri juggling motherhood AND being an entrepreneur?
  • (9:18) How to set up boundaries with being a mom and working. Time Blocking!
  • (12:02) Advice to a mom for having clear work time and clear kid time.
  • (14:54) What steps has Kerri taken to get her business off the ground?
  • (16:29) Nutrition tips for the entrepreneur.
  • (18:40) What does it mean to Kerri to make an impact?
  • (20:08) What’s next for Kerri?

Quotes:

“People need what you have to offer…they need to hear that message from you!”

“I’m trying to be intentional with my time…and intentional with who I’m spending my time with.”

“Eat foods that are real. Eat foods that are in nature. It’s going to do so much more for your business that you probably wouldn’t even realize.”

“Avoid the middle aisles!”

“Most people don’t know what healthy is. Its totally doable and you don’t have to give up everything that tastes good to be healthy.”

“Just do it…take the step and do it. You won’t regret it.”

Resources:

Follow Kerri:

Gracefitnessandnutrition.com

Instagram: @gracefit.nutrition

 

Pro coach (Precision Nutrition)

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Episode 016: How to Protect Yourself as an Entrepreneur: Legal Must-Haves for Online Business Owners with Sam Vander Wielen

Episode 016: How to Protect Yourself as an Entrepreneur: Legal Must-Haves for Online Business Owners with Sam Vander Wielen

Episode 16 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

In this episode, we are diving deep with lawyer to online business owners Sam Vander Wielen. Sam will share with us the top mistakes most entrepreneurs are making (and how it can get you in trouble), plus what you MUST have in place to protect your booty. 

Takeaways:

  • When you’re starting a new business, make sure you have all the preparation steps accomplished. Your business entity, bank account, payment portals, etc. Make sure before you have your first client, you’re completely ready!
  • If you take a privacy policy from another business, it’s actually illegal! It’s a copyright infringement. Be sure that your policy covers YOU, and your business.
  • Terms and Conditions are the rules and regulations of your site, and your business. They’re super important for business who have a digital download on your site. If you have that, it sets the rules for your privacy, but also your clients have to agree that they agree before downloading. It’s essentially your version of a contract. (Refunds, installment payments, etc.)
  • You have to have a privacy policy to have a Facebook Ad.
  • Their are ways to help stop your photos or content from getting stolen. You can watermark your photos, add code to keep people from copying your text, or possibly try contacting social media platform to get it taken down.
  • Find a local accountant who provides service who understand online business. Someone who you can meet with throughout the year. That way when tax season hits, it isn’t all at once. You can check in to have a better idea what and when you’ll owe.
  • You owe taxes on revenue. EXAMPLE: If you have 100,000 that comes in, and 50,000 of expenses. You now pay tax on 50,000 of the left over. If you’re an Sole LLC, you owe federal, self employment tax, and state tax. This is why its helpful to make sure you’re keeping track of your business’ money.
  • Save 25%-20% of what you’re making for taxes so theres no surprises!
  • GDPR: The people moving forward on your list living in the EU, Its not okay to have them opt into your freebee and then add them to your general list, UNLESS you get their approval. Privacy Policy needs to have the 6 rights that are listed in the GDPR, info you collect, when you collect it etc. This makes it super important to have a SPECIFIC privacy policy to you and YOUR business.

Highlights:

  • (1:59) A little more about Sam
  • (4:45) Sam’s traveling background, and how she led
  • (7:44) What do you need to start an online business?
  • (11:00) Privacy policy’s, and why they’re so important for your business.
  • (15:10) What are the Terms of Service and what do they do for your business?
  • (17:20) What could happen if you don’t have any policies set on your website?
  • (20:15) What advice does Sam have for people who get their photos stolen?
  • (25:03) Sole Proprietor or LLC?
  • (27:29) If you’re just starting your business, how much money should you set aside for taxes?
  • (34:00) Cool things you can do as a tax write off at the end of the year.
  • (35:05) GDPR: What is it, and how to prepare for it?
  • (43:00) What’s Sam’s training, and why you should do it!
  • (44:02) What does it mean to Sam to make an impact?
  • (46:06) How can people connect with Sam?

Quotes:

“Before someone starts to work with you its really important that they see what your rules are.”

“Having that proof is so crucial.”

“They [social media platforms] have an obligation as well not to perpetuate stolen content.”

