You might be wondering…what’s the difference between an opt-in page vs a landing page…they’re the same thing =) Opt-in page, freebie, freemium, lead magnet, landing page, they are all essentially the same thing.
Opt-In Page Tools:
First, let’s talk about the kind of tools you’ll need for your opt-in page.
There are a million options, but I want to keep things super simple for you.
There’s only one tool that I recommend for building a killer opt-in page because it’s budget friendly and it WORKS.
It’s LeadPages. Even when I was bootstrapping my biz in the beginning, the one thing I DID invest in was LeadPages, because it’s so easy to use and it’s pretty cheap.
Yes, we also have ClickFunnels, but I rarely recommend it to my students (especially beginners) just because it starts at $97/month, and quickly escalates to $297/month.
Is it awesome and does it pay for itself? Yes. But I don’t think you should start there.
Could you use a free program like MailChimp or Bloom plugin for WordPress? Yes, but you get what you pay for. They don’t look as good and they won’t convert as well.
Opt-In Page Offers:
In order to create a killer opt-in page, you need to know what you’re offering.
This cheat sheet will help you decide on your offer and give you tons of ideas.
Opt-In Page Best Practices:
Some of the things you need to be aware of when creating an opt-in page:
Simple converts best. You don’t need tons of text or a long opt-in page, just a great headline that shows them that your freebie will solve their problem.
See this example? I just have a headline that shows how I’m helping.
Include a logo and make sure it’s on brand. You need to look professional and having a great logo will do that. Luckily, some of my students are awesome and can help you with this.
Check out Kenal Louis here: http://kenallouis.com/
Check out Andrea Miyares here: https://createiconic.com/
Make sure your button is above the fold, meaning you don’t need to scroll down to see it.
Optimize your button. That sounds weird lol, but your button should be a bold color that stands out and it should have a fun call to action (more than just ‘subscribe’).
Opt-In Page Samples:
To see some of the opt-in pages I’ve created that have converted really well, check these out:
And to put it all together, here’s a tutorial on how to actually create an opt-in page that converts.