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Pinterest is really a search engine, like Google, instead of a social media platform. But what really makes Pinterest stand out from Google is that it’s VISUAL. Which means if you want to stand out on Pinterest, you’ve gotta make sure your graphics are on point!
So let’s talk about creating quality images for Pinterest–ones that will convert!!
More of a visual learner? Me too! Scroll down for the video tutorial!
Creating Pinterest Images that Convert Tip #1: Use Verticle Images vs. Horizontal
My absolute favorite site to create quality Pinterest images that convert is Canva.com!
Canva makes it SO SIMPLE to create amazing graphics! I am def not a graphic designer by any means! If I can do it, you can too! And no, I’m not a Canva affiliate, I just love the site!
Here’s a screen shot of what the site looks like. They even have a Pinterest template, with the right size (735x1102) ready for you to design yourself!
See the examples below? The one of the left is just a regular square image. Not really attenion grabbing, right? And the one on the right? It’s still a transformation picture, but it’s a verticle image, which will stand out more. Plus, it has text on the image and a call to action. More about that below!
Creating Pinterest Images that Convert Tip #2: Include Text on your Images.
Here are two examples. The one on the left, well, first it’s a terrible quality picture (it’s mine lol). I’m not really sure what it is or what the pin is trying to do. Maybe the post has a recipe? We don’t know. But the pin on the right! It’s got bold text describing exactly what the person will see when they click through the post!
Creating Pinterest Images that Convert Tip #3: Keep the text easy to read and avoid using super fancy fonts
Here are two examples. The one of the left is hard to read and definitely makes me want to keep scrolling. The one on the right, however, stands out! Bright colors, clear font, and tells me exactly what the post is about.
Creating Pinterest Images that Convert Tip #4: Reference a freebie in your image if you have one!
If you have something to offer people to join your email list (like a worksheet, PDF, etc.), then put that bad boy in your image so people know that when they come to your site they’ll be able to get something valuable for free!
Entrepreneur, Author, Social Media Strategist
“Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.” Tony Robbins
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