Resources:

samvanderwielen.com

DIY Legal Templates

Instagram: @SamValderWielsen

Facebook community for free trainings: Fearless Femmepire 

Fearlessly Legal Course

10-Step BYOB Checklist

Convertkit

 

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.

 
Episode 015 Interviewing Minneapolis Based Event Planner, Josey Stafford, Owner of Sixpence Events

Episode 015 Interviewing Minneapolis Based Event Planner, Josey Stafford, Owner of Sixpence Events

Episode 15 Show Notes

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!

On this episode, I’m interviewing Minneapolis based event planner, Josey Stafford. She’s the owner of Sixpence Events, and models her event planning around helping millennials who want a stress free engagement, and a wedding filled with laughter and awkward hand gestures. She works hard to make sure her clients are educated, and that the vendors are happy doing their job. This girl is amazing, and we talk about a lot of systems in this episode: ways you can systematize your business, how to build relationships with vendors, and all kinds of really good stuff! Take some notes, and ENJOY!

 

Takeaways:

  • Sometimes setting boundaries can be hard as an entrepreneur. You have to be patient and give yourself credit, and often times give yourself a break from time to time. Nothing happens overnight.
  • Tracking how many hours you put into your clients will help you see if you’re charging the right amount for your time.
  • GoogleDocs is your friend! Josey swears by this as the perfect way to keep track of your mileage, time spent working, fees, and notes on clients etc. 
  • Keeping things on paper is very dated. It’s easy to lose. Start keeping track of things on apps or documents so they’re easy to circle back to.
  • As far as keeping connections with vendors and relationship marketing goes, its all about staying in contact. You have to support the other vendors by liking sharing, and posting about them, and they will feel a connection to refer and work with you too!
  • Instead of just saying no, ask questions first. Set boundaries for yourself, but don’t just say yes to any project and take on to much.
  • Know who your client is. You can’t appeal to everyone.
  • Even if you’re not good at taking pictures for your social media, make sure you still stay up to date on it. Ask friends to take photos for you, do a photo shoot etc. It is worth sharing! Make sure to take the time to do it.
Highlights:

  • (1:37) A little more about Josey.
  • (2:08) Her background in business, and how she got started.
  • (4:28) How Josey has dealt with being a solo-preneur.
  • (6:09) What goes into being a wedding planner?
  • (7:45) Josey’s secret for staying organized.
  • (8:00) She shares her favorite apps and sites for systemizing her business.
  • (16:59) Tips on building relationships so you get referrals.
  • (20:36) Some mistakes that Josey has made in her business, and how she deals with them.
  • (22:00) How to say no to a project you don’t think you can take on.
  • (23:37) What is Josey’s marketing strategy? What social media platforms does she use?
  • (27:02) Why you should be using the Tailwind app!
  • (33:08) What does it mean to Josey to make an impact?
  • (34:02) What is next for her?
Quotes:

If you pay yourself first, then use left over money for your expenses, you’ll always be making money in your business.”

“If you support me doing that, I want to support you!”

“Saying no to things has really bit me in the butt.”

“The best thing to do after you think your helping a small group of people, is to as yourself how can I help a big group of people.”

Resources:

Josey’s Platforms:

IG: Sixpenceeventsmn

https://www.sixpenceeventsmn.com

 

Talked About In Today’s Episode:

Wave- Free Financial Software for Small Businesses

Calendly- Post Scheduling Software

Zoom- For Client Calls

Honeybook- helps you book your ideal client faster, more frequently, and with less legwork

Paypal- Money Transfering App and Site

Aisle Planner- Wedding Inspiration and Ideas

Typeform- Data Collecting Site

Tailwind App (Chrome Extension)- Pos Scheduling for Instagram and Pinterest

Books:
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (by Mike Michalowicz)
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too (by Gary Vaynerchuk)

Thanks so much for Listening! Comment below with your #1 takeaway!

 

To help out our show I would love it if you subscribed and leave an honest review on iTunes. Your ratings and reviews really help the show and I read every single one!

 

Ready to take your biz to the next level? Get free instant access to my online vault of videos, worksheets, and more for female entrepreneurs!

 

Rachel Ngom

Entrepreneur, Author, Pinterest Strategist

 

 

 

 

 

 

 

 

 

 

Hang with me on Insta Stories

Email: clientcare@rachelngom.com

 

“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins

 

PS. Be sure to join my free online community for female entrepreneurs! Join here.